Why Conversion Results are Inflated
Jon Loomer
APRIL 1, 2024
I love these real-life examples… When advertisers complain about over-reporting in Ads Manager , there’s usually a good reason. It could be pixel, API, or event issues. Or it could be a misunderstanding of the results. Real-Life Example Here’s an example. I’ve been running a test for a free subscription. I created a separate landing page and form for the test, and I tag people in my CRM when they subscribe there.
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