Jon Loomer

NOVEMBER 15, 2023

If you run Meta ads that drive people to your website to perform a conversion, you must set up the Conversions API. It allows you to send conversions from your server to Meta, in addition to the conversions sent with the browser pixel ( read more about Conversions API here ). How did you do it?

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Jon Loomer

OCTOBER 2, 2023

In this post, you’ll learn: What attribution is Why Compare Attribution Settings is valuable How to access the feature Specific ways to take advantage of it Let’s go… A Note on Attribution Before we get to the feature, a brief explanation is in order. Attribution is how Meta gives credit to an ad for a conversion.

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Jon Loomer

DECEMBER 15, 2021

The Facebook Conversions API has been a popular topic for the past year or so. Let’s clear up the following: What the Facebook Conversions API is. How to get it set up. Let’s go… What is the Facebook Conversions API? Let’s go… What is the Facebook Conversions API? How to Set it Up.

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Jon Loomer

MARCH 16, 2022

When you measure success, do you also track surprise Facebook ads conversions? What I mean by that is you may optimize for Landing Page Views, but you should still follow other types of conversions that result from your campaign in Ads Manager. The existence of these surprise conversions may alter your impressions of performance.

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Jon Loomer

APRIL 17, 2023

I often hear from Meta advertisers who think their conversion events are overcounting. But if conversion events actually are getting overcounted, there’s almost always a reasonable explanation. Ads Manager only reports on conversions from your ads. They report on conversions differently. You will see variations.

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Jon Loomer

JANUARY 9, 2023

There’s a troubleshooting tool that can help diagnose and solve a lot of your problems related to conversion events. You can easily view where Facebook conversion events are firing by domain and URL. Let’s take a closer look at where this information is found and examples of how it’s so useful… Event Breakdown.

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Jon Loomer

JULY 24, 2023

If you dig into your Meta conversion events, you are likely to notice a problem: Conversion event data doesn’t match up. I’m talking about Meta’s own conversion event data not matching up. Custom conversion mapped to that standard or custom event 3. Browser vs. API Event Deduplication. It’s not.

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Jon Loomer

MARCH 15, 2022

Many Facebook advertisers don’t realize that view-through conversions are a thing. Ads Manager reports on conversions that happen within 7-days of clicking or 1-day of viewing your ad without clicking, by default ( Facebook ads attribution ). In other words, your ad can get credit for a conversion without anyone clicking on it.

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Jon Loomer

SEPTEMBER 8, 2020

But if you aren’t using custom conversions, you’re doing it wrong. Let’s walk through what custom conversions are, how to create them, and how you might use them. Do you know how to use Facebook Custom Conversions? What Are Custom Conversions? I can even optimize for it.

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Jon Loomer

MAY 16, 2023

We had been hearing whispers of these impending changes to website conversion campaigns from members of our community and through our inbox. No Need to Prioritize 8 Conversion Events Previously, advertisers needed to configure and prioritize eight website conversion events that could be used for Aggregated Event Measurement.

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Jon Loomer

MARCH 6, 2023

There is a common mistake made by Meta advertisers related to conversion rate and an attempt to scale ads. But it’s unlikely to work… Conversion Rate and Opportunity Like any good marketer, you pay attention to your website metrics with Google Analytics. How can you leverage this information? And yet, no conversions.

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Direct Marketing Observations

JANUARY 12, 2018

I don’t know a marketer out there that would say that influence in social media is not a commodity, if you know how to leverage it. Over the years, the definition of what true influence is, has kind of changed, at least in the context on how to measure it and what the criteria is to measure it. Even if it’s low impact. .

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Sprout Social

AUGUST 22, 2023

Within these tools, conversational analytics harnesses the power of customer conversations and discussions by identifying and tracking hidden brand insights. What is conversational analytics? What are the benefits of conversational analytics? Here is a closer look at the key benefits.

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Jon Loomer

APRIL 6, 2022

Do you understand how custom conversions are used for Facebook advertising and how they’re different from standard and custom events ? The confusing part for many advertisers is that standard events, custom events, and custom conversions can all be used for both reporting and optimization. The difference is granularity.

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Jon Loomer

SEPTEMBER 14, 2020

Facebook pixel events and custom conversions are important tools that can amplify your marketing and advertising efforts. Given some crossover between the two, it may be challenging to understand the difference between them as well as when and how to use each. Facebook Custom Conversions: The Ultimate Guide. Dynamic ads.

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Jon Loomer

APRIL 5, 2023

I’ve been in search of a Facebook Conversions API alternative to the API Gateway that works seamlessly with Google Tag Manager. What I do know is that among its capabilities is sending web events for Facebook Conversions API. The post Testing Zaraz to Set Up Facebook Conversions API appeared first on Jon Loomer Digital.

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Jon Loomer

NOVEMBER 3, 2022

After more than a year-and-a-half hiatus, Meta is bringing back breakdowns for conversion reporting. The return of breakdowns for conversions follows closely behind the Compare Attribution Settings feature and 28-day click attribution. One of them was removing access to conversion data when running breakdowns. What is Back?

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Jon Loomer

JULY 19, 2023

In June of 2023, Meta announced the Instant Form Browser Add-On for website conversion ads. In this post, we’ll walk through… What it is How to set it up How it works How you might use it Potential issues It’s a tool with potential, though it seems to have some glaring issues for now. Hang with me.

