Social Media Today

FEBRUARY 2, 2025

Meta's coming video editor looks set to include a range of AI functions.

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Social Media Strategies Summit

FEBRUARY 4, 2025

Despite many organizations having to work with tight budgets and limited resources, theres no shortage of innovation in the world of social media marketing for non-profits. To help inspire your next ideation session, weve rounded up some of the most impactful non-profit social media campaigns of the past 12 months from the likes of Doctors Without Borders, the Red Cross, and the Smithsonian Institution.

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Oktopost

JANUARY 30, 2025

Social media content in B2B marketing is about starting conversations that guide, inform, and generate mutual value. But even great content can disappear into the algorithm without making an impact if it isnt accessible. When that happens, its a loss for content creators because it limits their reach. Even worse, poor accessibility can give the impression that a brand doesnt care about making its content available to people who cannot see the text and images and are using tools that read the pos

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Sprout Social

JANUARY 31, 2025

Artificial intelligence (AI) is supercharging social media marketing. Think of AI social media tools like Sprout Social as your marketing pit crew. They can fine-tune your social media engine, swap out tired tactics and keep you running at peak performancethey just cant drive the car. The AI in social media examples were sharing in this article come from brands with a skilled driver and a solid race strategy to help them win.

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Advertiser: Paycor

The right HR metrics can illuminate hidden trends, justify decisions to the C-suite, and give you an edge in this unpredictable economy. Download Paycor’s guide and learn how to calculate your: Cost-per-Hire Total Financial Impact of Absences Voluntary Turnover Rate And more!

Metrics

Jon Loomer

JANUARY 30, 2025

And the test begins… Meta announced they are starting a limited test of ads on Threads that includes a small number of advertisers and users. Because it’s a limited test, few users will see these ads. Here’s what we know… The Test During the initial test, participating users may see image ads in the Threads feed between pieces of content.

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Social Media Today

JANUARY 30, 2025

New insights suggest that X is unlikely to have made a profit in 2024.

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Hootsuite

JANUARY 31, 2025

Popularity matters whether youre running for class president, looking to nab your first Oscar, or trying to win big at the Grammys. The more attention you can earn, the greater your chance of success. With the 2025 Awards Season in full swing, much of the spotlight is on the upcoming 67th annual Grammy Awards in Los Angeles on February 2nd. Last year, when Taylor Swift made history by winning her fourth Album of the Year award, social media erupted with opinions was the win deserved?

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Sprout Social

JANUARY 29, 2025

AI in content marketing is transforming how marketers like you have traditionally worked. Its helping you become more strategic in planning your campaigns and more efficient. You’re able to build engaging brand stories, personalize messaging at scale, analyze content performance and map audience preferences quickly and accurately. A Sprout Social Pulse Survey from Q2 2023 reveals that 71% of social marketers have already integrated AI and automation tools into their workflows and 82% of th

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Audiense

FEBRUARY 5, 2025

Most Valentines Day campaigns focus on couples - but what about all the people who arent in a relationship? Discover how five brands used empathy marketing to create V-Day campaigns that resonated with every relationship status.

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Social Media Today

JANUARY 30, 2025

An easier way to see what image and videos people have posted.

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Jon Loomer

FEBRUARY 4, 2025

Remarketing results are pretty great, right? They’re not always what they seem. Theres a wide range of advice on remarketing. Some will tell you that its not necessary anymore since it happens naturally when going broad. And while I’m not completely anti-remarketing , there is plenty of truth in this point of view. Others swear by it. And I understand why because the results look amazing.

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The Realtime Report

JANUARY 30, 2025

Tools and Tips for a Smoother Printing Experience Printing can be a straightforward task, but it often comes with its fair share of frustrations. From paper jams to smudged ink, the smallest hiccup can derail an otherwise simple process. By employing the right tools and following some practical tips, you can enjoy a smoother, hassle-free printing experience.

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Sprout Social

JANUARY 30, 2025

According to The 2025 Sprout Social Index , around three-quarters of marketing leaders say organic and paid social media marketing are top priorities for their organization. But many practitioners are skeptical, as they struggle to secure the headcount and resources they need. To be a marketing leader who fully understands socials potential, you need trusted inspiration and guidance.

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Oktopost

FEBRUARY 4, 2025

In this episode, Mohamed Azhar reveals how he grew Avomas LinkedIn following by a whopping 7.5K without spending a single dime on ads. Get ready to take notes! Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Watch the live recording: Episode Summary How did Avoma gain 7,500 new LinkedIn followers in just five months, without spending a single dollar on ads?

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A beginner's guide to social media automation tools and getting automation right.

Social Media

Social Media Today

FEBRUARY 2, 2025

Some tips to help you maximize your social media content approach.

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Buffer Social

JANUARY 30, 2025

It’s January, and you’re fired up—new year, new strategy, new wins. Or maybe it’s March, and you’re side-eyeing your social media, wondering if you missed the reset window. Spoiler: You didn’t. Whether it’s the first week of January or the last day of October, the best time to get your social media on track is right now.

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WebInKnow

JANUARY 29, 2025

The LinkedIn algorithm prioritizes engagement. The more discussion on a post, the more the AI algorithm kicks in and shares content with more people inside and outside your own network.

