Oktopost

AUGUST 10, 2023

While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions. Jump to Section Get to Know Your Audience Social Listening Sentiment Analysis Community Management Social Analytics Proven Strategies.

Social Media 62

Social Media B2B Sentiment How To 62

Sprout Social

JANUARY 24, 2024

Achieve a 15% growth in online sales attributed to influencer collaborations in the upcoming quarter. They also enable you to effectively showcase the impact of influencer collaborations on the bottom line and secure buy-in for future campaigns. It also shows you have a growing community doing word-of-mouth marketing.

Metrics 93

Metrics Influencer Marketing Survey 93

Ignite Social Media

OCTOBER 6, 2022

Community Engagement – Self-service support, education, and collaboration. On top of their focus areas, Khoros offers the following products to add to your custom platform to help you accomplish additional needs, such as: Brand Communities – Create a space for customers to get answers, connect with peers, and share new ideas.

Social Media Management 122

Social Media Management Review Social Media Tools 122

Sprout Social

AUGUST 22, 2023

Sophisticated social listening tools, powered by ML and AI technologies like sentiment analysis and NLP, scan millions of data points in customer chatter to understand consumers’ needs, wants and brand experience. Plus, set alerts for spikes in brand mentions and use the insights to guide your online review management strategy.

Analytics 83

Analytics Conversation Brands Sentiment 83

Sprout Social

OCTOBER 25, 2022

Brand awareness creates a community that generates word of mouth buzz, ‘I love this product, and I know you will too.’ Your community knows what their friends and family like. Combine positive brand sentiment with high brand recognition and you get fans. Collaborate with other brands. That is the power of brand awareness.

Strategy 125

Strategy Brands Hubspot Survey 125

Convince & Convert

NOVEMBER 16, 2023

In the ever-evolving realm of social media, where platforms are both arenas for branding battles and hubs for community conversations , Twitter’s transformation into ‘X’ has become a fascinating study in corporate identity evolution. Understanding the competitive landscape, audience sentiment, and social climate is crucial.

Twitter 78

Twitter Social Media Sentiment Reddit 78

Sprout Social

JANUARY 18, 2022

While there are a ton of creative ways to use social listening , there are two use cases that can help you refine your strategy: audience insights and brand sentiment. . Social listening for brand sentiment. That’s why being able to understand and unpack brand sentiment in real time is an essential corporate communications skill. .

Skills 122

Skills Sentiment Team Press Release 122

Sprout Social

FEBRUARY 20, 2020

While your brand’s social media team will most likely drive your organization’s listening efforts in a tool like Sprout Social, building a listening strategy that works org-wide requires collaboration. Improve sentiment around customer service. Did the same sentiment come up often? — G2 (@G2dotcom) February 3, 2020.

Strategy 117

Strategy Sentiment Social Media Management Analysis 117

Sprout Social

MARCH 14, 2022

In 2021, following a year of social unrest and hyper-focus on racial inequality, consumers began calling on brands to put their money where their mouth is and invest in Black talent and programs to uplift Black communities. We are committing $200 million over the next five years to support the Black community.?Learn

Campaign 105

Campaign Brands Communities Industry 105

Hootsuite

OCTOBER 21, 2020

Only about half the organizations we surveyed said they’ve expanded their social programs beyond customers to reach their broader communities. These brands report significant improvements in internal metrics like employee engagement and the efficiency with which employees collaborate. Overall, mature organizations are 1.4

Social Media 139

Social Media Committee Organization Survey 139

Keyhole.co

DECEMBER 22, 2022

The brand often encourages its followers to share their own stories and experiences, using hashtags (such as #nikefc, #nikewomen, and #justdoit) and other tactics to spark conversations and create a sense of community. Collaborating with public figures. Following viral trends. Source: Nike (Instagram). Source: Nygel Edmonds.

Social Media 59

Social Media Strategy Collaboration Analysis 59

Sprout Social

SEPTEMBER 18, 2023

Getting teams to collaborate and find synergies between different channels can save money. For example, when the teams focus on paid campaigns and SEO collaboration, they may discover that the website is already ranking organically for an expensive target keyword and there’s no need to bid for it.

Marketing 124

Marketing How To Sample Samples 124

Oktopost

JUNE 19, 2023

Lead scoring is a practice for marketers and sales teams to collaborate on, since both teams offer invaluable insight into identifying and recognizing the best leads. Social media is overflowing with market insights. Social media represent the only platforms where you can pursue B2B influencer marketing.

