Socialmedia.biz

NOVEMBER 15, 2020

To apply B2B growth hacking tactics, a business needs a growth mindset and a predetermined process to follow. Before launching a B2B growth hacking strategy, you need management buy-in. This may involve a presentation explaining B2B growth hacking and how you intend to proceed. . Get management on board. Activation.

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B2B Affiliate marketing Case Study Discount 107

Oktopost

MARCH 15, 2021

B2B marketing has felt these shifts as much as any other field. For B2B marketers, the big news about the pandemic-inspired social media renaissance isn’t about vibing on TikTok, but about what’s been happening on LinkedIn. The new habits we’ve learned aren’t going to evaporate the moment we conquer the virus.

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B2B Social Media Strategy LinkedIn 136

Oktopost

MARCH 8, 2021

This is especially true for knowledgeable B2B marketers streamlining their workflow by relying heavily on the latest marketing automation strategies. . As a result, B2B marketers have adapted by implementing solid marketing automation practices to meet growing online demands. . How Marketing Automation Helps Your B2B Marketing.

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B2B Strategy Marketing Social Media Management 118

Sprout Social

MAY 25, 2022

Our Salesforce integration empowers your social, sales and support teams alike. Looking at the top challenges of B2B marketers , the growing need for social media CRM integrations is clear. Giving the sales team relevant content to engage target buyers (23%). This rings true for B2B and B2C alike. Wants and needs.

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Team B2B Platform Analytics 102

Oktopost

APRIL 28, 2024

The B2B sales space is changing. In case you haven’t heard yet – building relationships and engaging on social media platforms is the future of B2B sales. Statistics show that 92% of B2B buyers are willing to engage with sales professionals known as thought leaders on social media platforms.

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Social Media Tools B2B Team 80

Oktopost

FEBRUARY 2, 2022

Radically Transparent is a podcast geared towards the modern-day B2B marketer. Host Jennifer Gutman and her guests are a mixture of renowned marketing and sales leaders from B2B marketing organizations around the globe. Catch all episodes here. Episode Summary.

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Data B2B Apple Marketing 150

Oktopost

MARCH 26, 2024

In parallel, when your customers feel heard, their satisfaction and loyalty increase, only fueling business growth. You can assign the conversations to relevant team members in your organization and engage with the personal profiles that sent you messages without leaving Oktopost.

B2B 62

B2B LinkedIn Authentication Loyalty 62

Buzz Marketing for Technology

JULY 28, 2010

If you ask the members of my leadership team – they will tell you I keep talking about how I think we have B2B Marketing backward. If you look at the interview I did with Sean Geehan – he talked about the typical number of customers in B2C versus B2B and the high concentration we have in B2B that account for the most of the revenues.

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B2B Curation Communities Marketing 219

Oktopost

JULY 22, 2021

Listen to the podcast: For more thought leadership on risk-taking in B2B marketing, check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube or LinkedIn. Radically Transparent , is a podcast geared towards the modern-day B2B marketer. Watch the Recording: Want to hear more from renowned marketing leaders?

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B2B Apple Loyalty Hosting 118

Sprout Social

JANUARY 29, 2024

When charting a path forward, social media teams must orient their strategy around network white space, following the lead of influencers and creators breaking through on new channels. Many B2B companies build their social marketing strategy around LinkedIn. Especially as powerhouse networks become increasingly oversaturated.

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Social Media Strategy Exercises Retail 104

Oktopost

SEPTEMBER 14, 2023

Leads that once flowed through the funnel have now slowed their pace, leaving marketing teams struggling to meet their KPIs. The rules of B2B buying have changed, and to succeed in this economy, one thing is clear: businesses must adapt to survive. And this is even more apparent in the B2B buyer world. Jump Ahead What is an MQL?

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B2B Campaign Statistics Data 69

Sprout Social

JANUARY 26, 2023

This makes referral programs an excellent way to build loyalty, as well as increase your customer base. B2B and B2C businesses may need to approach their referral marketing strategies a bit differently. B2B referral marketing programs B2B businesses are no strangers to a long sales process.

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Discount Marketing How To B2B 119

The Realtime Report

SEPTEMBER 13, 2022

So extreme and significant the anticipated e-Tail industry impacts of live e-retail video and the financial upside in kind, one player pioneering B2B software solutions in the space— Getbee —has realized a stratospheric start. trillion U.S. dollars in 2022. markets.

