Mon.Feb 12, 2024

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6 Targeting Mistakes Advertisers Make

Jon Loomer

Meta advertising has changed rapidly the past few years, and that leads to several common targeting mistakes. These errors are largely due to a combination of ignorance and stubbornness. I admit that I miss the old days of Facebook advertising — before it was Meta advertising. More than anyone, I preached the gospel of targeting and the art of finding your ideal audience.

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Threads Launches Initial Test of Trending Topics to Users in the U.S.

Social Media Today

After announcing that it will make political content opt-in, Threads is now also set to display trending discussions in the app.

Trends 182
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Meet the New Host: Alina Dallal

Oktopost

Alina Dallal reveals what’s in store for Behind the Post listeners in 2024. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Episode Summary Behind the Post is back and this time with a new host. Meet Alina Dallal , Oktopost’s Content Marketing Manager. In this episode, Alina introduces herself and reveals what you can expect this season.

Hosting 131
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TikTok Announces New Partnership with the UK Olympic Teams for the Upcoming Games

Social Media Today

Despite lingering security concerns, government agencies are looking to utilize the app to boost their messaging.

Upcoming 191
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Maybe It’s Your Offer

Jon Loomer

You’ve tried everything: Different optimization strategies , Advantage+ Shopping and manual sales campaigns, you’ve gone broad and narrow, and you’ve tried every ad creative option possible. Video ads, link ads, carousels, multiple text options, you name it. No matter what you try, you can’t good results. You’ve decided that Meta advertising just doesn’t work.

Buy 117
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TikTok Announces New Partnership With the UK Olympic Teams

Social Media Today

Despite lingering security concerns, government agencies are looking to utilize the app to boost their messaging.

Team 168

More Trending

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LinkedIn Launches New Media Planning API

Social Media Today

The new API will provide more data points for campaign planning.

API 187
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The benefits of influencer marketing (+ what the C-Suite cares about)

Sprout Social

When it comes to influencer marketing , C-suite execs want more than just good engagement. They expect a positive return on investment (ROI), incremental growth contributions and strategic alignment. While the impact of influencers in shaping consumer behavior is undeniable, translating it into benefits that resonate with the top brass is key to getting the budgets you need for your influencer program.

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Google Shares Insights into Top Super Bowl Related Trends

Social Media Today

Insights into the key ad trends of Super Bowl LVIII.

Trends 191
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How Can A Fractional CMO Help My Business?

The Social Media Hat

Learn How Impactful A Fractional CMO Can Be For You The post How Can A Fractional CMO Help My Business? appeared first on The Social Media Hat.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Google Shares Insights Into Top Super Bowl Related Trends

Social Media Today

Insights into the key ad trends of Super Bowl LVIII.

Trends 175
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Compliance Made Easy with Oktopost and Smarsh

Oktopost

When it comes to social media for financial services, compliance is not just a priority; it’s a necessity. With much of the industry relying more today on social media to communicate and engage with customers, there also comes an increase in associated risks and challenges that require compliance with many regulations governing their outbound communications.

API 62
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The Future of the Microblogging Space and Twitter Alternatives

Social Media Today

Many alternatives to Twitter have emerged, but few have gained any real traction as yet.

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CapCut Vs Canva

Your Escape From 9 to 5

In the digital age, content creation has taken on a whole new meaning. Credibility is no longer solely built on text but rather is significantly influenced by engaging visual content. To produce this stellar content, we need reliable and efficient video editing tools. Today, we’re going to dive deep into a comparison of two such.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Threads Launches Initial Test of Trending Topics to Users in the US

Social Media Today

After announcing that it will make political content opt-in, Threads is now also set to display trending discussions in the app.

Trends 125
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CapCut Vs CapCut Pro

Your Escape From 9 to 5

In today’s digital era, videos are the backbone of storytelling, whether on social media channels, in corporate presentations, or in personal projects. Video editing software can make the process of crafting these stories effortless and enjoyable. In this blog, we dive into a comparative exploration of two editing powerhouses – CapCut Vs CapCut Pro.

Project 52
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Assessing the State of Twitter Alternatives and the Future of the Microblogging Space

Social Media Today

Many Twitter alternatives have emerged, but few have gained any real traction as yet.

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CapCut Vs iMovie

Your Escape From 9 to 5

In the era of smartphones, where capturing memories has become second nature, the need for quick and efficient video editing software has skyrocketed. From creating cinematic masterpieces to stitching together daily vlogs, the right app can transform raw clips into compelling stories. Among the plethora of mobile editing tools, two contenders stand out: CapCut, the.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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YouTube Announces 2024 Device Partner Summit in Seoul

Social Media Today

The event will showcase the latest in Connected TV viewing options and innovations.

YouTube 140
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3 Institutions leading a masterclass on TikTok for higher education

Sprout Social

Recruitment programs, college brochures and campus tours are just the beginning of appealing to prospective students. As younger generations flock to their favorite social platforms to learn more about their dream schools, using TikTok for higher education is a must. There are higher ed institutions prospering on the platform—attracting the attention of students and alumni alike.

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YouTube Announces 2024 Device Partner Summit in Seoul

Social Media Today

The event will showcase the latest in Connected TV viewing options and innovations.

YouTube 130
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LinkedIn Launches New Media Planning API

Social Media Today

The new API will provide more data points for campaign planning.

API 129
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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.