Social Media Today
OCTOBER 28, 2024
Reports indicate the company wants to reduce its reliance on search data from Microsoft’s Bing and Google at a time when all three are battling for AI supremacy.
Jon Loomer
OCTOBER 7, 2024
Advertisers often complain about paying to reach people they believe should have been explicitly excluded using custom audiences. The assumption is that Meta has chosen to ignore exclusions. But, the effectiveness of these exclusions is mostly within our control. We most often hear this related to existing customers. There are two primary scenarios where this comes into play: 1.
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The Social Media Hat
OCTOBER 12, 2024
Episode 33 of the AI in Marketing: Unpacked podcast, with Kelly Mirabella The post How An AI Chatbot Is Redefining Customer Interaction and Boosting ROI appeared first on The Social Media Hat.
Ignite Social Media
OCTOBER 7, 2024
In recent years, the buzz around artificial intelligence has led to both excitement and apprehension in the marketing world. Our inaugural 2024 Social Media Trends survey asked marketers “How Much is AI Impacting your Need for Social Media Resources” and the results revealed that AI is emerging as a powerful ally rather than a job-stealing threat. Let’s dive into the numbers: A substantial 53% of respondents reported no impact on their resource needs due to AI.
Advertiser: Paycor
Structured interview questions are a valuable tool for reducing bias in hiring. They help: Ensure all candidates are asked the same questions in the same way Level the playing field so all candidates have a fair chance of being successful Improve credibility, reliability, and validity Download the guide to get the most out of your interview questions!
Convince & Convert
OCTOBER 9, 2024
If you or your leadership team think you’re behind on adopting AI tools, take heart: You’re not. Despite what you may be hearing from different industry reports, it’s still very early in the game. However, things are moving fast. AI tools are evolving rapidly, and it’s important to engage in the conversation, stay informed, and be intentional about how you approach and implement these tools.
Oktopost
OCTOBER 10, 2024
Endless streams of online content are eroding our attention spans. What buyers, either B2C or B2B, scrolling through TikTok and buyers perusing LinkedIn have in common is that hordes of marketers are always clamoring for their attention. And we can already see the impact of this steep competition. Comparing year over year, many professionals report that overall post reach on LinkedIn has plummeted by 66%, while average engagement dropped by 16%.
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
Jon Loomer
OCTOBER 28, 2024
Today’s targeting is a combination of advertiser inputs and Meta’s algorithmic distribution, with the aim to get you as many of your desired actions as possible within your budget. But advertisers have a common misunderstanding of how much control they actually have. What I often hear from advertisers who want control is that they switch from Advantage+ Audience to original audiences because they don’t trust Meta’s algorithmic distribution.
The Social Media Hat
OCTOBER 5, 2024
Episode 31 of the AI in Marketing: Unpacked podcast, with Sunny Hunt The post Outthink Your Competition: AI in Marketing Strategy appeared first on The Social Media Hat.
Amy Porterfield
OCTOBER 10, 2024
Listen on… Creating digital products that sell, generating major passive income, and building the online business of your dreams. From idea to creation to launch – learn everything you need to know to start selling digital products with Cody’s expert online training! What if you could turn a $7 template sale into a […] The post #722: The Beginner’s Blueprint to Passive Income with Digital Downloads with Cody Berman appeared first on Amy Porterfield | Online Marketing Expert
Convince & Convert
OCTOBER 25, 2024
Imagine being able to cut through all the marketing noise and connect with your customers on a personal level. That’s what my new book, Data-Driven Personalization , is all about – showing you how to use data to create marketing that really resonates. We all know data is important, but a lot of marketers are still struggling to really make the most of it.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Oktopost
OCTOBER 7, 2024
Introduction Today, Brand perception is shaped very much by every online interaction, so selecting the right platform for corporate communication is crucial. LinkedIn has emerged as a leading choice for brands aiming to build credibility and reach professional audiences. Unlike other social media platforms, LinkedIn’s unique environment fosters trust, professionalism, and thought leadership, making it ideal for brands seeking a serious, clean, and trustworthy presence.
Social Media Today
OCTOBER 21, 2024
YouTube’s outlined how it’s looking to keep users informed in the final weeks of the U.S. election.
Jon Loomer
OCTOBER 22, 2024
This drives me crazy… There’s a huge labeling and language problem with advertising, and it’s all Meta’s fault. It doesn’t matter if I’m talking to a new advertiser or a seasoned veteran. Let’s discuss… The Labeling Problem Advertisers use the terms Advantage and Advantage+ interchangeably. I always need to ask clarifying questions so that I know what they’re talking about.
The Social Media Hat
OCTOBER 3, 2024
Episode 30 of the AI in Marketing: Unpacked podcast, with Michael Nevski The post Generative AI and Demographics: Trends for Marketers to Watch appeared first on The Social Media Hat.
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A beginner's guide to social media automation tools and getting automation right.
Amy Porterfield
OCTOBER 24, 2024
Listen on… Maximizing your sales during the holiday season, optimizing your social media ads, and making this year your most profitable to date. As the year comes to a close, I want you to hit those end-of-year goals! So, if you're just shy of the mark or looking to surpass it by a […] The post #726: From Clicks to Conversions: Nail Your Holiday Ads with Expert Salome Schillack appeared first on Amy Porterfield | Online Marketing Expert.
Sprout Social
OCTOBER 10, 2024
Which social media networks should your brand focus on? Not too long ago, the answer may have been, “as many as your team can handle.” But times have changed. Social media management is evolving rapidly, and consumers are becoming more discerning about where they engage. They now turn to different platforms for different purposes—whether it’s customer care, entertainment or staying informed.
