Keyhole.co

NOVEMBER 9, 2023

In this article, we’ll guide you through the 3 essential influencer marketing metrics you should be tracking for your upcoming holiday campaigns, ensuring that your efforts spread holiday cheer and deliver real results. What is influencer marketing? What influencer marketing goals can be set for holiday campaigns?

Metrics 52

Metrics Influencer Campaign CPA 52

Sprout Social

FEBRUARY 1, 2024

Most marketing professionals constantly grapple with two questions: What do our customers actually want and how can we turn them into our biggest champions? Without a deep understanding of their audience, even the most seasoned marketers, at times, find themselves in a cycle of guesswork and reactive strategies. Here’s how.

Social Media 102

Social Media Sentiment Loyalty Microsoft 102

Keyhole.co

FEBRUARY 8, 2024

67% of companies increased their influencer marketing budgets from 2022 to 2023. However, the focus of influencer marketing is shifting towards actual influence, not just likes and followers. As a result, the influencer marketing metrics you track will play a crucial role in your business success. Let’s get started!

Metrics 52

Metrics Influencer Sentiment ROI 52

Hootsuite

SEPTEMBER 21, 2023

Lucky for you, we’re here to help you cut through the vanity-metric hype to find those beefy, meaty metrics that help you prove the true value of your social media marketing. #1 Vanity metrics in social media marketing In social media marketing, vanity metrics include follower count, likes, and comments. Clear data.

Metrics 107

Metrics Examples Marketing HootSuite 107

Sprout Social

OCTOBER 23, 2019

Brand loyalty will build ambassadors and help you retain customers long term. This might seem like a tall order, but you can break this down into attainable tactics and goals that can become part of your social media marketing strategy. Read on to learn how you can bring the concept of brand loyalty into focus through your marketing.

Loyalty 84

Loyalty Brands How To Discount 84

Keyhole.co

JANUARY 20, 2024

As any small business owner knows, marketing can be pricey. Big businesses can throw massive budgets at expensive marketing strategies, but small businesses just don’t have that luxury. Small businesses don’t have the budget for national ads, hiring celebrities, or creating flashy campaigns. The answer is Facebook marketing.

Small Business 100

Small Business Engagement Strategy Facebook 100

Sprout Social

MAY 15, 2024

Automation saves time—Sprout’s Social Media Productivity report highlights that almost 60% of marketers using tools have time to get work done and focus on the activities that really need their attention. Segmenting data by channel, content type, campaign and audience demographics to uncover granular insights.

Social Media 112

Social Media Social Media Management Sentiment Collaboration 112

Sprout Social

JANUARY 11, 2024

In particular, measuring brand awareness helps you: Evaluate your marketing efforts Are you seeing a higher conversion rate from targeted social media ads compared to last quarter? Is the influencer partnership driving more brand mentions and positive sentiment online? Knowing where you stand exposes market gaps and opportunities.

Brands 102

Brands How To Sentiment Metrics 102

Sprout Social

FEBRUARY 29, 2024

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. According to our research , nearly 9 out of 10 business leaders are gearing up to boost their investments in AI and machine learning (ML), especially in marketing. Why this surge?

Patterns 113

Patterns Sentiment Analysis Proposal 113

Sprout Social

SEPTEMBER 18, 2023

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. Managing social media and other marketing channels in this economy can be challenging. Do your research You need to be aware of the market conditions to allocate the right marketing budget.

Marketing 124

Marketing How To Sample Samples 124

Sprout Social

AUGUST 28, 2023

Not only is it fundamentally shifting how we work but AI marketing tools are also reshaping marketing now and in the future. Whether you’re looking for marketing automation or to write email copy, there’s an AI marketing tool that meets your needs. And social data is at the center of many marketing transformations.

Team 86

Team Tools Marketing Hubspot 86

Sprout Social

SEPTEMBER 14, 2023

In marketing, brand awareness is a significant focus—in fact, it’s likely one of your main goals. This is where customer marketing comes in. Customer marketing is one of the most powerful ways you can forge and feed connections with your current audience base. What is customer marketing? In fact, it’s quite the opposite.

Strategy 116

Strategy Brands Content UGC 116

Sprout Social

JANUARY 9, 2024

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. They’re eagerly adopting AI-enabled data for AI marketing to thrive and evolve in a data-driven and dynamic business environment. Enter AI analytics. What are the four pillars of AI Analytics?

