Social Media Today

MAY 16, 2024

The latest ChatGPT updates could be very handy for social media managers.

Analysis 172

Analysis Data Social Media Management Social Media 172

Webbiquity SMM

MAY 9, 2023

Goal-setting is the foundation of any successful social media (or any other type of) marketing campaign. With 93% of marketers leveraging social media for increased brand exposure, it’s vital for businesses to identify ways to stay ahead of the curve. Guest post by Ahana Basu.

Social Media 267

Social Media Tips Marketing HootSuite 267

Webbiquity SMM

OCTOBER 17, 2023

Social media managers are actually (slightly) happier working in the office rather than hybrid or remote. These studies are packed with trends and insights related to content marketing, social media management, and advertising on Meta platforms. LinkedIn is, of course, the top social media platform for B2B marketers.

Research 257

Research Report Social Media CPM 257

Social Media Today

JANUARY 26, 2024

Meta had sought to stop a business from scraping publicly available Facebook and IG user data.

Data 183

Data Social Media Facebook 183

Oktopost

MARCH 13, 2023

Stephanie Melgoza goes Behind the Post to reveal her data driver social media strategy. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Episode Summary The strongest strategies are those that are data-driven.

Social Media Management 118

Social Media Management B2B Data Social Media 118

Social Media Today

JANUARY 22, 2022

Have you changed your approach to social media security as a result of recent hacks and reports of data misuse?

Data 202

Data Survey Social Media Privacy 202

Ignite Social Media

OCTOBER 2, 2023

There is a prevailing notion that young people don’t use Facebook, with Gen Z shifting their focus towards other social media platforms. To gain a better understanding, I analyzed the data to see whether Gen Z remains active on Facebook or not. What is Gen Z’s Favorite Social Media Platform?

Data 154

Data Facebook Reddit Social Networking 154

Sprout Social

MAY 15, 2024

When you think of a social media manager’s job, you probably picture them planning and posting content all day. Social media managers brainstormed those ideas, wrote captions, designed visuals, researched hashtags and scheduled posts for the best engagement. But there’s much more to the job description.

Social Media 89

Social Media Social Media Management Sentiment Collaboration 89

Social Media Today

MAY 12, 2024

The laws offer limited protection over social media posts.

Data 155

Data Social Media 155

Direct Marketing Observations

JANUARY 31, 2024

If there was ever a direct call to action for all that we do in social media, particularly social media marketing in the biotech space, then that would be it. I don’t see a lot of “how-to-do” social media marketing articles that focus on the biotechnology industry, and there’s probably a good reason for that.

Industry 146

Industry Social Media Biotechnology Marketing 146

Webbiquity SMM

APRIL 4, 2023

The term “social media” implies connecting with others, socializing and sharing. While this is a reason one may engage with social media, from its earliest days other motives have driven users to partake. Image credit: fauxels on Pexels There are four core motivations for engaging with social platforms.

Social Media 220

Social Media Reddit LinkedIn Research 220

Webbiquity SMM

NOVEMBER 15, 2022

Social media managers create innovative, high-quality content to engage followers and grow their company’s social media presence. Agility is a fundamental skill in social media marketing, essential for continuously adapting to the evolving digital landscape. Guest post by Eva Chan.

Social Media Management 227

Social Media Management Skills Social Media Metrics 227

Social Media Today

MAY 12, 2024

The laws offer limited protection over social media posts.

Data 153

Data Social Media 153

Sprout Social

JANUARY 3, 2022

To create an effective marketing, sales or social media strategy, you must first have a clear idea of who is consuming your content and why. In this guide, we’ll show you how to better understand your target audience by creating buyer personas built on social media data. And their social media game is tight.

Data 140

Data Social Media Sentiment Team 140

Social Media Today

JANUARY 31, 2024

The latest data from Pew Research highlights key social media engagement trends among U.S.

Trends 192

Trends Social Media Report Research 192

Social Media Today

FEBRUARY 26, 2024

The rules around data scraping may require updating for the social media era.

Data 163

Data Social Media 163

Mindjumpers

NOVEMBER 4, 2013

Big data meets social media. So unless you’ve been buried under a rock, you’ve probably heard of ‘big data’ as it’s one of the really hyped buzzwords in this industry. And if you haven’t, I’ll give you an example of my first encounter with big data. Rather it was an example of how big data works.

Meeting 260

Meeting Data Social Media Advertising 260

Social Media Today

APRIL 14, 2020

Would you be willing to pay a monthly social subscription for social media platforms in order to stop them using your data for advertising purposes?

Platform 207

Platform Data Social Media Advertising 207

Social Media Today

APRIL 2, 2020

Twitter has published a new guide on how brands can make best use of social media data to inform strategic decisions.

