Social Media Marketing Without Brand Awareness Can Kill You.
Techipedia: Tamar Weinberg
MAY 13, 2008
A few weeks later, a surprising blog post was published that outed the marketing firm and hosting company that sponsored the particular study. And it turned out that the whole thing was a viral marketing sham, too, which was discovered by numerous Digg members. Kn ow your social media source’s demographics.
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