Webbiquity SMM
MARCH 11, 2025
In 2015, at arguably the peak of Twitter’s (now X, yes, but definitely Twitter at the time), I compiled the thoughts of 39 marketing pros and influencers on how to make the most of the platform. To indulge in a bit of understatement, a lot has changed since then. A decade ago, Twitter was the undisputed #2 social network for B2B marketers, second only to LinkedIn.
Social Media Strategies Summit
MARCH 12, 2025
Producing high-quality social media content that helps your brand stand out can feel like a never-ending job. Yes, consumers are spending increasing amounts of time on social networks. And in theory, this should make capturing their attention easier for your business. Nevertheless, they’re also interacting with more and more brands. Plus, they’re actively using these platforms for product and brand research, as well as shopping.
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Jon Loomer
MARCH 10, 2025
One of the challenges Meta advertisers face is determining whether the results they see in Ads Manager are real. While it’s important that the results are complete, there’s another issue that advertisers battle: Is this reflection of performance inflated? The inflation problem is one that advertisers often willfully ignore. Whereas an underreporting of performance may reflect poorly on their efforts, inflated results can make an advertiser look good.
Bill Hartzer
MARCH 13, 2025
LinkedIn isnt just for job seekers anymore. It has become the go-to platform for executives, thought leaders, and influencers looking to build their credibility and shape industry conversations. But while some leaders rack up engagement, others struggle to make an impact. So, whats the secret? A new report from Everywhere Agency (a division of MikeWorldWide) and SocialHP sheds light on the strategies that set LinkedIns top voices apart.
Advertiser: Paycor
The right HR metrics can illuminate hidden trends, justify decisions to the C-suite, and give you an edge in this unpredictable economy. Download Paycor’s guide and learn how to calculate your: Cost-per-Hire Total Financial Impact of Absences Voluntary Turnover Rate And more!
Sprout Social
MARCH 12, 2025
We know that social media moves fast. And frankly, marketers don’t have time to consume the same watered down, not-so-takes about the state of the industry. That’s why we’re launching this new series, @MeNextTime, where we’ll invite Team Sprout and some of our favorite social experts to share how they really feel about the latest trends.
Jon Loomer
MARCH 11, 2025
Now, I wouldn’t generally recommend Traffic campaigns in the first place. But I understand that advertisers still use them. If youre running Traffic campaigns, do this… Breakdown by Placement Click the Breakdown dropdown menu and select Placement. This will generate separate rows for each placement used. Where is the majority of your budget spent?
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
Ignite Social Media
MARCH 13, 2025
Admit it. Its been forever (or never) since youve gone back through your brand social accounts and done a thorough cleaning, right? While daily posting and engagement are crucial, the behind-the-scenes housekeeping often gets overlooked. This comprehensive guide will walk you through essential social media maintenance tasks that will strengthen your security, streamline your operations, and polish your brand presence across all platforms.
Bill Hartzer
MARCH 12, 2025
Social media has long been a battleground. Outrage fuels engagement. Misinformation spreads faster than facts. Bad actors thrive while reasonable voices get drowned out. Sez Us is stepping in with a different approachone that rewards thoughtful discussion and holds users accountable for how they interact. Launched today, Sez Us is a new social network built around reputation, trust, and user-driven moderation.
Social Media Today
MARCH 10, 2025
Some new insights to assist in your content planning.
Jon Loomer
MARCH 13, 2025
Running ads optimized for the top-of-the-funnel has its risks, and one is highlighted in this video. If youre running video ads that are optimized for ThruPlay views, do this… Breakdown by Placement In my example, I had a video that generated 665 ThruPlay views and 526 people reached. Thats right, more ThruPlay views than people reached. Why is that?
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Hootsuite
MARCH 12, 2025
Over one billion people use LinkedIn, making it the worlds largest social media platform for professionals. And all those people want to boost professional networking, learn from content creators, and follow thought leaders wherever they go. Using LinkedIn hashtags will help those people find you and your content. But which LinkedIn hashtags do you use?
Ignite Social Media
MARCH 12, 2025
At Ignite Social Media, we dont just talk about great workplace culturewe live it. And now, we have two national awards to prove it! Were thrilled to share that both Ad Age and Ragan PR have named Ignite Social Media a Best Place to Work in 2025. These recognitions are especially meaningful because they highlight what makes Ignite truly special: a team-first mentality, a collaborative spirit, and a culture where great work and great people thrive.
Buffer Social
MARCH 13, 2025
As a type A perfectionist, there are few things that give me more satisfaction than a good old spring clean. Come change of seasons, I’m always overcome with the urge to clear out drawers, declutter cupboards, and rearrange shelves. Doing it is a bit of a slog, of course, but that feeling you get after a good tidy-up? Worth every second I spend cursing over piles of old clothes on my bedroom floor.
Social Media Today
MARCH 9, 2025
The company will have to face trial over the alleged use of pirated works in its AI dataset.
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A beginner's guide to social media automation tools and getting automation right.
Oktopost
MARCH 13, 2025
If you’re a B2B social media manager or advocacy program leader, you know LinkedIn is the go-to platform for reaching your target audience. But beyond just posting content, how do you make sure your company and employees stand out as industry leaders? The first step as an advocate is to optimize your LinkedIn profile. One often-overlooked tool is LinkedIn specialisms, specific areas of expertise that help improve search visibility and credibility.
