LinkedIn Shares New Data on Evolving Marketing Skills [Infographic]
Social Media Today
MAY 15, 2024
LinkedIn’s latest careers report highlights key trends in the marketing sector.
Federal Judge Dismisses Web Scraping Lawsuit Against Bright Data, Upholds Public Data Access
Bill Hartzer
MAY 13, 2024
In a landmark decision last Thursday, a federal court dismissed a lawsuit brought by X against Bright Data, a leading public web data company, underlining the principle that public web data does not belong to any single entity and should remain accessible for public use. The dismissal, delivered by U.S.
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Using Pinterest Data to Make Marketing Predictions 2022
Ignite Social Media
FEBRUARY 16, 2022
Thankfully, Pinterest recognizes the ever-changing trends and was willing to, based on algorithm data, host a webinar to give us the latest scoop on potential 2022 trends. There are several reasons to incorporate Pinterest data into your social media strategy. Why You Should Incorporate These Trends in Your Strategy. Newsletter.
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Driving Growth with Voice of Customer Data: A Step-by-Step Approach
Convince & Convert
MARCH 28, 2024
It feels like our marketing planning and execution process is running faster than ever before. This is where voice of customer data, or capturing and repurposing the words and phrases your customers use, comes in. But acquiring, capturing, and processing this data is one thing, what do you do with it once you have it?
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Does Gen Z Use Facebook? October 2023 Data
Ignite Social Media
OCTOBER 2, 2023
To gain a better understanding, I analyzed the data to see whether Gen Z remains active on Facebook or not. Looking at data from Spring 2021–Spring 2023, it’s evident that TikTok emerges as the favored social media platform among US teens, closely followed by Snapchat and Instagram. million users. Gen Z closely follows with 65.8
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Leveraging Social Data for Better Engagement
Oktopost
SEPTEMBER 22, 2022
Want to hear more from renowned B2B marketing leaders? With less than 25% of leads being sales-ready when they first come in, the question remains: how can we, as marketers, actually know when it’s time for a sales executive to contact them? Hot topics of this episode include: How to leverage social data for better engagement.
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Jen Spencer on Where Marketers are Falling Short in Data Storytelling
Oktopost
FEBRUARY 2, 2022
CEO of SmartBug Media®, Jen Spencer, takes on data storytelling in this episode. Watch the recording: Want to hear more from renowned marketing leaders on data storytelling? It’s no wonder with a marketing leader like Jen, SmartBug Media® was recently named Hubspot’s 2021 Partner of the Year !! Catch all episodes here.
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Maximizing social media ROI with Social intent data and Oktopost
Oktopost
APRIL 29, 2024
Paying attention to our audience engagement on social media and understanding it, is where social intent data comes in. Many discussions take place about B2B intent data in the context of ABM (Account Based Marketing) or other strategic marketing and sales programs. What is social intent data?
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What Everybody Outta Know About Data-Driven Marketing
Oktopost
OCTOBER 1, 2020
We all know that data-driven marketing is the backbone of any successful business. After all, as the great Geoffrey Moore once said, “without big data, you are blind and deaf and in the middle of a freeway.”. But what in tarnation can we do with the infinite amounts of marketing data we are collecting?
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9 E-commerce Social Media Marketing Tips for 2024
Social Media Strategies Summit
APRIL 11, 2024
The latest data from January 2024 shows that 93.2% Combine this with the fact that social media represents the go-to source of pre-purchase information for 44% of Gen Z and 36% of Millennials , and you’ll quickly realize that e-commerce social media marketing is essential for growing your business in 2024. Source: youtube.com 2.
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How to Use Intent Data to Fuel Lead Gen Efforts
Oktopost
SEPTEMBER 12, 2023
Cutting through competitive noise is difficult for B2B marketers, making lead generation tricky. Lead generation is proving difficult for 68% of B2B companies, and 61% of marketers pinpoint it as their top challenge. Since B2B buyers primarily research solutions on their own, effective marketing is crucial.
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Social Data Analysis: The Pros and Cons of Social Data
Oktopost
NOVEMBER 16, 2023
But when it comes to social data, it’s not about how much data you have but rather how you leverage it. Their research and engagement can turn into precious data for your business. Social data analysis requires the right tools and thought processes to collect, analyze, interpret, and apply the data accurately.
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How Data Can Improve Marketing
Your Escape From 9 to 5
JUNE 27, 2022
The internet is a seemingly infinite space of data if you know where to look. As businesses, it’s important that we know how to tap into this raw data and how it can be used to inform our marketing practices. 8 Ways Data Can Improve Your Marketing Today. 8 Ways Data Can Improve Your Marketing Today.
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Top Video Marketing Trends of 2024
Social Media Strategies Summit
MARCH 1, 2024
Video is no longer optional for marketing teams, with 91% of businesses using it as a marketing tool and 88% describing video as an important part of their marketing strategy. If you’re going to see success from video marketing, you need to know what works (and what doesn’t ) — and the landscape changes fast.
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TikTok Provides 70,000 New Data Insights to Help Marketers Maximize Their In-App Efforts
Social Media Today
FEBRUARY 15, 2023
A heap of new data insights to help boost your TikTok marketing performance.
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5 Top Social Media Marketing Trends for 2023
Social Media Strategies Summit
JANUARY 5, 2023
To get the most bang for your social media marketing buck, you need to keep up with the latest user behavior, functionality, and technology developments. At the same time, short-form video content has grown in popularity among consumers and marketers. 93% of marketers agree consumers trust UGC more than content created by brands.
