Social Media Strategies Summit

JANUARY 5, 2023

To get the most bang for your social media marketing buck, you need to keep up with the latest user behavior, functionality, and technology developments. At the same time, short-form video content has grown in popularity among consumers and marketers. 93% of marketers agree consumers trust UGC more than content created by brands.

Trends 297

Trends Social Media UGC Marketing 297

Jon Loomer

FEBRUARY 18, 2019

In a change that could have a signficant impact, Pages can now join Facebook groups. If you are a group moderator, you should think about whether you want this to be the new normal. Let’s take a closer look at the announcement, what it means for your Facebook groups, and what you can do about it. The Announcement.

Groups 167

Groups Groups Facebook Communities 167

Direct Marketing Observations

JANUARY 31, 2024

If there was ever a direct call to action for all that we do in social media, particularly social media marketing in the biotech space, then that would be it. I don’t see a lot of “how-to-do” social media marketing articles that focus on the biotechnology industry, and there’s probably a good reason for that.

Industry 146

Industry Social Media Biotechnology Marketing 146

Social Media Strategies Summit

AUGUST 10, 2023

Influencer marketing has always been one of the most effective strategies for reaching new audiences. Coca-Cola Targets Can Thieves When Coca-Cola ’s marketing partners searched for a way to promote Coke Zero Sugar, they discovered that 40% of people admit to taking someone else’s food or drink.

Influencer 184

Influencer Campaign Marketing B2B 184

Webbiquity SMM

DECEMBER 6, 2022

You can probably guess the top two social networks for B2B marketing pretty easily, but do you know which platform is #3? What the biggest missed opportunity is for B2B marketers? How your social media marketing budget stacks up to your peers and competitors? The Biggest Challenge in B2B Social Media Marketing.

B2B 226

B2B Social Media Marketing Influencer 226

Jon Loomer

JUNE 23, 2017

Facebook is rolling out new features for Group admins that will aid in the management of members and content. Let’s take a closer look at what you can expect, and how you might take advantage of these updates… Group Insights. Group Insights will give admins access to real-time metrics around growth and post engagement.

Groups 165

Groups Groups Facebook Metrics 165

Social Media Strategies Summit

JULY 12, 2023

Marketing campaigns sometimes encourage consumers to do something new, something they may have yet to consider. So how do we do that as marketers? The Problem: Ineffective Suicide Prevention Training After some research, the team discovered a suicide prevention training course that anyone in Utah could sign up for.

Campaign 208

Campaign Social Media Case Study Training 208

agora pulse

OCTOBER 24, 2019

These Facebook Group features can offer enormous value to your audience and visibility to your brand—and you may not even know they exist! Facebook groups are a cornerstone of social media marketing. They give you the opportunity to form exclusive groups and establish tight-knit communities centered on your brand.

Groups 87

Groups Groups Features Module 87

The Realtime Report

JUNE 1, 2020

Symmetry Financial Group Review: Everything You Need to Know. Symmetry Financial Group is an industry-leading insurance provider based in Swannanoa, North Carolina. Symmetry Financial Group holds both a favorable rating from the Better Business Bureau and many favorable employee reviews on Glassdoor. How the Lead System Works .

Groups 103

Groups Groups Insurance Review 103

agora pulse

OCTOBER 24, 2019

These Facebook Group features can offer enormous value to your audience and visibility to your brand—and you may not even know they exist! Facebook groups are a cornerstone of social media marketing. They give you the opportunity to form exclusive groups and establish tight-knit communities centered on your brand.

Groups 87

Groups Groups Features Module 87

The Realtime Report

SEPTEMBER 7, 2022

Target Marketing Strategies. To help achieve this, marketing is typically involved. However, when you’re not well-versed in marketing it can be hard to decide what course to take. Many suggest a target marketing strategy is a good idea, so it’s helpful to know what that means. What Is a Target Marketing Strategy?

Questions 91

Questions Strategy Marketing Groups 91

Ignite Social Media

JUNE 1, 2022

For today’s blog, let’s walk you through how you can leverage social media marketing for events, especially when hosting them virtually. Social Media Marketing Tactics to Increase Event Attendance . While 58% of marketers use social media to promote before, during, and after the event. Read more here.

