Jon Loomer
OCTOBER 29, 2024
You can no longer build an agency around your targeting strategies. You can have unique approaches to targeting, but it can’t be the primary way to differentiate yourself. The value you add with targeting will only decrease , so focus on advertising services that will continue to make an impact. Start with these three areas… Where to Focus 1. Prioritize everything associated with conversion attribution.
Social Media Today
OCTOBER 28, 2024
But is it really representative of the latest conversational trends?
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Social Media Today
OCTOBER 22, 2024
The generative AI race has sparked another battleground, which will dictate the next stage of AI development.
Jon Loomer
OCTOBER 25, 2024
What’s up with event testing? One of the ways you can test your conversion events is within Events Manager. Here’s the problem I’m having… The Problem 1. Click “Test Events” 2. Select “Website” as the channel 3. Select to confirm website events 4. Paste a URL you want to test 5. Click “Open Website” At minimum, the page view event will fire once you do this, but you can perform some other actions if you want.
Advertiser: Paycor
Structured interview questions are a valuable tool for reducing bias in hiring. They help: Ensure all candidates are asked the same questions in the same way Level the playing field so all candidates have a fair chance of being successful Improve credibility, reliability, and validity Download the guide to get the most out of your interview questions!
The Social Media Hat
OCTOBER 22, 2024
AI literacy is the key to future-proofing your business, offering leaders and marketers the tools they need to harness AI effectively. The post AI Literacy: Why Every Business Leader Needs to Get Hands-On with AI Now appeared first on The Social Media Hat.
Convince & Convert
OCTOBER 25, 2024
Imagine being able to cut through all the marketing noise and connect with your customers on a personal level. That’s what my new book, Data-Driven Personalization , is all about – showing you how to use data to create marketing that really resonates. We all know data is important, but a lot of marketers are still struggling to really make the most of it.
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
Jon Loomer
OCTOBER 22, 2024
This drives me crazy… There’s a huge labeling and language problem with advertising, and it’s all Meta’s fault. It doesn’t matter if I’m talking to a new advertiser or a seasoned veteran. Let’s discuss… The Labeling Problem Advertisers use the terms Advantage and Advantage+ interchangeably. I always need to ask clarifying questions so that I know what they’re talking about.
The Social Media Hat
OCTOBER 26, 2024
Episode 37 of the AI in Marketing: Unpacked podcast, with Viveka von Rosen The post LinkedIn Profile Makeover: Harnessing AI for Professional Branding appeared first on The Social Media Hat.
The Realtime Report
OCTOBER 22, 2024
The Growing Risks of Gig Work – A Guide to Injury Protection The gig economy, which offers open hours and the chance to work for yourself, is also becoming more popular in Iowa. But this new way of working makes things more difficult when it comes to accidents that happen on the job. Let us talk about the problems gig workers face and the legal rights they have access to, including the very important role of a personal injury lawyer in Cedar Rapids.
Bill Hartzer
OCTOBER 28, 2024
Shopping on social media may be convenient, but a new survey by AfterShip and Ipsos highlights one major roadblock: trust. Consumers are actively browsing on platforms like TikTok Shop and Instagram Shopping, yet the majority are hesitant to actually click “buy,” citing concerns about security and reliability. This “trust gap” is keeping shoppers from fully diving into social commerce, despite its rise in popularity.
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Social Media Today
OCTOBER 27, 2024
Instagram utilizes variable playback quality based on post engagement.
Jon Loomer
OCTOBER 24, 2024
Turn off comments on ads? Meta’s made several announcements about new features during Advertising Week 2024. This is one of them. Where to Find It At the bottom of your ad set, under Placements, click See More Options. If you have this update, it will appear under Inventory Filter. New: Control comments on your ads. Now you can turn off comments for all Facebook and Instagram feed ads in an ad set.
The Social Media Hat
OCTOBER 27, 2024
AI bootcamps offer intensive, real-world learning experiences designed to equip business leaders with the tools and strategies needed to implement AI effectively. The post AI Bootcamps: The Smartest Investment for Business Leaders appeared first on The Social Media Hat.
Audiense
OCTOBER 23, 2024
While Nike enjoys a dominant market share in the U.S., the landscape in Europe is different, with Adidas holding a stronger foothold. This report explores a few examples of how audience intelligence could help Nike craft a more targeted, data-driven marketing strategy to regain ground in Europe and expand its influence. Understanding local preferences and leveraging the right cultural touch points will be essential for Nike to bridge the gap and maintain its competitive edge in Europe.
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A beginner's guide to social media automation tools and getting automation right.
Amy Porterfield
OCTOBER 24, 2024
Listen on… Maximizing your sales during the holiday season, optimizing your social media ads, and making this year your most profitable to date. As the year comes to a close, I want you to hit those end-of-year goals! So, if you're just shy of the mark or looking to surpass it by a […] The post #726: From Clicks to Conversions: Nail Your Holiday Ads with Expert Salome Schillack appeared first on Amy Porterfield | Online Marketing Expert.
Social Media Today
OCTOBER 28, 2024
The company has not re-submitted an application in NY.
The Social Media Hat
OCTOBER 24, 2024
Episode 36 of the AI in Marketing: Unpacked podcast, with Nicky Saunders The post AI Content Creation: Supercharging Your Online Presence for Solopreneurs and SMBs appeared first on The Social Media Hat.
