Social Media Today

JANUARY 9, 2025

The tool could give US TikTok users additional peace of mind.

Tools 191

Tools 191

Ignite Social Media

JANUARY 13, 2025

Back in 2021, we shared a blog post showcasing the most popular social networks of the time, emphasizing the remarkable evolution of the social media landscape since its inception. Fast forward just three years, and the transformation has been nothing short of extraordinary. Twitter has rebranded as X, TikTok remains at the center of political debates over potential bans, and platform growth continues at a staggering pace.

Platform 78

Platform Social Media Reddit B2B 78

Jon Loomer

JANUARY 6, 2025

Meta ads conversion results are central to the job of an advertiser. They are our guiding light for helping us understand whether something is or isn’t working. But conversion results can be misleading, if not outright lie. That could be because an advertiser is knowingly manipulating the data. It could also be that they aren’t knowledgable enough to understand the nuances.

Conversation 161

Conversation Report Eventful Advertising 161

Buffer Social

JANUARY 7, 2025

Artificial intelligence is transforming digital marketing by empowering us to do our best work. The right AI marketing tools will help you automate repetitive tasks, make data-driven decisions, and unblock your creativity. They ultimately let us get back to the work we find more meaningful, like strategy, creativity, innovation, and relationship-building.

Tools 116

Tools Marketing Price Hubspot 116

Advertiser: Paycor

The HR industry is changing. Did you know… 1. There will be 4M more jobs than workers by 2033 ( BLS ). 2. For 84% of workers, flexibility is a top priority ( FlexJobs ). 3. 75% of employees have used AI at work ( CFO.com ). It’s time to meet the moment! Use Paycor’s guide to design a blueprint for success.

Meeting

Hootsuite

JANUARY 10, 2025

Once upon a time, there was this magical beast called data that social media managers slayed. And that time is now, because data storytelling isnt a fairytale: its an effective visual marketing strategy that can help you build trust, engagement, and sales for your brand. We sat down with Vancouver-based digital marketing manager Leeann Froese of Town Hall Brands for expert insight on every chapter of data storytelling.

Data 72

Data Strategy Statistics Sports 72

Social Media Today

JANUARY 9, 2025

Some key social media marketing predictions for the year ahead.

Social Media 186

Social Media Marketing 186

Buffer Social

JANUARY 13, 2025

In 2024, we saw social media evolve in many ways — from numerous updates to some platforms ( cough Meta) to explosive growth for others (Bluesky!). We’re also watching things like the U.S. TikTok ban , which, as of writing this article, will happen on January 19 if not overturned or paused. It wasn’t just the platforms that changed — creators also had their moments on social, with some moving to start businesses, some exploring new platforms, and some reaching milesto

Social Media 63

Social Media Authentication LinkedIn Social Media Management 63

Ignite Social Media

JANUARY 7, 2025

Keeping up with Instagrams constant evolution can feel like a full-time job. As social media managers rolling into a new year, here are 10 important Instagram updates that you need to be aware of: Test the Waters with Trial Reels Ever wished you could preview how your content might perform before going all in? Trial Reels let you do exactly that. This feature gives you 24 hours to gather valuable insights from non-followers, including Views, Likes, and Comments.

Features 68

Features Instagram FeedBurner Hashtag 68

Hootsuite

JANUARY 10, 2025

For commitmentphobes, the word engagement might be a terrifying and loaded one but for social media marketers, Facebook engagement is the holy grail. Of course, were not talking about popping the big Q: were talking about growing your interactions (reactions, shares, comments) and audience for your Facebook Page. Facebook engagement matters because it can help extend organic reach.

Engagement 78

Engagement Facebook HootSuite UGC 78

Social Media Today

JANUARY 8, 2025

Some pointers to keep in mind when posting on IG.

