Sherrilynne Starkie

JUNE 30, 2015

The Ottawa Citizen’s reporting style is on often seen as being funny, quirky and edgy, but it looks like this government-town newspaper has discovered the art of click baiting. Writers at the Ottawa Citizen are taking a lesson from BuzzFeed and the Huffington Post when it comes to headlines and social media updates. And why not? Its website depends on advertiser income so the need to drive traffic is great; the competition for people’s attention is even greater.

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Advertising Report Cost Feed 150

Rebekah Radice

JUNE 8, 2015

No matter the size or nature of your company, having a business blog can keep you in touch with your customers, build rapport and boost your bottom line. In fact, it’s been found that marketers who actively blog receive 67% more leads than those that do not. Add to that the ability blogs have to build trust (rated as the 5th most trusted source for accurate online information), and blogging would seem to be a no-brainer.

Blogger 150

Blogger Resources Social Media Discount 150

Waxing UnLyrical

JUNE 29, 2015

General communication, marketing, and information are just some of the many hats “worn” by email on a daily basis. But how do you get the most out of your email content, when it seems it’s the medium most people love to hate? Here are some ideas. (Btw, this is “Cartoon Shonali” aka Sonia … any ideas on a better name for her?

Content 159

Content Newsletter Hubspot Consultant 159

Firebelly

JUNE 29, 2015

Last week, I spoke at Kiwanis International’s annual convention on the topic “3 Sure-Fire Ways To Increase Awareness With Social Media.” Below are my slides from that presentation. [ Slideshare URL: [link] ]. If you’re a non-profit struggling with the pain points featured in these slides or with channel management, social ads and influencer outreach, we can help you !

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Social Media URL Influencer Features 146

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Buzz Marketing for Technology

JUNE 17, 2015

This week I had the pleasure of reading a new report from Smart Insights on the State of Digital Marketing 2015 and decided to dig in a bit further with an interview. For those of you who aren’t familiar with Dave or Smart Insights – Dave Chaffey is CEO of Smart Insights, a publisher of planning templates and articles focusing on Digital Strategy with channels on B2B Marketing and Marketing automation.

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B2B Adwords ROI Hubspot 154

Jason Yormark

JUNE 17, 2015

The March Madness Tournament is one of my favorite sporting events of the year. Not because basketball is really my favorite, but because of all the sporting events in the world, it’s the one event where anything is possible. Upsets. Seeing lower seeds beat the odds and moving on is incredible to watch. Smaller schools not given much of a chance that fight and claw their way to victory over seemingly impossible odds.

Sports 196

Sports Eventful Industry List 196

Rebekah Radice

JUNE 1, 2015

There’s no denying the power of visual content. From Facebook to Twitter, Pinterest and Google Plus – visual marketing has taken the online world by storm. And it’s no surprise. In a recent HubSpot survey, 65% of respondents admitted to being visual learners. Add that data to a study by Wyzowl where respondents said they remember 80% of what they see, but only 20% of what they read, and it becomes clear that visual marketing is critical to keeping you: Top of mind.

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Engagement Content Hubspot Template 143

Waxing UnLyrical

JUNE 26, 2015

In line with our June theme (content! content! content!), the June #measurePR chat followed suit. We welcomed four stellar guests including the Washington Business Journal ‘s Jennifer Nycz-Conner , digital marketing brand strategist for V3B Shelly Kramer , founder of Red Shift Writers (and regular contributor to this blog!) Dan Cohen , and the inimitable Fay Shapiro of commPRO.biz.

Content 181

Content Journal Adwords Consultant 181

Firebelly

JUNE 23, 2015

LinkedIn recently reminded me that it’s my eight year work anniversary with Firebelly. To celebrate, I thought I’d do something a little different with my blog post this week—a retrospective on eight of my favorite memories from the past eight years. It was hard to pick just eight, but here they are in no particular order: #1 WINNING “MOST INFLUENTIAL UP & COMER” I was not expecting my name to be called when they announced the winner of the “Most Influential Up

Travel 184

Travel Campaign Conference Social Media 184

Saying It Social

JUNE 11, 2015

Check out the recap of the Google Live Stream Event "Micro-Moments - The New Battleground For Brands. The blog covers how to win the consumer in today’s mobile-centric world according to speaker Matt Lawson as well as how mobile has changed the consumer, how mobile has changed the consumption process, and how it has changed consumer expectations about brands.

