Ignite Social Media

JUNE 10, 2022

Using the previous example for World Chocolate Day, a pet brand may use the holiday as an opportunity to educate its audience on why celebrating World Chocolate Day with their pets is a bad idea, and what treats might be better options. Establish Authenticity . One word: authenticity. . Final Thoughts .

Brands 145

Brands Authentication Education Conversation 145

Social Media Strategies Summit

APRIL 11, 2024

84% of consumers say online communities directly impact how they feel about a business and whether they buy from and remain loyal to said organization. This brand is active on YouTube and uses the platform to present prospects with high-quality educational content. Reddit is the 8th-ranking website worldwide. Source: instagram.com 7.

Social Media 234

Social Media Tips Marketing UGC 234

Webbiquity SMM

JANUARY 24, 2023

This year, in an effort to put out more authentic and organic-looking content, companies are stepping up to collaborate with smaller content creators to help generate brand awareness and loyalty. Overall, live video provides a personal touch and authenticity, both of which are increasingly valued among audiences on social media.

Advertising 244

Advertising Social Media Strategy Authentication 244

Sprout Social

DECEMBER 5, 2023

Meet our experts Kikora Mason Laurise McMillian Greg Rokisky Cassandra Blackburn Algorithm Name: Kikora Mason Pronouns: She/Her Company: JPMorgan Chase Title: Vice President, Community—Chase Social Media Bio: Kikora Mason currently oversees social listening and community management strategy at JPMorgan Chase.

Social Media 115

Social Media Survey Education Team 115

Sprout Social

MAY 9, 2024

Consumers are more discerning One of the top influencer marketing trends surrounds a popular buzzword marketers hear all the time: authenticity. But authenticity isn’t enough to grab the attention of audiences, especially younger consumers. Younger generations take note of inclusive marketing when considering their next purchase.

Industry 93

Industry Influencer Trends Marketing 93

Sprout Social

FEBRUARY 5, 2024

But in a landscape where consumers and professionals alike are skeptical with top companies reneging on their previous commitment, how can brands celebrate Black History Month authentically? The recognition and acknowledgement of diverse communities is so important for employees to feel seen, heard and included in the company culture.

Social Media 104

Social Media Authentication Communities Campaign 104

Ignite Social Media

SEPTEMBER 18, 2023

Instead of worrying about jumping in on all the latest trends, we recommend that your brand get on TikTok to focus on making content that authentically fits your brand. If you make consistently authentic content, your audience will find you. Instead, focus on your authentic brand voice and what your brand brings to the table.

Brands 110

Brands Content UGC How To 110

Sprout Social

SEPTEMBER 14, 2023

Reposting user-generated content (UGC) rewards customers who post it while also boosting authenticity on your channels by putting your audience at the forefront of your brand. Clothing brand Aerie has made authenticity a core part of its brand—and naturally, this includes featuring posts from their real customers.

Strategy 116

Strategy Brands Content UGC 116

Pixlee

JANUARY 12, 2022

Instead of shouting into the void why their product is the best, leading brands now build a brand identity and community through the creativity of their customers. With the consumer shift toward values like transparency, social responsibility, and customer focus, the rise of community-driven brands makes sense.

Communities 52

Communities UGC Marketing Newsletter 52

Bill Hartzer

DECEMBER 18, 2023

At the heart of /Reach’s transformative mission lies a groundbreaking integration between Discord, the nucleus of closed crypto communities, and Twitter/X. Against this backdrop, the emergence of /Reach offers a glimmer of hope for the crypto community, presenting a viable solution to the problems that have long plagued Crypto Twitter.

Twitter 97

Twitter Project Fashion Education 97

Sprout Social

SEPTEMBER 30, 2022

Meryoli Arias , Senior Social Media and Community Manager, and Daniel Cmejla , Senior Director of Community, Customer Marketing, Events, PR, and Social, of Chili Piper gave us an inside look into how they approach social selling. Create authentic relationships with prospects. Personalize sales pitches and provide added value.

Tips 127

Tips Authentication LinkedIn Groups 127

Pam Moore

JUNE 30, 2017

Your brand is your promise and value you offer customers, your community and all who come in contact with your brand. It's community. It's empowerment, inspiration, education and the list goes on. A good brand architecture and strategy will enable you to better share your brand story in an authentic way. Value Received.

