Taylor Marek

MARCH 1, 2024

Ever pondered the notion that business is, at its core, a strategic game? A realm where we hold the power to tailor the rules to our advantage, yet so often, we default to the familiar, the comfortable, sidelining our potential for success and growth. In this episode, we’re diving deep into the world of digital agency entrepreneurship with none other than Mike Schmidt, the visionary founder behind Agency Coach and the driving force of Anchor Wave.

Strategy 172

Strategy 172

Jon Loomer

MARCH 6, 2024

Ad quality is an important factor in the Meta ad auction. It could be the difference when given the choice of two ads to show. While this is something to consider from an ad-to-ad basis, it’s also a potentially much bigger problem if you make a habit of creating low-quality ads. Per Meta: In certain instances, if you repeatedly post policy-violating or lower quality ads, our systems may start considering all ads from your Page, domain, ad account or other associated entities as lower quali

Content 174

Content Policies Cost Advertising 174

The Social Media Hat

MARCH 30, 2024

Being on camera and delivering outstanding audio and video content is no longer optional The post How To Build A Great Video Studio On A Budget appeared first on The Social Media Hat.

Video 164

Video How To Social Media Content 164

Social Media Today

MARCH 14, 2024

For brands, the move could facilitate providing additional context on product announcements and listings.

Instagram 210

Instagram List Products Brands 210

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Social Media

Audiense

MARCH 19, 2024

With the ability to reach thousands (if not millions) of people, social media levels the playing field for small and retail businesses with smaller budgets.

Retail 170

Retail Small Business Social Media Strategy 170

Convince & Convert

MARCH 28, 2024

It feels like our marketing planning and execution process is running faster than ever before. And it’s easy to think we have all the answers when it comes to our customers, that we know who they are and what they want from our products. But here’s the thing—assuming we know everything about our customers’ purchase motivations and the value they get from our products and services can lead you astray, encourage borrowing ideas from competitors (because, surely , they must know someth

Data 142

Data Repository Team Process 142

Jon Loomer

MARCH 11, 2024

Meta has begun to roll out an update to ad sets utilizing performance goals for link clicks and landing page views, which was originally announced in January. When using original audiences, Advantage Detailed Targeting is automatically applied. If you missed that Advantage Detailed Targeting was turned on, you’d be forgiven. This design variation is not at all obvious.

Advertising 171

Advertising Groups Groups Conversation 171

The Social Media Hat

MARCH 31, 2024

Magai brings all of the available generative AI models into one tool. The post A Killer AI Tool for Marketers appeared first on The Social Media Hat.

Tools 170

Tools Marketing Social Media 170

Social Media Today

MARCH 21, 2024

The update will make it easier to find related content from all elements of the app.

Hashtag 212

Hashtag Instagram Content 212

Sprout Social

MARCH 12, 2024

The 2024 US presidential election is several months away, but social media is already politically charged. According to Sprout Social Listening data , from January 1 to March 6, 2024 there were almost 7.6 million conversations about the presidential election which garnered almost 45 million engagements and more than 103 billion impressions. Of these conversations, less than half were positive.

Social Media 115

Social Media Marketing Sentiment Influencer 115

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Social Media

Convince & Convert

MARCH 14, 2024

So you’re at the point in your business where you’re looking to outsource support, whether it’s fixing an issue, auditing your current techstack, or attempting to scale, and you’re debating between hiring a consultant or an agency? There are many benefits to hiring both, however, there are some things you should first consider before making a decision.

Consultant 145

Consultant Project Cost Resources 145

Amy Porterfield

MARCH 19, 2024

Listen on… This is the only goal-setting and productivity strategy you will need for 2024! Can you believe we're almost through the first quarter of 2024?! Time is […] The post #662: The Multi-Millionaire Mindset: 5 Things To Do For Dramatic Growth: Part 1 appeared first on Amy Porterfield | Online Marketing Expert.

Products 111

Products Strategy Marketing 111

Jon Loomer

MARCH 29, 2024

When should you create multiple ad sets? I’ve been vocal about my preference to limit the number of ad sets. There are a couple of reasons for this , but there are always exceptions. Reasons to Limit Number of Ad Sets 1. If you use broad targeting or any audience expansion, multiple ad sets are rarely necessary for targeting. Regardless of what you use for the initial audience, the expanded (and largest) portion will be mostly the same.

CPM 141

CPM Cost Issues Groups 141

The Social Media Hat

MARCH 18, 2024

The Power of Storytelling in B2B Marketing: Establishing Thought Leadership The post Relationships, Storytelling, and a Fine Mezcal appeared first on The Social Media Hat.

B2B 157

B2B Social Media Marketing Influencer 157

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Social Media

Social Media Today

MARCH 24, 2024

Meta’s making political content opt-in, and there’s good reason for the shift.

Content 201

Content 201

Sprout Social

MARCH 19, 2024

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences. Sprout’s 2023 State of Social Media report confirms these advantages, with 9 out of 10 business leaders acknowledging the indispensable role of AI in enhancing market competitiveness, understanding customer preferences and driving innov

Sentiment 112

Sentiment Banking Patterns Hotels 112

Convince & Convert

MARCH 5, 2024

The Challenge of Building Customer Loyalty If you’re a brand leader today, it can feel like it’s harder than ever to build loyalty with customers. The stats are bleak: 71% of consumers switched brands at least once over the past year, hunting for better deals, better product quality, or better customer service among many other reasons. In fact, the biggest reason of all may be the “endless aisle,” that feeling that there’s always another option or a better choice.