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Mobile Eventful Google Process 124

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Techipedia: Tamar Weinberg

JUNE 11, 2015

Every so often, I reevaluate the tools I use to see if something is better. I’m very open and flexible about discovering new technologies because I strive for efficiencies, especially as my work environment is not the same as most others. In short, I work remotely. I’ve worked successfully with many teams that have been distributed across the world and the startup that is now a media powerhouse was originally established with several of the key players working across continents.

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Products Tools SMS URL 188

Jason Yormark

JUNE 10, 2015

I’m not sure if the term really applies to this blog post, but I’m going to go with it anyway. One of the things I’ve really strived for later in life is figuring out ways to better use my time. Time is really our biggest luxury. Money’s great and all, but time is what it’s all about. Time with people you love, time to do the things you enjoy, just having extra time in general.

Travel 176

Travel 176

Rebekah Radice

JUNE 12, 2015

Have you ever wondered what an effective Pinterest marketing strategy looks like? Or what details it should include? Questions like how to pin, when to pin and how much to pin are always at the top of the list. Not to mention – what to track and how to track Pinterest results. If you find yourself floundering in a sea of pinning madness, let me tell you this.

Strategy 131

Strategy Tips Marketing Storify 131

Waxing UnLyrical

JUNE 24, 2015

Maybe it’s summer, with all the blockbuster superhero movies bombarding us in 3D. Or that I’ve never really outgrown comics and cartoons. But it struck me that the Batman franchise offers some great takeaways for content marketing. Let’s start with the Caped Crusader himself and his youthful, if over-the-top ward, and then look at the entire cast: Batman – He represents the writer, the hero and heart of the stories.

Content 191

Content Committee Marketing Consultant 191

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Firebelly

JUNE 15, 2015

I’m really excited (my husband is slightly terrified) that Instagram and Pinterest announced they will soon make it easy for people to buy products directly from their sites. PINTEREST’S “BUYABLE PINS” Blue means you can buy! By the end of the month iPhone and iPad users (coming soon for Android and desktop) will be able to purchase more than 2 million products just by the touch of your pinning fingers.

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Instagram iPad iPhone Buy 176

Buzz Marketing for Technology

JUNE 10, 2015

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Way Beyond Listening: Integrating Listening Into Your Platform for ROI. This webinar was sponsored by Synthesio and featured Brian Melinat (@ brianmelinat ) Director of Marketing Analytics within Dell, Kristine Vick (@ kristinevick ) Principal in the Digital and Content team at SAS, and Ben Lapidus (@ benlapidus ) Senior Sales Engineer at Synthesio.

ROI 173

ROI Platform Storify Sentiment 173

Techipedia: Tamar Weinberg

JUNE 8, 2015

Ten years ago, social media marketing did not exist. There were online communities. People participated on those communities. It became possible, all of the sudden, for marketers to participate within those communities because they saw an opportunity. And so, all of the sudden, this pure network of sorts became a place for marketers, as they always do, to capitalize upon.

Social Media 157

Social Media Groups Groups Conversation 157

yMarketingMatters

JUNE 5, 2015

May has been an eventful month in Social Media. As usual, I’ll share items that caught my attention for readers who like to stay on top of the latest news. Twitter Launches New Audience Insights Dashboard. This exciting new dashboard allows you to discover valuable insights about the people you have engaged with your organic tweets, including your followers and people you have engaged.

Social Media 109

Social Media Mobile Analytics LinkedIn 109

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Rebekah Radice

JUNE 22, 2015

We’ve all seen them, interacted with them and shared their content. But have you ever wondered what makes them so successful? What is it about the habits, personality and skill of a successful social media marketer that sets them apart? Is it their social media savvy, intellect, drive and passion? Or maybe their willingness to keep pushing forward, even amidst setback?

Social Media 130

Social Media Marketing Skills Discount 130

Waxing UnLyrical

JUNE 22, 2015

Content, content, and more content. It’s been a constant theme on WUL this month, and with good reason. Content can help your business take flight, keep customers coming back, and inspire a wider audience. But with so much “stuff” out there, how can you make sure you’re producing innovative content rather than same old, same old?

