Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. By sharing company-related content to their personal social media profiles, employees amplify a company’s message. It can take months for a B2B marketing team to build up a company’s presence and credibility online. Why Employee Advocacy Matters for B2B. Table of Contents.

B2B 147

B2B Survey ROI Metrics 147

Convince & Convert

FEBRUARY 1, 2016

The logic behind approaching social media holistically centers around the fact that Gen Z loves to share publicly, which means brands can accumulate brand ambassadors without dropping a penny. and, “What associations and social networks does Victoria belong to?” Create visual content and use links. Explicitly ask them to share.

Content 60

Content Tips Analysis Curation 60

Convince & Convert

FEBRUARY 11, 2010

February 11th, 2010 |Written By: Jay Baer | View Comments Tweet Guest post by Bob Dennis , freelance Web designer with experience in everything from audio production to social networking. After two-and-a-half years, iPhone app developers are getting fed up with Apple’s lengthy and often inconsistent approval process. Also, $0.30

Social Media 113

Social Media Strategy Apple iPhone 113

Convince & Convert

FEBRUARY 15, 2010

Social network connectivity is becoming the post-modern email newsletter. This puts significant pressure on email to be more relevant, because most of what would be contained in an email newsletter or special offer now happens faster and more personally within Facebook, Twitter or other social outposts. It’s no contest.

Social Media 114

Social Media Strategy Social CRM Newsletter 114

Convince & Convert

SEPTEMBER 7, 2010

Scott is entertaining and authentic – I’m looking forward to reading this one. Anonymous Jay – Thanks for the review. I was planning to get the Kindle version today, and this confirms that I was making the right decision. Regina Meyers Jay, by far the best, most-rounded review I have seen. All rights reserved.

Review 115

Review Social Media Social CRM Consultant 115

Convince & Convert

JUNE 24, 2010

But as I pondered this connection, I realized that there was a portion of the advertising world that shared a lot of elements with social media – infomercials. Authenticity You can’t lie in infomercials. The same is true in social media. Authenticity and customer testimonials build loyalty and advocacy.

Social Media 120

Social Media Strategy Social CRM MySpace 120

Hootsuite

MAY 26, 2021

Using social listening tools allows your sales reps to go a step further and identify leads who are already talking about your business, your competitors or your industry. Authenticity builds trust — and that, in turn, can become customer loyalty. Your customers (and prospects) are already engaged in social buying.

HootSuite 145

HootSuite How To B2B LinkedIn 145

Convince & Convert

JULY 21, 2010

She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients. The Lawyers Are Coming Social networks give people the ability to share incredible volumes of content. People are sharing photos, ideas, writings and video. All that stuff? Ad Chickadee ?

Social Media 151

Social Media Policies Consultant Social CRM 151

Convince & Convert

APRIL 15, 2010

But here, you make me realize that it's actually my intentions and authenticity behind the content that matters. But here, you make me realize that it's actually my intentions and authenticity behind the content that matters. Now I must dig a bit and clarify what those intentions truly are. Thanks for the homework~!

Content 123

Content Marketing Consultant Social Media 123

Convince & Convert

APRIL 13, 2010

I also learned the lesson and critical importance of being authentic and transparent. I also learned the lesson and critical importance of being authentic and transparent. That experience made me explore different industries, which lead me to B2B PR. That experience made me explore different industries, which lead me to B2B PR.

Social Media 113

Social Media Strategy Influencer Education 113

Convince & Convert

SEPTEMBER 21, 2010

Social media is hard False. And that’s only because of the alphabet soup of social networks, lifestreams, sharing sites, etc. Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. “Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube.&#

Social Media 146

Social Media Strategy Consultant Web 2.0 146

Convince & Convert

MAY 25, 2010

I first heard you on Marketing Profs — very impressed with your authentic teaching style. I first heard you on Marketing Profs — very impressed with your authentic teaching style. This is a very helpful post — I am passing along to my leadership team. Sandi McCann Jay — this is great. All rights reserved.

Marketing 122

Marketing Conference Social CRM Social Media 122

Webbiquity SMM

SEPTEMBER 12, 2011

Read on for answers to these questions and more from some of the best minds in social media in some of their best blog posts and articles of 2011 so far. Social Media Strategy and Best Practices. 9 Ways B2B Companies Can Use Location Based Services by Social Media B2B. by B2B Lead Roundtable Blog.

Social Media 266

Social Media Trendrr SM2 Alterian 266

Convince & Convert

APRIL 1, 2010

Talk about an ad that’s chock full of truth and authenticity. I totally agree that repurposing content across social networking platforms is a necessity, and that saying what you mean and meaning what you say across every channel is very important.

Social Media 119

Social Media Content Analysis Sports 119

Convince & Convert

MAY 11, 2010

Not in a “here’s our FAQ&# way, but in a vigorous, social media way. For B2B companies, I suggest adding a short slide presentation that answers each question, and possibly a podcast that answers all six in aggregate. It’s just more authentic and believable that way. Post it to your Facebook page.

FAQ 135

FAQ Content Consultant Social Media 135

Webbiquity SMM

FEBRUARY 7, 2011

Discover the answers to these questions and more here in 55 of the best guides to social media strategies, tactics, tools and statistics of the past year. Social Media Tips, Tactics and Techniques. How are marketers really using social media? How to Use Social Media for B2B Marketing by Inc.

