Social Media Strategies Summit

JANUARY 15, 2025

Following government marketers on social media can help you stay current with industry trends, identify new tools and tactics, and find campaign inspiration. But who, exactly, should you be following? To help you, weve rounded up 10 of the best government marketers to follow on social media. 1. Amanda Dolasinski Who is she? Amanda Dolasinski is the Social Media Manager at the US Patent and Trademark Office (USPTO).

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Social Media Today

FEBRUARY 2, 2025

Meta's coming video editor looks set to include a range of AI functions.

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Jon Loomer

JANUARY 27, 2025

One of my biggest pet peeves is when advertisers share amazing conversion results while omitting important context. This is typically done to impress current clients, prospective clients, or other advertisers. In some cases, they simply don’t know better. In others, they do know better, but they are knowingly deceiving their audience. The purpose of this post is to help you know better.

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Oktopost

JANUARY 22, 2025

Creating a social media policy for your company Social media has become an integral part of daily life and workplace culture. With over 2.3 billion people worldwide active on at least one social media platform and 69% of U.S. adults using Facebook, the line between personal and professional use of social media has blurred. For companies, this reality underscores the need for a clear, comprehensive social media policy to guide employees and prevent legal or reputational risks.

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Advertiser: Paycor

The right HR metrics can illuminate hidden trends, justify decisions to the C-suite, and give you an edge in this unpredictable economy. Download Paycor’s guide and learn how to calculate your: Cost-per-Hire Total Financial Impact of Absences Voluntary Turnover Rate And more!

Metrics

Buffer Social

JANUARY 13, 2025

In 2024, we saw social media evolve in many ways — from numerous updates to some platforms ( cough Meta) to explosive growth for others (Bluesky!). We’re also watching things like the U.S. TikTok ban , which, as of writing this article, will happen on January 19 if not overturned or paused. It wasn’t just the platforms that changed — creators also had their moments on social, with some moving to start businesses, some exploring new platforms, and some reaching milesto

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Ignite Social Media

JANUARY 27, 2025

Ad Age Names Ignite Social Media Best Place to Work in 2025 Ignite Social Media was today named one of Ad Age Best Places to Work for 2025 , one of only 25 companies our size in the United States to earn this honor. One of our core values is #greatworkplace, so this prestigious recognition is more than just an awardit’s a testament to our commitment to creating an exceptional workplace environment that prioritizes our most valuable asset: our people. “An agency is nothing but a colle

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Hootsuite

JANUARY 10, 2025

Once upon a time, there was this magical beast called data that social media managers slayed. And that time is now, because data storytelling isnt a fairytale: its an effective visual marketing strategy that can help you build trust, engagement, and sales for your brand. We sat down with Vancouver-based digital marketing manager Leeann Froese of Town Hall Brands for expert insight on every chapter of data storytelling.

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Keyhole.co

JANUARY 17, 2025

The United States Supreme Court ruling has come in. As of January 19, TikTok will no longer be available in U.S. app stores, marking a significant shift in the U.S. social media landscape. While the exact timeline and details of these changes remain uncertain, its expected to lead to a gradual decline in TikTok usage over time. For Keyhole users, this does not impact how we track and measure your performance.

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WebInKnow

JANUARY 20, 2025

The term Free Speech has been tossed around a great deal in the past few years. While I am one hundred percent all in for freedom of speech, the amplification of ideas on social networks like X and Facebook is quite different.

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Amy Porterfield

JANUARY 28, 2025

Listen on… Mastering AI basics, leveraging ChatGPT and Claude, and creating custom workflows for your business. If youre feeling overwhelmed by AI or worried youre behind on best practices, this episode is for you! Im thrilled to welcome back my good friend Rick Mulready, who many of you might remember from our episodes […] The post #749: Unlocking AI’s Potential: What Entrepreneurs Need to Know Today with Rick Mulready appeared first on Amy Porterfield | Online Marketing Exp

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Social Media

Social Media Strategies Summit

FEBRUARY 4, 2025

Despite many organizations having to work with tight budgets and limited resources, theres no shortage of innovation in the world of social media marketing for non-profits. To help inspire your next ideation session, weve rounded up some of the most impactful non-profit social media campaigns of the past 12 months from the likes of Doctors Without Borders, the Red Cross, and the Smithsonian Institution.

