Meta Announces Big Changes to Website Conversion Campaigns
Jon Loomer
MAY 16, 2023
In short, Aggregated Event Measurement is Meta’s protocol for reporting web and app events from people who opted out of tracking from iOS 14.5 changes and Aggregated Measurement are going away. These steps, of course, are going away. Apple’s own App Tracking Transparency (ATT) protocol isn’t going away.
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