Sprout Social

FEBRUARY 1, 2024

This qualitative social data reveals customer sentiments, preferences and experiences. If other customers share the sentiment, it gives the brand ideas on where to potentially expand next. This kind of regular listening allows you to spot trends, understand shifts in customer sentiment and also predict future needs.

Social Media 105

Social Media Sentiment Loyalty Microsoft 105

Keyhole.co

JANUARY 17, 2024

So, when we delve into social listening, we’re exploring the “why” – the motivations and sentiments that drive the online discourse. You need to gauge and analyze the overall sentiment of online conversations related to your brand. Monitoring tackles the symptoms, and listening dives deep to reveal the root causes.

Sentiment 52

Sentiment Analysis Brand Monitoring Trends 52

Keyhole.co

FEBRUARY 20, 2024

With its dazzling visual content and over 2 billion monthly active users, it’s a social listening goldmine waiting to be explored! Imagine gaining deep insights into your audience’s desires, tracking sentiments towards your brand, and outshining your competitors in the aesthetic world of Instagram.

Instagram 52

Instagram Sentiment Reputation Hashtag 52

Hootsuite

SEPTEMBER 14, 2023

For example, marketers looking to leverage social data intelligence might track Instagram, Facebook, and Twitter conversations to measure sentiment around their brand or products. Social media intelligence can also be used to analyze demographic data , uncover trends in customer behavior , and track competitor activity.

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Sprout Social

OCTOBER 19, 2023

This feedback can identify customer sentiment (positive or negative), trends and more. Monitoring requires active listening and timely action. So much of online reputation management means monitoring channels where you aren’t active. This is where something like social media sentiment analysis can really save the day.

Reputation 93

Reputation Sentiment Analysis Notification 93

Sprout Social

MARCH 12, 2024

The dawn of social media activism—from #OccupyWallStreet to #ArabSpring to the 2016 US presidential election—changed people’s expectations of brands. According to Harvard Business Review , “Business has become enmeshed with politics and social issues…By 2018, CEO activism was seen as the ‘new normal.’” Will brands sit this one out?

Social Media 110

Social Media Marketing Sentiment Influencer 110

Sprout Social

OCTOBER 18, 2023

One computer software company uses Sprout Listening to measure sentiment around their brand and products ahead of rebranding. Measuring sentiment can also help brands establish an overall baseline to answer the question, “how do people feel about us, and has that changed?” Then, dig in further.

Examples 118

Examples Social Media Sentiment Influencer 118

Sprout Social

APRIL 29, 2024

Proactive crisis management Successful crisis management isn’t just about putting out fires but actively preventing them in the first place. They also help businesses curb potential PR risks with timely alerts for spikes in message volume or negative sentiment that could spiral into a bigger issue if not handled promptly.

Reputation 90

Reputation Brands Sentiment Survey 90

Net-Savvy Executive

MARCH 12, 2012

Sentiment is the stoplight chart of social media analysis. Still, sentiment analysis is the surest source of disagreement in social media analysis. As long as text analytics remains an active area of research, today's products won't be as good as next year's, either. At what level is sentiment scored and reported?

Sentiment 73

Sentiment Analysis Crowdsourcing System 73

Sprout Social

NOVEMBER 21, 2023

Competitive monitoring is the process of continuously tracking your competitors’ activities and strategies. This includes keeping tabs on your competitors’ social media activity, pricing changes, marketing campaigns, product launches and more. You need to actively collect, analyze and use that data to your advantage.

Sentiment 93

Sentiment Metrics Analysis Trends 93

Sprout Social

JANUARY 11, 2024

Is the influencer partnership driving more brand mentions and positive sentiment online? Brands lined up for the opportunity to be associated with it, using the widespread recognition and positive sentiment that Barbie holds. Sprout’s social listening tools gather and analyze customer sentiment across millions of conversations online.

Brands 106

Brands How To Sentiment Metrics 106

Sprout Social

SEPTEMBER 11, 2023

NLP powers AI tools through topic clustering and sentiment analysis , enabling marketers to extract brand insights from social listening, reviews, surveys and other customer data for strategic decision-making. So have business intelligence tools that enable marketers to personalize marketing efforts based on customer sentiment.

