Convince & Convert

AUGUST 10, 2010

We’ve gone from MySpace and a era of anonymous accounts and comments attributed to “SexyBear1984″ to using our real names on Facebook, Twitter, and elsewhere as we build personal brands. Each of us has to make decisions about our personal brands and about what we’re comfortable exposing about ourselves, and where.

Social CRM 134

Social CRM Influencer Klout Social Media 134

The Realtime Report

DECEMBER 10, 2012

Nearly all (95%) of top brands are active on Twitter, and 23% of top brands have Twitter handles dedicated to customer service, according to a Simply Measured study. But how effectively are brands responding to the tweeted requests, concerns and complaints of individual consumers? Brands Fail to Respond.

Brands 193

Brands Twitter Study Social CRM 193

Sprout Social

JANUARY 9, 2024

According to The Sprout Social Index™ , consumers across age groups agree the most memorable thing a brand can do on social media is respond to customers. Consumers want to feel like your brand is speaking directly to them, addressing their unique preferences and needs. Consumers expect that same level of service online.

Social Media 119

Social Media Sentiment Data Team 119

Dave Fleet

JANUARY 9, 2012

Brand Turnaround: How Brands Gone Bad Returned to Glory and the 7 Game Changers that Made the Difference (review coming soon). Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy (review coming soon). Manager’s Guide to Crisis Management (review coming soon).

Social CRM 304

Social CRM Flickr ROI Review 304

The Realtime Report

JULY 6, 2012

Companies in Norway respond to 87% of all customer questions posted to brand Facebook pages, taking the gold in the “ socially devoted ” rankings based on data collected by social media measurement firm Socialbakers. According to the data, companies in the U.S., And guess who’s in last place?

Company 170

Company Data Social Media Questions 170

Mindjumpers

OCTOBER 24, 2011

Tweet What do customers value in your brand and how do you meet those expectations? This is a question that all strategists encounter while designing their messaging, and social media is no exception here. To understand this, we must know that 41% of Twitter users followed a brand only to unfollow them shortly thereafter.

Study 187

Study Social CRM CoTweet CoTweet 187

agora pulse

OCTOBER 28, 2020

Select Facebook Page tools like polls, live video, and sponsored posts are available only through Business Manager, Brand Collabs Manage r, or Creator Studio. Facebook Brands Collabs Manager: native tool. Social inbox that aggregates DMs and comments so you don’t have to click through individual posts to engage with followers.

Social Media Management 105

Social Media Management Tools Social Media Aggregator 105

agora pulse

JUNE 26, 2019

If you want to track engaged followers, identify brand ambassadors, and monitor your brand’s DMs, you need a tool that goes beyond native platform features. So, how can you optimize your customer relationship management (CRM) strategy and cultivate a community around your brand? Identify brand ambassadors and influencers.

Engagement 80

Engagement Social Media Social CRM Social Media Management 80

Justin Levy

JANUARY 23, 2013

Industry experts, Justin Levy and Michael Brito , lead the charge along with special guest, Jason Keath , by giving practical advice on how companies can create their own social business strategy that will push them well beyond their competition.

Social CRM 275

Social CRM Overview RSS Social Media Management 275

Sprout Social

AUGUST 25, 2022

We’ll walk you through what is normally included in the cost of social media management, how the cost of agencies compares to freelancers and the average amount a business should spend. Social media management costs overall. There is no one-size-fits-all social media management cost. Social media management agency costs.

Social Media Management 119

Social Media Management Cost Social Media Price 119

Visually SM

JULY 27, 2020

Social media tools are essential for a smart business to manage important channels in their Digital Marketing routine. These channels are a direct connection between brand and audience. Tailwind tracks activity across Pinterest about your company, products, and competitors. Pricing: custom pricing based on needs/function.

Social Media Management 246

Social Media Management Social Media Tools Domain Name 246

Direct Marketing Observations

MARCH 12, 2010

6) Jeremiah Owyang, from the Altimeter Group put out a nice report on 18 Use Cases for Social CRM that’s worth a read for those of you playing in the social CRM space. 7) Amplicate collects similar opinions in one place; making them more likely to be found by people and companies. It’s a good start.

