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Mobile apps are a waste of time for associations.

SocialFish

I’ve been thinking about this a lot lately, and my thinking has been influenced by research, including the September Pew Internet report on “The Rise of App Culture,&# and a r eport on global mobile statistics from MobiThinking. I believe that associations need to get mobile right, and fast. Here are five reasons why.

Mobile 256
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Our Shifting Notion of Search, Social and Mobile.

Direct Marketing Observations

10 years ago seems so 10 years ago in the world of search, social and mobile. In 2000 Google was a 2 year old start-up still trying to create an identity and compete with Yahoo and MSN. In the world of mobile, the evolution has been nothing short of dramatic. Now the mobile device is an extension of our desktop.

Mobile 177
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Seven Ways to Increase Your Brand Influence

Webbiquity SMM

Brands compete for the attention of their customers in real-time, across various channels. A 2020s website should act as a hub for all marketing activities, including email marketing, link-building, content marketing, search engine optimization (SEO), mobile marketing, PPC advertising, and much more. Practice Proper Channel Management.

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Instagram Management Tools That Make a Social Media Manager’s Job Easier

agora pulse

You can monitor all comments made on your posts, responding to them right from our desktop site or mobile app. It has a ton of different solutions that many businesses can benefit from, including SMS marketing, review collection, and loyalty programs, but their UGC is what we’re focusing on today.

Instagram 140
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6 Lessons I learned from Seth Godin at SmartHustle Conference

yMarketingMatters

The hierarchy of attention is: SMS, email, video, and far at the bottom….reading. Competing based on likeability and perceived image: It may seem like only a small portion of your business, but it goes a long way. When everyone looks the same and is competing on the same terms, likeability can be that deciding factor.

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The Battle (and Blending) of Social and Search Rages On

Firebelly

Search engines and social networks are competing (and combining) in a myriad of ways. Heres a brief play-by-play: First, Googles Social Search feature graduated from an opt-in Google Labs experiment to a default feature on Google.com for signed in users - although it wont leverage much of Facebook.

Yahoo 100
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Social Media Tools, Apps, Resources and Plugins

Harp Interactive

OpenBeak is mobile client for posting updates to Twitter. It works over the data network, so you don’t need to use SMS. It will compete with Facebook and Twitter. Seesmic desktop integrates with both Twitter and Facebook and makes it easy to reply to your friends/fans and share texts, links, video & more.

Resources 243