Social Media Strategies Summit

JANUARY 15, 2025

Following government marketers on social media can help you stay current with industry trends, identify new tools and tactics, and find campaign inspiration. But who, exactly, should you be following? To help you, weve rounded up 10 of the best government marketers to follow on social media. 1. Amanda Dolasinski Who is she? Amanda Dolasinski is the Social Media Manager at the US Patent and Trademark Office (USPTO).

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Social Media Marketing LinkedIn Consultant 252

Social Media Today

JANUARY 26, 2025

A look at five key AI shifts that will impact your social media and marketing experience.

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Social Media Marketing 217

Jon Loomer

MARCH 10, 2025

One of the challenges Meta advertisers face is determining whether the results they see in Ads Manager are real. While it’s important that the results are complete, there’s another issue that advertisers battle: Is this reflection of performance inflated? The inflation problem is one that advertisers often willfully ignore. Whereas an underreporting of performance may reflect poorly on their efforts, inflated results can make an advertiser look good.

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Buffer Social

JANUARY 13, 2025

In 2024, we saw social media evolve in many ways — from numerous updates to some platforms ( cough Meta) to explosive growth for others (Bluesky!). We’re also watching things like the U.S. TikTok ban , which, as of writing this article, will happen on January 19 if not overturned or paused. It wasn’t just the platforms that changed — creators also had their moments on social, with some moving to start businesses, some exploring new platforms, and some reaching milesto

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Advertiser: Paycor

The right HR metrics can illuminate hidden trends, justify decisions to the C-suite, and give you an edge in this unpredictable economy. Download Paycor’s guide and learn how to calculate your: Cost-per-Hire Total Financial Impact of Absences Voluntary Turnover Rate And more!

Metrics

Webbiquity SMM

MARCH 11, 2025

In 2015, at arguably the peak of Twitter’s (now X, yes, but definitely Twitter at the time), I compiled the thoughts of 39 marketing pros and influencers on how to make the most of the platform. To indulge in a bit of understatement, a lot has changed since then. A decade ago, Twitter was the undisputed #2 social network for B2B marketers, second only to LinkedIn.

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B2B How To HootSuite Statistics 141

Oktopost

JANUARY 22, 2025

Creating a social media policy for your company Social media has become an integral part of daily life and workplace culture. With over 2.3 billion people worldwide active on at least one social media platform and 69% of U.S. adults using Facebook, the line between personal and professional use of social media has blurred. For companies, this reality underscores the need for a clear, comprehensive social media policy to guide employees and prevent legal or reputational risks.

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Policies Company Social Media Guidelines 132

Sprout Social

JANUARY 15, 2025

Note: As more details of the US TikTok ban emerge, we will be making updates to this article in real-time to reflect the latest news. Last updated January 15, 2025. A federal law banning TikTok in the US is set to go into effect on January 19, 2025. Current reports say that TikTok plans to completely shut down its application in the US after the ban goes into effect, impacting both individuals and businesses.

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Brands Influencer YouTube Hosting 128

Hootsuite

JANUARY 10, 2025

Once upon a time, there was this magical beast called data that social media managers slayed. And that time is now, because data storytelling isnt a fairytale: its an effective visual marketing strategy that can help you build trust, engagement, and sales for your brand. We sat down with Vancouver-based digital marketing manager Leeann Froese of Town Hall Brands for expert insight on every chapter of data storytelling.

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Keyhole.co

FEBRUARY 5, 2025

Tired of creating and posting social media content that doesn’t get traction? Are you wondering how to use social listening to create tailored content that speaks to your audience and drives engagement? Your audience and customers may interact actively with your brand, products, or services. But you may not be listening to what they say. The lack of attention may result in low engagement and conversion.

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Convince & Convert

FEBRUARY 24, 2025

The term do more with less can be enough to make marketers wince. While budgets and resources tighten but pipeline targets grow, it can feel contradictory to achieving marketing goals. But what if the solution isnt to do more but to fundamentally change how we think about data and marketings role in driving pipeline? Tessa Barron, formerly Senior Vice President of Marketing at ON24, joined the Data-Driven Decisions podcast to share her framework for aligning goals with specific actions and focus

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Social Media

Social Media Strategies Summit

FEBRUARY 4, 2025

Despite many organizations having to work with tight budgets and limited resources, theres no shortage of innovation in the world of social media marketing for non-profits. To help inspire your next ideation session, weve rounded up some of the most impactful non-profit social media campaigns of the past 12 months from the likes of Doctors Without Borders, the Red Cross, and the Smithsonian Institution.