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Seven Essential Digital Marketing Tips for 2021 (And Beyond)
Webbiquity SMM
JUNE 1, 2021
Nearly every business has a digital marketing strategy, whether documented or not. High-performance digital marketing campaigns are a mix of proven strategies that yield results and a deep understanding of the market landscape. Seven Essential Digital Marketing Tips for Your Business in 2021. What sets them apart?
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[Research] Navigating the Storm: Small Businesses’ Struggle for Marketing Confidence in Turbulent Times
Convince & Convert
MAY 16, 2024
In a world where confidence in marketing strategies is scarce and economic uncertainties loom large, small businesses are on a quest for resilience, seeking to fortify their marketing efforts amidst the relentless pressures of running a business. Finding #1: Marketing channels and tactics are also increasing.
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Social Media Marketing Goals and How To Achieve Them — Five Tips
Webbiquity SMM
MAY 9, 2023
Goal-setting is the foundation of any successful social media (or any other type of) marketing campaign. Having clarity on marketing goals is an important first step, but creating a realistic plan for achieving them is essential. These are among the key questions for marketers to ask when determining how best to reach their goals.
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A holistic approach to humans and data analysis
Audiense
MARCH 28, 2023
At the beginning of digital communication, marketers had a restricted resource of data, tools and knowledge, and the platforms were also in their early phase of evolution. As a standard tactic, ads triggered fear, social proof and scarcity.
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Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports
Webbiquity SMM
OCTOBER 17, 2023
Nearly three-quarters of companies plan to maintain or grow their content marketing teams over the next year. These studies are packed with trends and insights related to content marketing, social media management, and advertising on Meta platforms. How are goals and strategies for content marketing changing?
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LinkedIn Publishes New Guide to Evolving Data Privacy Approaches in Marketing
Social Media Today
FEBRUARY 22, 2024
Some handy tips on how to prepare for the next stage of digital campaign tracking.
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Social Media Marketing Challenges in the Biotech Industry
Direct Marketing Observations
JANUARY 31, 2024
If there was ever a direct call to action for all that we do in social media, particularly social media marketing in the biotech space, then that would be it. I don’t see a lot of “how-to-do” social media marketing articles that focus on the biotechnology industry, and there’s probably a good reason for that. Be data-driven.
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Harness First Party Social Intent Data to Accelerate Sales Pipelines with Oktopost’s Social Signals
Oktopost
OCTOBER 30, 2023
For this reason, utilizing intent data has become a pivotal strategy for B2B revenue teams, as more of their budgets become dedicated to generating new business. Intent data offers crucial insights into when prospects are actively seeking solutions and what they intend to purchase based on their online behavior. What is Social Signals?
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Multicultural & Inclusive Marketing: Why Retailers Must Embrace the Multicultural Majority
The Realtime Report
NOVEMBER 2, 2023
Multicultural & Inclusive Marketing: Why Retailers Must Embrace the Multicultural Majority America is on a fast march toward a multicultural majority, and businesses are challenged to develop the teams, tools, and strategies to adapt successfully. There are two marketing approaches businesses are utilizing to achieve this.
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Sales enablement and marketing: How to support your reps with data
Sprout Social
MAY 5, 2021
As a marketer, you know getting customers’ attention can be tough, but actually closing those customers is just as much of a struggle for sales reps in your org. And that’s where marketers can save the day. Your marketing team is sitting on a potential goldmine of data when it comes to what customers want.
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Surprising Insights from Big Lots’ Thriving Influencer Marketing Program
Ignite Social Media
APRIL 15, 2024
In the ever-evolving world of retail marketing, it’s often the unexpected brands that deliver the most inspiring and effective influencer campaigns. This data-driven approach has been instrumental in illustrating the incredible value that influencers can provide and in continuing to grow the program.
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Choosing Marketing KPIs that Matter and Work with Patrick Barbera
Oktopost
APRIL 18, 2024
Patrick Barbera, Director of Product Marketing at IntelyCare, and named in the Top 100 Product Marketing Influencers by Product Marketing Alliance reveals why picking the right marketing KPIs to track and measure can significantly impact the direction and success of your marketing efforts.
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Harmonizing data and action: Unleashing the power of audience intelligence in the music industry
Audiense
FEBRUARY 20, 2024
These days, we find that music is not just about love and connection, it’s also rich with data and creative opportunities for marketers that know how to tune in. As a great man once said, if music be the food of love, play on.
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LinkedIn Publishes Guide To Evolving Data Privacy Approaches in Marketing
Social Media Today
FEBRUARY 22, 2024
Some handy tips on how to prepare for the next stage of digital campaign tracking.
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Data-driven marketing trends: why you need to update your strategy & how to get started
Audiense
APRIL 19, 2023
With ever-evolving marketing trends , staying ahead of the game is more important than ever. With the right data, you can gain valuable insights into your customers and their behaviors, leading to more effective campaigns and strategies.
Trends 78
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Influencer marketing trends across industries
Sprout Social
MAY 9, 2024
Trendsetters and culture drivers like Lia have made influencer marketing an essential piece to social media strategies. We’ll explore five influencer marketing trends shaping the social media landscape in 2024. We’ll also share trends in influencer marketing by industry to help you benchmark your brand.
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Google Adds Search Console integration to Google Analytics, New Data Attribution Modeling
Social Media Today
OCTOBER 5, 2021
The new insights will help marketers better respond to changes in data tracking, particularly in relation to attribution and search performance.
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Instagram Adds New Data Analytics to Provide More Performance Insight for Marketers
Social Media Today
OCTOBER 19, 2021
Instagram's added some more detail to its Insights element, providing more ways for marketers to optimize their content approach.
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