Jon Loomer

MARCH 10, 2025

One of the challenges Meta advertisers face is determining whether the results they see in Ads Manager are real. While it’s important that the results are complete, there’s another issue that advertisers battle: Is this reflection of performance inflated? The inflation problem is one that advertisers often willfully ignore. Whereas an underreporting of performance may reflect poorly on their efforts, inflated results can make an advertiser look good.

How To 145

How To Report URL Eventful 145

Social Media Today

MARCH 10, 2025

Some new insights to assist in your content planning.

Report 180

Report Content 180

Social Media Today

MARCH 6, 2025

Instagram’s coming video editing platform will have a range of handy features.

Features 202

Features Instagram Platform Video 202

Webbiquity SMM

MARCH 11, 2025

In 2015, at arguably the peak of Twitter’s (now X, yes, but definitely Twitter at the time), I compiled the thoughts of 39 marketing pros and influencers on how to make the most of the platform. To indulge in a bit of understatement, a lot has changed since then. A decade ago, Twitter was the undisputed #2 social network for B2B marketers, second only to LinkedIn.

B2B 147

B2B How To HootSuite Statistics 147

Advertiser: Paycor

The right HR metrics can illuminate hidden trends, justify decisions to the C-suite, and give you an edge in this unpredictable economy. Download Paycor’s guide and learn how to calculate your: Cost-per-Hire Total Financial Impact of Absences Voluntary Turnover Rate And more!

Metrics

Social Media Strategies Summit

MARCH 12, 2025

Producing high-quality social media content that helps your brand stand out can feel like a never-ending job. Yes, consumers are spending increasing amounts of time on social networks. And in theory, this should make capturing their attention easier for your business. Nevertheless, they’re also interacting with more and more brands. Plus, they’re actively using these platforms for product and brand research, as well as shopping.

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Products Social Media Brands How To 130

Buffer Social

MARCH 6, 2025

Ever wondered how to increase your reach and engagement and, in turn, grow your following on Instagram? Your Instagram captions could hold the key. Yes, Instagram is a visual social media platform , but your caption carries more weight in the Instagram algorithm than you think.  A strong visual can catch users' attention, but carefully thought-out Instagram captions can do more heavy lifting when it comes to growing your following on Instagram.

Instagram 102

Instagram Small Business Authentication Social Media 102

Jon Loomer

MARCH 6, 2025

Is this off for you, too? When you go to Advertising Settings , take a look at the Advantage+ Creative section. This is where you can test new optimizations that arent found in the base Advantage+ Creative enhancements. I leave this on because Im adventurous. But now its off and I can’t turn it back on. What is Missing? When I click for details, the checkbox for Test New Enhancements is grayed out.

Advertising 117

Advertising Video 117

Bill Hartzer

MARCH 12, 2025

Social media has long been a battleground. Outrage fuels engagement. Misinformation spreads faster than facts. Bad actors thrive while reasonable voices get drowned out. Sez Us is stepping in with a different approachone that rewards thoughtful discussion and holds users accountable for how they interact. Launched today, Sez Us is a new social network built around reputation, trust, and user-driven moderation.

Social Networking 78

Social Networking Reputation Project Apple 78

Social Media Strategies Summit

MARCH 6, 2025

Every brand dreams of going viral on social media ( provided it happens for positive reasons ). But, with competition increasing and attention spans dwindling, only a small proportion will turn that dream into a reality. So what does it take to go viral in 2025 (and beyond)? To help you figure it out, weve rounded up eight of our favorite viral social media campaigns from the past 12 months or so, including the likes of Airbnb, Duolingo, and Visit Oslo.

Campaign 131

Campaign Insurance Sports Instagram 131

Audiense

MARCH 11, 2025

Sonny Angel is a tiny doll that wears nothing but a hat, retails for $17.00, and may bring you happiness, as the marketing slogan suggests. This little collectable toy might not sound like much, but to many people across the globe, he is everything.