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Retail Video Microsoft Loyalty 91

Oktopost

SEPTEMBER 14, 2023

Leads that once flowed through the funnel have now slowed their pace, leaving marketing teams struggling to meet their KPIs. The rules of B2B buying have changed, and to succeed in this economy, one thing is clear: businesses must adapt to survive. And this is even more apparent in the B2B buyer world. Jump Ahead What is an MQL?

B2B 62

B2B Campaign Statistics Data 62

Webbiquity SMM

MAY 9, 2023

Tip 2: Identify and Understand Your Target Audience Defining your ideal client profile or B2B buy persona is vital to setting effective and achievable social media marketing goals. As your audience recognizes and relates with your brand, it fosters trust and loyalty, ultimately supporting your marketing goals.

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Social Media Tips Marketing HootSuite 273

Oktopost

AUGUST 10, 2022

Want to hear more from renowned B2B marketing leaders? In this episode of the Radically Transparent podcast, Kevin Lau, one of the biggest customer marketing influencers in the B2B industry and now serving as the Senior Director of Customer Marketing at F5 spills all from his time as Global Head of Customer Advocacy at Adobe.

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B2B Press Release Apple Loyalty 89

Social Media Strategies Summit

AUGUST 26, 2022

Statista’s research discovered that as many as 79% of B2B and 77% of B2C marketers use content to maximize their reach. Alternatively, you can look at examples of brands putting together product roundups, like this piece on the best team chat apps by Chanty. Boost Customer Loyalty and Lifetime Value. Source: affinda.com.

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Loyalty Software Publishing Products 204

Oktopost

AUGUST 10, 2023

B2B marketing teams share a common aspiration: generating as many Marketing Qualified Leads (MQLs) as possible. While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions.

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Social Media B2B Sentiment How To 62

The Realtime Report

APRIL 24, 2024

Maybe even include a personal photo or video message from you or your team. When gratitude is authentic, it fosters affection and loyalty. An opportunity to surprise and delight your attendees, to make them feel seen and appreciated, and to strengthen the kind of emotional connection that drives long-term loyalty and evangelism.

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Eventful Survey Loyalty Authentication 91

Hootsuite

DECEMBER 9, 2020

How are B2B organizations connecting their sales team to prospects without events and conferences? And transactions alone don’t create memorable brands , boost loyalty, or drive long-term growth. How are retail brands driving incremental revenue without in-store displays that spark discovery and impulse purchases?

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Questions Social Media Strategy Survey 142

Convince & Convert

SEPTEMBER 11, 2015

From Brand Awareness to Brand Loyalty, One Tweet at a Time. The same BrandFog study found the brand awareness established by executive visibility “builds greater trust , brand loyalty, and purchase intent.” In a B2B situation, this becomes even more important. Filling Up a Twitter Feed While Maintaining Brand Loyalty.

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Loyalty Twitter Brands Sample 60

Oktopost

APRIL 26, 2021

B2B companies are especially guilty of this — but they don’t have to be. You can increase customer loyalty. This is a great tactic for any company, but especially for B2B companies with products that may be more complex. Or, even worse, without also engaging the audience directly, in addition to one’s content strategy.

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Engagement Social Media How To Hubspot 156

yMarketingMatters

APRIL 10, 2019

Important note before I continue: “Consumer” applies to both B2C and B2B industry. After all, when you boil any business down to its most essential element it is about getting consumers (B2B or B2C) to purchase the product or service that you are offering. At the end of the day, EVERYONE is a consumer! You are talking to people.

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B2B Loyalty Conversation Buy 178

Sprout Social

JANUARY 9, 2024

These insights help cross-functional teams, such as marketing and sales, product research, human resources and PR, perform their jobs more effectively and efficiently. This helps your team focus on more strategic aspects like providing stellar customer service and brand experience.

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Analytics Sentiment Analysis Patterns 106

Hootsuite

MAY 26, 2021

When you do that, you’re more likely to build trust and loyalty. Social selling helps your sales team build real relationships. Authenticity builds trust — and that, in turn, can become customer loyalty. 96% of B2B content marketers use LinkedIn for organic marketing. Source: eMarketer. There’s more where this came from!