Process 106

Process Sentiment Analysis Applications 106

Keyhole.co

APRIL 2, 2024

With this in mind, do you need to measure brand sentiment, track industry trends, or keep up with competitors? In this case, you might consider tracking engagement metrics, brand sentiment, and conversions. Use to: Learn insights about public brand perception and customer sentiment. How do you measure social listening?

Metrics 52

Metrics Sentiment Analysis Influencer 52

Hootsuite

NOVEMBER 7, 2023

Track social sentiment in real time. With embedded sentiment analysis, Hootsuite Insights tells you not just what your audience is saying, but what they’re thinking and feeling. You can track key social listening metrics like brand awareness, social sentiment, and social share of voice. Maybe you can provide the solution.

Brand Monitoring 99

Brand Monitoring Tools HootSuite Brands 99

Sprout Social

OCTOBER 19, 2023

Sentiment analysis Marketers are turning to sentiment analysis to assess the tone and sentiment expressed in comments, posts and conversations around their brand to determine whether they are positive, negative or neutral. This enables you to actively monitor your reputation to ensure brand health.

Strategy 124

Strategy Sentiment Marketing Analysis 124

Hootsuite

DECEMBER 12, 2023

Easy: be active on social media. You also don’t need to be active on every social media platform, or have the most original thought leadership content. Boost your sentiment Your brand sentiment is basically a “temperature check” of what people are saying about you online and what they think of you — or your company.

Social Media 112

Social Media Strategy HootSuite Sentiment 112

Audiense

MAY 17, 2018

After last week’s post on insights activation in the pre-campaign phase , we’ll continue today by taking a look at how campaigns can be enriched by consumer insights extracted from social data during the execution of the campaign. Request your Audiense Insights demo and start activating consumer insights today.

Case Study 79

Case Study Activities Study Campaign 79

Sprout Social

OCTOBER 15, 2020

You might not agree with some of the conversations you see around your brand, but this gives you an understanding of the general sentiment around your brand and products. Understanding sentiment. Brand monitoring can help you better understand the overall sentiment that people have towards your brand. All social media platforms.

Brand Monitoring 139

Brand Monitoring Brands Sentiment Reputation 139

Oktopost

OCTOBER 5, 2022

But it’s not enough to base your conversations on your audience’s website and email activity only – what about social media? How to capture negative sentiment in real-time and use it to exceed your customer’s expectations. Resources mentioned: In any B2B sales cycle, knowledge equals power.

Data 118

Data Engagement Hubspot B2B 118

Bill Hartzer

MARCH 5, 2024

Delving beyond mere leisure activities, the findings uncover the multifaceted roles that social media plays in people’s lives. This sentiment underscores a profound yearning among many individuals for more meaningful and fulfilling pursuits beyond the confines of the digital realm.

Social Media 97

Social Media Survey Meme Sentiment 97

Jon Loomer

FEBRUARY 14, 2024

I stumbled on something today that filled me with sentimental feelings but also a nagging question. We need an active audience to reach. Check out Facebook’s Daily Active Users since 2016… There’s only one noticeable drop in users, which happened between the third and fourth quarter of 2021.

Advertising 175

Advertising Metrics Cost Sentiment 175

Sprout Social

JANUARY 3, 2022

This internal document is used by marketing, sales and product teams to ensure their messages and activities are tailored to the people they want to reach. They don’t have to scramble doing a bunch of just-in-time research or making guesses about how a marketing message or activity might be perceived by their target audience.

Data 140

Data Social Media Sentiment Team 140

The Realtime Report

APRIL 3, 2014

billion monthly active users. Twitter: 241 million monthly active users. Qzone: 599 million monthly active users. LinkedIn: 259 million active users. Google Plus: 343 million monthly active users. The #RLTM Scoreboard: Social Networking Stats for the Week. Facebook: 1.23 via Facebook. via YouTube. via re/code.

Social Networking 170

Social Networking Sentiment Brands Twitter 170

SocMed Sean

MARCH 22, 2022

There are over 187 million daily active users on Twitter, and each quarter, their margins jump. When companies directly respond to customers using Twitter, it can positively impact customers’ sentiment about the given company. Twitter requires users to remain active and attentive. Twitter Has A Big User Audience.

Twitter 230

Twitter Strategy Hashtag Marketing 230

Net-Savvy Executive

JULY 26, 2012

All of these treat social media as data, but social media generate at least three types of data : content, activity, and people. This time, let's talk about activity. What is activity data? Activity data is just what it sounds like: data about the behaviors of people as they use social media.