Analytics 107

Analytics Sentiment Analysis Patterns 107

Sprout Social

SEPTEMBER 11, 2023

NLP powers AI tools through topic clustering and sentiment analysis , enabling marketers to extract brand insights from social listening, reviews, surveys and other customer data for strategic decision-making. So have business intelligence tools that enable marketers to personalize marketing efforts based on customer sentiment.

Process 103

Process Sentiment Analysis Applications 103

Oktopost

FEBRUARY 26, 2024

B2B social media metrics and how they differ from B2C As a B2B marketer, you know at the end of the day, you’re marketing to people. As a result, B2B marketers require insights that reflect the entirety of their buyer’s journey, spanning from initial engagement to conversion. However, this is where the similarities end.

B2B 62

B2B Metrics Social Media Social Media Management 62

Sprout Social

JUNE 26, 2023

AI customer experience is the use of AI technologies like natural language processing (NLP), text analysis and sentiment analysis to delight customers wherever and however they interact with your brand. These insights help you develop more effective targeted marketing campaigns and a higher level of personalization in products and services.

Sentiment 98

Sentiment Analysis Patterns Price 98

Keyhole.co

FEBRUARY 20, 2024

Imagine gaining deep insights into your audience’s desires, tracking sentiments towards your brand, and outshining your competitors in the aesthetic world of Instagram. This will not only make their onboarding easy but chances to accomplish your campaign goals will get higher. You might chuckle at this one.

Instagram 52

Instagram Sentiment Reputation Hashtag 52

Sprout Social

JANUARY 9, 2024

What is social media personalization and why are marketers prioritizing it? Personalization makes audiences feel cared for and connected to your brand, which inspires loyalty and conversions. For example, if your customers want more robust care on social, then your KPI might be increased customer satisfaction and loyalty.

Social Media 117

Social Media Sentiment Data Team 117

Oktopost

JANUARY 12, 2021

It also makes it necessary to employ traditionally B2C-oriented marketing techniques to attract new B2B leads and retain your current customers. CX has become an intrinsic part of the B2B marketing funnel. The same rings true in B2B marketing. What is Customer Experience (CX)? What makes your CX stand out? Source: Salesmanago.

B2B 101

B2B Marketing Metrics Survey 101

Sprout Social

JUNE 7, 2023

At the end of the day, we want to cut through the noise and leave a lasting impression that grabs market share. Customers go through a range of emotions (like happiness, inspiration or nostalgia) when they interact with a brand, and when the experience is positive, it creates a lasting impact that fosters brand loyalty.

Brands 106

Brands Sentiment How To Analysis 106

Sprout Social

JANUARY 24, 2024

From understanding audience interests to pinpointing the right collaboration for a campaign, there are many intricacies to influencer marketing. Influencer- brand collaborations can take many different forms, but our Q3 2023 Pulse Survey of 307 social marketers in the United States reflects some interesting trends.

Influencer 95

Influencer Brands Collaboration Authentication 95

Sprout Social

SEPTEMBER 10, 2020

Chances are you’ve heard that marketers need to create meaningful “experiences” for their customers. Marketers today are laser-focused on metrics (particularly conversions) and growth. That’s exactly why there’s an emerging emphasis on UX for marketers. Why UX for marketers matters so much.

Tips 121

Tips Sentiment Marketing Real Estate 121

Hootsuite

JANUARY 13, 2022

In this article, you’ll learn what user-generated content is, plus a few other things: understand the benefits of using UGC in your campaigns, see how big and small brands execute UGC, Get actionable tips to help transform your user-generated content into more engagement and conversions for your brand. Not clued in just yet?

UGC 145

UGC Content HootSuite Authentication 145

Keyhole.co

MARCH 2, 2023

Social media has also changed the way products and services are marketed. This sets a new law for businesses and social media marketers alike: if you aren’t on social, you’re missing out on a significant portion of your market. We’ve put together a guide to the industry’s three most important social media marketing tools.

Social Media 52

Social Media Tools HootSuite Marketing 52

Oktopost

AUGUST 10, 2023

B2B marketing teams share a common aspiration: generating as many Marketing Qualified Leads (MQLs) as possible. Jump to Section Get to Know Your Audience Social Listening Sentiment Analysis Community Management Social Analytics Proven Strategies. We’re here to share tips and best practices we’ve discovered along the way.