Reddit 143

Reddit Research Loyalty Survey 143

Hootsuite

MARCH 27, 2024

The language of digital advertising can be confusing: ROI, UTMs, CTRs… One particularly common question is: what exactly is the difference between a boosted post vs ad on social platforms? It’s a bit of a tricky one to answer because boosted posts are technically a form of social advertising. However, they are created, promoted, and reported on differently from other social ads.

LinkedIn 107

LinkedIn Instagram Tips HootSuite 107

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Social Media

Jon Loomer

MARCH 10, 2024

If your ads aren’t working, the problem may be where you send people. Meta has rules about landing pages that could drive up costs or, if excessive, get your ads rejected. Meta flags five attributes of low-quality post-click experiences (landing pages)… 1. Lack substantive or original content. Meta doesn’t define this clearly, but send people to a landing page that provides value.

Policies 144

Policies Cost Advertising Issues 144

The Social Media Hat

MARCH 24, 2024

The Content Pyramid helps conceptualize how your blog posts will work together to support a Content Marketing Strategy. The post The Content Pyramid, How To Structure A Successful Blog appeared first on The Social Media Hat.

Content 145

Content How To Social Media Strategy 145

Social Media Today

MARCH 28, 2024

Could X, formally Twitter, look to lean into adult content as a means to bring in more revenue?

Communities 183

Communities Content Twitter 183

Amy Porterfield

MARCH 12, 2024

Listen on… Why embracing the uncomfortable moments will always get you closer to what you want. I have a feeling that this episode is going to be exactly […] The post #660: Learn To Love What It Takes To Get What You Want appeared first on Amy Porterfield | Online Marketing Expert.

Marketing 111

Marketing Tips 111

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Social Media

Sprout Social

MARCH 15, 2024

YouTube influencers are on a different level when it comes to business impact. The term “influencer” might be synonymous with Instagram and TikTok these days. Thing is, YouTube creators predate both and are the blueprint for what an “influencer” is today. And YouTubers have consistently built full-blown brands, media careers and product lines. These aren’t just one-off success stories, either.

YouTube 107

YouTube Influencer Meme Review 107

Hootsuite

MARCH 1, 2024

Instagram Threads nearly broke the internet when it debuted in early July 2023. The text-based, Meta-owned app racked up over 100 million people within hours of its launch. So it’s no wonder that brands, organizations, and individuals quickly started looking for a way to schedule Threads instead of wearing their thumbs out posting on-the-fly. Luckily, Threads post scheduling is now available through Hootsuite.

Instagram 107

Instagram HootSuite How To Social Media Management 107

Keyhole.co

MARCH 4, 2024

Did you know — Netflix has 223.09 million paying subscribers as of the 3rd quarter of 2022? As the most popular on-demand streaming service, it’s no secret that Netflix has played a huge role in the entertainment industry. But beyond their top-notch content, they’ve also made a name for themselves on social media. In this blog, we’ll be taking a deep dive into what Netflix is doing right on social media and how they’ve contributed to their success.

Analysis 98

Analysis Social Media Strategy Meme 98

ProBlogger

MARCH 6, 2024

The post Engaging Your Audience: How Building on Reader Comments Can Fuel Your Blog’s Growth appeared first on ProBlogger. Maintaining Momentum in Blogging Series Blogging thrives on conversation. It’s not just about broadcasting your ideas; it’s about sparking dialogue and engaging with your community. One of the most vibrant places for these interactions is often overlooked—the comment section.

Comments 49

Comments Engagement Widget Communities 49

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Social Media

Social Media Today

MARCH 24, 2024

Meta’s making political content opt-in, and there’s good reason for the shift.

Content 196

Content 196

Amy Porterfield

MARCH 5, 2024

Listen on… Every lesson, tip, and strategy I’ve learned from my first year with my CEO. As an entrepreneur, I completely understand that your business is your baby, […] The post #658: What To Look For When Hiring A Right Hand Person appeared first on Amy Porterfield | Online Marketing Expert.

Tips 110

Tips Strategy Marketing 110

Sprout Social

MARCH 28, 2024

With over a billion members in 200+ countries and territories worldwide, LinkedIn is one of the most popular social networks for brands looking to reach a professional audience. But with millions of posts flooding users’ feeds daily, how do you make sure your content gets noticed? Hashtags may be the answer. LinkedIn hashtags are searchable, which increases your content’s reach and gets your posts in front of more of the right people.

Hashtag 104

Hashtag Analytics LinkedIn Content 104

Tweaklibrary

MARCH 16, 2024

Windows 11 offers a convenient feature for terminating unresponsive services and apps. You could navigate to Task Manager and select “End Task” to terminate any process or application that is not responding or behaving abnormally. While terminating unresponsive programs in Windows 11 is straightforward, having the “End Task” option directly on the Taskbar would provide even greater convenience.

How To 21

How To System Applications Widget 21

Jon Loomer

MARCH 25, 2024

There is no single aspect of Meta advertising that has been impacted more during the past year than targeting. The change has been dramatic. The problem is that advertisers aren’t so quick to move with these changes. They resist, and they’re mostly determined to apply their tried and true targeting strategies from years past. In some cases, these strategies still work — or work well enough.

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Resources Advertising Groups Groups 182