Jon Loomer
SEPTEMBER 26, 2024
When it comes to Meta advertising, there are shades of truth. Let me explain… Definitive vs. Experience Start with what is definitive. A certain feature exists. We know that it functions in a specific way because Meta explains it within their core documentation. Everything else that isn’t backed in official documentation is based in experience.
Social Media Today
SEPTEMBER 25, 2024
X has shared insight into how its updated approach to moderation is impacting its enforcement.
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The Social Media Hat
SEPTEMBER 21, 2024
Episode 28 of the AI in Marketing: Unpacked podcast, with Kai Blakeborough The post Guiding the Future: How to Develop Corporate AI Guidelines appeared first on The Social Media Hat.
Jon Loomer
SEPTEMBER 22, 2024
Some advertisers are reporting the disappearance of the Advantage+ Shopping option when creating a sales campaign. Instead, they’re seeing Catalog Sales Campaign, which is a tailored campaign option. Is this intentional? Is it a bug? Let’s investigate… What is Happening? I also saw this with a few test accounts that don’t have activity. Under where it says, “Why am I seeing this suggestion?
Advertiser: Paycor
Diversity and inclusion are crucial for building a strong and innovative workforce. Discover how AI technology can revolutionize your hiring process and drive diversity in your organization. Explore over 10 ways AI recruiting tools can help you identify a wider pool of candidates, enhance communication strategies, and eliminate unconscious bias. Embrace the future of recruitment and create a more diverse and inclusive workplace with AI technology.
The Realtime Report
SEPTEMBER 26, 2024
Washington Is One Of The Most Tech-Forward Cities In America: New Study A new study by TRG Datacenters analyzed 49 of the largest U.S. cities by population to identify the most tech-forward ones, defined as those with a tech culture deeply integrated into daily life. Factors considered included the percentage of the remote workforce, the number of WiFi hotspots, the estimated number of households with computing devices, job availability rates in the tech sector, and the estimated number of ann
Audiense
SEPTEMBER 24, 2024
Discover how to create viral content using audience intelligence. Learn how tools like Audiense surface personality insights and media interests to help you craft content that clicks.
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
Social Media Today
SEPTEMBER 22, 2024
After standing in defiance of the order fr three weeks, X is now looking to mend its relationship in Brazil.
Ignite Social Media
SEPTEMBER 25, 2024
With so many AI tools out there, trying each one can take time and money. Fortunately, we did the heavy lifting for you by testing out these tools. Since 2023, we spent 800+ hours testing 20+ AI tools for a variety of social disciplines and wrote an e-book with all the findings ( download your copy today). We followed a consistent testing structure for each tool, including identifying tools, testing the tools using different scenarios, providing feedback in a questionnaire customized for that to
The Realtime Report
SEPTEMBER 23, 2024
Transcending AI Apathy: Why All Companies Should be Gaining Ground with Artificial Intelligence By Angel Vossough While Artificial Intelligence (AI) is transforming industries across the globe, many businesses both large and small don’t fully comprehend how this next-gen technology can benefit their own operation. While AI is often generally thought of in terms of customer service chatbots and customized marketing, the reality is that its potential to benefit other key aspects of a busines
Amy Porterfield
SEPTEMBER 24, 2024
Listen on… Struggling to pick a digital course topic you’re passionate about? This simple framework is here to help! The doors to Digital Course Academy are officially OPEN! Learn more at amyporterfield.com/dca Choosing the topic for your digital course can feel like a HUGE decision, right? You might be thinking, “But Amy, I […] The post #717: How to Identify Your Profitable Course Topic (In Just 15 Minutes) appeared first on Amy Porterfield | Online Marketing Expert.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Jon Loomer
SEPTEMBER 20, 2024
Is that email from Meta legit? If you’re an advertiser or manage a Facebook page, you know all about these scams. They pose as Meta to try and get you to click some dangerous link and take over your account. Well, they’re getting better. While there are some red flags to look for, there’s one important step that you can take when you get one of these emails.
Social Media Today
SEPTEMBER 25, 2024
Snap has joined many other notable companies in signing onto the EU AI pledge.
Audiense
SEPTEMBER 23, 2024
Imagine you’re in the middle of a crowded street — you have an amazing product that the world needs and you’re screaming at the top of your lungs telling people around you they need what you have. The problem is, that everyone else is talking, everyone is selling something, and no one is listening to you.
The Social Media Hat
SEPTEMBER 23, 2024
AI target audience tools use advanced technology to take out the heavy lifting of reaching your ideal market and increasing revenue. The post 8 Ways AI Can Help You Understand Your Target Audience Better appeared first on The Social Media Hat.
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A beginner's guide to social media automation tools and getting automation right.
Oktopost
SEPTEMBER 25, 2024
Chris Sheen, Director of Social at Celonis stops by the Radically Transparent podcast to tackle one of the most common and often overlooked pitfalls in B2B marketing – jargon. With humor and candor, Chris discusses how marketing teams, despite their best intentions, often fall into the trap of using overused phrases that dilute their message and bore their audience, and how to stop it.
Jon Loomer
SEPTEMBER 24, 2024
I keep telling advertisers to simplify things. Don’t overcomplicate campaign construction. Stop obsessing over targeting. There’s no need for all of those ad sets. I’m often met with defensiveness and disbelief. But, I see myself in your approach, and I get it. What I Did I’m telling you to stop doing these things because they are strategies I used.