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Tips Instagram 185

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Social Media

Bill Hartzer

JANUARY 6, 2025

Quickplay is making waves in the streaming industry with the launch of “Shorts,” a game-changing tool designed to meet the growing demand for short-form content. Announced at CES 2025, Quickplay Shorts is set to redefine how media companies and streamers engage with younger audiences, especially the ever-influential Gen Z. Why Short-Form Content Matters Now More Than Ever Short-form videos are taking over digital consumption, with platforms like TikTok and YouTube dominating the scen

Syndication 78

Syndication Collaboration Research Platform 78

Buffer Social

JANUARY 8, 2025

Building your presence across multiple social media platforms is incredibly valuable for brands and creators — but it doesn't have to mean spending all day creating unique content for each channel. In fact, many successful creators and brands have a secret: they crosspost across platforms to get more mileage out of their content. Our data shows this approach is remarkably common — 59% of posts created in Buffer are posted to more than one social media platform.

Social Media 72

Social Media Hashtag Instagram Social Media Management 72

Oktopost

JANUARY 6, 2025

If you havent noticed already, Gen Z is everywhere in the workplace, and they are reshaping how B2B brands approach social media. Once dominated by formal tones and corporate jargon, the B2B social landscape is shifting toward a more authentic, humanized approach, primarily driven by Gen Z social media managers. Gen Z values transparency, inclusivity, and meaningful interactions.

B2B 71

B2B Authentication Social Media Management Hubspot 71

Sprout Social

JANUARY 9, 2025

There are a few universal questions that keep CMOs up during the quiet hours of the night: How do we do more with fewer resources? And how do we make a greater impact without burning out our teams? When Lisa Cole, former Chief Marketing Officer at Cellebrite, stepped into her role, these were the questions constantly on her mind. She wanted to illustrate the marketing departments ability to drive results and improve work-life balance for employees.

Marketing 80

Marketing Team Collaboration Training 80

Advertisement

A beginner's guide to social media automation tools and getting automation right.

Social Media

Social Media Today

JANUARY 7, 2025

Meta's loosening its rules around what people can say. So how will that impact brand safety?

Brands 179

Brands 179

Jenn's Trends

JANUARY 8, 2025

With the recent news from Meta that they will remove fact checking on their platforms, there is a lot of confusion and concerns but also a lot of happy users about what this means for Facebook and Instagram.

Policies 78

Policies News Instagram Platform 78

Buffer Social

JANUARY 9, 2025

Your TikTok account is hitting off. You aren’t getting the cold sweats while publishing TikTik videos nowadays. And then, you wonder, how can I get more out of my TikTok strategy ? Enter: TikTok ads. A TikTok ad is an advertisement by a brand or creator appearing on people’s For You page. For example, I got the following ad by Adobe Photoshop on my feed recently: While the TikTok ad blended seamlessly with the other TikTok videos on my feed, the “sponsored” label and

Advertising 66

Advertising CPA How To Campaign 66

The Social Media Hat

JANUARY 9, 2025

8+ Steps to maintaining humanity in an increasingly AI Integrated business. The post How To Avoid Losing Your Human Touch When Integrating AI Into Your Business appeared first on The Social Media Hat.

How To 78

How To Social Media Brands 78

Advertiser: Paycor

In today’s fast-paced business world, effective workforce management (WFM) isn’t just an option—it’s a necessity.

Cost

Jon Loomer

JANUARY 12, 2025

Should you apply Topic Exclusions? Ever since Metas announcements about content moderation changes , brands are looking into options. If you run ads, you might consider Topic Exclusions. Where to Find It This is found in the Brand Safety and Suitability section. Click on “Controls” on the left and then “Ad Account Settings” at the top.

How To 92

How To Cost Video News 92

Social Media Today

JANUARY 9, 2025

Now, all YouTube uploads under 3 minutes in length will qualify as Shorts.

YouTube 178

YouTube 178

Keyhole.co

JANUARY 13, 2025

“Just put it in Canva.” These days, it’s as natural as saying “Google it” or “Slack me.” In meeting rooms and coffee shops worldwide, it’s become shorthand for “make it look good, make it fast.” In an era where every social post, presentation, and pitch deck needs to shine, Canva arrived at exactly the right moment.