Eventful 161

Eventful Social Media Marketing Influencer 161

Webbiquity SMM

JUNE 4, 2024

B2B marketers have been on a wild ride over the past five years, as the economy went into and then came out of COVID-era shutdowns. November 2021 through August 2022 — Early Reopening: By the late fall / holiday season of 2021, people began tentatively gathering, maskless, in groups again. People were just done with the whole thing.

B2B 142

B2B Trends Sample Samples 142

Social Media Strategies Summit

SEPTEMBER 26, 2019

SMSsummit producer Breanna Jacobs had the honor of meeting with Danielle Sway, CEO of Sway Group , an influencer marketing agency with offices in San Francisco, Chicago, and Dallas. Tell us a bit about how Sway Group got started. You’ve built quite the influencer marketing network! Or do they just apply and are accepted?

Groups 100

Groups Groups Influencer Case Study 100

Amy Porterfield

JUNE 20, 2018

Inside my private Facebook group for all of my students, my students often ask me to troubleshoot their challenges with launching their courses. The post #216: Why Courses Flop, And How To Turn “Failure” Into Opportunity appeared first on Amy Porterfield | Online Marketing Expert. Our FB Live chats and their […].

Course 74

Course How To Groups Groups 74

Sprout Social

OCTOBER 10, 2023

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States. What is an influencer marketing campaign?

Examples 120

Examples Influencer Campaign Marketing 120

Social Media Strategies Summit

MARCH 28, 2019

According to a survey by the Content Marketing Institute, 2019 will see continued growth in the content marketing industry. 57% of B2C marketers surveyed expect to increase their content marketing budgets in 2019 compared with 2018. Invest in Influencer Marketing for content distribution.

Strategy 188

Strategy Content Marketing Influencer 188

Jon Loomer

SEPTEMBER 25, 2015

If you’re a marketer, you need to do your research. Smart marketers are using a free Facebook tool called Audience Insights. Home Market Value. It has to be a page you control as the admin, of course. Most Common Age Group is 25-34. Education Level. Pages Liked. Location and Language. Activity on Facebook.

Groups 122

Groups Groups Facebook Mobile 122

Oktopost

DECEMBER 21, 2023

They’re expected to make every marketing dollar count and deliver maximum impact on a limited budget. To maximize marketing impact on a limited budget, CMOs need to adopt a strategic approach that analyzes past results, identifies gaps, and enables data-driven decisions on where to allocate resources.

Marketing 62

Marketing Survey Skills How To 62

agora pulse

NOVEMBER 26, 2020

These deals will score you tools, training, and services to take your marketing skills to the next level. The Social Media Manager School – Free Access has a library of continually growing FREE social media and marketing lessons to polish and expand your social media skills and business. All Things Marketing.

Discount 135

Discount Marketing Price Social Media Management 135

Jon Loomer

FEBRUARY 7, 2022

Of course, this may negatively impact your advertising if you rely on targeting options that are no longer available. Of course, that was only the beginning. And many have nothing to do with sensitive topics, but instead fall into the other groups. Digital Marketing. Social Media Marketing. The Surprise Removals.

Facebook 212

Facebook Course Advertising Organization 212

Jon Loomer

JUNE 26, 2023

The ultimate CPM, of course, will depend on many factors. That is, of course, if leads convert to paying customers at a similar rate regardless of country. Problem #2: Narrow Focus on Potential Customers Problem #1 is why many advertisers will focus their budgets on a core group of countries (like the US, UK, Canada, and Australia).

CPM 175

CPM Cost Groups Groups 175

Sprout Social

FEBRUARY 17, 2022

And while it’s an effective tool for marketers to engage their subscribers—most will agree it’s a time-consuming task. Or at least, this was true until email marketing templates came along. Let’s explore how you can use templates to make your email marketing more efficient. Simply put—because it works.

Template 125

Template Templates Marketing Sample 125

Amy Porterfield

FEBRUARY 10, 2016

Today we’re diving into a new aspect of Facebook marketing that may very well surprise you! If you’ve hosted a webinar or an online course, you have probably also created a private Facebook group as a bonus for your clients.

Groups 79

Groups Groups Facebook How To 79

Waxing UnLyrical

OCTOBER 7, 2019

In today’s hi-tech, fast-moving, cluttered digital world, content marketing is one of the most practical, effective and useful marketing strategies to date. It’s an essential aspect of today’s digital marketing landscape. So what does content marketing mean? Is content marketing important?