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HootSuite How To B2B LinkedIn 145

Sprout Social

FEBRUARY 26, 2024

Each of these brands deliver A+ customer care , which translates to increased awareness, brand loyalty, positive sentiment and revenue. Their team responds to customer needs thoroughly and professionally—while protecting consumer privacy and remaining compliant. A reminder that even B2B social customer care should be person-first.

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Report Atlassian Brands Sentiment 61

Oktopost

MARCH 5, 2019

What about Oreo’s social media team capturing the moment when the lights went out during the 2013 Super Bowl? In this post, we’ll aexamine the types of companies that best suit real-time marketing ( including B2B ) and ways to do this effectively, so you get the most value out of your campaign. What is Real-Time Marketing?

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Strategy B2B Marketing Conference 125

yMarketingMatters

APRIL 10, 2019

Important note before I continue: “Consumer” applies to both B2C and B2B industry. After all, when you boil any business down to its most essential element it is about getting consumers (B2B or B2C) to purchase the product or service that you are offering. At the end of the day, EVERYONE is a consumer! You are talking to people.

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B2B Loyalty Conversation Social Media 130

Webbiquity SMM

JANUARY 23, 2024

Image credit: Mohammad Metri on Unsplash Effective customer retention methods can enhance loyalty and generate better word-of-mouth advocacy, ultimately boosting profits. The post How to Use Social Listening to Retain More Customers appeared first on B2B Marketing Blog | Webbiquity. Connect with him through Twitter or LinkedIn.

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Sentiment How To Analysis Trends 142

Hootsuite

MAY 10, 2021

The bigger the company, the higher expectations are that teams sit at the ready to answer questions, put out fires, deliver award-winning creative, and tout corporate values. These operations involve large teams, multiple agencies, legal oversight, and enterprise-scale management tools, such as Hootsuite Enterprise.

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Examples Company Social Media Apparel 145

Hootsuite

NOVEMBER 30, 2023

All of this can help bridge the sometimes difficult gap between marketing and sales, making both teams more effective. A content marketing tool is any tool that allows content teams to improve, simplify, or better manage their marketing work. These keep your team working collaboratively during this process.

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Tools Content HootSuite Marketing 105

Social Media Marketing

MAY 12, 2019

More often business to business (B2B) marketers’ concentration is centered on the top generation programs with severe, prolonged, and multipart sales cycles to prove capabilities. Target account acquisition Customer loyalty and growth. Avoid vanity metrics that may confuse your team from the business goal.

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ROI Tips Marketing Press Release 88

Oktopost

AUGUST 4, 2023

It shouldn’t come as a surprise to you that B2B buyers are drawn to buying from people over businesses, especially people they trust. While we love talking about the benefits of loyal and engaged customers in generating more brand loyalty and revenue, what about the untapped potential of engaged employees?

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ROI Loyalty Embedding Metrics 48

Hootsuite

APRIL 14, 2021

We’re all operating at the whim of the market—perpetually concerned over intangible variables like brand perception, share of voice, and customer loyalty. It starts with letting your social teams run faster, funnier, wilder. R/GA pushes the limits of ‘boring’ B2B. B2B marketers rejoice. And we get it. More sincere.

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Social Media Management Social Media HootSuite Template 133

Buzz Marketing for Technology

MAY 29, 2013

Create separate initiatives or projects for each of your business goals, such as acquiring new customers, boosting conversion rates, improving customer loyalty or increasing lifetime customer value. Focus a team or a project on one objective at a time. 4) Create one team for big data. 3) Sell the concept internally.

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Data Tips Aggregator Conversation 278

Hootsuite

JULY 15, 2020

It’s all about boosting sales while creating brand loyalty and trust. For B2B, also consider size of business and who makes purchasing decisions. It’s also a good idea to check in with your customer service team to see what kinds of questions they get the most. UK sports teams can whitelabel the app to engage their fans.

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Template Templates How To Tourism 145

Sprout Social

NOVEMBER 2, 2023

Recently, our social team talked about using social media for the customer journey in the auto industry. Emotions heavily influence purchase decisions and brand loyalty which is exactly why it’s so important to include them. Miro, a collaborative online whiteboard for teams, created the above map with a bank in mind.

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Examples Template Templates How To 96