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Top 7 Sprout Social Competitors & Alternatives [Comparison]

Hootsuite

Create and queue up posts for specific dates and times, or use Zoho’s social listening features to monitor keywords, hashtags, and mentions related to your brand or industry. By comparison, Sprout Social’s cheapest plan starts at $249 a month. Hootsuite has a range of pricing plans, the cheapest one starting at $99 per month.

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Top 15 [Paid + Free] Hashtag Analytics Tools in 2023

Keyhole.co

Hashtag tracking can make this process much easier, and effective and it allows you to report your performance accurately – it’s basically a marketer’s dream. Without the use of hashtags, monitoring and evaluating your efforts is worse than finding a needle in a haystack. Hashtags and Their Significance.

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Social Media Intelligence: What It Is & Why You Need It

Hootsuite

For example, marketers looking to leverage social data intelligence might track Instagram, Facebook, and Twitter conversations to measure sentiment around their brand or products. With Streams, you can track keywords, hashtags, and phrases, as well as set up notifications for new mentions or conversations related to your brand.

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The 9 best reputation management services for your brand in 2024

Sprout Social

They also help businesses curb potential PR risks with timely alerts for spikes in message volume or negative sentiment that could spiral into a bigger issue if not handled promptly. In comparison, a large fast-food chain may need software to handle a high volume of comments and reviews.

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How to gain a competitive advantage by analyzing marketing initiatives by competitors

Sprout Social

Also follow social media hashtags related to your product or service. For example, if you run a home office furniture company, you might follow hashtags like #ergonomicchair or #homeoffice. Hashtags: What hashtags are your competitors using? Online reviews also give you insight into brand sentiment.

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13 social listening tools for your brand in 2023

Sprout Social

While one tool gives you an in-depth sentiment analysis, another may be much better at predicting trends. Brand-specific conversations give you more visibility into customer experiences and brand sentiment. You can even measure brand sentiment and quickly identify reputational risks.

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Your Guide To Social Listening On LinkedIn + Top Tools

Keyhole.co

To track these, you need to identify the right keywords and hashtags that customers use. It should be relevant to them and the brand itself, like the brand name, campaign-specific hashtags, or industry-specific terms. Tailoring your responses shows how well you listen, understand and appreciate the sentiment behind each mention.