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Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

Webbiquity SMM

And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. Per the report, “Social media and community building (17.8%) overtook blogs (14.7%) as the most popular type of content marketing.” CPM) compared to brand awareness campaigns ($0.34 CPM) or sales ($2.39

Research 263
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7 Social Media Trends You Need to Add to Your 2017 Strategy

Rebekah Radice

Product story communication directly from product experts (source: BrandLive). Many companies are adding video to their marketing campaigns because it offers a relational perspective into the company and helps explain concepts in a simpler way than words or pictures. Facilitates learning from real-time audience feedback.

Trends 146
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7 Social Media Trends You Need to Add to Your 2017 Strategy

Rebekah Radice

Product story communication directly from product experts (source: BrandLive). Many companies are adding video to their marketing campaigns because it offers a relational perspective into the company and helps explain concepts in a simpler way than words or pictures. Facilitates learning from real-time audience feedback.

Trends 60