Sprout Social

MARCH 27, 2025

Remember a few years ago when op-eds used to claim influencer marketing was a fad? Consumers proved with their loyalty, engagement and purchasing power that influencer marketing is here for the long-haul. Creator marketing is now an essential part of digital marketing playbooks in the increasingly crowded social landscape.

Influencer 90

Influencer Collaboration Affiliate marketing Survey 90

Sprout Social

MARCH 28, 2025

Video content is key to your Instagram marketing strategy in particular, and requires a certain level of creativity to standout. A/B testing is a traditional marketing approach that can work well on social media, too. Few things are more disappointing than seeing a video you spent weeks on flop.

Instagram 88

Instagram Video Strategy Content 88

Bill Hartzer

MARCH 27, 2025

This week, creator marketing platform #paid published its 2025 Creator Insights Report. Brands Are Putting Their Money Where the Creators Are Marketing teams are shifting budgets. That could mean TikTokers moving to YouTube, or Instagram-first creators building Discord communities. For marketers, thats a cue.

Brands 78

Brands Sports Travel Patterns 78

Buffer Social

MARCH 23, 2025

It’s about building a community. Meaningful social media engagement encompasses how much your content resonates with your audience, how many meaningful relationships you build, and how much value you provide to your community. To begin social listening, start by being an active member in niche communities.

Social Media 74

Social Media Engagement UGC Metrics 74

Sprout Social

MARCH 26, 2025

Start a free Sprout Social trial With 78% of the Australian population using social media, the opportunity for your brand to engage its target market is vast. It has revolutionised customer service, sales, product development and marketing strategies. Knowing where and when your audience is online is more important than ever.

Social Media 66

Social Media Instagram Data Engagement 66

Sprout Social

MARCH 26, 2025

With 82% of the UK population using social media across a growing number of networks, businesses can reach virtually any target demographic through social media marketing. If you’re unsure where your target market is online; UK social media statistics can provide valuable insights. The key is knowing where to find them.

Social Media 82

Social Media LinkedIn YouTube Instagram 82

Buffer Social

MARCH 25, 2025

Some ways you can use Feeds Our community has found some creative ways to use Feeds: A local board games store uses it to share news about upcoming releases and gaming events. A real estate agent curates market trend updates to keep their audience informed. A tech professional builds their personal brand by sharing industry insights.

Feedly 67

Feedly Feed Content Real Estate 67