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How “MeeMaw” Helped VDOT Northern Virginia Create a Highly-Engaged Social Media Community

Social Media Strategies Summit

One of the biggest challenges for government agencies on social media is humanizing their communications. Lovingly called “MeeMaw,” this persona helps the agency communicate in a more natural, human tone. This might sound like second nature to you as a social media professional, but it’s not obvious to everyone. “I

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From Followers to Advocates: How to Build a Loyal Social Media Community

Convince & Convert

This, at its core, can easily translate to how and why we use social media the way we do, and why it’s the closest touchpoint to our audience in our marketing efforts. The way brands engage with their community is what makes them stand out and become memorable, and can even spark headlines across traditional media (more on that later).

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How to Build and Maintain an Engaged Facebook Community Group

Social Media Strategies Summit

However, pages have seen a decline in organic reach in recent years, with the average organic Facebook Page post now seeing an engagement rate of just 0.07%. Another way to reach and engage audiences on Facebook is through Community Groups. What Is a Facebook Community Group (& Why Should You Care)?

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5 Essential Tips for a Killer Reactive Social Media Strategy

Ignite Social Media

In today’s fast-paced digital landscape, social media has become a battleground for brands. Reactive social media strategy, the art of responding quickly and effectively to real-time events and conversations, can make or break a brand’s reputation.

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Elevating Brand Engagement: Ignite Social Media’s Innovative 12 Days of Entenmann’s Campaign

Ignite Social Media

At Ignite Social Media, we pride ourselves on delivering campaigns that stand out in the social media landscape. The 12 Days of Entenmann’s: A Multifaceted Approach to Engagement As a brand bursting with holiday joy, Entenmann’s sought to raise its profile during the festive season.

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10 Ways Government Agencies Can Increase Their Engagement on Social Media

Social Media Strategies Summit

Social media for government agencies is about demonstrating your expertise, building trust and credibility, and providing audiences with fast, reliable, unambiguous information. Lots of agencies are doing an amazing job at showcasing what they do (and how they do it), helping them build large, highly engaged audiences.

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9 E-commerce Social Media Marketing Tips for 2024

Social Media Strategies Summit

of internet users aged 16 to 64 use social media, spending an average of 2 hours and 23 minutes daily browsing social networks. But, successfully reaching, engaging, and converting your audience via social networks necessitates a strategic approach. The latest data from January 2024 shows that 93.2%