Mon.Mar 25, 2024

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A Comprehensive Guide to Meta Ads Targeting: 20 Resources

Jon Loomer

There is no single aspect of Meta advertising that has been impacted more during the past year than targeting. The change has been dramatic. The problem is that advertisers aren’t so quick to move with these changes. They resist, and they’re mostly determined to apply their tried and true targeting strategies from years past. In some cases, these strategies still work — or work well enough.

Resources 184
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Florida Moves Ahead With Laws To Restrict Teen Use of Social Media

Social Media Today

The new regulations could stop all users under 14 from accessing social apps.

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Should You Turn Off Ads?

Jon Loomer

It’s common for advertisers to micromanage their ads, turning off the versions that get the worst results to leverage top performers. The thought is that by forcing the algorithm to only show the best ads, you’ll be more efficient. Here’s what I think… Countering the Algorithm Meta’s delivery algorithm updates in real time to get you optimal results.

Sample 123
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TikTok Announces New ‘Youth Council’ to Improve its Safety Measures

Social Media Today

The Youth Council will provide TikTok management with more perspective on key concerns.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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250+ Instagram Reel hashtags to boost engagement for your brand

Sprout Social

If you’ve opened Instagram recently, you know Reels are big on the platform. The short-form video format has quickly become a favorite of both brands and consumers. The good news is you can add Instagram hashtags to Reels the same way you add hashtags to posts to boost visibility, reach and engagement. In this post, you’ll find a curated list of the top Instagram Reel hashtags for travel, fitness, food, fashion and other categories.

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Florida Moves Ahead with New Laws to Restrict Teen Use of Social Media Apps

Social Media Today

The new regulations could stop all users under 14 from accessing social apps.

More Trending

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TikTok Announces Youth Council To Improve Safety Measures

Social Media Today

The Youth Council will provide TikTok management with more perspective on key concerns.

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154
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Instagram Tests New Option to Comment on Specific Frames Within a Carousel Update

Social Media Today

This could help to drive more focused engagement in the app.

Comments 186
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Instagram Tests Option To Comment on Specific Frames Within a Carousel Update

Social Media Today

This could help to drive more focused engagement in the app.

Comments 185
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YouTube Advises Channel Managers Not to Delete Uploaded Clips

Social Media Today

Deleting videos can impact your overall channel ranking.

YouTube 182
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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The EU Commission Launches New Investigations into Apple, Meta and Google Over DMA Breaches

Social Media Today

The new E.U. rules are already being put to the test.

Apple 172
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LinkedIn Adds Dynamic UTM Parameters to Campaign Tracking

Social Media Today

A new option for tracking LinkedIn campaign performance.

Campaign 171
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LinkedIn Adds Dynamic UTM Parameters to Campaign Tracking

Social Media Today

A new option for tracking LinkedIn campaign performance.

Campaign 165
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X Loses Lawsuit Against the Center for Countering Digital Hate

Social Media Today

X is planning to appeal the verdict.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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YouTube Advises Channel Managers Not To Delete Uploaded Clips

Social Media Today

Deleting videos can impact your overall channel ranking.

YouTube 144
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The EU Commission Launches Investigations Into Apple, Meta and Google Over DMA Breaches

Social Media Today

The new EU rules are already being put to the test.

Apple 151
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X Loses Lawsuit Against the Center for Countering Digital Hate

Social Media Today

X is planning to appeal the verdict.

172
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