Analysis 52

Analysis Social Media Brands Education 52

Oktopost

JANUARY 6, 2025

At Oktopost, were constantly innovating to provide tools that empower B2B marketers to make informed, smarter, data-backed decisions. Today, were thrilled to introduce Date Range Comparison. Built with feedback from B2B marketing leaders, Date Range Comparison is designed to help marketing teams master their metrics with actionable insights. Whether tracking seasonal trends or analyzing campaign performance, it gives you the ability to track meaningful insights that matter in the B2B world.

Comparison 62

Comparison B2B Metrics Report 62

Speaker: Speakers:

HR and payroll impact every aspect of your business. Choosing the right provider is one of the most important decisions you’ll make. Before you decide, hear first-hand customer accounts in Paycor’s webinar to learn: The three most important things to look for when switching. How to begin your search. What are some of the red flags?

Platform

WebInKnow

JANUARY 7, 2025

In 2025, we have a choice of how we create. Will you pay attention to what matters, draw from passion and personality, adding dash of artistic flair to create something beautiful? Or will you dash off an AI prompt, push a button, and barf up something just okay?

Brands 62

Brands Marketing 62

Sprout Social

JANUARY 13, 2025

Welcome back to the Post Performance Report (PPR)a series where we compile and analyze social media posts and campaigns inspiring us, and break down what makes them so genius. We unpack how your brand can use these examples to spark your own scroll-stopping creative ideaswhile maximizing your budget and doing more with less. We dont just examine the flawless creative execution of every post or campaign, but the business impact, too.

Report 42

Report Brands Content Fashion 42

Social Media Today

JANUARY 6, 2025

The online sales opportunity is now greater than ever.

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Keyhole.co

JANUARY 10, 2025

Imagine creating content your audience devours up the second it hits your social feed. And getting to create and manage your own schedule. Sounds nice, right? Well, a user-generated content (UGC) creator might be your thing. It can be a creative side gig. Or a 6-figure business. And you dont even need to have thousands of followers. Read on to learn everything you need to become a UGC creator.

UGC 52

UGC How To Influencer Authentication 52

Advertiser: Paycor

HR leaders can use this calendar from Paycor to track important HR and payroll tax dates. The 2025 calendar includes: Tax filing dates Federal reporting deadlines Bank holidays Links to relevant tax forms …and more! Get your 2025 HR calendar today!

Banking

Tweaklibrary

JANUARY 10, 2025

One of the exciting new features of Apple Intelligence in iOS 18 and iPadOS 18 is the Image Wand. This tool allows you to transform rough sketches in the Notes app into realistic, polished images. With the iPadOS 18.2 beta now available, you can see the tool in action. In this guide, we will highlight all the features of the Image Wand and how to use it.

iPad 11

iPad Apple How To iPhone 11

Bill Hartzer

JANUARY 10, 2025

VideoShops, a newly launched social commerce platform, is poised to revolutionize how people engage in affiliate retail. Unlike traditional systems, VideoShops empowers users to shop, share, and sell products effortlessly through their personalized digital storefronts. With its game-changing approach, the platform ensures users get paid the same day they make a sale, bypassing the cumbersome pre-approval processes typical of other affiliate programs.

Retail 78

Retail API Sentiment Influencer 78

Jon Loomer

JANUARY 7, 2025

Audience Segments are a powerful feature for all sales campaigns, but far too many advertisers dont have these set up — or they aren’t set up properly. Here’s what you need to do… Define Your Audience Segments Go to your Advertising Settings and click on Audience Segments. There, you’ll see sections for both your Engaged Audience and Existing Customers.

How To 130

How To Campaign Advertising Engagement 130

Social Media Today

JANUARY 7, 2025

In a major shift for the company, Meta will now allow more political discussion in its apps.

Communities 175

Communities Company 175

Advertiser: Paycor

Use these handy calendar templates to stay on top of payroll in 2025! Download them today to share with your HR team or post for employees. Whether your company has biweekly, semi-monthly, or monthly pay periods, Paycor has you covered. Get your templates today!

Template