Wed.Mar 12, 2025

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Brand and Product Differentiation: How to Showcase Your USPs on Social Media

Social Media Strategies Summit

Producing high-quality social media content that helps your brand stand out can feel like a never-ending job. Yes, consumers are spending increasing amounts of time on social networks. And in theory, this should make capturing their attention easier for your business. Nevertheless, they’re also interacting with more and more brands. Plus, they’re actively using these platforms for product and brand research, as well as shopping.

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Ignite Social Media Named a Best Place to Work in the US—Twice!

Ignite Social Media

At Ignite Social Media, we dont just talk about great workplace culturewe live it. And now, we have two national awards to prove it! Were thrilled to share that both Ad Age and Ragan PR have named Ignite Social Media a Best Place to Work in 2025. These recognitions are especially meaningful because they highlight what makes Ignite truly special: a team-first mentality, a collaborative spirit, and a culture where great work and great people thrive.

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TikTok Shares Insights into How Marketers Can Tap Into Major Events

Social Media Today

Some tips to help you boost your topical promotions.

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Hate Speech Gets No Audience on Sez Us, The New Pro-Democracy Social Network

Bill Hartzer

Social media has long been a battleground. Outrage fuels engagement. Misinformation spreads faster than facts. Bad actors thrive while reasonable voices get drowned out. Sez Us is stepping in with a different approachone that rewards thoughtful discussion and holds users accountable for how they interact. Launched today, Sez Us is a new social network built around reputation, trust, and user-driven moderation.

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10 HR Metrics for 2025: HR Data Toolkit

The right HR metrics can illuminate hidden trends, justify decisions to the C-suite, and give you an edge in this unpredictable economy. Download Paycor’s guide and learn how to calculate your: Cost-per-Hire Total Financial Impact of Absences Voluntary Turnover Rate And more!

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Snapchat Launches Custom Video AI Lenses

Social Media Today

A new, AI-powered version of Snap's Lenses.

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The social media landscape is being upended: Don’t wait to make a move

Sprout Social

We know that social media moves fast. And frankly, marketers don’t have time to consume the same watered down, not-so-takes about the state of the industry. That’s why we’re launching this new series, @MeNextTime, where we’ll invite Team Sprout and some of our favorite social experts to share how they really feel about the latest trends.

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Brand Strategy: Liquid Death Doesn’t Sell Water. It Sells Rebellion.

Keyhole.co

For decades, the brand has done what most beverage companies wouldn’t dareput anti-marketing at the center of their strategy, rebellion and all. When the industry leaned into wellness perfection, Liquid Death pushed back with “Murder Your Thirst,” Greatest Hates albums, and a Super Bowl ad that made professionals appear to drink on the job.

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Instagram Ads 101: A Step-by-Step Guide to Running Ads That Work

Buffer Social

Have you ever wished you could just skip the Instagram algorithm altogether and guarantee your content gets seen by your target audience?  Or, rather than asking folks to click over to your bio to find your products, content, or website, just include a link right in the post? Well, meet Instagram ads. They are paid posts on the platform that you can use to promote your business, product, or services and reach new people.

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The Branding of Brand Brand Beer

WebInKnow

I was looking through some older blog posts today, and I discovered a post I wrote 15 years ago that I had forgotten about. Re-reading it today made me laugh, so I thought Id post it again. + So last night I made my way to Pakhuis Wilhelmina , a funky former warehouse turned live music venue in Amsterdam to see what turned out to be a surprisingly excellent Dutch Ramones tribute band.

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