Keyhole.co

OCTOBER 7, 2020

While the average person may not want to know everything that’s said about them online, that information is invaluable for any company. But there’s a lot of chatter out there, so sifting through all of those mentions manually would be an impossible task for many brands. That’s what sentiment analysis tools are for.

Sentiment 59

Sentiment Analysis Tools Price 59

Hootsuite

MAY 10, 2021

Social media for big companies has become about as commonplace as human resource departments. Customers take for granted that big companies are on social media. Customers take for granted that big companies are on social media. Discover how big companies use social media to meet—and in many cases exceed—customer expectations.

Examples 145

Examples Company Social Media Apparel 145

Sprout Social

FEBRUARY 26, 2024

We unpack how your brand can use these examples to spark your own scroll-stopping ideas—while maximizing your budget and doing more with less. According to The Sprout Social Index™ , the most memorable thing brands can do on social is respond to their customers. The play: Social customer care isn’t just for digital-first brands.

Report 62

Report Atlassian Brands Sentiment 62

Oktopost

MARCH 10, 2022

I believe in the power of brand, I know that familiarity and consistency breeds trust, and I don’t buy into the notion of awareness being of lower strategic importance than demand as an objective. Or are you more focused on using social media for brand awareness? Brand awareness/brand sentiment.

ROI 174

ROI B2B Social Media Brands 174

Sprout Social

JANUARY 23, 2024

We will unpack how your brand can use these examples to spark your own scroll-stopping creative ideas—while maximizing your budget and doing more with less. We help you envision how social can increase your brand’s awareness, foster community engagement and grow the bottom line. Within 24 hours, the posts racked up 2.9

Report 104

Report Brands Library Sentiment 104

Sprout Social

MARCH 19, 2024

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences.

Sentiment 105

Sentiment Banking Patterns Hotels 105

Sprout Social

JANUARY 10, 2024

Turning a negative situation into a positive outcome will help win their loyalty and maybe even earn your brand public praise on social media. Mishandling complaints could harm your company even more than the complaint itself. From lost baggage to canceled trips, travel industry companies often deal with a lot of customer complaints.

Reputation 98

Reputation System Brands Knowledge Base 98

Sprout Social

JANUARY 24, 2024

Let’s explore the layers of influencer-brand partnerships so you can build and nurture successful collaborations—and create content worthy of interrupting your audience’s scrolling time. What is an influencer-brand partnership? Several had never been on a brand trip before.

Influencer 96

Influencer Brands Collaboration Authentication 96

Sprout Social

JUNE 7, 2023

But an ever-crowded space filled with brands and creators means your relevancy is always at risk. When a brand experience is consistently good, it champions powerful brand recall, turns customers into advocates and builds credibility that ultimately increases your repeat business. What is brand experience?

Brands 107

Brands Sentiment How To Analysis 107

Hootsuite

JUNE 6, 2024

These mentions can be about a company, individual, product, or brand. It can also improve customer engagement and brand reputation. Social media monitoring allows businesses to stay on top of what is being said about their brand, competitors, and industry. This data can then inform marketing.

HootSuite 76

HootSuite Sentiment How To Hashtag 76

Sprout Social

APRIL 4, 2023

When a brand is able to create positive buzz around their brand by just mentioning a product enhancement or product drop, you know they have a great marketing strategy behind them. But how are some brands, like Apple, able to attract new customers and elevate their positioning in the market with a simple announcement?

Brands 122

Brands ROI UGC Authentication 122

Sprout Social

AUGUST 16, 2023

Add viral “meme stocks”—stocks that can become overvalued due to positive online sentiment—to the mix, and it became clear social media has real world implications and the potential to derail financial companies. But refraining from social media altogether only creates more room for crises to snowball and brand health to plummet.

Social Media 73

Social Media Banking Brands Sentiment 73

Sprout Social

OCTOBER 18, 2023

In this article, we’ll take you through 6+ social media listening examples and the strategies real brands use to inspire you to get more from listening. Check out these social media listening examples employed by other brands to start building your social listening strategy and playbook. And this trend is likely to continue.