Data 196

Data Social Media Twitter Publishing 196

Webbiquity SMM

JANUARY 24, 2023

Social media advertising requires marketing professionals to proactively respond to continually evolving user habits and adapt to different trends. Image credit: Merakist on Unsplash The last year in social media saw consumer preferences shift, new technologies emerge, and certain social platforms flourish.

Advertising 238

Advertising Social Media Strategy Authentication 238

Social Media Today

MARCH 16, 2021

A new survey has found that social media users are increasingly concerned about potential misuse of their personal data.

Survey 218

Survey Data Social Media Company 218

Social Media Today

JANUARY 31, 2024

The latest data from Pew Research highlights key social media engagement trends among U.S.

Trends 184

Trends Social Media Report Research 184

Social Media Today

JANUARY 26, 2024

Meta had sought to stop a business from scraping publicly available Facebook and IG user data.

Data 133

Data Social Media Facebook 133

Social Media Today

MAY 16, 2024

The latest ChatGPT updates could be very handy for social media managers.

Analysis 119

Analysis Data Social Media Management Social Media 119

Sprout Social

APRIL 25, 2024

There are social media templates available for virtually any task you can think of—from content production to reporting to team onboarding. Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy. Download the template 2.

Template 105

Template Templates Social Media RFP 105

Ignite Social Media

JANUARY 9, 2020

Native social media analytics capabilities have changed a lot over the past year or so. Facebook, arguably, has one of the most-robust native analytics platforms available providing an overwhelmingly high number of data points. We’ll also call out some pain points and things to keep in mind when you’re exporting data.

Data 132

Data Social Media Analytics Metrics 132

Quintly

JANUARY 12, 2022

By definition, social media data is generated by comments, posts, images, and, to a significant extent, social media videos. While trends in social networks and the way they are used tend to change rapidly and unpredictably, their role as a stable generator of digital data remains unchanged.

Data 98

Data Social Media How To Social Networking 98

Oktopost

JANUARY 8, 2024

If you’ve ever been overwhelmed by all the data coming from social media, Oktopost’s latest update is about to change everything. Introducing our new and improved Oktopost Homepage – A fully customizable dashboard empowering data-driven teams to measure the impact of social immediately upon logging into Oktopost.

Data 125

Data One Spot Collaboration Overview 125

Social Media Today

MAY 9, 2024

Reddit's looking to maintain control over how third parties access and use its data.

Reddit 149

Reddit Data 149

Oktopost

APRIL 28, 2024

Social media marketing managers and sales executives are no longer sitting on opposite ends of the strategy table. To close more deals, sales executives are starting to take social media for sales seriously. What’s the difference between thought leadership on social media vs. a cold email with similar content?

Social Media 80

Social Media Tools B2B Team 80

Oktopost

SEPTEMBER 22, 2022

In this episode of Radically Transparent, Oktopost veteran and host, Jennifer Gutman, takes on a solo episode to explore the power of social engagement data and how marketers can gain a 360-degree view of their customers using social engagement data. The Definitive Guide to Social Engagement Data Inside of Marketo.

Data 174

Data Engagement Hubspot B2B 174

Social Media Today

MAY 9, 2024

Reddit's looking to maintain control over how third parties access and use its data.

Reddit 131

Reddit Data 131

Sprout Social

JANUARY 9, 2024

According to The Sprout Social Index™ , consumers across age groups agree the most memorable thing a brand can do on social media is respond to customers. Evolving your social strategy to meet consumer demands requires you to listen better, scale your customer care efforts and integrate your social and customer data.

Social Media 120

Social Media Sentiment Data Team 120

Ignite Social Media

JULY 24, 2023

You can put your heart and soul into your social media posts, but without taking a hard look at your brand’s past performance, it can be challenging to achieve the results you want going forward. We’ll also cover the key essentials of what is a social media audit and how to use one to optimize your social media presence.

Social Media 148

Social Media Analysis How To Syndication 148

Oktopost

NOVEMBER 16, 2023

In today’s social media-driven world, information about customer behavior, public sentiment, and user preferences is at the tip of any business’s fingers. But when it comes to social data, it’s not about how much data you have but rather how you leverage it. Jump ahead: What Kind of Social Data Can You Analyze?

Analysis 69

Analysis Data Sentiment Metrics 69

Ignite Social Media

JUNE 23, 2023

Are people willing to pay to use social media? For years, social media has been free, but with paid verification on Twitter and Meta, the rules seem to be changing. New data shows opinions vary widely by age. Data from our research partner GWI shows that 27.8% According to the data, 48.9%

Social Media 148

Social Media Privacy Social Networking Data 148

Social Media Today

MARCH 27, 2024

Reddit’s looking to facilitate more data deals to build on its revenue potential.

Reddit 155

Reddit Data 155