Social Media Strategies Summit

NOVEMBER 20, 2024

For most brands, content marketing eventually starts to feel like a treadmill. You’re putting out posts, tracking engagement, tweaking SEO, yet somehow… it all starts to look the same. We’ve all been there – trying to keep up with algorithms, sticking with what’s “proven,” and playing it safe because it has worked well enough. But if you’ve reached the point where content creation feels more like a chore than a chance to connect, it’s time for a change.

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Social Media Today

NOVEMBER 19, 2024

Another real-time social app is on the rise - but do you need to be paying attention?

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Social Media 192

Webbiquity SMM

NOVEMBER 13, 2024

Nextdoor.com is unique among social networks. There are (almost) no memes or cat videos, very little political content (though some; see item #10 below), and no one showing off their recent exotic vacation photos. Instead, it’s geographically based; the content you see (and the users you see it from) are based on what neighborhood you live in. Nextdoor covers 260,000 neighborhoods in the U.S. and another 80,000 in 10 other countries.

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The Social Media Hat

NOVEMBER 19, 2024

Discover how to use AI to streamline content promotion with a complete checklist, posts, and emails ready to go. The post How I Use AI to Save Hours Every Week—And You Can Too appeared first on The Social Media Hat.

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Social Media Content How To Newsletter 130

Advertiser: Paycor

Structured interview questions are a valuable tool for reducing bias in hiring. They help: Ensure all candidates are asked the same questions in the same way Level the playing field so all candidates have a fair chance of being successful Improve credibility, reliability, and validity Download the guide to get the most out of your interview questions!

Questions

Jon Loomer

NOVEMBER 17, 2024

It’s finally here. Now you can control frequency of Engagement campaigns. My last video was about changes to Frequency Control for Awareness campaigns. It was during the process of putting together those notes that I realized something big: This is coming to Engagement campaigns, too! Here’s what you need to know… How to Find It Use the following steps to access Frequency Controls for Engagement campaigns. 1.

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Social Media Strategies Summit

NOVEMBER 14, 2024

From a brand awareness and community engagement perspective, jumping on social media trends can be rewarding for higher education institutions. However, there are risks attached if you leverage the wrong trends incorrectly. To help you get it right, we’ve rounded up all the key takeaways from our recent panel session on social media trends, featuring insights from: Laurie Roberts , Director of Digital Communications at Johnson & Wales University Katie Mills-Erickson , Assistant Director of M

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Trends Brands Education Instagram 130

Social Media Today

NOVEMBER 17, 2024

If you want to keep your public followers, switch to Professional Mode instead.

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Facebook 196

The Social Media Hat

NOVEMBER 15, 2024

From E-E-A-T to entity optimization, this guide empowers your business to stay competitive in the age of AI-driven search. The post AI and the Future of SEO: How SMBs Can Thrive in 2025 appeared first on The Social Media Hat.

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Jon Loomer

NOVEMBER 18, 2024

There was a time when the majority of my ad budget was spent on remarketing in one form or another: Website visitors, email list, followers, post engagement, and more. I’ve abandoned much of this in favor of Meta’s algorithmic targeting , but there are exceptions. There are times when remarketing continues to make good, smart sense. Don’t misunderstand my intent.

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Oktopost

NOVEMBER 14, 2024

The winds of change are blowing and might carry some of your best employees out the door. Signs indicate that we may be headed into another Great Resignation—a repeat of the mass upswing of people quitting their jobs in 2021. In times of historically low employee satisfaction levels, brand perception has never been so important. A strong employer brand can reduce the cost per hire by as much as 50%, and a negative reputation can cost a company as much as 10% more per hire.

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Buffer Social

NOVEMBER 14, 2024

There are no definitive “growth hacks” for increasing your number of followers on Instagram — but there are still plenty of things you can do to build your Instagram growth strategy. Here are 13 steps you can take for organic Instagram growth, in the order we recommended doing them. Before we dive in: If you’re just  starting with Instagram for your business  or as a creator, the first step is to tighten the nuts and bolts of your Instagram presence.

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Social Media Today

NOVEMBER 14, 2024

Facebook's following Instagram's lead in making “Views” its focus metric.

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Metrics Facebook Instagram 203

The Social Media Hat

NOVEMBER 16, 2024

Episode 43 of the AI in Marketing: Unpacked podcast, with David Armano The post From Hype to Reality: Navigating the GSD Era of AI in Marketing appeared first on The Social Media Hat.

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Marketing Social Media 100

Jon Loomer

NOVEMBER 19, 2024

Are ads coming to Threads in January? That’s the word according to an article from TheInformation.com. You’ve probably seen the headline: “Meta to launch ads on Threads in early 2025” Since the article itself is behind a paywall, it’s the headline itself that has spread across social media. But it’s misleading. What the Article Says The article itself says the following: Meta Platforms plans to introduce advertisements to its text app, Threads, early next year, hoping to cash i

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Advertiser: Paycor

HR leaders drowning in paperwork struggle to meet C-suite's strategic expectations. Burnout and high turnover plague the field, with 95% feeling overwhelmed. This guide explores how the right tools can free HR from admin tasks and empower them to become the strategic leaders they’re meant to be.

Meeting

Sprout Social

NOVEMBER 19, 2024

As brands continue to rely on multiple social media accounts to reach audiences and grow, influencers have become a fundamental part of successful digital strategies. It’s not hard to see why— Influencer marketing can increase your brand’s reach, engagement and overall credibility. But that’s only if marketers understand how to hire an influencer in the first place.

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Oktopost

NOVEMBER 20, 2024

About 2,400 years ago, the Greek philosopher Socrates said, “The way to gain a good reputation is to endeavor to be what you desire to appear.” However, he certainly didn’t foresee today’s social media-connected world. Over five billion people engage in social media conversations, and many talk about your brand. The problem is that not all conversations are positive, and every negative mention can mean lost business.