Social Media 62

Social Media Strategy B2B Collaboration 62

Techipedia: Tamar Weinberg

JULY 15, 2009

The New Community Rules talks about the important role social media has begun playing in our lives. If you’re looking at buying a product or utilizing a service, chances are you’re looking for the sentiment about that product or service as well. Fortunately, we have social media communities to inspire us.

Communities 170

Communities Marketing MySpace Yahoo 170

Hootsuite

JUNE 28, 2023

In an era when you can watch 700 review videos for a product on YouTube, we still turn to people we consider experts — friends, family, or niche communities — for purchasing advice. Social listening finds these valuable customer data opportunities to improve your messaging, and brand champions to approach for potential collaborations.

HootSuite 120

HootSuite URL Analytics Forums 120

Hootsuite

MAY 1, 2023

Social media managers have a tough gig, often juggling multiple accounts , managing complex campaigns, and collaborating with stakeholders. This helps promote collaboration while reducing redundancy and duplication of effort. Are you looking to create a more efficient social media workflow? Not your usual creative self?

Template 136

Template Templates Social Media Tips 136

Ignite Social Media

OCTOBER 6, 2022

Community Engagement – Self-service support, education, and collaboration. On top of their focus areas, Khoros offers the following products to add to your custom platform to help you accomplish additional needs, such as: Brand Communities – Create a space for customers to get answers, connect with peers, and share new ideas.

Social Media Management 78

Social Media Management Review Social Media Tools 78

Hootsuite

FEBRUARY 1, 2022

So, however small your niche, there’s likely a community on Twitch ready to be marketed to. Brands can reach out to high-performing streamers and ask about collaborations. A big part of Twitch is the ability for the streamer and viewers to communicate through Twitch Chat. Generate engagement and community. Credit: Twitch.

Marketing 104

Marketing Authentication Template Templates 104

Social Media Strategies Summit

FEBRUARY 13, 2020

Slack is a workplace communication and collaboration platform that appeals to companies large and small. This positions Square as a supporter of the little guys, and helps build positive brand sentiment on Instagram. In turn, marketers identify Hubspot as a go-to source for this valuable information. #2 Source: Slack Twitter.

B2B 150

B2B Social Media Brands Hubspot 150

Keyhole.co

SEPTEMBER 20, 2023

Deep dive into the sentiment of every online conversation around your brand. It’s an all-in-one social media analytics platform with features like social listening, sentiment analysis, and competitor benchmarking. Collaborate with them on co-hosted webinars, workshops, podcasts, or industry surveys.

Reputation 59

Reputation Brands Construction How To 59

Sprout Social

APRIL 21, 2020

Get creative with polls and community questions to generate content ideas that align with your new focus. If you’re in the midst of a challenge that requires a new strategy or even a moment of pause on social, let your community know. Brands can also source content from their community if they need to quickly pivot.

How To 122

How To Social Media Management Metrics Team 122

Oktopost

MAY 30, 2023

Being in a constant time-crunch means opportunities for collaboration and ‘going the extra mile’ are rarely available. It’s safe to say we know a thing or two about centralizing community management through a B2B social media management platform – and how! Well…it’s more of a trickle.

Publishing 84

Publishing Social Media Film B2B 84

Hootsuite

SEPTEMBER 28, 2020

They’re nearly twice as likely to also connect with communities, employees, and partners. Through social listening you can get real-time insights into shifting trends, consumer sentiment, competitive intelligence, and risks to brand reputation. customers, employees, partners, investors, and the community).

Marketing 144

Marketing Committee Health Care Organization 144

Waxing UnLyrical

MAY 15, 2018

“Look, corporate communicators have done so much, with so little, for so long, they can practically do anything with nothing, so we know this has been a ‘thing’ for a while,” noted Sword and the Script Media, LLC Founder Frank Strong, the primary architect of the study. Corporate communications is a fire marshal and not a fire chief.

Survey 185

Survey Industry Newsletter Press Release 185

Sprout Social

DECEMBER 7, 2021

Courtney Gagné , Inclusion and Diversity Program Manager and former Senior Social Media Specialist at Progress, echoed this sentiment. More businesses will hire for social support and community management roles. This upcoming year, there’s going to be a lot more opportunity for customer collaboration,” says Rabiola.