Activities 87

Activities Data Social Media Metrics 87

Sprout Social

FEBRUARY 8, 2024

With Sprout, you can also conduct sentiment analysis to compare how people feel about your brand vs. your competitors. Through tools like Sprout Social you can use social listening to help identify conversations involving your competitors and what your audiences are talking about.

Comparison 106

Comparison Analysis How To Sentiment 106

The Realtime Report

APRIL 16, 2024

Media outlets must actively work to combat low-quality AI-generated content to highlight the importance of maintaining high standards in the digital landscape. Another recent example of not using AI responsibly is the accusation that Sports Illustrated posted articles by nonexistent authors.

Google 91

Google Aggregator Authentication Collaboration 91

Social Media Strategies Summit

FEBRUARY 24, 2021

About 6,000 tweets are posted every second, not to mention all the activity on every other social platform and website. Evidently, while knitting is a comforting, mindful activity enjoyed by millions of Americans , it also puts a lot of strain on their eyes, which over time causes headaches and migraines. Source: Sprout Social.

Social Media 147

Social Media Strategy Sentiment Marketing 147

The Realtime Report

FEBRUARY 2, 2024

Reddit, the “front page of the internet,” seems to agree with this sentiment. Despite the absence of a fully-fledged shopping ads team, Reddit is actively testing four updates within select communities.

Features 91

Features Reddit CPA Metadata 91

Keyhole.co

FEBRUARY 13, 2024

million monthly active users worldwide, Twitter is one of the favorite marketing platforms among brands. That’s why expanding your social listening program here can get you the most honest and accurate insights into your target audience’s sentiments around your brand and industry. However, each social media platform is different.

Twitter 59

Twitter Sentiment Microblogging Hashtag 59

Sprout Social

NOVEMBER 30, 2023

Direct competitors actively compete with you for the same customers, such as a similar business in your local area. News mentions tell you about how your competitors are doing in the media and provide data for sentiment analysis (i.e., Online reviews also give you insight into brand sentiment.

Analysis 101

Analysis Sentiment Marketing How To 101

Keyhole.co

JANUARY 16, 2024

By actively listening in, you can uncover nuggets of information to get the upper hand. Sentiment benchmarking Exploring customer sentiment allows for a comparative analysis of how the audience feels about your brand versus others. Neglecting real-time engagement Social listening isn’t a set-it-and-forget-it activity.

Analysis 52

Analysis Sentiment Reputation Hashtag 52

Keyhole.co

FEBRUARY 8, 2024

This shift underlines the importance of commitment: whether an influencer’s audience actively interacts, asks questions, and shares their content, demonstrating true engagement with the message. This can reveal deeper insights beyond simple sentiment polarity. Authenticity matters: Consumers crave genuine connections with brands.

Metrics 52

Metrics Influencer Sentiment ROI 52

Sprout Social

SEPTEMBER 9, 2020

It’s about casting a wider net to find and analyze conversations for powerful, qualitative insights like competitive analysis , sentiment analysis and brand health. They’re the ones most immediately in touch with your audience and the first to respond to major social activity, both good and bad. For instance…. The Director of Brand.

Organization 121

Organization Sentiment Social Media Management Analysis 121

Keyhole.co

NOVEMBER 7, 2023

In addition, social listening sharpens your understanding of when your active users are most likely to interact with your content. These individuals are often active early morning or late evening – prime times for workouts. With these audience insights, you align your social media strategy to engage these active users.

Hashtag 52

Hashtag Analysis Twitter Sentiment 52

Keyhole.co

JANUARY 15, 2024

Social listening involves monitoring online conversations, understanding sentiments, and extracting insights from social media platforms that are relevant to your brand. With useful features such as alerts around activity spikes, social listening is sort of like a seismometer for the internet, warning you before a metaphorical volcano erupts.

Sentiment 52

Sentiment How To Reputation Analysis 52

Hootsuite

MAY 21, 2020

The social listening part is more active and strategic. This way you can attain even deeper insights on your brand’s sentiment all over the world. Visualize sentiment around your brand in automatically-generated word clouds and meters. You can easily analyze engagement, reach, comments, and brand sentiment. Talkwalker.

Social Media 145

Social Media Tools HootSuite Sentiment 145