Social Media 62

Social Media B2B Sentiment How To 62

Likeable

NOVEMBER 13, 2019

These statistics demonstrate that while the marketing space may be crowded during the holidays, there is an active audience present to take action, engage, and convert if brands serve up the right content. During the holidays, content that stands out from the clutter doesn’t have to feature celebrities or be flighted with TV-level budgets.

Campaign 70

Campaign Social Media Crowdsourcing Sentiment 70

agora pulse

NOVEMBER 10, 2020

How do you measure your brand’s progress on social media and make sure you’re on track to reach your marketing goals? When your company or clients use social analytics effectively, they can improve campaign performance, connect more deeply with customers, and stay ahead of the competition. Here are our favorites. Social media channels.

Analytics 179

Analytics Social Media Tools Price 179

Keyhole.co

JUNE 19, 2023

If you want to harness the power of social media content for customer success to enhance loyalty, leading to a rise in customer success rates, read on. Leveraging user-generated content (UGC) No wonder, modern businesses are including social in their revenue marketing and customer success strategies.

Social Media 52

Social Media UGC Content Loyalty 52

Sprout Social

FEBRUARY 26, 2024

Welcome back to the Post Performance Report (PPR), a series where we compile and analyze social media posts and campaigns inspiring us, and breakdown what makes them so genius. Each of these brands deliver A+ customer care , which translates to increased awareness, brand loyalty, positive sentiment and revenue.

Report 62

Report Atlassian Brands Sentiment 62

Webbiquity SMM

FEBRUARY 11, 2016

Digital marketing is growing rapidly. Compared to traditional marketing mediums, digital marketing is definitely cheaper, too. However, like everything else, there are horror stories that haunt digital marketing too. However, like everything else, there are horror stories that haunt digital marketing too.

Marketing 100

Marketing Sentiment Sysomos Campaign 100

Sprout Social

MARCH 9, 2023

An effective communications strategy helps brands deliver on a compelling narrative that captures and deepens customer loyalty. There are two main aspects of internal communication: employee engagement and internal marketing. These audiences commonly include customers, prospects, employees and investors.

Skills 107

Skills Template Templates Travel 107

Sprout Social

APRIL 22, 2021

But as time went on, the challenge became (and still remains) the general sentiment toward travel. Hilton’s strategy to inspire renewed trust and confidence in both travel and their brand appears to include three insight-driven pillars: product innovation, marketing creative and customer connection. Marketing creative.

Hotels 118

Hotels Strategy Travel Sentiment 118

Keyhole.co

NOVEMBER 17, 2023

Forward-thinking businesses are taking advantage of this marketing strategy to engage audiences and manage brand reputation in real time. SoFi- Turning negative sentiment into positive advocacy SoFi is a fintech company that provides a range of personal finance services including student loan refinancing.

Examples 59

Examples Brands Sentiment Reputation 59

Keyhole.co

FEBRUARY 29, 2024

We’ll provide you with the latest strategies and insights so you can make data-driven decisions that will lead to successful social media campaigns. Brand awareness: Track mentions, sentiment analysis , and reach. A well-rounded social media manager should understand analytics and grasp the fundamentals of sales and marketing.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Keyhole.co

FEBRUARY 23, 2024

We’ll provide you with the latest strategies and insights so you can make data-driven decisions that will lead to successful social media campaigns. Brand awareness: Track mentions, sentiment analysis , and reach. A well-rounded social media manager should understand analytics and grasp the fundamentals of sales and marketing.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Ignite Social Media

OCTOBER 6, 2022

Are you looking for a social media management tool to help you with your online marketing? Social & Reviews – Protect your brand and drive loyalty across social media and review sites. Modern Chat – Chat with customers in real-time or anytime on your website. If so, you may have come across Khoros. Continue reading to know more!

Social Media Management 122

Social Media Management Review Social Media Tools 122

Sprout Social

DECEMBER 29, 2022

Building and maintaining your brand in a crowded market is no easy feat. For example, their “Worn Wear” campaign on Twitter highlights sustainable fashion that is meant to last. Maintaining customer loyalty. Social media is a great way to build and maintain loyalty. If sentiment is trending up or down.

Reputation 88

Reputation Sentiment Loyalty Nielsen 88