Social Media 145

Social Media Marketing Social Media Management Trends 145

Buffer Social

NOVEMBER 22, 2022

And it also helps me have an inflow of hiring and collaboration opportunities.” ” Take stock of what and how you communicate online, and make sure it’s true to you and not your employer. I’m genuinely curious about social media and communities, so it doesn’t feel like work to me.”

Brands 100

Brands Exercises Newsletter Project 100

agora pulse

NOVEMBER 10, 2020

Awario is a web and social monitoring tool that tracks your brand’s reach, gauges the sentiment of your mentions, finds new audiences, and identifies influencers in your niche. With Brand24 analytics, you can monitor audience sentiment, improve customer service, and asses the impact of your marketing campaigns. Social media channels.

Analytics 179

Analytics Social Media Tools Price 179

Pixlee

JANUARY 4, 2021

Their “Questival” cultivates outdoor exploration in the community through 24-hour scavenger hunts in various locations guided by the brand’s app. In the end, the virtual race saw the best engagement metrics Cotopaxi had seen, a boost in audience size, and skyrocketing sentiment from fans. However, expectations have changed.

Marketing 53

Marketing Sentiment Loyalty Meeting 53

Sprout Social

FEBRUARY 13, 2019

We all benefit because you can intimately understand your audience, helping to better build community and connection. As you and your team uncover inspiration for content, everyone can easily produce drafts and collaborate on post creation—or even take advantage of the moment and publish right away. Put social data in the spotlight.

Authentication 98

Authentication Analysis Sentiment Tumblr 98

Sprout Social

AUGUST 10, 2022

Analyze consumer sentiment and brand health. Analyze consumer sentiment and brand perception. Build a private community of influencers. Send and collaborate on campaign briefs and drafts. Key features. View visual data and insights on any topic. Track audience reactions to marketing campaigns. Key features. Key features.

Influencer 107

Influencer Tools Marketing Software 107

Sprout Social

MARCH 26, 2020

By all accounts, social media professionals have demanding roles that require critical, creative thinking, organization and collaboration across teams. Given the complex nature Red Hat’s offerings, the customer and community feedback Red Hat receives on social media every day is invaluable. Lean into your community.

Social Media Management 142

Social Media Management Social Media Comparison Energy 142

Hootsuite

JULY 6, 2022

Within those billions of users, Instagram fosters niche communities. Shared common interests bring these smaller communities together. And to crowdsource sentiment on your brand. People feel much more connected to a brand that actively engages their community. foster relationships with your community.

Instagram 119

Instagram HootSuite UGC Influencer 119

Hootsuite

NOVEMBER 2, 2020

Use these insights to inform your content and community management strategies. If you have an active Community Tab, make sure an admin is available to create posts and respond to comments at this time. If a video receives a lot of dislikes, set aside some time to read the comments and analyze people’s sentiments. Brandwatch.

Metrics 145

Metrics Analytics YouTube How To 145

Sprout Social

MARCH 17, 2020

Collaborative inbox tools like Message Completion , Tasks and Collision Detection. At minimum, it’s important to review content you’ve previously scheduled to make sure it still feels relevant given the situation your community is facing right now. . Use collaborative tools in the Smart Inbox to manage messages effectively.

Features 94

Features Brands Library Team 94

Keyhole.co

NOVEMBER 6, 2022

It will also give you key analysis into relevant topics, sentiment analysis, demographic breakdown, and surface the top influencers in the conversation. Also, you can monitor brand sentiment in real-time, and find out who your audience (demographic) is and what topics they are interested in. Price: Custom. Me ntionlytics. Reputation.

Tools 52

Tools Social Media Sentiment Price 52

Pixlee

SEPTEMBER 22, 2021

UGC, content created organically by your customer community, is usually a very successful choice to share on your brand’s social profiles. Delta shares UGC collected and curated through Pixlee’s CRM platform , providing inspiration and community focus to its followers on Instagram.

Data 52

Data Social Media UGC Sentiment 52

Pixlee

SEPTEMBER 22, 2021

UGC, content created organically by your customer community, is usually a very successful choice to share on your brand’s social profiles. Delta shares UGC collected and curated through Pixlee’s CRM platform , providing inspiration and community focus to its followers on Instagram.

Data 52

Data Social Media UGC Sentiment 52