Jon Loomer
MARCH 27, 2025
Im seeing a new option for instant forms that could be kind of a big deal. It’s not clear whether this is a new feature rollout or simply a test. Let’s take a look… A New Checkbox When creating an instant form, take a look at the fields for requesting an email address or phone number. If you have this update, you can turn off autofill.
Sprout Social
MARCH 28, 2025
Attracting new audiences on social is a balancing act between posting content you know will resonate while taking a few risks with new content styles. Your fans may not care about a new aesthetic for your videos, but it might be the hook that draws in new customers. Trying something new can feel uncertain, especially when it comes to video. Video content is key to your Instagram marketing strategy in particular, and requires a certain level of creativity to standout.
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Pam Moore
MARCH 26, 2025
Brand, AI, and the Human Shift No One is Talking About In a world racing to adopt the latest tools and automate everything, most brands are missing something far more foundational: Identity. Not just your colors or fonts. Not just your logo, tone, or tagline. Not even your content calendar. Im talking about deep brand identity. Who your brand really is today.
Ignite Social Media
MARCH 26, 2025
Maximizing engagement with short-form videos isnt just about hitting post and hoping for the best. Whether youre on TikTok, Instagram Reels, YouTube Shorts, or Facebook Reels, how you craft your content plays a huge role in getting people to interact. At the core of an engaging short-form video are four key pillars: Natural Engagement, Strong Visuals, Accessibility & Inclusivity, and Platform-Specific Optimization.
Advertiser: Paycor
Get ready for the future of business. As HR navigates an ongoing labor shortage, leaders need stronger, more adaptable recruiting strategies. Do you have the tools you need to build a talent pipeline that drives sustainable business growth?
Bill Hartzer
MARCH 27, 2025
The creator economy isnt slowing down. In fact, its on track to nearly doublefrom $250 billion to $480 billionby 2027. And as that pie grows, so does the need for clear insight into how creators think, spend, and plan. This week, creator marketing platform #paid published its 2025 Creator Insights Report. The report gathers survey responses from thousands of creators.
Jon Loomer
MARCH 30, 2025
Is this an update to conversion leads or is it just a test? Let’s take a look… What I See When using the Leads objective with the Instant Forms conversion location, select “Maximize number of Conversion Leads” as your performance goal. Do you see what I see? Normally, Conversion Leads optimization requires that you define your funnel by connecting your CRM.
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
Sprout Social
MARCH 27, 2025
Remember a few years ago when op-eds used to claim influencer marketing was a fad? Fortunately for influencers, creators and brands, that turned out to be completely wrong. Consumers proved with their loyalty, engagement and purchasing power that influencer marketing is here for the long-haul. Today, the creator economy is worth $250 billion (yes, thats billion with a b).
Social Media Today
MARCH 27, 2025
Re-posting will ensure that those posts get seen by more users.
Bill Hartzer
MARCH 31, 2025
HilltopAds has rolled out a new wave of updates, and anyone earning ad revenue online should take notice. The London-based ad network has made several feature changes in 2025 that target a persistent issue for publishers and advertisers alike: how to make better money from social media traffic with less friction. The most talked-about addition? A new shortened DirectLink option that promises to make social monetization easier, especially for bloggers and content creators who live on Facebook, In
Jon Loomer
MARCH 31, 2025
A common complaint among Meta advertisers is that their ads reached people outside of their targeted location. Is this possible? Is it a legitimate problem? In almost all cases, there is a reasonable explanation. The confusion is largely based on a misunderstanding of how location targeting works. Let’s investigate and discuss what, if anything, you can do about it… 1.
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Oktopost
MARCH 30, 2025
B2B marketing regularly leverages digital content, websites, and social media. Businesses must engage their audience through multiple channels, leveraging social media content and content marketing to maximize impact. However, these two approaches serve different purposes and require distinct strategies. While social media content fosters engagement and brand awareness, nurtures relationships, and creates leads, content marketing builds authority, gives educational value, and nurtures leads over
Sprout Social
MARCH 27, 2025
Influencer marketing will be pivotal in most brands’ marketing tactics in 2025. Recent research reveals a remarkable increase in Australian influencers, prompting digital marketers and brands to pour significant resources into this approach. This strategy reaps rewards with higher conversions, engagement rates and connectivity, while raising brand awareness and allowing tailored strategies to forge stronger consumer connections.
Social Media Today
MARCH 27, 2025
Can Facebook re-capture its original allure with a new focus on friends?
Webbiquity SMM
APRIL 1, 2025
Guest post by Lisa Sicard. Social media platforms thrive on human connections, and LinkedIn and X are certainly no exceptions. While they cater to distinct audiences, the ways people interact on these platforms share more similarities than you might think. Its not so much LinkedIn vs. X as how they are alike. Both rely on engagement-driven algorithms, where visibility grows as interactions deepen.
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A beginner's guide to social media automation tools and getting automation right.
Hootsuite
MARCH 25, 2025
An Instagram caption is the text that appears along with an Instagram photo or video. Its a word (or emoji) based opportunity to elevate your content, provide context, share information, or joke around. It can be up to 2,200 characters. Thats a lot of room for words, but experts generally recommend not writing essay-length captions: the best ones communicate effectively and efficiently. 150-ish characters is a good benchmark.