Content 234

Content Marketing Reputation Case Study 234

Writtent Blog

MAY 13, 2024

For sales page Write a 500-word sales page for online English learning course targeting immigrants in the UK using a professional and motivational tone. The call to action on the page is to sign up for a free trial online English course. Imagine a client hires you to write an email marketing sequence for their product.

Marketing 40

Marketing Statistics Research Energy 40

Buffer Social

AUGUST 2, 2017

Facebook has recently launched Groups for Pages, enabling the 70 million+ Pages on Facebook to create their own unique communities and feeds. More than 1 billion people around the world use Groups. More than 1 billion people around the world use Groups. So how do you create a Facebook Group? Facebook Group.

Groups 111

Groups Groups Communities Organization 111

Sprout Social

DECEMBER 6, 2023

There lies the magic of B2B influencer marketing. Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. In this guide, we’re diving into the essentials of B2B influencer marketing. What is B2B influencer marketing?

B2B 111

B2B Influencer Brands Marketing 111

Audiense

MARCH 13, 2017

What can marketers learn from this? His team’s main objectives were to: shrink the number of Clinton voters, specifically targeting groups with material designed to turn them off Hillary. At such scale, of course, this can only be done using digital data. What can audience data tell you about Trump’s supporters?

Groups 128

Groups Groups Data Analysis 128

Webbiquity SMM

DECEMBER 12, 2018

And this percentage is growing with every passing year, which means digital marketing should be at the forefront of any promotional strategy because it is universal, affordable, and will only grow in importance. Influencer Marketing Going Micro. These are, of course, not the only trends to watch in the coming year.

Trends 168

Trends Marketing Influencer B2B 168

Socialmedia.biz

FEBRUARY 18, 2021

[ 2 February 2021 ] B2B Marketing , a trusted advisor to the global B2B marketing community, have launched Propolis , an online community aimed at boosting marketing performance and sharing of expertise. Propolis is a community in which marketers can tap into what their B2B peers and experts are focused on. .”

Press Release 78

Press Release B2B Communities Marketing 78

Mindjumpers

MAY 21, 2012

On Friday, businessinsider.com presented the Buddy Media infographic of the social media marketing landscape as of today. Instead of being overwhelmingly confusing, it is a quick overview of a world of opportunities and interlinking social media systems that can help you navigate and profit in social media marketing. Infographic].

Social Media 278

Social Media Overview Marketing Groups 278

Social Media Strategies Summit

MARCH 6, 2024

When HubSpot asked social media marketers about their biggest challenges, “ reaching our target audience ” came in second place, only behind “ creating engaging content.” For instance, if one group makes up 50% of your business, half your social content should be aimed at them. Of course, this doesn’t tell you the whole story.

Social Media 213

Social Media How To Survey Analytics 213

Jon Loomer

AUGUST 14, 2022

Business decision-makers: A B2B audience segment that targets ads to people who are business decision-makers in engineering/IT, operations, HR, strategy or marketing, based on their job titles. Of course, we don’t know how these job titles are segmented and determined to fall within each group. So… 1. Great, great.

B2B 217

B2B Facebook Diagrams Industry 217

Keyhole.co

MARCH 6, 2024

I guess we can all agree that marketing goes far beyond the numbers. Marketing is about feelings, opinions, and emotions (in the end, 95% of all purchases are emotional; it’s no secret). But you also need to be able to turn all that into meaningful information that you can use to power up your marketing strategy.

Sentiment 52

Sentiment Analysis Marketing Press Release 52

Sprout Social

SEPTEMBER 14, 2023

In marketing, brand awareness is a significant focus—in fact, it’s likely one of your main goals. This is where customer marketing comes in. Customer marketing is one of the most powerful ways you can forge and feed connections with your current audience base. What is customer marketing? In fact, it’s quite the opposite.

Strategy 116

Strategy Brands Content UGC 116

ProBlogger

JUNE 17, 2021

The post A Cool Tool for Monetizing Your Facebook Group appeared first on ProBlogger. Do you have a Facebook group? We’ve been testing a pretty cool tool that does exactly this, allowing you to create Facebook group funnels in minutes. Having a Facebook group can be great for building a community around your blog.

Groups 48

Groups Groups Tools Facebook 48