Retail 94

Retail Marketing Analysis 94

Advertisement

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Social Media Today

MARCH 6, 2025

TikTok may or may not be banned in the U.S. officially next month.

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Sprout Social

MARCH 12, 2025

We know that social media moves fast. And frankly, marketers don’t have time to consume the same watered down, not-so-takes about the state of the industry. That’s why we’re launching this new series, @MeNextTime, where we’ll invite Team Sprout and some of our favorite social experts to share how they really feel about the latest trends.

Social Media 80

Social Media Survey Proposal Communities 80

Jon Loomer

MARCH 11, 2025

Now, I wouldn’t generally recommend Traffic campaigns in the first place. But I understand that advertisers still use them. If youre running Traffic campaigns, do this… Breakdown by Placement Click the Breakdown dropdown menu and select Placement. This will generate separate rows for each placement used. Where is the majority of your budget spent?

Campaign 79

Campaign Conversation Examples Advertising 79

Buffer Social

MARCH 10, 2025

Everyone talks about how different social media platforms are, and it’s not hard to see why. X is treated as the town square. Threads wants to be the friendly alternative. Bluesky champions decentralization and user control. But when we analyzed 1.7 million posts, a surprising pattern emerged: posts on X, Threads, and Bluesky get the same median engagement.

Patterns 74

Patterns Analysis Comparison Data 74

Advertisement

A beginner's guide to social media automation tools and getting automation right.

Social Media

Ignite Social Media

MARCH 12, 2025

At Ignite Social Media, we dont just talk about great workplace culturewe live it. And now, we have two national awards to prove it! Were thrilled to share that both Ad Age and Ragan PR have named Ignite Social Media a Best Place to Work in 2025. These recognitions are especially meaningful because they highlight what makes Ignite truly special: a team-first mentality, a collaborative spirit, and a culture where great work and great people thrive.

Social Media 78

Social Media FeedBurner MySpace Collaboration 78

Social Media Today

MARCH 6, 2025

A new way to encourage more users to follow profiles.

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The Social Media Hat

MARCH 12, 2025

4 key aspects of a winning marketing strategy that every business leader and professional marketer should consider and integrate. The post Creating The Perfect Marketing Strategy appeared first on The Social Media Hat.

Strategy 78

Strategy Marketing Social Media 78

Jon Loomer

MARCH 13, 2025

Running ads optimized for the top-of-the-funnel has its risks, and one is highlighted in this video. If youre running video ads that are optimized for ThruPlay views, do this… Breakdown by Placement In my example, I had a video that generated 665 ThruPlay views and 526 people reached. Thats right, more ThruPlay views than people reached. Why is that?

Video 78

Video Examples Content Report 78

Advertiser: Paycor

The HR industry is changing. Did you know… 1. There will be 4M more jobs than workers by 2033 ( BLS ). 2. For 84% of workers, flexibility is a top priority ( FlexJobs ). 3. 75% of employees have used AI at work ( CFO.com ). It’s time to meet the moment! Use Paycor’s guide to design a blueprint for success.

Meeting

Hootsuite

MARCH 12, 2025

Over one billion people use LinkedIn, making it the worlds largest social media platform for professionals. And all those people want to boost professional networking, learn from content creators, and follow thought leaders wherever they go. Using LinkedIn hashtags will help those people find you and your content. But which LinkedIn hashtags do you use?

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Hashtag LinkedIn Trends Tools 65

Ignite Social Media

MARCH 13, 2025

Admit it. Its been forever (or never) since youve gone back through your brand social accounts and done a thorough cleaning, right? While daily posting and engagement are crucial, the behind-the-scenes housekeeping often gets overlooked. This comprehensive guide will walk you through essential social media maintenance tasks that will strengthen your security, streamline your operations, and polish your brand presence across all platforms.

Social Media 78

Social Media FeedBurner Review ROI 78

Social Media Today

MARCH 9, 2025

The company will have to face trial over the alleged use of pirated works in its AI dataset.