Oktopost
OCTOBER 29, 2024
In this episode, Niki Kostova, Head of Social Media at SUSE, shares her top tips for B2B video content–from topic selection to ideal video length – all while keeping people at the heart of her strategy. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Watch the live recording: Episode Summary Video marketing is one of the most effective ways to connect with your audience and influence decision-making.
Advertiser: Paycor
HR leaders drowning in paperwork struggle to meet C-suite's strategic expectations. Burnout and high turnover plague the field, with 95% feeling overwhelmed. This guide explores how the right tools can free HR from admin tasks and empower them to become the strategic leaders they’re meant to be.
Amy Porterfield
OCTOBER 22, 2024
Listen on… Uncovering exciting new opportunities for your business, revealing unexpected customers, and staying super connected with your audience. Believe it or not, even after 15 incredible years in business, I'm still learning brand new lessons about entrepreneurship! And today, I can't wait to share one of the most valuable and eye-opening lessons […] The post #725: After 15 Years of Being in Business, I Can’t Believe I’m Still Learning This Crucial Lesson appeared first on
Social Media Today
OCTOBER 28, 2024
But is it really representative of the latest conversational trends?
Jon Loomer
OCTOBER 28, 2024
Today’s targeting is a combination of advertiser inputs and Meta’s algorithmic distribution, with the aim to get you as many of your desired actions as possible within your budget. But advertisers have a common misunderstanding of how much control they actually have. What I often hear from advertisers who want control is that they switch from Advantage+ Audience to original audiences because they don’t trust Meta’s algorithmic distribution.
Hootsuite
OCTOBER 24, 2024
This year’s presidential election in America looks to be one of the most contentious contests in recent history. And the numbers back that up. Talkwalker data shows that on average, social media users mentioned the election almost one million times each day in September alone. The large majority of those mentions leaned negative. Unsurprisingly, this turbulence is creating a real dilemma for social media managers navigating the intersection of social media and elections.
Advertiser: Paycor
A process checklist is a valuable tool for any HR professional to help ensure that all tasks are completed on time and accurately and improve communication and collaboration among team members.
Sprout Social
OCTOBER 28, 2024
Brand mentions on social media are the new word of mouth. They give more visibility into opportunities for brand amplification, but also reveal potential risks and crises, making them a key aspect of social media listening. Businesses use social listening to keep their ear to the ground so they can better understand their audience, monitor brand reputation, trendspot, stay atop of conversations and conduct competitor analysis.
Amy Porterfield
OCTOBER 29, 2024
Listen on… Here’s why having a morning routine that prioritizes your mental and physical health will be a game-changer for your business. My friend, I'm just coming off of my Digital Course Academy launch, and I'm feeling two things: huge gratitude and total exhaustion! With my business moving at full speed, there's absolutely […] The post #727: My Morning Routine (& How To Create One That Works For You, Not Against You) appeared first on Amy Porterfield | Online Marketing E
Social Media Today
OCTOBER 27, 2024
LinkedIn has confirmed the government ID of 55 million members.
Jon Loomer
OCTOBER 27, 2024
We all know by now that remarketing happens naturally when using Advantage+ Audience or going broad with original audiences. But we underestimate just how much remarketing is happening. Let me explain… Audience Segments We define our engaged audience and existing customers audience segments within Advertising Settings using custom audiences. But you can’t use custom audiences for your Facebook and Instagram followers or engagement with your ads.
Advertiser: Paycor
Diversity and inclusion are crucial for building a strong and innovative workforce. Discover how AI technology can revolutionize your hiring process and drive diversity in your organization. Explore over 10 ways AI recruiting tools can help you identify a wider pool of candidates, enhance communication strategies, and eliminate unconscious bias. Embrace the future of recruitment and create a more diverse and inclusive workplace with AI technology.
Hootsuite
OCTOBER 22, 2024
If you’re not running an employee advocacy program, you could be missing out on a lot of potential reach. Why? Your employees are one of your biggest untapped marketing resources — and psst, they’re already on social media. Yup, these influencers and brand ambassadors have been under your nose all along. Read on to learn everything you need to know about kick-starting your own employee advocacy program.
Sprout Social
OCTOBER 22, 2024
Before the 1960s, young people were seen as an undesirable marketing audience and mostly ignored. Everything changed with Baby Boomers. They were the largest and most influential generation in the history of modern consumerism, yet their social movements and corporate distrust confounded advertisers who had to completely rethink their playbooks. Sound familiar?
Keyhole.co
OCTOBER 23, 2024
We are living in a world where stress often feels like the default setting. Apps like Calm and Headspace were launched to rescue us—one post at a time! Both brands had their content game so strong that they climbed up to millions of followers, organically! Mental health is down the drain with 60% of the population working. The timing couldn’t have been better for such apps to take over the limelight.
Social Media Today
OCTOBER 28, 2024
A new way to share moments from Netflix shows.
Advertiser: Paycor
Making effective hiring decisions can be challenging, but with a standardized evaluation process, you can improve your chances of finding the ideal candidate every time. Discover the benefits of using interview scorecards to assess and compare candidates, ensuring fair and consistent evaluations. Our free interview scorecard template allows you to customize criteria and track candidate progress, helping you make informed hiring decisions.
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