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Reputation Social Media Tools Sentiment 62

Social Media Today

NOVEMBER 17, 2024

You wanna' keep your public followers, switch to Professional Mode instead.

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Ignite Social Media

NOVEMBER 19, 2024

With the holiday season upon us, savvy marketers know that now is the crucial time to have influencer marketing campaigns doing their heavy lifting. However, many brands make the mistake of waiting until the last minute, only to find that the best influencers have already booked up their calendars. Our sister agency, Carusele , recently outlined why August is the ideal time to secure influencers for your holiday promotions , and provided a step-by-step guide to help you build your dream team of

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A beginner's guide to social media automation tools and getting automation right.

Social Media

Jon Loomer

NOVEMBER 13, 2024

Meta is providing a new way to manage frequency when running Awareness campaigns. Let’s discuss… Frequency Control This update applies to when you use the following settings… 1. Auction Buying Type. 2. Awareness Campaign Objective. 3. Performance Goal: Maximize reach of ads. If you have this update, you will see a new section for Frequency Control with an option for Target Frequency: Target frequency helps you set how often people see your ads each week and can help you reach y

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Campaign Buy Types Engagement 137

Buffer Social

NOVEMBER 18, 2024

I went from occasional AI user to power user in months. How? My mindset for how to approach AI evolved. Now, I reach for AI every day. I once read that professionals aren’t going to be replaced by AI, rather, they will be replaced by other professionals who use AI. This idea that someone who leverages AI will perform better at their work is now supported by research.

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BeingOptimist

NOVEMBER 18, 2024

Spirit Airlines’ Bankruptcy: Navigating Your Travel Plans Amidst the Turbulence Spirit Airlines, known for its budget-friendly travel options, has recently filed for Chapter 11 bankruptcy. This comprehensive article delves into the reasons behind the filing, its immediate impact on travelers, and what passengers can expect moving forward. With detailed insights into flight operations, refunds, loyalty programs, and fleet management, this piece serves as a crucial guide for anyone planning

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Social Media Today

NOVEMBER 14, 2024

Facebook's following Instagram's lead in making 'Views' its focus metric.

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Metrics Facebook Instagram 196

Advertiser: Paycor

A process checklist is a valuable tool for any HR professional to help ensure that all tasks are completed on time and accurately and improve communication and collaboration among team members.

Process

Sprout Social

NOVEMBER 20, 2024

For years, earned media value (EMV) has been a staple for marketers trying to measure the impact of their social media efforts, especially for influencer marketing and organic social media efforts. But in today’s data-driven world, where we can track everything from website clicks to conversions, is EMV still a relevant metric? The answer, as with many marketing questions, is a bit more complex than a simple yes or no.

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Jon Loomer

NOVEMBER 20, 2024

Meta announced some important changes for users in the EU , following continued pressure from regulators. Changes include lowering the cost of the ad-free subscription to launching “Less Personalized Ads.” Let’s discuss… Meta’s Announcement Here’s what Meta said about “less personalized ads”: Over the coming weeks, people in the EU who choose to use Facebook and Instagram for free with ads will be able to choose to see ‘less personalized ads.’

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Advertising Price Data Instagram 92

Oktopost

NOVEMBER 13, 2024

How to measure social media’s impact on business outcomes: A guide for B2B marketers For many B2B marketers, social media is essential to brand-building and audience engagement. However, one of the biggest challenges is measuring the true impact of social media efforts on business outcomes, such as lead generation, sales pipeline growth, and revenue.

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Amy Porterfield

NOVEMBER 19, 2024

Listen on… Setting intentional boundaries, enjoying your time off with family, and staying productive during the holidays. As entrepreneurs, we push ourselves to the limit and tell ourselves that short-term sacrifices will all be worth it in the end. But here's the truth – life is happening now! And the holidays are the […] The post #733: Deck the Halls, Not Your Calendar: How to Manage Your Time This Holiday Season appeared first on Amy Porterfield | Online Marketing Expert.

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Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Social Media

Social Media Today

NOVEMBER 14, 2024

Meta's now looking to separate your Threads and IG interest graphs.

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Instagram 207

Laurel Papworth

NOVEMBER 16, 2024

Whether creating, editing, or transforming business documents, I share three powerful ChatGPT tips to streamline your workflow: Create , Edit , and Transform. This video introduces three effective ways to utilise ChatGPT for document-related tasks: creating, editing, and transforming. In the creation phase, ChatGPT helps you start from a blank page, providing a structure for various types of reports and documents.

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Sprout Social

NOVEMBER 15, 2024

It’s time for another edition of the Post Performance Report (PPR), a series where we showcase social media posts and campaigns inspiring us, and explore what makes them so genius. We unpack how your brand can use these examples to spark your own scroll-stopping ideas—while maximizing your budget and doing more with less. If a C-suite executive says the wrong thing on social, it could snowball into a brand crisis and cost them their job.

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Examples Report Brands Telecommunications 60

Oktopost

NOVEMBER 13, 2024

Social media platforms have become one of the most powerful tools for building brand awareness, engaging with customers, and driving business growth. But as your organization grows and more departments—like marketing, customer service, and sales—contribute to social media efforts, the challenge of maintaining consistent messaging across platforms increases.

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Social Media Strategy Brands Social Media Management 62

Advertiser: Paycor

Diversity and inclusion are crucial for building a strong and innovative workforce. Discover how AI technology can revolutionize your hiring process and drive diversity in your organization. Explore over 10 ways AI recruiting tools can help you identify a wider pool of candidates, enhance communication strategies, and eliminate unconscious bias. Embrace the future of recruitment and create a more diverse and inclusive workplace with AI technology.

How To