Social Media Strategies Summit

APRIL 11, 2024

of internet users aged 16 to 64 use social media, spending an average of 2 hours and 23 minutes daily browsing social networks. But, successfully reaching, engaging, and converting your audience via social networks necessitates a strategic approach. The latest data from January 2024 shows that 93.2%

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Social Media Tips Marketing UGC 234

Webbiquity SMM

JANUARY 24, 2023

Image credit: Merakist on Unsplash The last year in social media saw consumer preferences shift, new technologies emerge, and certain social platforms flourish. The velocity of change across social networks shows no signs of slowing, prompting advertisers to brace themselves for what lies ahead in 2023.

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Advertising Social Media Strategy Authentication 244

Pam Moore

MAY 30, 2018

Our platform works while we sleep, literally. Personal Branding 101: The why, what and how of building your authentic personal brand that connects you with your ideal customer in a human way. . Prioritize Social Networks to build your brand: How to choose the right criteria to prioritize what social networks you should focus on.

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Authentication Brands Training Social Networking 124

Bill Hartzer

FEBRUARY 23, 2024

In a landmark move set to revolutionize social networking and dating, Yuzu, a pioneering platform catering specifically to the Asian community, has officially launched on both the iOS app store and Google Play store.

Communities 97

Communities Authentication Social Networking Platform 97

Ignite Social Media

AUGUST 30, 2022

million users who “BeReal,” and other brands taking the format of the app onto other platforms (we’re looking at you, Instagram!), here’s some information to consider before your brand joins the quickly growing platform. This demographic is unsurprising, as the app caters to the generation’s desire for authenticity on social media.

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Review Brands Authentication Notification 176

SocMed Sean

FEBRUARY 15, 2022

TikTok may be taking over as the social network of choice for digital marketers. TikTok is a social media app that allows its users to create, share, and watch 15-second videos shot on mobile devices. Is TikTok Emerging as a Powerhouse Social Network? Is TikTok a Good Marketing Platform?

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Trends Strategy Marketing Authentication 147

Buffer Social

AUGUST 23, 2023

Question: How many social media platforms should a local business be using? Realistically, it is a challenge to manage multiple platforms well with the limited resources of a small business. When you’re managing everything from strategy to sales, adding a dozen social media accounts into the mix is just not sustainable.

Small Business 77

Small Business Activities Platform Social Media 77

Hootsuite

JANUARY 31, 2022

Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. The death of the single platform creator. Today, it’s table stakes as a creator that you have to be multi-platform.”. This is a great time to be a creator. Well, in some ways.

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YouTube Platform Trends Team 96

Sprout Social

JANUARY 29, 2024

They simultaneously hopped on blink-and-you’ll-miss them trends, while championing authenticity. In 2023, we saw new platforms enter the scene and shake ups in platform preferences that changed the face of the industry, while other tried and true networks held consumer attention.

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Social Media Strategy Exercises Retail 104

Buffer Social

JANUARY 22, 2024

But something about 2024 makes me think it stands poised to redefine the social media landscape and the creator economy.    As we dive into this new era fueled by changing consumer behavior, the influence of AI, and the shifting of how platforms function, certain key trends emerge, painting a picture of a different digital world.

Social Media 101

Social Media Authentication LinkedIn B2B 101

Pam Moore

JUNE 12, 2019

Twitter is one of the most powerful social networks to help business and marketing leaders increase brand awareness, establish thought leadership, ignite personal brands and nurture relationships that bring great benefit in both business and life.

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Authentication Strategy Brands Twitter 111

Sprout Social

AUGUST 7, 2023

Nothing captured first-day-of-school energy quite like the release of Threads, a new text-based social media platform from Meta. The launch of a new social network is typically met with equal doses of curiosity and concern. Brands and the social media managers that run them took to the platform with enthusiasm.

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API Social Media Management Platform Instagram 90

Sprout Social

JANUARY 24, 2024

Influencer-brand partnerships leverage the social proof of content creators and/or influencers to promote sales and build brand awareness. They harness the creator’s following, trustworthiness and authenticity to increase credibility between a brand and their target audience.