Content 155

Content Consultant Flickr Publishing 155

Firebelly

JUNE 8, 2015

Firebelly CEO Duncan Alney has been invited to speak at Kiwanis International’s annual convention in Indianapolis where Kiwanians from around the world will gather to celebrate their 100th anniversary. Duncan will be presenting Harnessing The Power Of Social Media on June 24th from 9-10:15 a.m. at the Indiana Convention Center. The session will focus on using social media channels, ads and influencers to aid in increasing awareness, fundraising and volunteer recruitment efforts.

Project 136

Project Influencer Social Media Marketing 136

Buzz Marketing for Technology

JUNE 1, 2015

Last week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Connecting Your Enterprise: Collaboration at Scale. This webinar was sponsored by Tracx and featured Nolan Carleton ( @ ParsleyCarleton ) Lead Consultant Program Execution at AT&T, DeShelia Spann ( @ DeSheliaSpann ) Digital Marketing Strategist at Eaton and Danielle Gerson ( @ tracx ) solutions engineer at Tracx.

Collaboration 155

Collaboration Storify Upcoming ROI 155

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Jon Loomer

JUNE 26, 2015

Facebook has started testing Lead Ads , and they are awesome. It shouldn’t take long for advertisers to realize just how useful, powerful and ultimately profitable these new ad units may be. Let’s take a closer look… Facebook has started testing Lead Ads, and they are going to be AWESOME! Click To Tweet. How It Works: Two Taps. Building an email list is imperative to any business.

Facebook 114

Facebook Privacy Advertising Embedding 114

Akamai Marketing

JUNE 3, 2015

This presentation will take you less than 5 minutes to get through, but will make you re-think your startup marketing efforts permanently.

Startup 129

Startup Marketing Social Media 129

Rebekah Radice

JUNE 15, 2015

Are you struggling to improve social media engagement ? Does interaction across each social network feel like a never-ending challenge? If you’re ready to beef up your social presence, visual marketing is the answer. Why? Because images create the most engaging social media posts. But don’t just take my word for it. Visual marketing statistics prove it: Tweets with images receive 18% more clicks, 89% more favorites and 150% more retweets.

Types 130

Types Questions Social Media Engagement 130

Waxing UnLyrical

JUNE 19, 2015

Steve Crescenzo – one of the smartest people in our business, and one of the funniest, and one of the kindest – ended his #IABC15 presentation on “cutting through the clutter” and content strategy with this slide. There’s really nothing else to say, so I’ll leave you to think over it as I wish you “happy weekend.” 6 Words on Content Strategy from @crescenzo is a post from: Shonali Burke Consulting, Inc.

Strategy 180

Strategy Content Consultant LinkedIn 180

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Firebelly

JUNE 1, 2015

There are three critical components of B2B marketing—messaging, traffic and conversion. These are ultimately the only three that really matter and yet the B2B marketing landscape is like a field of broken dreams. Messaging matters. Starting with an approach that focuses on your customer’s needs, fears and pain—and extending that into clear, concise and conversion oriented messaging—is the only way to go.

B2B 147

B2B Marketing Metrics Conversation 147

Small Business Mavericks

JUNE 29, 2015

If you’ve been markting online for a while, then you likely know a little bit about content creation. Even if you aren’t sure about the practical strategy aspect of content marketing, you know you should be doing it. But what about content curation? Is there any value in curating the content of others? There are a couple of ways of looking at this question.

Curation 91

Curation Content Newsletter Publishing 91

Jon Loomer

JUNE 16, 2015

One of the primary challenges marketers face is building quick traction for a new brand. An established brand has it easy. They can target current Facebook fans, website visitors, customers and email subscribers. These people all know the brand, so they’re likely to engage positively. But if you don’t have any of these things, how do you build a brand?

Brands 113

Brands Facebook How To Cost 113

Idaconcpts

JUNE 26, 2015

Do you own an iPad, MacBook or iPhone? Are you searching for high quality Apple parts? You can easily buy them from Apple’s retail stores. However, there’s one catch – their prices are sky high. The hefty price tags often put off buyers because it does not cost much to make any of these accessories. Still, Apple sells them at high prices and makes a killing.

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Apple Retail Price iPad 127

Janet Fouts

JUNE 18, 2015

The image above is part of a Lung Cancer Alliance series of controversial ads to fight the stigma associated with the disease and it uses “Shockvertising” to grab readers’ attention, likely through a little outrage. Everybody’s talking about the latest in a series of interactive advertisements that use surprise, shock and often fun to stand out and get their message across.

Airlines 110

Airlines Advertising Campaign Types 110