Examples 115

Examples Social Media Sentiment Influencer 115

Social Media Strategies Summit

OCTOBER 14, 2021

Caleb previously worked in the private sector at Edelman and Bain & Company and was the lead digital strategist for President Obama’s political advocacy group, OFA. Natalie Labuda , Senior Director of Marketing, Advertising & Social Media at E*TRADE, formerly worked on various brands and campaigns at PepsiCo.

Authentication 222

Authentication Brands Team Issues 222

Sprout Social

MAY 11, 2023

Operating on social media without brand safety tools is like browsing the internet without malware protection. Brand safety has traditionally been relegated to just protecting brands from advertising on or near inappropriate content online. What are brand safety tools?

Reputation 125

Reputation Tools Brands How To 125

Keyhole.co

MARCH 30, 2023

These unresponded snippets float around and become a looming threat to your brand. On the other hand, your credibility boosts up if somebody mentions your brand and talks about the wow experience they had with you. That’s the best form of marketing every brand dreams of. What is brand monitoring?

Brand Monitoring 52

Brand Monitoring Reputation Brands Sentiment 52

Sprout Social

OCTOBER 15, 2020

Your business’s health and longevity means keeping a watchful eye on the public perception of your brand. What is brand monitoring? Brand monitoring is the process of tracking different channels to identify where your brand is mentioned. Brand monitoring vs. social monitoring. Why brand monitoring matters.

Brand Monitoring 137

Brand Monitoring Brands Sentiment Reputation 137

Keyhole.co

NOVEMBER 17, 2023

All it takes is for one person to post a comment about your brand, products, or services on social media and suddenly, you’re the hot topic for the day. If the comments are positive, then your brand has won some free publicity that will win you new customers.

Examples 59

Examples Brands Sentiment Reputation 59

Sprout Social

AUGUST 22, 2023

In doing so, they have leveled the playing field for brands of all sizes and industries. Within these tools, conversational analytics harnesses the power of customer conversations and discussions by identifying and tracking hidden brand insights. Here is a closer look at the key benefits.

Analytics 83

Analytics Conversation Brands Sentiment 83

Sprout Social

JUNE 27, 2023

In a world where star ratings can make or break a brand, review analysis is your north star. It gives you deep insights from customer feedback so you can uncover trends, make targeted improvements to your business and build a richer brand management strategy. Why should brands carry out review analysis? Let’s take a closer look.

Review 123

Review Brands How To Analysis 123

Oktopost

JUNE 19, 2020

However, there’s still untapped potential for chief executives to bolster their companies’ social media marketing by getting personally involved. 62% of CEOs post on the company website and 50% post internal messages on intranets or internal chat channels. Humanizing the Company. Setting an Example for Employee Advocacy.

Company 125

Company B2B Loyalty Survey 125

Sprout Social

JANUARY 9, 2024

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. Enter AI analytics. What is AI analytics?

Analytics 107

Analytics Sentiment Analysis Patterns 107

Social Media Strategies Summit

SEPTEMBER 22, 2021

After all, research from SuperOffice shows that the number one reason customers ditch a company is because they think that company doesn’t care about them. 73% of consumers say friendly customer service made them fall in love with a brand. That’s something we’d all like to know, right? Key Features. From $108 per seat per month.

Social Media 175

Social Media Tools Sentiment Price 175

Sprout Social

JULY 12, 2022

In today’s fast-moving market, it’s more critical than ever for brands to be agile and resilient in the face of unfavorable public opinion. Well, because the odds of something similar happening to your company are pretty high. Yet, fewer than half said their companies were prepared to respond quickly to a crisis.

Examples 105

Examples Brands Sentiment Reputation 105

Convince & Convert

OCTOBER 30, 2017

Years ago, in the early days of social’s prevalence in society, brands recognized their buyers were spending more and more time on social, and they asked the obvious question: “What’s everybody saying out there?” Brands and products: 75%. Industry/brand influencers: 60%. Company’s name: 55%. Company’s executives: 44%.

