Facebook Ads Bidding Guide: Optimized, CPC, CPM and Daily Unique Reach
Jon Loomer
MAY 5, 2015
Of course, success can be found in many different ways so this is merely a guide. Optimized for Impressions (CPM). When should you use optimized bidding, CPC, CPM or Daily Unique Reach? When should you use optimized bidding, CPC, CPM or Daily Unique Reach? Impressions (CPM). Impressions (CPM). Clicks (CPC).
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