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Influencer Brands Collaboration Authentication 94

Pam Moore

MAY 31, 2024

Using Influencer Platforms While not mandatory, influencer platforms can be a valuable tool in your arsenal. These platforms helps streamline the process of finding and managing influencers, providing analytics that can guide your strategy and improve outcomes. Each piece and platform doesn't need to be perfect.

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B2B Influencer Marketing Collaboration 78

Waxing UnLyrical

SEPTEMBER 17, 2023

I’m unable to connect with my friends and family on the platform and, while I’m far less active than I used to be, it hurts that this is not my choice. So I’m not exactly a social media detractor. So, I’m basically a Facebook pariah. But at some point, I might just call it.

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Social Media Facebook Consultant Social Networking 148

Hootsuite

JULY 5, 2023

As such, social media APIs allow developers to create apps and services that extend the functionality of social media platforms. The social media platforms benefit from this additional functionality without having to build new features themselves. How do social media APIs work? Everyone wins.

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API Social Media HootSuite Reddit 91

Webbiquity SMM

APRIL 30, 2020

Social media marketing. With live events shut down, digital marketing using content and social networks has become even more important for brands and marketers. More than 70% of marketers say social media marketing has significantly helped them. Other platforms are more general, with a vast audience reach.

Instagram 160

Instagram Tools Hashtag Authentication 160

Buffer Social

JANUARY 23, 2024

  The platform bears a striking resemblance to X, but fans are quick to point out the community-building focus. Buffer users are big fans of the platform, too.    Unsurprisingly, Threads and Instagram integrate really well, so it’s easy to cross-post from one platform to the other.

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Team How To Instagram Authentication 103

Later

SEPTEMBER 1, 2020

Wondering what the top social media platforms for SMBs are? If you’re a small business just getting started with social media marketing , it can be challenging to know which platform will help you tap into the right audience – especially if you’re a time-strapped solopreneur! girlsnightinclub.

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Platform Social Media Small Business Instagram 78

Ignite Social Media

AUGUST 30, 2022

million users who “BeReal,” and other brands taking the format of the app onto other platforms (we’re looking at you, Instagram!), here’s some information to consider before your brand joins the quickly growing platform. This demographic is unsurprising, as the app caters to the generation’s desire for authenticity on social media.

Review 85

Review Brands Authentication Notification 85

Social Media Strategies Summit

SEPTEMBER 26, 2023

There are a couple of ways to do this: Know what networks are worth your while. YouTube is a diverse platform that attracts all sorts of internet users. Know what formats work best for your social network of choice. One of the biggest drawbacks of branded content is that it lacks authenticity.

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Social Media Brands Content UGC 130

Sprout Social

JUNE 3, 2024

As Avi Gandhi recently hypothesized on LinkedIn : “ In the early days of the Creator Economy, we used social platforms to connect socially. Creator content keeps getting better, and is more obviously economically-driven, such that Facebook, YouTube, TikTok and Instagram are now more media networks than social networks.

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Social Media Content Remix Social Graph 98

Sprout Social

JULY 21, 2022

To help you out, we’ve put together a list of 14 types of social media every marketer needs to know. From social networking to video sharing and social messaging, there’s something for everyone (and every business). Types of social media. Social networking. Social messaging.

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Types Social Media Microblogging Overview 145

Ignite Social Media

JANUARY 11, 2021

Building off the success of Quibi , new streaming platforms will emerge in 2021. Competition Between Major Social Networks Heats Up: 4. Zuckerberg will announce a new platform to compete with the increased popularity of Parler (RIP). The new platform will be called Facebook. New Streaming Services Expected: 1.

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Social Media MySpace Sample Samples 158

Oktopost

OCTOBER 26, 2023

Gartner research indicates that a significant portion of B2B buyers use social media to inform their purchasing decisions, with the top channels being YouTube (65%), Facebook (60%), Instagram (55%), X (48%), and Linkedin (43%). Authenticity is Key Fostering authentic and engaging communication is pivotal.