Social Media Today
SEPTEMBER 23, 2024
An important update for developers building with Meta's tools.
Bill Hartzer
SEPTEMBER 24, 2024
In today’s crowded marketing landscape, finding ways to stretch a budget without sacrificing quality is like finding a needle in a haystack. But that needle just got a whole lot easier to spot. #paid, a top player in the influencer marketing world, has just dropped its 2024 Creator Ad Report, revealing how creator licensing is reshaping how brands run their campaigns—and saving them a ton of cash in the process.
Advertiser: Paycor
Making effective hiring decisions can be challenging, but with a standardized evaluation process, you can improve your chances of finding the ideal candidate every time. Discover the benefits of using interview scorecards to assess and compare candidates, ensuring fair and consistent evaluations. Our free interview scorecard template allows you to customize criteria and track candidate progress, helping you make informed hiring decisions.
The Social Media Hat
SEPTEMBER 26, 2024
A complete SEO checklist to help you with keyword research, gap analysis, and more. The post The SEO Checklist Everyone Needs For Maximum Traffic appeared first on The Social Media Hat.
Amy Porterfield
SEPTEMBER 26, 2024
Listen on… Building a thriving online business with your existing skill set, opening the doors to massive opportunity, and working less while making more. The doors to Digital Course Academy are officially OPEN! Learn more at amyporterfield.com/dca If you've been tuning in for a while, you've heard me say action creates clarity. What […] The post #718: Unlikely Online Income: How You Can Turn Any Skill into a Digital Course with Dr.
Jon Loomer
SEPTEMBER 21, 2024
There’s an update to Site Links … Site Links is a newer feature that allows you to highlight three or more extra links under your ad creative. In the past, a version of your Site Links would automatically pull an image from each of those pages to use as an icon. Now you can customize this. Customize Thumbnail Image Within the Ad Sources section, go down to Site Links and click Add.
Social Media Today
SEPTEMBER 24, 2024
TikTok’s own music streaming service has failed to catch on with users.
Advertiser: Paycor
Year-end can be a hectic time for HR professionals, but with proper planning and organization, you can navigate it smoothly. Learn the main watch outs for year-end HR prep with Paycor’s helpful checklist covering employee data, wage and tax information, and special situations. Ensure compliance and efficiency by downloading today!
Sprout Social
SEPTEMBER 25, 2024
As brands rush to TikTok and Instagram for influencer marketing , don’t forget: Facebook’s billions of users aren’t going anywhere. In fact, this shift is creating new opportunities on the Meta-owned platform. With less competition on Facebook, you can score better deals with influencers and gain more visibility for your brand. Also, research shows US adults are more likely to make a purchase directly on Facebook than on any other social media platform.
Bill Hartzer
SEPTEMBER 20, 2024
Hookle, known for its cutting-edge social media tools, has rolled out a powerful AI-driven app aimed squarely at micro-businesses. The app does it all—from crafting content to posting it and keeping tabs on performance—all from one handy mobile platform. With more than 300 million micro-businesses globally, representing 90% of businesses worldwide, the need for accessible and straightforward social media management tools is growing fast.
Keyhole.co
SEPTEMBER 24, 2024
I bet you wouldn’t have missed that iconic lip case selfie by Hailey Rhode Beieber! Just like Fenty Beauty and Rare Beauty, Rhode Skin has too capitalized massively on its founder’s large social media following. But her approach is a bit different than her popstar contemporaries. Hailey at Rhode promotes clean and natural products with a fun & minimalist twist to routines.
Jon Loomer
SEPTEMBER 25, 2024
Some advertisers have spotted an interesting update to scheduling. Is it a test? Is it a rollout? Let’s take a look… How it Works Within the ad set, click to set an end date. If you have this update, it may read something like this: “This schedule has been pre-set for 4 days based on similar businesses.” I’ve only seen this in a test account with no activity, for what it’s worth (so I’m not sure what a “similar business” would be in that case).
Advertiser: Paycor
Learn how to issue a disciplinary action notice to address misconduct effectively. This document outlines the consequences of unacceptable behavior and ensures a fair process for all. Discover the importance of documenting disciplinary actions for compliance and improving company culture!
Social Media Today
SEPTEMBER 26, 2024
It’s not, like, pleasant, but maybe that’s not the point.
Sprout Social
SEPTEMBER 24, 2024
Marketing teams can’t afford to lose direction when navigating influencer collaborations, hashtag campaigns and content creation. Without a clear strategy when partnering with creators and influencers, you risk losing time, opportunity and resources. That’s where this flexible seven-week influencer marketing plan comes in. It provides a framework with clear milestones and walks you through a process that covers everything from defining your goals to measuring your campaign’s su
Tweaklibrary
SEPTEMBER 26, 2024
The “Failed to connect to a Windows service” error typically occurs when you are unable to connect to a Windows service on your PC. For example, you may get the error when trying to connect to System Event Notification Service, Group Policy Client Service, or others. The “Windows service start failure” error may also occur when you are trying to sign in into your computer as an Administrator.
Advertiser: Paycor
Discover why your company needs a social media policy to protect its reputation, mitigate legal risks, and safeguard against cybersecurity threats. Learn how to create a realistic policy with clear guidelines and consequences. Don't let social media become an HR headache - keep your organization safe.
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