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Training Company 182

Oktopost

MARCH 13, 2025

Employee advocacy is one of the most effective ways to expand your brands reach, build trust, and drive engagement on social media. But running a successful advocacy program isnt always straightforward. We hear a lot of the same questions from B2B social media marketers who are managing advocacy programs. Weve compiled the top employee advocacy FAQs here, with clear and actionable answers to help you get the most out of your efforts.

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FAQ Questions Guidelines Training 62

Advertiser: Paycor

In today’s fast-paced business world, effective workforce management (WFM) isn’t just an option—it’s a necessity.

Cost

Keyhole.co

MARCH 9, 2025

Social media has become the modern travel guide. Studies show that 60% of travelers are inspired to visit a destination based on social media content alone (hello, Instagram-worthy sunsets and Pinterest boards!). For travel brands, this is a golden opportunity. However, its not a secretmost travel services or products already use this strategy quite successfully.

Travel 52

Travel Analytics Social Media Engagement 52

Buffer Social

MARCH 13, 2025

As a type A perfectionist, there are few things that give me more satisfaction than a good old spring clean. Come change of seasons, I’m always overcome with the urge to clear out drawers, declutter cupboards, and rearrange shelves. Doing it is a bit of a slog, of course, but that feeling you get after a good tidy-up? Worth every second I spend cursing over piles of old clothes on my bedroom floor.

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Feed Feedly Instagram How To 52

Sprout Social

MARCH 13, 2025

Whether youre running a local business or a multinational corporation, social media marketing is a must for brands of all sizes. However, understanding the social media landscape in Australia is no small feat, but this guide will make this once-tall task much easier. Explore some of the most important social media statistics in Australia to find the data you need to stay competitive, boost ROI and build better strategies.

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Statistics Social Media Reddit Influencer 45

Oktopost

MARCH 13, 2025

If you’re a B2B social media manager or advocacy program leader, you know LinkedIn is the go-to platform for reaching your target audience. But beyond just posting content, how do you make sure your company and employees stand out as industry leaders? The first step as an advocate is to optimize your LinkedIn profile. One often-overlooked tool is LinkedIn specialisms, specific areas of expertise that help improve search visibility and credibility.

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B2B LinkedIn Brands Skills 62

Speaker: Speakers:

HR and payroll impact every aspect of your business. Choosing the right provider is one of the most important decisions you’ll make. Before you decide, hear first-hand customer accounts in Paycor’s webinar to learn: The three most important things to look for when switching. How to begin your search. What are some of the red flags?

Platform

Keyhole.co

MARCH 9, 2025

The big cloud computing boom began in the early to mid-2010s. Businesses started using cloud computing for data storage, backup, and hosting. Cloud infrastructure allowed these companies to scale their IT resources without investing in costly hardware. Over 90% of companies worldwide used cloud tools in 2023, and those use cases are expanding to more technologies.

Social Media 52

Social Media Tools Strategy Diagrams 52

Buffer Social

MARCH 12, 2025

Have you ever wished you could just skip the Instagram algorithm altogether and guarantee your content gets seen by your target audience?  Or, rather than asking folks to click over to your bio to find your products, content, or website, just include a link right in the post? Well, meet Instagram ads. They are paid posts on the platform that you can use to promote your business, product, or services and reach new people.

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Instagram CPM Cost Campaign 62

Bill Hartzer

MARCH 11, 2025

A group of Ontario school boards just won a big legal victory against some of the biggest names in social media. Meta, Snapchat, and TikTok tried to shut down a lawsuit that accuses them of harming students education, but the courts werent buying it. On Friday, Ontario Superior Court Justice Janet Leiper ruled that the case has merit and will move forward.

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Education Statistics Social Media Platform 78

Social Media Today

MARCH 10, 2025

Elon’s businesses look set to bear the brunt of the backlash against his political involvement.

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Advertiser: Paycor

HR leaders can use this calendar from Paycor to track important HR and payroll tax dates. The 2025 calendar includes: Tax filing dates Federal reporting deadlines Bank holidays Links to relevant tax forms …and more! Get your 2025 HR calendar today!

Banking