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How to Steal the Next Billion Dollar Website Idea: A Case Study

Viper Chill

On the 15th of January 2008 the domain name Groupon.com went live for the first time. 2008 was also the year that IndieGogo became one of the first ‘crowdfunding’ websites. In 2010, Singaporean Karl Chong was visiting New York and noticed the rising popularity of group buying websites across the U.S.