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Social Media Today

FEBRUARY 26, 2025

The standalone Reels app would be a more direct attempt to take on TikTok.

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Instagram 202

Jon Loomer

JANUARY 27, 2025

One of my biggest pet peeves is when advertisers share amazing conversion results while omitting important context. This is typically done to impress current clients, prospective clients, or other advertisers. In some cases, they simply don’t know better. In others, they do know better, but they are knowingly deceiving their audience. The purpose of this post is to help you know better.

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Buffer Social

MARCH 5, 2025

Social media marketing is using social media platforms — like Instagram, LinkedIn, Facebook, X, etc. — to promote your business and build a community. It also includes paid social media marketing, like running ads and influencer marketing. But what’s the difference between a social media calendar and a social media marketing strategy?

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A beginner's guide to social media automation tools and getting automation right.

Social Media

Social Media Today

JANUARY 9, 2025

Some key social media marketing predictions for the year ahead.

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Social Media Marketing 214

Social Media Today

FEBRUARY 18, 2025

Facebook’s removing old live videos to reduce storage load.

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Facebook Video 205

Social Media Today

MARCH 6, 2025

Instagram’s coming video editing platform will have a range of handy features.

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Features Instagram Platform Video 194

Social Media Today

FEBRUARY 9, 2025

A simple overview of how Instagram decides who sees your posts.

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Instagram Overview 206

Advertiser: Paycor

The HR industry is changing. Did you know… 1. There will be 4M more jobs than workers by 2033 ( BLS ). 2. For 84% of workers, flexibility is a top priority ( FlexJobs ). 3. 75% of employees have used AI at work ( CFO.com ). It’s time to meet the moment! Use Paycor’s guide to design a blueprint for success.

Meeting

Social Media Today

JANUARY 23, 2025

Insights into key trends in the app space.

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Trends Report Social Media 210

Social Media Today

FEBRUARY 27, 2025

The latest overview of Meta's enforcement efforts, as well as the most viewed content on Facebook.

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Social Media Today

FEBRUARY 13, 2025

Some key tips for your ad creation efforts.

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Tips 204

Social Media Today

FEBRUARY 3, 2025

Yes, it's coming.

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Instagram 206

Advertiser: Paycor

In today’s fast-paced business world, effective workforce management (WFM) isn’t just an option—it’s a necessity.

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Social Media Today

JANUARY 25, 2025

The ads are coming to Threads.

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Social Media Today

JANUARY 12, 2025

Why is Meta changing its approach to political content? A look at the full scope of the announced changes.

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Content 209

Social Media Today

JANUARY 19, 2025

Your IG profile has a new look, and more changes are coming.

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Instagram 207

Social Media Today

FEBRUARY 17, 2025

A look at how marketers are being impacted by the rise of generative AI.

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Speaker: Speakers:

HR and payroll impact every aspect of your business. Choosing the right provider is one of the most important decisions you’ll make. Before you decide, hear first-hand customer accounts in Paycor’s webinar to learn: The three most important things to look for when switching. How to begin your search. What are some of the red flags?

Platform

Social Media Today

FEBRUARY 12, 2025

A new warning prompt could spook a lot of Meta DM users.

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System 202

Social Media Today

JANUARY 16, 2025

Some helpful pointers to inform your LinkedIn content approach.

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LinkedIn Marketing Content 207

Social Media Today

FEBRUARY 13, 2025

Now you can easily integrate AI video generations into your Shorts clips.

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Social Media Today

JANUARY 23, 2025

Users will be able to access info on top-performing posts, follower growth, and more.

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Advertiser: Paycor

HR leaders can use this calendar from Paycor to track important HR and payroll tax dates. The 2025 calendar includes: Tax filing dates Federal reporting deadlines Bank holidays Links to relevant tax forms …and more! Get your 2025 HR calendar today!

Banking