Oktopost
OCTOBER 8, 2024
Standing out on social media is critical in the competitive B2B marketing and sales world. It is more than only being a professional at your specific job. As an employee advocate, you are also positioning yourself as a thought leader in the field and industry you are part of. You are an active participant in the field that your potential and existing customers are following.
Social Media Today
OCTOBER 3, 2024
The Halloween content series now in its second year will also be leveraged by Hulu to support its Huluween campaign and new original film, “Carved.
Advertiser: Paycor
HR leaders drowning in paperwork struggle to meet C-suite's strategic expectations. Burnout and high turnover plague the field, with 95% feeling overwhelmed. This guide explores how the right tools can free HR from admin tasks and empower them to become the strategic leaders they’re meant to be.
Jon Loomer
OCTOBER 25, 2024
What’s up with event testing? One of the ways you can test your conversion events is within Events Manager. Here’s the problem I’m having… The Problem 1. Click “Test Events” 2. Select “Website” as the channel 3. Select to confirm website events 4. Paste a URL you want to test 5. Click “Open Website” At minimum, the page view event will fire once you do this, but you can perform some other actions if you want.
The Social Media Hat
OCTOBER 22, 2024
AI literacy is the key to future-proofing your business, offering leaders and marketers the tools they need to harness AI effectively. The post AI Literacy: Why Every Business Leader Needs to Get Hands-On with AI Now appeared first on The Social Media Hat.
Amy Porterfield
OCTOBER 15, 2024
Listen on… Embracing the power of single-tasking, boosting your productivity, and reclaiming your valuable time. My friend, as a business owner, your time is one of your most valuable assets. But when you're constantly switching between emails, bills, Zoom calls, and ad campaigns, mistakes happen, deadlines get missed, and your productivity takes a […] The post #723: How to Find Your Single-Task Focus as a Multi-Tasking Business Owner appeared first on Amy Porterfield | Online Ma
Sprout Social
OCTOBER 7, 2024
If YouTube marketing is a part of your overall social media strategy, you’ve likely dabbled in making YouTube Shorts to connect with your audience and share quick, entertaining content. Regularly uploading videos builds a routine for your audience, increasing YouTube engagement and getting them excited for more. Posting consistently also boosts your channel’s visibility by signaling to YouTube’s algorithm that you’re active and worth recommending.
Advertiser: Paycor
A process checklist is a valuable tool for any HR professional to help ensure that all tasks are completed on time and accurately and improve communication and collaboration among team members.
Tweaklibrary
OCTOBER 17, 2024
Under normal circumstances, your Apple Watch should connect to a Wi-Fi network smoothly and mostly automatically. But, what if your Apple Watch shows no Wi-Fi or says that it is not connected to the internet (maybe while you are trying to update it)? In this blog, we’ll discuss the various ways in which you can fix this issue quickly without hassles.
Social Media Today
OCTOBER 2, 2024
Social media platforms like TikTok put consumers in shopping mode 24/7, so retailers need to know how to create engaging content, said Chris Bruderle, IAB's VP of industry insights and content strategy.
Jon Loomer
OCTOBER 17, 2024
The most hated Advantage+ Creative enhancement is getting a rebrand… Let me show you… Overlays When you use the advanced preview when creating your ad, filter by Advantage+ Creative. You will not find Image Templates. No, it’s not because Meta got rid of it. It’s been renamed Overlays. If you hover the tooltip for Add Overlays, it reads “formerly image template.
The Social Media Hat
OCTOBER 14, 2024
An AI consultant acts as a seasoned explorer, guiding your SMB team through the uncharted territory of artificial intelligence, transforming potential risks into competitive advantages. The post Bridging the Knowledge Gap: How AI Consultants Empower SMB Teams appeared first on The Social Media Hat.
Advertiser: Paycor
Diversity and inclusion are crucial for building a strong and innovative workforce. Discover how AI technology can revolutionize your hiring process and drive diversity in your organization. Explore over 10 ways AI recruiting tools can help you identify a wider pool of candidates, enhance communication strategies, and eliminate unconscious bias. Embrace the future of recruitment and create a more diverse and inclusive workplace with AI technology.
Amy Porterfield
OCTOBER 17, 2024
Listen on… Boosting your conversion rates, growing after each launch, and understanding the true impact of your digital course. My sweet friend, I am beyond excited to dive into today’s topic! So, buckle up as I take you behind the scenes of my latest Digital Course Academy launch. And believe me, it’s been […] The post #724: DCA 2024 Recap: 3 Strategies That Skyrocketed My Digital Course Academy Success appeared first on Amy Porterfield | Online Marketing Expert.
Social Media Strategies Summit
OCTOBER 16, 2024
The days of relying on a single social network to reach and engage your audience are long gone. Today, many government agencies are active across half a dozen or more platforms, each with its own unique algorithm and audience. Coming up with compelling content across all those different channels can be a real headache for busy government social media managers.
Tweaklibrary
OCTOBER 3, 2024
The “Google keeps stopping” error can occur anytime: When you are browsing the web using the Google Chrome browser, Downloading an app via the Google Play Store, Trying to use Google Assistant, Or using some other Google product. In this post, we’ll discuss the various ways in which you can fix the “Google keeps stopping” error. Later in this post, we’ll also try to understand why this problem occurs in the first place.
Social Media Today
OCTOBER 6, 2024
With 200 million monthly active users, the platform may prove valuable for those looking to grow their community.
Advertiser: Paycor
Making effective hiring decisions can be challenging, but with a standardized evaluation process, you can improve your chances of finding the ideal candidate every time. Discover the benefits of using interview scorecards to assess and compare candidates, ensuring fair and consistent evaluations. Our free interview scorecard template allows you to customize criteria and track candidate progress, helping you make informed hiring decisions.
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