Brands 167

Brands Strategy Authentication Reputation 167

Sprout Social

JULY 5, 2022

It’s home to hundreds of millions of videos, the latest emerging trends, diehard communities and ample revenue opportunities. Your brand can (and should) leverage YouTube to grow your community, maximize your SEO value and help reach your larger business goals. Educational video. Educational video. Meet the team.

YouTube 124

YouTube Video Authentication Education 124

Buffer Social

JANUARY 23, 2023

Connecting with customers authentically via YouTube Janet Hoang grew her small business from an Etsy store to a lifestyle brand, known as Janet Gwen , that now pulls in seven figure sales. YouTube is accomplishing two goals for Janet this year – bringing in sales and allowing her to build community with her customers.

Small Business 113

Small Business Social Media Strategy Authentication 113

Convince & Convert

DECEMBER 15, 2023

As part of this, the two brands collaborated to develop unique content that educated users on how to blend pet and housing needs (example: this listicle covering the Top 15 Emerging Dog-Friendly Cities ). Related episode: How Community, Creation and Culture Fuel Canva’s Social , Jackie Barker 5. How do they do this?

Brands 152

Brands Marketing Real Estate Collaboration 152

Sprout Social

OCTOBER 10, 2023

Our survey shows expanding brand reach to new audiences (68%), boosting engagement rates (50%) and enhancing brand authenticity and trust (47%) are considered to be the three most valuable benefits of influencer marketing. What do different types of influencer marketing campaigns look like?

Examples 120

Examples Influencer Campaign Marketing 120

Buffer Social

DECEMBER 19, 2023

Plus, he added that it’s not all dancing—there’s plenty of educational content on the platform, too.  Other times, trendy TikToks didn’t work because the trend wasn’t authentic enough to me and my brand. Either way, I move on to the next idea and keep trying.

Trends 95

Trends Authentication Video Film 95

Sprout Social

FEBRUARY 12, 2024

This authentic promotion attracts attention to the brand’s content, products and services, and can lead to higher conversion rates and direct traffic increases. Influencers help organizations use these authentic interactions to build a loyal community around their brand. It’s all about authenticity and relatability.

Influencer 99

Influencer Marketing Collaboration ROI 99

Later

JUNE 21, 2021

Plan and schedule your Linkedin posts in advance with Later: LinkedIn Tip #1: Drive Engagement Through Authentic Storytelling from Wealthsimple. Our approach to content on LinkedIn is all about humanizing money and breaking down taboos with really authentic, raw stories,” explains Meghan Sharp , Wealthsimple’s Social Lead.

Social Media Management 81

Social Media Management LinkedIn Tips Social Media 81

Sprout Social

MAY 3, 2021

While I like the idea celebrating the Asian and Pacific Islander community, it’s hard not to feel like APAHM is another box for organizations to tick on their laundry list of diversity milestones. A time to reflect, a time to educate. Let the community speak”. That is, if they remember to acknowledge it at all.

Brands 114

Brands Education Communities Authentication 114

Pam Moore

MARCH 2, 2020

Welcome to an era where connecting with your audience and communities in authentic and human ways is a requirement, not an option. Brands that activate their audiences powered by authentic human emotional connection will win in this new era. We can communicate how, when and where we want… and so can our audience.

Content 78

Content Authentication Marketing Training 78

Pam Moore

MARCH 2, 2020

Welcome to an era where connecting with your audience and communities in authentic and human ways is a requirement, not an option. Brands that activate their audiences powered by authentic human emotional connection will win in this new era. We can communicate how, when and where we want… and so can our audience.

Content 78

Content Authentication Training Template 78

Sprout Social

MAY 3, 2022

The cannabis industry is booming, which means more brands are leveraging social media as a channel to promote their products, share educational information about cannabis use, and advocate for decriminalization, social justice and destigmatization. The challenges of cannabis social media marketing. Weed For Black Women.

Social Media 85

Social Media Brands Content Guidelines 85

Sprout Social

JANUARY 27, 2021

If brands are serious about celebrating the Black community, that commitment needs to extend into all aspects of the business and become part of the fabric of a brand’s culture. There’s a fine line separating appreciation and appropriation, and companies that cross that line risk backlash from the very communities they seek to uplift.

Brands 123

Brands Authentication Communities Campaign 123

Sprout Social

MAY 15, 2024

Tailor communication and messaging to resonate with each stakeholder’s unique priorities, goals and pain points. Continuously educate stakeholders on industry trends, best practices and emerging opportunities. Liking, commenting on and sharing user-generated content to encourage engagement and foster a sense of community.