Sprout Social
MARCH 13, 2025
Whether youre running a local business or a multinational corporation, social media marketing is a must for brands of all sizes. However, understanding the social media landscape in Australia is no small feat, but this guide will make this once-tall task much easier. Explore some of the most important social media statistics in Australia to find the data you need to stay competitive, boost ROI and build better strategies.
Keyhole.co
MARCH 9, 2025
Social media has become the modern travel guide. Studies show that 60% of travelers are inspired to visit a destination based on social media content alone (hello, Instagram-worthy sunsets and Pinterest boards!). For travel brands, this is a golden opportunity. However, its not a secretmost travel services or products already use this strategy quite successfully.
Audiense
MARCH 11, 2025
Sonny Angel is a tiny doll that wears nothing but a hat, retails for $17.00, and may bring you happiness, as the marketing slogan suggests. This little collectable toy might not sound like much, but to many people across the globe, he is everything.
Advertiser: Paycor
The HR industry is changing. Did you know… 1. There will be 4M more jobs than workers by 2033 ( BLS ). 2. For 84% of workers, flexibility is a top priority ( FlexJobs ). 3. 75% of employees have used AI at work ( CFO.com ). It’s time to meet the moment! Use Paycor’s guide to design a blueprint for success.
Social Media Today
MARCH 9, 2025
The new tags will help to highlight AI generated content in-stream.
Oktopost
MARCH 13, 2025
Employee advocacy is one of the most effective ways to expand your brands reach, build trust, and drive engagement on social media. But running a successful advocacy program isnt always straightforward. We hear a lot of the same questions from B2B social media marketers who are managing advocacy programs. Weve compiled the top employee advocacy FAQs here, with clear and actionable answers to help you get the most out of your efforts.
The Social Media Hat
MARCH 12, 2025
4 key aspects of a winning marketing strategy that every business leader and professional marketer should consider and integrate. The post Creating The Perfect Marketing Strategy appeared first on The Social Media Hat.
Keyhole.co
MARCH 9, 2025
The big cloud computing boom began in the early to mid-2010s. Businesses started using cloud computing for data storage, backup, and hosting. Cloud infrastructure allowed these companies to scale their IT resources without investing in costly hardware. Over 90% of companies worldwide used cloud tools in 2023, and those use cases are expanding to more technologies.
Advertiser: Paycor
In today’s fast-paced business world, effective workforce management (WFM) isn’t just an option—it’s a necessity.
Buffer Social
MARCH 12, 2025
Have you ever wished you could just skip the Instagram algorithm altogether and guarantee your content gets seen by your target audience? Or, rather than asking folks to click over to your bio to find your products, content, or website, just include a link right in the post? Well, meet Instagram ads. They are paid posts on the platform that you can use to promote your business, product, or services and reach new people.
Social Media Today
MARCH 10, 2025
Elon’s businesses look set to bear the brunt of the backlash against his political involvement.
Bill Hartzer
MARCH 11, 2025
A group of Ontario school boards just won a big legal victory against some of the biggest names in social media. Meta, Snapchat, and TikTok tried to shut down a lawsuit that accuses them of harming students education, but the courts werent buying it. On Friday, Ontario Superior Court Justice Janet Leiper ruled that the case has merit and will move forward.
Jon Loomer
MARCH 9, 2025
Go to the Settings tab of your Events Manager, and you may see this under Conversions API… There are now two options: Conversions API Gateway, which has been around for a few years Signals Gateway So… What is Signals Gateway? What is It? This is how Meta defines it: Build data pipelines, send data to multiple destinations and unlock additional features to control how you manage and share first-party marketing data collected by your business.
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HR and payroll impact every aspect of your business. Choosing the right provider is one of the most important decisions you’ll make. Before you decide, hear first-hand customer accounts in Paycor’s webinar to learn: The three most important things to look for when switching. How to begin your search. What are some of the red flags?
Keyhole.co
MARCH 12, 2025
For decades, the brand has done what most beverage companies wouldn’t dareput anti-marketing at the center of their strategy, rebellion and all. When the industry leaned into wellness perfection, Liquid Death pushed back with “Murder Your Thirst,” Greatest Hates albums, and a Super Bowl ad that made professionals appear to drink on the job.
Sprout Social
MARCH 11, 2025
The world wide web was a fad turned mainstay. Leaving someone out of your MySpace Top Eight created lunchroom drama. A photo of your favorite meal wasnt complete without a Sierra or Willow filter. Watching YouTube meant seeing song remixes inspired by viral news clips, laughing at unhinged skits and learning from beauty gurusthe OG influencers. The Dog Lens was a must for Snapchat selfies.
Social Media Today
MARCH 9, 2025
AI agents are the next wave set to sweep across the business landscape.
Oktopost
MARCH 9, 2025
Marketing intelligence platforms: the future of B2B content strategy B2B marketers have more data than everbut are they making the most of it? Marketing teams track website visits, email engagement, and social media performance, but these metrics only tell part of the story. What about c ompetitor moves, industry trends, and customer sentiment ? Without this intelligence, content strategies are often based on guesswork instead of facts.
Advertiser: Paycor
HR leaders can use this calendar from Paycor to track important HR and payroll tax dates. The 2025 calendar includes: Tax filing dates Federal reporting deadlines Bank holidays Links to relevant tax forms …and more! Get your 2025 HR calendar today!
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