Oktopost
MARCH 26, 2025
Every successful B2B organic social media strategy is built on two core pillars: Corporate social media The companys official voice, delivering brand messages, industry insights, and thought leadership. Employee advocacy The amplification powerhouse, where engaged employees are authentic brand ambassadors, and their posts humanize the brand. While these two strategies are often discussed separately, they must work together.
Sprout Social
MARCH 26, 2025
Is your brand struggling to get the traction you expected from your social media strategy? Do you wonder when is the best time to post on social media in the UK? We have the answer. Understanding the optimal moments to engage your audience is key, and for the first time, we have UK-specific data to guide you. Whether you’re aiming to boost engagement, drive conversions or grow your following, using the right posting times can significantly improve your social media performance.
Social Media Today
MARCH 26, 2025
YouTube will now measure all appearances of Shorts as a view.
Advertiser: Paycor
The right HR metrics can illuminate hidden trends, justify decisions to the C-suite, and give you an edge in this unpredictable economy. Download Paycor’s guide and learn how to calculate your: Cost-per-Hire Total Financial Impact of Absences Voluntary Turnover Rate And more!
Audiense
MARCH 26, 2025
Explore the "White Lotus effect", and why its characters, themes, and stunning locations make this show a global sensation.
WebInKnow
MARCH 26, 2025
A fabulous analysis in The Atlantic by Alex Reisner The Unbelievable Scale of AIs Pirated-Books Problem shows how employees at Meta, all the way up to MZ (presumably Zuckerberg), chose to steal 7.5 million books and 81 million research papers to train its flagship AI model, Llama 3.
Oktopost
MARCH 31, 2025
Smarter, not harder marketing In B2B marketing, working harder isnt enough. Marketers need smarter ways to decode the competitive landscape and make faster, more strategic decisions. Social listening has become necessary for tracking real-time sentiment, brand mentions, and share-of-voice. But while it captures what the market is saying , it doesnt explain why competitors are saying what theyre saying or what strategies lie beneath their content and campaigns.
Sprout Social
MARCH 27, 2025
Social media is a powerhouse for brand awareness, customer engagement and revenue generationbut only if you can make sense of the data. With performance metrics scattered across platforms, the right social media management tool is essential for streamlining workflows, consolidating insights and proving ROI. Agorapulse is one of many platforms designed to help marketers centralize their social media efforts, but youll want to do research on the best tool for your team.
Advertiser: Paycor
The HR industry is changing. Did you know… 1. There will be 4M more jobs than workers by 2033 ( BLS ). 2. For 84% of workers, flexibility is a top priority ( FlexJobs ). 3. 75% of employees have used AI at work ( CFO.com ). It’s time to meet the moment! Use Paycor’s guide to design a blueprint for success.
Social Media Today
MARCH 26, 2025
Now, Telegram Premium users will be able to consult Grok within their chats.
Buffer Social
MARCH 31, 2025
If you want to share scroll-stopping content on your social media profiles, you need eye-catching images that display well in the feed. Awkwardly cropped photos and pixelated images are a sure way to put potential followers off. But figuring out image sizes for each social network is tricky, especially considering how many different image options each platform offers.
Hootsuite
MARCH 31, 2025
TL;DR AI tools WILL improve your efficiency. 80% of social marketers are already using AI in their jobs, so don’t fall behind. AI speeds up data analysis, content creation, and scheduling, freeing you to focus on strategy. AI-enhanced targeting yields better results. Use AI tools to dig into audience data, spot industry gaps, and craft hyper-personalized content or ads (e.g., dynamic Meta campaigns).
Jon Loomer
MARCH 25, 2025
Which ads metrics are most important? Let’s investigate… CPC, CTR, and CPM Is it Cost Per Click? If you prioritize CPC, you can manipulate it. Lower the cost by optimizing for link clicks or landing page views. Target the cheapest countries. But that obviously wont help your bottom line. Is it Click Through Rate? You can manipulate it in the same way.
Advertiser: Paycor
In today’s fast-paced business world, effective workforce management (WFM) isn’t just an option—it’s a necessity.
Sprout Social
MARCH 26, 2025
Are you struggling to make an impact with your Australian social media strategy and wondering when the best time to post is? We have the answers you need. For the first time, Sprout has analysed 50 million engagements from 17,000 Australian profiles to identify the best times to post by network. These localised insights matter for Australian businesses, because the majority of similar data is from the US and Europe.
Social Media Today
MARCH 26, 2025
Instagram says that notes on feed posts and Reels haven't caught on.
The Realtime Report
MARCH 25, 2025
Unleash Your Potential: Steps to Confidence and Success Have you ever stood at the foot of a mountain, gazing up at the winding path to its peak, and felt both exhilarated and daunted by the climb ahead? This blend of anticipation and trepidation parallels our journey toward personal growth and success. Confidence and goal achievement are not distant peaks but daily hikes, made manageable through mindful strategies.
Buffer Social
MARCH 25, 2025
"What should I post this week?" If you've ever stared at your social media accounts asking yourself this question, you're not alone. Creating and finding enough content to maintain an active social media presence is one of the biggest challenges we hear from our customers. That's why we built Feeds — a new Buffer feature that brings fresh content from your favorite websites directly into your Buffer account.
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HR and payroll impact every aspect of your business. Choosing the right provider is one of the most important decisions you’ll make. Before you decide, hear first-hand customer accounts in Paycor’s webinar to learn: The three most important things to look for when switching. How to begin your search. What are some of the red flags?
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