Brands 194

Brands Sentiment Influencer Survey 194

Social Media Strategies Summit

FEBRUARY 13, 2020

With its ability to get in front of a wide array of consumers, social media may be the darling of retail and B2C brands, but it is increasingly difficult for ANY business to ignore the power of social media marketing. Slack is a workplace communication and collaboration platform that appeals to companies large and small.

B2B 150

B2B Social Media Brands Hubspot 150

Sprout Social

FEBRUARY 19, 2024

In the business world, AI automation equips companies to create impactful product and marketing strategies and enhance operations to increase productivity. AI automation has revolutionized how brands approach their business and marketing strategies. This translates into streamlined operations and improved productivity.

Strategy 98

Strategy Sentiment Patterns Marketing 98

Sprout Social

MARCH 20, 2023

Your first instinct when implementing an organic social media strategy for a technology company would be to showcase your tech, right? Defining community More than just an audience, your community will be your biggest brand advocates. You may be thinking, “How does a product-driven technology company implement influencer content?”

Communities 83

Communities Products Company Strategy 83

Sprout Social

FEBRUARY 1, 2024

The risk isn’t just a misalignment with customer expectations but also the missed opportunity to cultivate brand loyalty and advocacy. In this article, we explain how you can use social listening to increase customer advocacy and, in doing so, level up your brand. Social listening plays a vital role in this area.

Social Media 103

Social Media Sentiment Loyalty Microsoft 103

Webbiquity SMM

NOVEMBER 8, 2022

People praising a product or brand through ratings and reviews increases its credibility and authority. When an unknown variable is introduced, people are likely to take action depending on the sentiments of the majority. Having an expert talk positively about your product can improve trust and enhance brand credibility.

comScore 305

comScore Marketing Case Study Review 305

Keyhole.co

JULY 20, 2023

Some alternatives, like Keyhole, have the ability to track real-time mentions of your brand and sentiment analysis. This is particularly useful for brands that want to track their social media presence, track competitors, and monitor customer feedback in real time. Stay ahead of the game with the QuickTrends section.

Industry 52

Industry News Google Brands 52

Keyhole.co

MAY 2, 2024

That is why almost 61% of companies already have social media listening strategies in place. Social listening is an in-depth analysis to know what people think about your brand. However, social listening is not all about mentioning your brand; it takes tracking of competing brands and trending content in your industry.

LinkedIn 52

LinkedIn Tools Sentiment Analysis 52

Sprout Social

FEBRUARY 29, 2024

NER and semantic search Named Entity Recognition (NER) identifies entities defined in the ML model as important to a business, such as geographic locations, brand names, famous people, etc. And semantic search helps provide a contextual understanding of a query input by a user.

Patterns 113

Patterns Sentiment Analysis Proposal 113

Sprout Social

JUNE 26, 2023

In a world where social media and technology have leveled the playing field between brands large and small, leaders know the only true differentiator is customer experience (CX). Sentiment analysis Sentiment analysis detects emotions or sentiments in data, which can be used to gauge how customers perceive your brand or your services.

Sentiment 99

Sentiment Analysis Patterns Price 99

Sprout Social

NOVEMBER 30, 2023

There are probably other companies that do the same thing. Digging into your competitor’s approach through a marketing competitor analysis is critical to putting together or updating your brand’s marketing strategy. For example, a Google search for “makeup brands” highlights a few of the world’s leading makeup companies.

Analysis 98

Analysis Sentiment Marketing How To 98

Keyhole.co

JULY 28, 2023

This comprehensive guide will explore the dos and don’ts of B2B social media marketing, providing actionable insights to effectively leverage social media for your B2B company’s success. Meeting the needs of marketing leaders Marketing leaders play a crucial role in driving their companies’ growth strategies.

B2B 52

B2B Company Social Media Marketing 52

Sprout Social

MAY 9, 2023

AI marketing combines AI technologies with customer and brand experience data to provide highly precise insights into your customer journey and market trends. They help you cut through the noise and gain a deep understanding of the customer’s mind through social media sentiment analysis. As marketers, this is an essential advantage.

Sentiment 127

Sentiment Marketing Analysis Loyalty 127