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Reputation B2B Guidelines Policies 125

Ignite Social Media

APRIL 2, 2020

TikTok is a bite-sized social video platform that allows users to create, share, and edit videos with built-in tools the make it easy for anyone to add music, implement special effects, and join in on the latest trends. As of May 2019, eMarketer found that only 4% of US social media marketers are currently involved with the platform.

Marketing 217

Marketing Authentication Trends Feed 217

Oktopost

FEBRUARY 7, 2022

Known for her success in growing an authentic following, Milena reveals her secrets for massive growth on any social media account. A must-listen episode for any social enthusiast! Meet Milena Farber.

Social Media Management 170

Social Media Management Social Media Badge Hosting 170

Buffer Social

JANUARY 3, 2023

Whether you are a seasoned social media professional or just getting started on leveraging the power of LinkedIn, it can be easy to fall prey to some of the most common misconceptions about this powerful social network. What kind of conversations make the most sense for the platform? What should I post on LinkedIn?

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LinkedIn Team Hashtag Authentication 113

Pam Moore

JUNE 5, 2018

I am contacted almost daily by large media outlets, brands and more asking for access to my personal media platform, network, podcasts and the list goes on. There is power and opportunity in building a platform that serves a niche market with real value. You can spend months creating the perfect message and brand platform.

Brands 157

Brands How To Authentication Training 157

Mindjumpers

DECEMBER 12, 2014

Only then it will be possible to create authentic branded content that works for a local market, embracing the local trends, traditions and humor. The popular social media platforms support this fact with a range of functions. Similar Posts: How to structure glocal communication on Social Media. So why not get started?!

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Social Media Brands Content Communities 252

Sprout Social

SEPTEMBER 30, 2022

Social media has given brands and businesses a platform to engage with their customers. We spoke to several social selling experts to understand what it means and its value to salespeople. Social selling is a lead generation strategy designed to help salespeople interact with prospects through social networks.

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Tips Authentication LinkedIn Groups 127

Pam Moore

MAY 30, 2018

Just when you thought you had your social media and digital marketing strategy and plan together, 2018 hit many marketers like a load of bricks with fast, unexpected changes. How do you win authentically in a way that you earn trust, draw people closer to you organically and not push them away with spammy tactics?

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Social Media Authentication Metrics Feed 157

Sprout Social

MAY 18, 2023

Whether you’re writing for a massive audience on an established platform or building a niche community on a vertical network , it’s important to refine your copywriting skills to reach your target audience. For example, take an article that resonates with your audience and break it down in several different social posts.

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Social Media Template Templates Skills 118

Social Media Strategies Summit

FEBRUARY 27, 2020

We don’t have to tell you that social media is an industry that changes almost daily. At any given moment, there are new tools, platform updates, improved tracking, and several 2020 social media trends are emerging now that point to our industry being one of constant movement. 1 Ephemeral content disrupts social video.

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Trends Social Media Instagram Platform 182

Sprout Social

MAY 9, 2024

Consumers are more discerning One of the top influencer marketing trends surrounds a popular buzzword marketers hear all the time: authenticity. But authenticity isn’t enough to grab the attention of audiences, especially younger consumers. Each sector has its strengths and challenges.

Industry 92

Industry Influencer Trends Marketing 92

Buffer Social

JANUARY 23, 2023

How These small businesses are changing up their social media strategy Whether it be posting a new type of content or to a new channel, tweaking and adjusting your social media game plan can lead to positive results for your online brand. Here are how these four small businesses are doing exactly that.

Small Business 113

Small Business Social Media Strategy Authentication 113

Buffer Social

SEPTEMBER 12, 2023

Many of the companies generating buzz on social media right now likely all have something in common: it's not just their brand accounts posting great content, but their employees too. Getting active on the platform used to be a sign that people were polishing up their resumes and getting ready to move on.

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LinkedIn Brands Authentication Project 93