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LinkedIn Engagement Comments Content 62

Ignite Social Media

JANUARY 29, 2025

Social analytics platforms vary in the quality of the information they provide to marketers, so when a tool gives us clear and actionable insight, its worth reporting on. Enter TikToks Video Analysis Tool. The tool helps to illuminate content performance, which allows for data to help adjust strategy and maximize impact on the platform. But wait, there’s moreTikTok also offers a Comment Analysis Tool, which provides invaluable data about what audiences are saying and trends in their feedba

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Advertiser: Paycor

The HR industry is changing. Did you know… 1. There will be 4M more jobs than workers by 2033 ( BLS ). 2. For 84% of workers, flexibility is a top priority ( FlexJobs ). 3. 75% of employees have used AI at work ( CFO.com ). It’s time to meet the moment! Use Paycor’s guide to design a blueprint for success.

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Oktopost

JANUARY 30, 2025

CMO of Dreamdata, Steffen Hedebrandt, stops by the Radically Transparent podcast to unveil key insights on efficient growth strategies and the evolving role of organic social media in the B2B buyer journey. He even reveals some of the most surprising benchmarks for driving efficient growth, proving that social medias impact is undeniable. Listen to the podcast Subscribe on Spotify , Apple Podcasts and YouTube !

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Social Media Today

JANUARY 29, 2025

The new metrics will provide more insight into viewer retention and comparative performance.

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Instagram Metrics 191

Buffer Social

JANUARY 29, 2025

Staying consistent on social media is one of the best routes to success on any platform — though that's easier said than done. Which is why we wanted a way to make this easier (and more fun!). Enter: Streaks! What are streaks? Streaks is more than just a feature — it's your personal trainer for social media content creation. The concept is beautifully simple: share a post every week, and watch your streak count grow.

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Amy Porterfield

FEBRUARY 4, 2025

Listen on… Heres how the podcast is evolving to meet you where you are now and supporting you in reaching your next big milestone. After over a decade of podcasting and 16 years in the online marketing world, its time for something new! Im thrilled to announce that Online Marketing Made Easy is […] The post #750: Announcement Episode! A BIG Change After 12 Years appeared first on Amy Porterfield | Online Marketing Expert.

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Advertiser: Paycor

In today’s fast-paced business world, effective workforce management (WFM) isn’t just an option—it’s a necessity.

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Tweaklibrary

JANUARY 30, 2025

China has launched two AI chatbots similar to ChatGPT in two days. One of them is from DeepSeek and the other is Qwen 2.5 from Alibaba. Both companies claim that their chatbots are better than Open AIs ChatGPT and all other Chatbots available across the globe. But is this true? Let us find out all about the new Chinese AI Chatbots and how they function as compared to ChatGPT.

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Oktopost

FEBRUARY 2, 2025

As B2B marketers, we know social media drives how people connect, learn, and make decisions. Its not just a channelits the frontline of our success. Thriving in this space means mastering its unique dynamics to build awareness, drive sales, and retain customers. But heres the challenge: most tools werent built for B2Btheyre designed with consumer brands in mind.

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Social Media Today

JANUARY 30, 2025

Key insights for marketers planning social media strategies at a time of upheaval.

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Buffer Social

FEBRUARY 4, 2025

If there’s one thing every creator wishes for, it’s more hours in the day. Between brainstorming ideas, creating content, engaging with audiences, and keeping up with trends, it can feel like the to-do list never ends. But here’s some good news: you may not be able to get more time—but you can definitely get smarter tools. 2025 is shaping up to be a year of massive opportunities for creators , but staying ahead means working efficiently.

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Speaker: Speakers:

HR and payroll impact every aspect of your business. Choosing the right provider is one of the most important decisions you’ll make. Before you decide, hear first-hand customer accounts in Paycor’s webinar to learn: The three most important things to look for when switching. How to begin your search. What are some of the red flags?

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Direct Marketing Observations

JANUARY 31, 2025

Recently, I was visiting with two of my oldest and dearest friends from college and as we are expected to do when standing in the backyard drinking beer and grilling, we talk about life’s deepest darkest mysteries such as what body part hurts, what we’re currently streaming, how scoring in pickleball works, and what exactly is bitcoin. On this day though we stumbled upon the subject of jobs and careers.

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Tweaklibrary

JANUARY 29, 2025

It has been a month since Apple has been testing the Beta version of iOS 18.3. Finally, Apple seems to be satisfied with this version and has now released it for all compatible iPhones starting January 27, 2025. The new version will bring changes to Apple Intelligence features as well as other enhancements and bug fixes. We have created a guide to all that you must know about iOS 18.3.

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Jon Loomer

FEBRUARY 2, 2025

Advertisers love to share amazing conversion results to impress clients, potential clients, and other advertisers. But those results are often too basic, leaving out important information. You should ask these questions to get important context… 1. Who is the Targeted Audience? If its remarketing , results tend to be view-through heavy. Remarketing has a tendency to give you great results on the surface, but its not scalable or incremental.

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Social Media Today

JANUARY 29, 2025

Meta continues to go from strength to strength.

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Advertiser: Paycor

HR leaders can use this calendar from Paycor to track important HR and payroll tax dates. The 2025 calendar includes: Tax filing dates Federal reporting deadlines Bank holidays Links to relevant tax forms …and more! Get your 2025 HR calendar today!

Banking