Campaign Reputation Social Capital Social Networking 
Convince & Convert
JUNE 22, 2010
Would a company launch a major television campaign if the CEO had never watched TV? You have to commit to social media for the long haul to see the benefits. At present we're seeing people dabble without a strong PR / Communications strategy behind them. You also know how to measure your ROI effectively.
Convince & Convert
JUNE 30, 2010
One of the greatest benefits in the emergence of social media communication and marketing is that now every consumer has a voice that can be heard. It's not like the “old days&# where TV/radios advertisements and marketing campaigns had to appeal to broadly defined targets markets.
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