Remove Aggregator Remove Apple Remove Course Remove Marketing
article thumbnail

Meta Announces Big Changes to Website Conversion Campaigns

Jon Loomer

In short, Aggregated Event Measurement is Meta’s protocol for reporting web and app events from people who opted out of tracking from iOS 14.5 changes and Aggregated Measurement are going away. These steps, of course, are going away. Apple’s own App Tracking Transparency (ATT) protocol isn’t going away.

article thumbnail

Facebook Ads and the Impact of iOS 14

Jon Loomer

In order to receive any app conversion data, Facebook is adopting Apple’s SKAdnetwork API. Aggregated: Details from lift measurement and demographic breakdowns will be unavailable. Aggregated: Details from lift measurement and demographic breakdowns will be unavailable. Aggregated Event Management. It’s not.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Meta Shuts Down Facebook Podcasts

Jon Loomer

Unfortunately, the test was so limited that most people (marketers and podcasters included) have no idea what this means. When a new episode was detected in my show’s RSS feed, it would be published to my page (of course, only those in the US on mobile devices might see it). I have a whole bunch of thoughts on this.

Facebook 204
article thumbnail

Experiment: How Many Hashtags to Use on Reels?

Hootsuite

That way, I could accurately compare apples to apples — or, in this case, waterfall video to waterfall video. I used the Hootsuite Planner tool and scheduled these Reels to post at optimal times over the course of a week. appeared first on Social Media Marketing & Management Dashboard.

Hashtag 114
article thumbnail

Hootsuite Hacks: 19 Tricks and Features You Probably Didn’t Know About

Hootsuite

Which is, of course, also a good idea.). Two things in marketing have remained true through the years: excellent photography requires skill and money; and image licensing is confusing. Pro Tip: Compare apples to apples in Hootsuite Impact by comparing the paid post’s results to the organic post’s results side by side.

HootSuite 143
article thumbnail

How To Create A Social Media Report & Automate Your Reporting In 2022

Keyhole.co

So you’ve begun your social media marketing journey. Of course, counting the number of likes and comments will give you a vague idea of your social media progress. According to Google and Forrester’s research , half of the marketers struggle with managing loads of data. You post daily on social media.

Report 52
article thumbnail

iOS 14 and Facebook Ads: What We Know

Jon Loomer

You’ve undoubtedly heard that Apple is making big changes to data tracking permissions in iOS 14 that could significantly impact Facebook advertisers, publishers, and app developers. Privacy and data usage take center stage in the latest updates to Apple operating systems (iOS 14, iPadOS 14, and tvOS 14). What’s true?

Facebook 217