Instagram's Efforts to Win Back Young Users Will See Video Become the Focus of the Main Feed Display
Social Media Today
NOVEMBER 27, 2021
Instagram's experiments point to a major shift coming for the app.
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26 Predictions for Social Media Marketing in 2022
Social Media Today
OCTOBER 18, 2021
What's coming next for social media marketing? Here are some of the key trends that we see taking shape.
Instagram's Chief Outlines the Key Areas of Focus for the App in 2022
Social Media Today
DECEMBER 28, 2021
What's coming next for IG? More TikTok.
9 social media marketer predictions for 2022
Sprout Social
DECEMBER 7, 2021
If there’s anything 2021 proved, it’s that a lot can happen in 12 months. Over the past year, social has increased its influence on trends , industries and even markets. As its impacts continue to grow, social media managers have taken their roles in new and innovative directions. Now, people across organizations are realizing that the role isn’t just drafting and scheduling—it’s creating internet culture.
21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
5 Instagram SEO Tips to Increase Your Reach
Hootsuite
NOVEMBER 1, 2021
How do you stand out in a sea of more than one billion Instagram users? Instagram SEO is a great place to start. Getting your content featured in search results pages can help extend your organic reach. Understanding how SEO on Instagram works is important for any business wanting to connect with new followers. Let’s dive in. Bonus: 14 Time-Saving Hacks for Instagram Power Users.
How to Leverage Marketing Videos to Increase Social Media ROI
Quintly
JULY 16, 2021
Video has proved to be an effective asset to effectively communicate with customers, increase sales, and increase brand awareness. In fact, video is nowadays an important part of an overall digital marketing strategy, as well as growth and sales campaigns. In this article, we look at why and how successful marketers use video to increase their social media ROI.
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Facebook Filed for a Trademark on the Word Meta. You Should See the Description.
Bill Hartzer
NOVEMBER 2, 2021
On October 28, 2021 Facebook filed for a trademark on the word Meta. Of course, that’s not surprising, since Facebook announced that they are changing the company name to Meta. If you go to the website meta.com you’ll be redirected to this web page on Facebook.com. I’ve read quite a number of trademark applications over the years, as part of my expert witness work , but also as part of DNProtect , but when I looked at the Meta trademark application from Facebook, my jaw dropped
Twitter Adds Another Way to Protect Accounts From Unauthorized Users
Social Media Today
JULY 2, 2021
Twitter this week announced it had added the option to use physical security keys for people to use as their only form of two-factor authentication, an extra layer of protecting their accounts from hackers.
Survey Reveals That UGC Can Drive Improved Trust and Loyalty for eCommerce Brands
Social Media Today
SEPTEMBER 18, 2021
As online shopping soars, new data shows today’s consumers want brands to create more authentic and personalized commerce experiences for them.
Facebook Shares Insight into Content that it Looks to Limit in News Feeds
Social Media Today
SEPTEMBER 23, 2021
Facebook's Content Distribution Guidelines provide more insight into the types of posts and providers Facebook seeks to limit in News Feeds.
Social Media Automation 101
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A beginner's guide to social media automation tools and getting automation right.
Google Adds Search Console integration to Google Analytics, New Data Attribution Modeling
Social Media Today
OCTOBER 5, 2021
The new insights will help marketers better respond to changes in data tracking, particularly in relation to attribution and search performance.
Twitter's New Experiments are Failing to Gain Traction, Which Could Lead to Major Changes at the App
Social Media Today
SEPTEMBER 16, 2021
Twitter's moving fast, and trying not to break things in the process - but thus far, its big new experiments are not seeing major interest.
Instagram Tests 'Fan Club' Stories, NFT-Style 'Collectibles' In-App
Social Media Today
JUNE 21, 2021
The new Stories option will enable you to post to smaller, exclusive groups, as opposed to sharing with public or 'Close Friends' lists.
Facebook Posts Strong Revenue Result, But Daily Active Usage is Stalling in Key Markets
Social Media Today
JULY 28, 2021
The numbers show that Facebook continues to go from strength to strength, but its daily active usage numbers are slowing in some markets,
The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media
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Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.