Social Media 112

Social Media Social Media Management Sentiment Collaboration 112

Pixlee

SEPTEMBER 20, 2017

Intensely passionate communities have formed around types of exercise and activities, and members share details of every training session and achievement across all forms of social media. Community is a competitive advantage because members encourage, motivate, and help one another. Community Needs To Be Part Of The Company’s DNA.

Communities 62

Communities Brands Class Community building 62

Oktopost

DECEMBER 19, 2022

No other channel goes further in creating real relationships with your customers, and a community around your brand. Use Two-Factor Authentication. Educate employees about potential fishing attacks, and enable two-factor authentication across the board. Limit Access to Accounts. Use a Secure or Private Wi-Fi Network.

Social Media 125

Social Media How To Policies Authentication 125

Hootsuite

JANUARY 18, 2024

Are you interested in driving traffic to your ecommerce site, building engagement , or fostering community ? For instance, while we don’t know for sure what Lululemon is thinking behind the scenes, content like this 10K training tweet indicates that one of its goals is to be a source of fitness education and support for its audience.

Social Media 123

Social Media Tips HootSuite Marketing 123

Waxing UnLyrical

JULY 18, 2019

Influencers are a critical component of an effective communications campaign. Your community, your influencers and your customers define your brand. This encourages a high level of authenticity and transparency, something Goodwill needed to effectively reposition its brand. Influencers and brand. Influencer approach.

Influencer 211

Influencer Engagement Fashion Retail 211

Pam Moore

NOVEMBER 30, 2018

The heart of digital and social marketing success is community. The true power comes in the form of community. Communities are not just born overnight via a fast “pop-up” Facebook group with an intent to pursuade people to buy from you. The truth is that communities take time. Planning takes focus and time.

Communities 60

Communities Strategy Brands Marketing 60

Pam Moore

NOVEMBER 30, 2018

The heart of digital and social marketing success is community. The true power comes in the form of community. Communities are not just born overnight via a fast “pop-up” Facebook group with an intent to pursuade people to buy from you. The truth is that communities take time. Planning takes focus and time.

Communities 60

Communities Strategy Brands Marketing 60

Later

AUGUST 19, 2021

The program is the platform’s latest foray into social commerce, so if there was ever a time to focus on growing your TikTok community, it’s now. . So whether you’re an educator, dancer, or artist, TikTok is giving creators the opportunity to turn their creativity into a career. UK, Germany, Italy, France, or Spain.

How To 100

How To Authentication Applications Video 100

The Realtime Report

JULY 19, 2022

Jam Heads to Comic-Con to Offer First Look at Platform and Grow Creator Community. After a year in closed Beta, the company is headed to Comic-Con today to give attendees a first look at the platform and start to grow its community of creators and listeners. That’s what Jam is all about.”. Visit jam.ai for more information.

Platform 91

Platform SMS Trends Curation 91

Buffer Social

AUGUST 17, 2023

Standing out with a blend of authenticity and strategy Dulma's creator journey began with identifying a specific niche , not because it was lucrative, but because it was authentic to her. Authenticity breeds connection, and connection builds an engaged audience. What powers the positive reception to Dulma’s content?

Strategy 77

Strategy Authentication Collaboration Newsletter 77

Keyhole.co

MARCH 26, 2024

Since then, the construction toy company has expanded into film and TV, board games, video games, education, science and technology, software, and theme parks. Sure, LEGO is a prime playground catering to the entertainment and education of children. Going a step ahead, LEGO actively advocates for education and social change.

Construction 52

Construction Social Media Strategy Collaboration 52

Pam Moore

MAY 12, 2019

Your brand is your promise and value you offer customers, your community and all who come in contact with your brand. It's community. It's empowerment, inspiration, education and more. A good brand architecture and strategy will enable you to better share your brand story in an authentic way. It's a promise delivered.

Brands 109

Brands Strategy Reputation Authentication 109

Pixlee

AUGUST 2, 2021

Well-researched and authentic content will always get more followers than pitching products. The best brand podcasts aren’t simply descriptions of your industry or what products you have to offer; they follow industry-related topics episodically to educate and entertain listeners. Podcasts Help Build Community.

Brands 98

Brands UGC Authentication Influencer 98