Sites 182

Sites Social CRM Social Media Proposal 182

Firebelly

NOVEMBER 21, 2011

Below are 5 social media must-reads that we wouldn’t want you to miss. Brand Management: The Asshole Effect. Simple: Purge your company of assholes. Image is from Olivier Blanchard's Brand Management: The Asshole Effect post]. There’s a pretty simple way to do it that doesn’t have to cost you a whole lot.

Social Media 168

Social Media Case Study Social CRM Study 168

Firebelly

NOVEMBER 15, 2012

Incidentally, for the brand managers and agencies reading this — if your favorite company took two hours to answer the phone when you called, how would you feel about them? Are you monitoring your response times or even aware of people talking about your brand? Further, certain brands carry more status.

Social Media 241

Social Media Hotels Retail Airlines 241

Social Media Network Marketing

OCTOBER 15, 2010

Infact Social Media enables CRM to increase the brand and customer connect, get interactive and be more receptive. Thus increasing the brand awareness, creating a positive brand perspective and thereby encouraging loyalty. This then leads to more sell and up sell.

Social Media 101

Social Media Social CRM Repository Wiki 101

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. Just 4% of marketers said their companies were “very effective” at measuring social marketing in 2012. Social CRM is still confusing.

Social Media 249

Social Media B2B Marketing SEO 249

Mindjumpers

OCTOBER 27, 2010

Best Social CRM. Great brands among the nominees. Among the finalist we find social media work done for large brands like IKEA, Coca Cola and Toyota. Toyota seems to be something of a hot social media client with 8 nominees in 7 categories. Companies Embrace Social Media. Best Writing.

Social Media 193

Social Media SMS Social CRM Technorati 193

Convince & Convert

APRIL 6, 2010

Too many companies and organizations are reinventing the content wheel for every social outpost they maintain. Social Mention (or a paid social media listening package like Radian6 , if you have one) Go to www.socialmention.com and search for your company or product name (in quotes), and set the pull-down to “all.&#

Brands 145

Brands Content Social Media Consultant 145

agora pulse

MAY 12, 2020

If you don’t pay mind to the negative comments , your brand will look like a devil-may-care advertiser. Even worse, the negative “social proof” of these comments will overshadow any brand awareness or call to action you tried to achieve in your ad. If necessary, you can ban users from the social CRM, too.

Comments 185

Comments Facebook HootSuite How To 185

agora pulse

APRIL 7, 2020

Finding the right social marketing tool is essential for everything from building your brand and driving sales to optimizing your digital strategy and maximizing your budget. But with dozens of available options, how do you know which is the best social media tool?

Social Media Management 208

Social Media Management Social Media Tools Collaboration 208

Techipedia: Tamar Weinberg

JANUARY 26, 2011

Today, the online space and affordability of web hosting and domain names has helped create billions of conversations about your brand, your industry, and critical key players in your space. I asked a big brand on Twitter for help and they gave me a canned response. I miss the days when social media was more personalized.

Findability 201

Findability Domain Name Policies Social CRM 201

agora pulse

JULY 14, 2020

Even if your brand makes a point of posting some tweets in real-time, you can schedule many tweets ahead of time. While virtually every social media app lets you schedule single posts in advance, you can get even more out of a Twitter management tool with options like: Bulk publishing. Assign responses to team members.

Tools 97

Tools Twitter Social Media Management Team 97

Convince & Convert

SEPTEMBER 14, 2010

The debate on Social CRM (sCRM) could easily become a distraction. As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. Look here for some clues [link] Do your homework – start here [link] – social CRM is not Advertising 1.0

Social Media 123

Social Media Social CRM Strategy Consultant 123

Rebekah Radice

SEPTEMBER 28, 2015

Get branded. Cover photos offer an immediate visual connection to your brand. Social media is also a perfect branding opportunity, showing potential customers how your values and your brand aligns with them #mediachat. Let visual marketing tell the story behind your company, product or service. H3oinraNNK.

Social Media 161

Social Media Tips How To Hashtag 161

SocialFish

APRIL 1, 2011

bitly’s Got a Brand New Mobile Site! Real-Time Analytics For Social Plugins (Facebook Developer Blog). The State and Future of the Social Media Management System Space (Jeremiah Owyang). 29 social networks that have at least one million visitors per day (Royal Pingdom). The Art of Social. Social Media Explorer).