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Social Media Today

JANUARY 26, 2025

A look at five key AI shifts that will impact your social media and marketing experience.

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Social Media Marketing 218

Jon Loomer

JANUARY 6, 2025

Meta ads conversion results are central to the job of an advertiser. They are our guiding light for helping us understand whether something is or isn’t working. But conversion results can be misleading, if not outright lie. That could be because an advertiser is knowingly manipulating the data. It could also be that they aren’t knowledgable enough to understand the nuances.

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Oktopost

JANUARY 30, 2025

Social media content in B2B marketing is about starting conversations that guide, inform, and generate mutual value. But even great content can disappear into the algorithm without making an impact if it isnt accessible. When that happens, its a loss for content creators because it limits their reach. Even worse, poor accessibility can give the impression that a brand doesnt care about making its content available to people who cannot see the text and images and are using tools that read the pos

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A beginner's guide to social media automation tools and getting automation right.

Social Media

Buffer Social

JANUARY 22, 2025

There’s a bit of a misconception that it’s “too late” to get started as a creator in 2025. Sure, the TikTok boom of 2020 is behind us (RIP days where videos of your sourdough starter got 10K views), but that doesn’t mean you’ve missed the boat. For one thing, it’s probably never going to be as easy as it is right now, ever again.

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Ignite Social Media

JANUARY 7, 2025

Keeping up with Instagrams constant evolution can feel like a full-time job. As social media managers rolling into a new year, here are 10 important Instagram updates that you need to be aware of: Test the Waters with Trial Reels Ever wished you could preview how your content might perform before going all in? Trial Reels let you do exactly that. This feature gives you 24 hours to gather valuable insights from non-followers, including Views, Likes, and Comments.

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Sprout Social

JANUARY 21, 2025

LinkedIn posts and industry headlines would have you believe organic social media is dead. Breathing its last gasp. Being shoved aside in favor of pay-to-play approaches. Yet, organic social media persists. It now requires more strategy, time and resources, but dismissing it entirely in favor of paid ads is shortsighted. Theres still real value to be found in focusing on organic growth.

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Hootsuite

JANUARY 10, 2025

For commitmentphobes, the word engagement might be a terrifying and loaded one but for social media marketers, Facebook engagement is the holy grail. Of course, were not talking about popping the big Q: were talking about growing your interactions (reactions, shares, comments) and audience for your Facebook Page. Facebook engagement matters because it can help extend organic reach.

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Advertiser: Paycor

The HR industry is changing. Did you know… 1. There will be 4M more jobs than workers by 2033 ( BLS ). 2. For 84% of workers, flexibility is a top priority ( FlexJobs ). 3. 75% of employees have used AI at work ( CFO.com ). It’s time to meet the moment! Use Paycor’s guide to design a blueprint for success.

Meeting

Audiense

JANUARY 20, 2025

At the start of November, Fox had a sale: 30 second SuperBowl ads for $7 million dollars and they sold out.

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WebInKnow

JANUARY 14, 2025

My father graduated from Harvard Business School in 1958. He really, really wanted me to go too. I took a swipe, applying to HBS in the late 1980s. Rejected! I failed to be allowed to enter via Harvards tightly locked front door.

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Case Study Study Brands 101

Convince & Convert

JANUARY 15, 2025

Video marketing has become a powerful tool across various industries. 89% of businesses will use video as a powerful marketing tool in 2025. And that includes healthcare too. In fact, video marketing has emerged as a game-changer in the healthcare industry. YouTube videos on healthcare help to educate, engage, and build trust. You can effectively showcase medical procedures and provide valuable health tips through YouTube.

