How “MeeMaw” Helped VDOT Northern Virginia Create a Highly-Engaged Social Media Community
Social Media Strategies Summit
JANUARY 25, 2024
But why does that matter from a marketing perspective? As the Center for Risk Communication’s Director, Dr. Vincent Covello puts it: “When people are stressed and upset, they want to know that you care before they care what you know.” “But feelings are the driving force of what we do as professionals.” Most other people are the same.
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