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How (and Why) to Map Your Company’s Digital Landscape

Webbiquity SMM

Find relevant groups on Facebook and LinkedIn. This is as simple as searching within “groups” on each social networking site for your primary keywords and recording the results. Note how many groups you find, how large the groups are, and how active they appear to be.

Vocus 185
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Apple Pay And The Future Of How We Spend Money

Twist Image

Of course, it''s invite-only right now, but people are already excited and talking about it. Of course, they''re still making tons of money. The new app allows groups of people to contribute to message boards on topics of your choosing. This past week, Google launched something called Google Inbox.

Apple 92
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Community Bootstrapping: Tools & Strategies To Build A Community.

Jason Yormark

In the last few years, the movement has developed tremendous software that not only works, but has huge followings (strong communities of course), and support resources that enable users to save tons of money. They offer the standard fare including profiles, groups, message boards, multimedia, etc.

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LinkedIn Groups: How to Create, Join, or Manage Them

Hootsuite

If you’re the sort of person who likes to both work hard and play hard, LinkedIn groups are going to be right up your alley. While your LinkedIn page or profile is a place to get down to business, LinkedIn groups are a chance to (digitally) mix and mingle. What are LinkedIn groups? Then, toggle Display group on profile to off.

Groups 143
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How to Integrate Social Media into Your Website with a Homeland Embassy Strategy

Convince & Convert

Michael Dell spoke about the issue of proximity in an article in Forbes back in 2006: The first step was to add blogs and message boards in the hope that irate customers will talk to the company rather than gripe to the whole Internet. Or do they need to socialize their homeland as well?

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When is Brand Evangelism a Crime? Exploring the Royal Caribbean.

Techipedia: Tamar Weinberg

The effective practice of social media marketing requires monitoring all channels, from online cruise message boards to social networking sites like Facebook or LinkedIn. Of course, I don’t have figures available, but I’ll definitely vouch for this being positive toward the cruise line’s brand.

Brands 133
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Book Review: Social Media Marketing

Webbiquity SMM

This presents misunderstandings (at the least) and enlists your people beyond just the marketing and PR groups. Choose metrics that make the most sense for the tactics you’re employing, and monitor results to determine which activities to increase and where a change of course may be needed.

Review 153