Sysomos 162

Sysomos Vimeo Social CRM Analysis 162

Convince & Convert

SEPTEMBER 22, 2010

Social media marketing is all about potential audience. If someone signs up to follow your company on Twitter, when you tweet will that person see it? That depends upon how many other people/brands they are following, and how often they check Twitter. Social media connectivity is digital bumper stickering. Very, very few.

Social Media 137

Social Media Strategy Social CRM Consultant 137

agora pulse

OCTOBER 31, 2019

Depending on your company or client, you may ask team members to handle sales, customer service, or other kinds of messages. Instead, encourage your team to create and follow a single social media calendar that includes the entire organization. Ask your team to schedule every social media post in Agorapulse, too.

Collaboration 65

Collaboration Social Media How To Energy 65

agora pulse

OCTOBER 31, 2019

Depending on your company or client, you may ask team members to handle sales, customer service, or other kinds of messages. Instead, encourage your team to create and follow a single social media calendar that includes the entire organization. Ask your team to schedule every social media post in Agorapulse, too.

Collaboration 65

Collaboration Social Media How To Energy 65

Convince & Convert

JULY 29, 2012

(click here to view and download the Social Media ROI Cookbook on Slideshare). There’s no question that the social media ROI question continues to befuddle business – 41% of respondents to an eConsultancy survey of 1,000 companies and agencies in late 2011 had absolutely no idea of social media’s financial impact.

ROI 140

ROI Social Media Social CRM Survey 140

Pixlee

OCTOBER 18, 2021

These five simple tricks for using influencer marketing can work even if your influencer strategy is brand new – and can help boost your influencer marketing efforts beyond the hottest shopping days of the year. That said, you can use micro-influencers to promote your brand and its upcoming sales. Tap Micro-Influencers to Tease Sales.

Influencer 52

Influencer Discount Upcoming Affiliate marketing 52

Buffer Social

NOVEMBER 14, 2018

Social media marketers are always looking to uncover the “next big thing”, and as we head into 2019 personalized social media engagement is becoming the latest must-have strategy for businesses of all sizes. And this applies to social media too. How you can harness the power of social media personalization.

Social Media 111

Social Media Hotels Marketing Social CRM 111

Justin Levy

JANUARY 23, 2013

Industry experts, Justin Levy and Michael Brito , lead the charge along with special guest, Jason Keath , by giving practical advice on how companies can create their own social business strategy that will push them well beyond their competition.

Social CRM 100

Social CRM Overview RSS Social Media Management 100

Hootsuite

SEPTEMBER 16, 2022

With social monitoring tools, you can keep an eye on variations of your brand name. In addition, you can track branded and industry hashtags, your competitors’ brand names and usernames, and any other relevant keywords. Get the full picture of what people are saying about your brand online, even if they don’t tag you.

Social Media 134

Social Media Tools Marketing Analytics 134

Akamai Marketing

NOVEMBER 22, 2011

” Well, either my blog has some pull, or the survey they sent over the summer was put to good use because Sprout Social is growing up. I think its headed into the social CRM space, which we desperately need in the smaller-than-enterprise world. If you do, I hope it relates specifically back to your brand valuation.

Tools 149

Tools Social CRM Comparison HootSuite 149

Mindjumpers

AUGUST 31, 2010

Integration With Your Other Tools E-mail campaign apps, CRMs, contact forms, landing pages: integrate and enhance them with Flowtown and they become infinitely smarter and more powerful. Flowtown has received great reviews in Fast Company and The NY Times, amongst others. We will definitely try it out here at Mindjumpers.

Tools 210

Tools Marketing Nielsen Social CRM 210

Twist Image

APRIL 17, 2012

I'm no longer bullish on this notion of conversation within social media. When reading through the Marketing Charts news item, something become abundantly clear and amazingly simple: the best brands do two things extremely well: Deliver. Brands are still afraid to share. A social business is a sharing business.

Wiki 102

Wiki Hotels Social CRM Retail 102

Proactive Report

DECEMBER 27, 2010

For three years or so savvy companies and organizations have been experimenting with how to become a social brand. They’ve experimented with social media campaigns and activities, mostly in the marketing and PR arena. Some have been dragged into social CRM by their customers.

Yammer 105

Yammer Trends Training Wiki 105