Social Media 201

Social Media Tools Tips ROI 201

Convince & Convert

SEPTEMBER 8, 2010

Authenticity is Important When MySpace was growing rapidly, the Web was a different place. We easily forget that Facebook was one of the first social networks that insisted that we use REAL names, and policed personal profiles accordingly. Facebook is the Model T of social networks. But back to MySpace.

MySpace 133

MySpace Facebook Social CRM Consultant 133

Convince & Convert

JULY 22, 2010

Let’s look at a few examples of companies that have done this successfully: Yelp’s Elite Squad: Yelp operates a social networking, user review, and local search website for members to post reviews and get user feedback on local businesses and restaurants. Excellent point around authentic connections.

Social Media 127

Social Media Strategy Influencer Case Study 127

Kikolani

NOVEMBER 29, 2010

Casey is a social media and green technology enthusiast, as well as the author of Stories That Sell: Turn Satisfied Customers into Your Most Powerful Sales & Marketing Asset , a book that shows you how success stories into powerful sales and marketing assets. Follow her @vanetcetera on Twitter. Jenny Lawson. Jolie O’Dell.

Blogger 168

Blogger SEO Consultant WordPress 168

Convince & Convert

AUGUST 26, 2010

After initial sign-up, just click a button, pick a date range and the report shows up on your desktop as an Excel file (or even CSV for the authentic nerds). link] Komputery Sometimes I think, that people doesn`t work, but still analysing statistic, google analytics etc. The standard charts and graphs are entirely useful.

Social Media 118

Social Media Strategy Analysis Reputation 118

Convince & Convert

FEBRUARY 9, 2010

That’s why it’s more important than ever for companies (in social media or otherwise) to embrace the truth. Now, authenticity and acknowledgement of shortcomings is an incredibly effective marketing and communications approach ( see Dominos, as I wrote about here ). It used to be that scandalous lies got talked about.

Social Media 118

Social Media Strategy Survey Social CRM 118

Convince & Convert

SEPTEMBER 15, 2010

Maureen Monfore I’m a freelance B2B copywriter and I’ve noticed in the last year or two in particular, companies are noticing the need for customer stories. SuzanneVara [link] How To Win the Social Game: Be Remarkable, and Remark-able | SocialSkillz.com [.] You can start with the 5 step process for social media success.

Social Media 163

Social Media Strategy Social CRM Consultant 163

Hootsuite

MAY 30, 2023

Hello, is it social media you’re looking for? When it comes to leads, social networking helps in an indirect way by building brand awareness. Creating educational content for B2B audiences in areas like contracts, commercial real estate, business setup, and related fields. Businesses of all kinds can do well there.

Social Media 83

Social Media HootSuite Template Templates 83

Webbiquity SMM

AUGUST 16, 2010

For those who know little if anything about social media (there are more such people than you may realize; some in rather lofty positions at that), John McTigue offers an excellent primer covering the most popular tools, sites and strategies. 30 Tips: The Productivity Guide of Social Media by WebStudio 13.

Social Media 204

Social Media Tools Strategy Tips 204

Convince & Convert

JUNE 30, 2010

play with the data in the super cool interactive tool below) This correlates well with a similar, but far less statistically rigorous poll I conducted one year ago asking Twitter users what they checked first in the morning, and email was preferred by 77%. Julie Good points Jay… love your blog.

Social Media 126

Social Media Strategy Automotive SEO 126

Sprout Social

OCTOBER 17, 2016

It’s no longer a question of whether or not your brand should be on social media, but how can you best use sites like Facebook, Twitter and Instagram to grow your business. Choosing Your Social Networks. If social media marketing hasn’t been working for you, the problem could be you’re focusing on the wrong channels.

Social Media 40

Social Media Marketing Hashtag LinkedIn 40

Convince & Convert

JULY 9, 2010

Time is proving that no matter how much social media changes, the core rules of engagement remain the same. Transparency and authenticity have been points of entry recommended by social media experts since its beginnings. And the online influencers recognized that for what it was: transparent and authentic. Enough said.

Influencer 121

Influencer Ustream Authentication Social CRM 121

Convince & Convert

JUNE 23, 2010

Success with the crowd lies in authenticity. How they shape these playing fields, how they infuse the brand into existing playing fields, and how confident they are to let the conversations be truly authentic are some of the key challenges they will face. Interesting discussion.

Crowdsourcing 120

Crowdsourcing Social Media Strategy Construction 120

Convince & Convert

SEPTEMBER 23, 2010

There seems to be a somewhat prevalent issue with the perception of social media marketing as “set it and forget it&#. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved. 4463 Forest Hill Drive -- Bloomington, Indiana 47401 (602) 616-1895 jason@convinceandconvert.com

Social Media 143

Social Media Strategy Energy Consultant 143

Convince & Convert

SEPTEMBER 20, 2010

They have other concerns that are trumping the need to get social (for instance the current economy). Many large companies see social media great for B2C, but the B2B companies find it hard to think that it can fit for them as well. They just don't think it's really that important.

Social Media 156

Social Media Strategy Company Affiliate marketing 156