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Social Media Marketing Without Brand Awareness Can Kill You.

Techipedia: Tamar Weinberg

Such was the case for this Digg story , which compared multiple web hosting companies and watched as these hosts handled the traffic spikes that resulted from the Digg effect. Note how I bolded a specific term: web hosting. In web hosting, there are hundreds of different forums and sites.

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Apple Gets More Serious About Using Twitter, but Why it Doesn't Matter

Techipedia: Tamar Weinberg

They have discussion forums that are visited by moderators who merely police the content itself, but change never comes from suggestions offered in the forum itself or in the posts, even if hundreds of users contribute the same identical observations. As we all know twitter is the best applicable business effective campaign today.

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Influencers- Friend or Stranger?

Laurel Papworth

Digg has changed it’s social networking strategy from spotlighting key influencers who “digg&# a lot of articles to collect followers (crowd gatherers) to news from your friends. The Digg Situation. The new Digg looks, therefore, like a mix of Facebook, Twitter, and RSS. Strangers become friends.

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3 Golden Business Rules for Social Media Engagement

Techipedia: Tamar Weinberg

On a particular forum I am active on (yes, I still use them!), Sadly, this person’s post was pulled by the strict moderators on that forum; the post was purely self-promotional and nothing but. If you’re only on the forum to tell other people to visit your website or to use your product, you won’t go far.

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When is Brand Evangelism a Crime? Exploring the Royal Caribbean.

Techipedia: Tamar Weinberg

Exploring the Royal Caribbean Promotional Marketing Strategy by Tamar Weinberg on March 12, 2009 Share My husband Brian , who knows firsthand how much I eat, drink, and sleep social media, pointed me to an interesting critique by ExpertCruiser on a 2007 social media marketing campaign by Royal Caribbean.

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Is Social Media the Final Frontier of Marketing?

Techipedia: Tamar Weinberg

by Tamar Weinberg on February 22, 2008 Share This is a guest post from Pierre Far, who recently launched a very cool program called Social Alerter which notifies you as soon as your website has a solid chance of hitting the Digg or del.icio.us He writes a science blog , maintains a set of SEO tools and moderates at Cre8asite Forums.

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How I Network on Friendster, Facebook, MySpace, and LinkedIn Â?

Techipedia: Tamar Weinberg

Social media connections are those I know through a variety of online forums, the blogosphere, Twitter, and the like (but I generally don’t befriend someone immediately; I still give it time). When i first joined facebook i was in there for personal friends now , i’m experimenting different marketing campaigns on it.

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