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Social Media Strategies Summit

JANUARY 16, 2025

Higher ed institutions have often struggled to incorporate heritage moments into their social content strategies for various reasons. But recent cultural shifts mean its no longer an option to simply ignore these occasions. Today, its up to universities to ensure their communications center diverse stories (and storytellers). Karla Fung , Director of Social Media at UC Davis, shares insights on how to incorporate diversity, equity, inclusion, and belonging (DEIB) into your social content initiat

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Advertiser: Paycor

In today’s fast-paced business world, effective workforce management (WFM) isn’t just an option—it’s a necessity.

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Social Media Today

FEBRUARY 2, 2025

Some tips to help you maximize your social media content approach.

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Jon Loomer

JANUARY 20, 2025

When taking on or auditing a new client, it’s important to take inventory of what has been done so far. What are they doing right? What are they doing wrong? How are they set up? Before you get to campaign construction, campaign performance, and Events Manager, there are several items that you need to check off your list related to access and settings.

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Oktopost

JANUARY 28, 2025

Goodbye, square grid Instagram has shaken things up once again, and this time, the update has everyone talking. If youve noticed your profile grid looking a little different lately, youre not alone. The platform has shifted from its iconic 1:1 square grid (1080 x 1080 px) to a taller 4:5 format for grid previews. As social media marketers, we know that adapting to changing platforms is a skill weve tested- and mastered – time and time again.

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Buffer Social

JANUARY 20, 2025

The first rule of the Instagram algorithm means understanding that there is no single algorithm. In fact, according to  a blog post  shared by the Meta-owned platform, “a variety of algorithms, classifiers, and processes, each with its own purpose,” ensure that IG users see the content that most interests them. “We want to make the most of people’s time, and we believe that using technology to personalize everyone’s experience is the best way to do th

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Speaker: Speakers:

HR and payroll impact every aspect of your business. Choosing the right provider is one of the most important decisions you’ll make. Before you decide, hear first-hand customer accounts in Paycor’s webinar to learn: The three most important things to look for when switching. How to begin your search. What are some of the red flags?

Platform

Ignite Social Media

JANUARY 13, 2025

Back in 2021, we shared a blog post showcasing the most popular social networks of the time, emphasizing the remarkable evolution of the social media landscape since its inception. Fast forward just three years, and the transformation has been nothing short of extraordinary. Twitter has rebranded as X, TikTok remains at the center of political debates over potential bans, and platform growth continues at a staggering pace.

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Sprout Social

JANUARY 22, 2025

B2B brands cant afford to put off their LinkedIn content marketing strategy. Because there’s no better place on social media to position yourself as a leader in your industry. From networking and recruiting to building credibility and beyond, the value of LinkedIn marketing is clear. That said, creating a content strategy on LinkedIn is a different ballgame from Instagram or TikTok.

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Hootsuite

JANUARY 14, 2025

A Facebook Business Page is a public profile on Facebook that businesses, organizations, and public figures can use to promote themselves. Customers can follow (or Like) Facebook Business Pages to see content from and connect with their favorite brands, companies, and creators. You need a Facebook Business Page to run Facebook ads, open a Facebook shop , or create a Facebook Group managed by your brand.

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The Realtime Report

FEBRUARY 3, 2025

busSTRUTs Approach to Integrating Technology in Power Distribution As energy needs grow, effective power distribution has become a cornerstone of industrial progress. Businesses and communities rely more than ever on strong electrical systems, creating a need for solutions that not only meet today’s demands but are ready for future challenges.

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Advertiser: Paycor

HR leaders can use this calendar from Paycor to track important HR and payroll tax dates. The 2025 calendar includes: Tax filing dates Federal reporting deadlines Bank holidays Links to relevant tax forms …and more! Get your 2025 HR calendar today!

Banking