Social Media Today

MARCH 6, 2025

Instagram’s coming video editing platform will have a range of handy features.

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Features Instagram Platform Video 196

Webbiquity SMM

MARCH 11, 2025

In 2015, at arguably the peak of Twitter’s (now X, yes, but definitely Twitter at the time), I compiled the thoughts of 39 marketing pros and influencers on how to make the most of the platform. To indulge in a bit of understatement, a lot has changed since then. A decade ago, Twitter was the undisputed #2 social network for B2B marketers, second only to LinkedIn.

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B2B How To HootSuite Statistics 141

Jon Loomer

MARCH 10, 2025

One of the challenges Meta advertisers face is determining whether the results they see in Ads Manager are real. While it’s important that the results are complete, there’s another issue that advertisers battle: Is this reflection of performance inflated? The inflation problem is one that advertisers often willfully ignore. Whereas an underreporting of performance may reflect poorly on their efforts, inflated results can make an advertiser look good.

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Social Media Strategies Summit

MARCH 6, 2025

Every brand dreams of going viral on social media ( provided it happens for positive reasons ). But, with competition increasing and attention spans dwindling, only a small proportion will turn that dream into a reality. So what does it take to go viral in 2025 (and beyond)? To help you figure it out, weve rounded up eight of our favorite viral social media campaigns from the past 12 months or so, including the likes of Airbnb, Duolingo, and Visit Oslo.

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Campaign Insurance Sports Instagram 131

Advertiser: Paycor

The right HR metrics can illuminate hidden trends, justify decisions to the C-suite, and give you an edge in this unpredictable economy. Download Paycor’s guide and learn how to calculate your: Cost-per-Hire Total Financial Impact of Absences Voluntary Turnover Rate And more!

Metrics

Buffer Social

MARCH 5, 2025

Social media marketing is using social media platforms — like Instagram, LinkedIn, Facebook, X, etc. — to promote your business and build a community. It also includes paid social media marketing, like running ads and influencer marketing. But what’s the difference between a social media calendar and a social media marketing strategy?

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Social Media Strategy Marketing How To 110

Social Media Today

MARCH 6, 2025

Some new updates to make it easier to participate in subreddit communities.

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Activities Reddit Communities 185

Audiense

MARCH 11, 2025

Sonny Angel is a tiny doll that wears nothing but a hat, retails for $17.00, and may bring you happiness, as the marketing slogan suggests. This little collectable toy might not sound like much, but to many people across the globe, he is everything.

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Retail Marketing Analysis 86

Bill Hartzer

MARCH 5, 2025

Kevin Rose and Alexis Ohanian, two of the biggest names in early social media, are making headlines again. The former competitorsRose, who founded Digg, and Ohanian, who co-founded Reddithave bought back Digg and have a bold plan to reshape how people connect online. After years of watching social platforms drift further into chaos, the duo is stepping in to bring something different to the table.

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Buffer Social

MARCH 6, 2025

Ever wondered how to increase your reach and engagement and, in turn, grow your following on Instagram? Your Instagram captions could hold the key. Yes, Instagram is a visual social media platform , but your caption carries more weight in the Instagram algorithm than you think.  A strong visual can catch users' attention, but carefully thought-out Instagram captions can do more heavy lifting when it comes to growing your following on Instagram.

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Instagram Small Business Authentication Social Media 93

Social Media Today

MARCH 6, 2025

TikTok may or may not be banned in the U.S. officially next month.

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Jon Loomer

MARCH 11, 2025

Now, I wouldn’t generally recommend Traffic campaigns in the first place. But I understand that advertisers still use them. If youre running Traffic campaigns, do this… Breakdown by Placement Click the Breakdown dropdown menu and select Placement. This will generate separate rows for each placement used. Where is the majority of your budget spent?

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Campaign Conversation Examples Advertising 78

Ignite Social Media

MARCH 5, 2025

Building a social media content calendar isnt just about filling up a schedule with postsits about creating content that engages your audience, keeps your brand top of mind, and drives results. You want your content to resonate, stand out, and perform well. Staring at an empty calendar template can be daunting. Here are some key tips to help you build a social media content calendar that works: Start with a Solid Editorial Plan You cant just throw posts on a calendar and hope for the best.

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Social Media Content FeedBurner How To 78

Oktopost

MARCH 4, 2025

The Social B2B Organization hits shelves on March 25, and co-author Colin Day joined us on Behind the Post to share exclusive insights from the book! Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts, or YouTube Watch the live recording: Episode Summary A new B2B marketing book is hitting the shelves, and we sat down with one of the co-authors for an exclusive sneak peek!

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B2B Organization Embedding Apple 90

Buffer Social

MARCH 10, 2025

Everyone talks about how different social media platforms are, and it’s not hard to see why. X is treated as the town square. Threads wants to be the friendly alternative. Bluesky champions decentralization and user control. But when we analyzed 1.7 million posts, a surprising pattern emerged: posts on X, Threads, and Bluesky get the same median engagement.

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Patterns Analysis Comparison Data 69

Advertisement

A beginner's guide to social media automation tools and getting automation right.

Social Media

Social Media Today

MARCH 6, 2025

A new way to encourage more users to follow profiles.

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Jon Loomer

MARCH 4, 2025

You got ten sales yesterday, but none today. How can that happen? Let’s consider the potential explanations… Why This Happens First, every day and season is different. Costs and competition are different from one day to the next. The pool of people you reach is never the same. Several factors go into how much it costs to simply reach people on a day to day basis.