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Social Media Strategies Summit

MARCH 6, 2024

Their insights will be invaluable in figuring out how to reach more people like them , making this a crucial step in the research process — unless you’re planning to ditch your current audience and chase a different customer segment going forward. Read more: How to Run a Social Media Competitive Analysis 7.

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Jon Loomer

APRIL 13, 2022

I wrote recently about the role of custom conversions in your Facebook advertising. Today, I want to provide some specific examples of how I use them. If you aren’t using custom conversions , it’s time to start. First, a very brief reminder about what custom conversions are, in the simplest terms.

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Amy Porterfield

JANUARY 24, 2023

Listen on… The transparent conversation I had with my team after 3 team members quit back-to-back This past year, in a very short period of time, I lost three people on my marketing team.

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Jon Loomer

SEPTEMBER 8, 2020

But if you aren’t using custom conversions, you’re doing it wrong. Let’s walk through what custom conversions are, how to create them, and how you might use them. Do you know how to use Facebook Custom Conversions? What Are Custom Conversions? I can even optimize for it.

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Jon Loomer

AUGUST 28, 2023

With the Instagram Profile conversion location, you can run traffic campaigns that send people to your Instagram business profile. Let’s set it up… Setup Use the Traffic campaign objective… Within the ad set, select “Instagram Profile” as your conversion location. There are no other options.

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The Social Media Hat

APRIL 10, 2024

How to humanize your brand and create deeper connections with your audience. The post The Power of Storytelling in B2B Marketing: Crafting Narratives That Drive Engagement and Conversions appeared first on The Social Media Hat.

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Jon Loomer

JANUARY 20, 2020

Last week, Charlie told you about how to use the Reach objective for Facebook remarketing campaigns. He did a great job of showing why they’re effective and how to set them up. Today, I want to give you an example of just how powerful this approach has been for me. My immediate thought was view-through attribution.

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Jon Loomer

APRIL 5, 2021

Back in February, I covered the challenges facing different types of businesses when it comes to domain verification, the 8-event limit, and conversion optimization. As a result, they would not be able to configure these events or optimize for conversions occurring on such a domain. Understand that this entire situation is fluid.

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Social Media Strategies Summit

APRIL 25, 2023

Treat your blog as more than just a content hub to boost conversion rates. We’ll discuss how your blog impacts conversions and sales by creating content that resonates with your audience, boosts their engagement, and ultimately influences their purchasing decisions.

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Convince & Convert

JUNE 20, 2017

That being said, it seems like every brand on the market is pulling out the stops to invest in video content as a prime vehicle for conversions. Let’s talk about how you can turn your branded videos into a cornerstone of your entire promotional strategy. For the sake of conversions, it’s good practice to get straight to the point.

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Jon Loomer

NOVEMBER 22, 2019

If you want to know how many conversions were driven by an ad, Facebook is very good about helping you uncover that information. They are eager to show how responsible the ad was for your impact. Meanwhile, it was driving more conversions than we knew. Organic Posts and Conversions. Make sure you read that post.

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Convince & Convert

NOVEMBER 25, 2014

To understand the meaning behind downloads for your mobile app, you need to know how to track conversions effectively. On a mobile app, a download is by no means a conversion, although it does have valuable data that can increase your conversions. So, if a download isn’t a conversion, what is? Define Conversions.

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Sprout Social

JANUARY 12, 2022

Customer conversations are among your most valuable marketing assets. With a defined word of mouth marketing strategy, you can create a consistent flow of customer conversations that regularly result in new business. In this guide, we’ll show you how it’s done. Never underestimate the power of positive word of mouth.

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Hootsuite

DECEMBER 15, 2021

Conversational AI can be a major asset to your social media presence. Conversational AI technology can increase your team’s efficiency and allow more customers to receive the help they need faster. Keep reading to find out how your business can benefit from using a conversational AI tool for social customer service and social commerce.

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Jon Loomer

OCTOBER 6, 2020

Facebook ad conversion attribution is one of the most confused and least understood topics for advertisers. What is considered a conversion? Let’s go… What Does Facebook Consider a Conversion? For Facebook to report a conversion when you run ads, you’ll first need to use the Facebook pixel.

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Jon Loomer

OCTOBER 11, 2023

A part of the country isn’t leading to conversions? You can provide targeting suggestions, but otherwise the algorithm will use pixel data, conversion history, and ad engagement history to build a starting audience. If you have a small budget, the broad targeting approach isn’t likely to yield many conversions.

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Jon Loomer

MARCH 9, 2024

Here’s how to approach campaign construction in 2024… Things have changed , but people still approach this like it’s 2017. How Meta determines who sees your ads and optimizes for delivery has changed since then, and you should change, too. The post How to Approach Campaign Construction appeared first on Jon Loomer Digital.

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Pixlee

APRIL 26, 2021

Only 22% of businesses are satisfied with their conversion rates. Needless to say, identifying your website’s primary conversion drivers is crucial. Without identifying and later, testing, you can’t expect to improve conversions on a larger scale. Define Your Conversions. Identifying Conversion Points.

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Ignite Social Media

MAY 13, 2021

A pixel or tag is a snippet of code placed on a website that allows social platforms to collect event and conversion data via the browser. Today, phasing out third-party cookies will impact a brand’s ability to garner valuable insights, build retargeting audiences, and run conversion-based buying. Both rely on third-party cookies.

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