YouTube Answers 5 Common Questions About How its Recommendation Algorithms Work
Social Media Today
OCTOBER 23, 2021
Wondering if YouTube's changed its algorithm recently? Here are the answers to some of the most common queries from YouTube creators.
Facebook Publishes New Report on the Key Factors Influencing Online Purchases
Social Media Today
JUNE 9, 2021
Facebook has published a new research report which highlights key considerations for brands looking to promote and sell products online.
TikTok Shares Insights into Some of the Top Brand/Creator Partnerships on the Platform in 2021
Social Media Today
NOVEMBER 22, 2021
TikTok's Culture Driver List provides insights into some of the most successful brand/creator partnerships throughout the year.
Internal Documents Show Facebook Usage Among Young Users is in Steep Decline
Social Media Today
OCTOBER 5, 2021
The latest revelations from Facebook whistleblower Frances Haugen show that the company may be losing touch with younger audiences.
Social Media Marketing GPS
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SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.
Instagram Outlines How its Search Algorithms Work, and How You Can Optimize Your Presence
Social Media Today
AUGUST 25, 2021
The overview provides some valuable insight into how Instagram search functions, and how you can maximize your discovery potential.
YouTube's Testing a New 'Search Insights' Tool to Help Guide Your Content Efforts
Social Media Today
NOVEMBER 27, 2021
The new tool will provide insight into what people are searching for on YouTube, which could help guide your content planning.
LinkedIn Acquires Tutorial Video App Jumprope as it Looks to Expand its Creator Tools
Social Media Today
AUGUST 3, 2021
The acquisition will help LinkedIn expand its video posting options, with a view to providing new creator monetization options.
LinkedIn Announces New, Privacy-Friendly Approaches to Data Collection and Ad Targeting
Social Media Today
DECEMBER 2, 2021
LinkedIn's developing new processes to help marketers maximize their campaigns amid evolving data tracking restrictions.
How to Be Social: A Social Media Manifesto
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Learn the 10 worst social media marketing mistakes and how to avoid them.
Google Shares Top Search Trends of 2021
Social Media Today
DECEMBER 8, 2021
Google's search trends provide a somewhat dizzying reminder of the last 12 months - which feels much shorter than that.
5 Ways to Improve Your Social Media Branding and Sales Efforts
Social Media Today
AUGUST 25, 2021
Social media marketing can drive branding and direct sales results - when you consider the bigger picture of your efforts.
YouTube Launches First Podcast, Exploring How Online Creators Have Found Success
Social Media Today
SEPTEMBER 15, 2021
The podcast will focus on the technical details of how YouTube stars have turned their online popularity into a business.
Facebook Adds New Tools for Groups, Including 'Expert' Badges and Automatic Invites for Page Fans
Social Media Today
JULY 13, 2021
The new options will help provide recognition for top voices, while also helping to reduce the group moderation workload.
8 Stupid Simple Social Media Tricks to Boost SEO
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Discover just how easy it is to boost SEO with social media.
LinkedIn Publishes New Guide to Effective Brand Building on the Platform
Social Media Today
AUGUST 18, 2021
The guide provides a range of notes and pointers on effective brand-building processes, with LinkedIn-specific examples.
Facebook Announces New Business Connection Tools, Including Click-to-Message Expansion
Social Media Today
SEPTEMBER 16, 2021
Facebook has announced a range of tools to help businesses establish more direct connection with prospective customers.
Instagram Tests Longer Videos in Stories, New Stories-to-Reels Links, as Part of Broader Video Integration
Social Media Today
OCTOBER 19, 2021
Instagram continues to move away from its photo-sharing app roots, with more changes to consolidate its video options.
Twitter Looks to New Crypto and NFT Projects with the Expansion of its Twitter Crypto Team
Social Media Today
NOVEMBER 10, 2021
Twitter has already launched several crypto projects, and is now looking to expanded applications throughout the app.
New Survey Underlines TikTok's Rise Versus Instagram as the App of Choice Among Teen users
Social Media Today
NOVEMBER 19, 2021
The latest report once again underlines the rise of TikTok, a key concern for Meta's next-level metaverse shift.
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