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Sample Samples Cost Influencer 79

Keyhole.co

MARCH 9, 2025

Social media has become the modern travel guide. Studies show that 60% of travelers are inspired to visit a destination based on social media content alone (hello, Instagram-worthy sunsets and Pinterest boards!). For travel brands, this is a golden opportunity. However, its not a secretmost travel services or products already use this strategy quite successfully.

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Travel Analytics Social Media Engagement 52

Oktopost

MARCH 4, 2025

Nobody in a B2B organization signed up to play email tag just to get a LinkedIn post approved. But when approval processes are a mess, thats exactly what happensendless email chains, last-minute edits, missed opportunities, and content bottlenecks that often contribute to slowing down your social media publishing. The good news? Theres a better way.

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Publishing Content B2B Collaboration 62

Advertiser: Paycor

The HR industry is changing. Did you know… 1. There will be 4M more jobs than workers by 2033 ( BLS ). 2. For 84% of workers, flexibility is a top priority ( FlexJobs ). 3. 75% of employees have used AI at work ( CFO.com ). It’s time to meet the moment! Use Paycor’s guide to design a blueprint for success.

Meeting

Buffer Social

MARCH 4, 2025

Remember the days when ‘likes’ were the gold star metric on Instagram? Now, you’re spoiled for choice when it comes to the sheer volume of data available to help you measure the performance of your content. Impressions, views, comments, shares… It’s exciting — if a little overwhelming.  Instagram analytics can be a goldmine of insights for you as a creator or small business owner.

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Analytics Instagram Tools Metrics 67

Social Media Today

MARCH 4, 2025

The latest feature update from YouTube.

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YouTube Content Features 177

WebInKnow

MARCH 5, 2025

By measuring yourself against the competition, you risk becoming a slightly better version of what already exists.

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Marketing 62

Keyhole.co

MARCH 9, 2025

The big cloud computing boom began in the early to mid-2010s. Businesses started using cloud computing for data storage, backup, and hosting. Cloud infrastructure allowed these companies to scale their IT resources without investing in costly hardware. Over 90% of companies worldwide used cloud tools in 2023, and those use cases are expanding to more technologies.

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Social Media Tools Strategy Diagrams 52

Advertiser: Paycor

In today’s fast-paced business world, effective workforce management (WFM) isn’t just an option—it’s a necessity.

Cost

Oktopost

MARCH 6, 2025

Marketing powerhouse Sara Lattanzio, Head of Marketing at Stryber and LinkedIn Creator with over 43,000 LinkedIn followers, joins the Radically Transparent podcast to uncover the secrets behind her personal brand success. She dives into how shes approaching executive thought leadership and how she turned her online presence into a growth enginenot just for herself but for her company.

Brands 71

Brands B2B Authentication Startup 71

Bill Hartzer

MARCH 11, 2025

A group of Ontario school boards just won a big legal victory against some of the biggest names in social media. Meta, Snapchat, and TikTok tried to shut down a lawsuit that accuses them of harming students education, but the courts werent buying it. On Friday, Ontario Superior Court Justice Janet Leiper ruled that the case has merit and will move forward.

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Education Statistics Social Media Platform 78

Social Media Today

MARCH 4, 2025

The new overview provides key insights into how you can maximize AI adoption.

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Reddit Overview Brands 175

Jon Loomer

MARCH 9, 2025

Go to the Settings tab of your Events Manager, and you may see this under Conversions API… There are now two options: Conversions API Gateway, which has been around for a few years Signals Gateway So… What is Signals Gateway? What is It? This is how Meta defines it: Build data pipelines, send data to multiple destinations and unlock additional features to control how you manage and share first-party marketing data collected by your business.

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Speaker: Speakers:

HR and payroll impact every aspect of your business. Choosing the right provider is one of the most important decisions you’ll make. Before you decide, hear first-hand customer accounts in Paycor’s webinar to learn: The three most important things to look for when switching. How to begin your search. What are some of the red flags?

Platform

Sprout Social

MARCH 11, 2025

The world wide web was a fad turned mainstay. Leaving someone out of your MySpace Top Eight created lunchroom drama. A photo of your favorite meal wasnt complete without a Sierra or Willow filter. Watching YouTube meant seeing song remixes inspired by viral news clips, laughing at unhinged skits and learning from beauty gurusthe OG influencers. The Dog Lens was a must for Snapchat selfies.

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Social Media Brands Trends Meme 59

Oktopost

MARCH 4, 2025

Nobody in a B2B organization signed up to play email tag just to get social content approved. But when approval processes are a mess, thats exactly what happensendless email chains, last-minute edits, missed opportunities, and content bottlenecks that often contribute to slowing down your social media publishing. The good news? Theres a better way. As part of our ongoing initiative to empower B2B marketing teams and improve team-wide visibility, weve updated our Approval Workflows inside of Okto

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Publishing Content B2B Collaboration 62

For Real Social Workers

MARCH 11, 2025

Introduction In today’s fast-paced world, professional women over 40 often find themselves juggling multiple responsibilities like career demands, family obligations, and personal commitments. This leaves little time for self-care. Taking time to relax isn’t just a luxury; it’s essential so that women can maintain their physical health, emotional balance, and mental clarity.

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Social Media Today

MARCH 5, 2025

Some tips for your Reels, including why you should be posting longer content.

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Tips Eventful Instagram Content 174

Advertiser: Paycor

HR leaders can use this calendar from Paycor to track important HR and payroll tax dates. The 2025 calendar includes: Tax filing dates Federal reporting deadlines Bank holidays Links to relevant tax forms …and more! Get your 2025 HR calendar today!

Banking