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Tab’s Chocolate Social Media Strategy: A Tempting Recipe For Success

Keyhole.co

From the genius use of UGC on TikTok to extensive influencer marketing, this newbie in the confectionery industry has created a social media strategy even the top brands can learn from. Tabs Chocolate ditched the regular paid marketing efforts and focused on creating consumer trust through authentic content.

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8 Places User-Generated Content Thrives – Beyond Social Media

Pixlee

Social media is a massive piece of marketing today because of the diverse user-generated content (UGC) that’s shared across these platforms each day. Sharing UGC Today. 84% of consumers say they trust peer recommendations above all other sources of advertising, it’s no wonder that 87% of brands use UGC for authentic (and free) content.

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7 Crucial Considerations for Creating Winning Social Media Content for Your Brand

Social Media Strategies Summit

One of the biggest drawbacks of branded content is that it lacks authenticity. According to data from Nosto, 60% of people find UGC the most authentic content format. So, if you’re trying to connect with your followers and nurture loyalty, you need to include UGC in your social media marketing strategy.

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7 Brands With a Killer Social Media Campaign

Later

7 Social Media Campaign Ideas to Inspire Your Strategy in 2021: Knix ’s Community-building. 1: Knix’s Community-building Campaign. Apparel brand Knix tapped into the power of community for their Swim 2020 social media campaign. UGC is a great way to humanize your brand. Play Digital’s Bathtub Challenge.

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Word of mouth marketing: how to drive conversations and sales at the same time

Sprout Social

Gymshark, Threadless and Casper are shining examples of brands that flourished thanks to community-building and word of mouth. Make a meaningful impact on customers through authenticity. That’s because social comments are unfiltered and authentic. Much like UGC, sometimes scoring reviews is as simple as asking.

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Why Community-Driven Marketing is a Long-Term Investment for Growth and Sales

Pixlee

Keep in mind that this isn’t limited to niche brands or industries — a community-driven brand can have a community built around a product or as its product. Benefits of Building a Community Around a Brand. Brand campaigns have always been about the long term, but building community is even more about patience and time.

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What Does it Really Mean to Build a ‘Community’ on Social Media? (And Why You Should)

Buffer Social

We asked both online community experts and community-building creators to share their expertise, so you can tap into this powerful approach. What is a community? Members will ebb and flow between the two groups — but this definition offers a handy benchmark to help you focus your community-building efforts.