Convince & Convert
NOVEMBER 24, 2015
It’s All About Now, Now, Now. Who would have thought getting fired from a major real-time information company would lead to a hugely successful career in marketing? An internationally acclaimed strategist, David Meerman Scott is the author or co-author of ten books, three of which are international bestsellers and one that is currently being made into a major motion picture.
Jon Loomer
NOVEMBER 17, 2015
The new Facebook pixel has frustrated and confused marketers. Do you need the new pixel? How do you set it up? Should you get rid of the old pixel? What about the conversion pixel? These questions can’t all be answered in this blog post. I’ll do my best to exhaust this topic in my next Power Hitters Club workshop on December 16 (available only to PHC members — SIGN UP HERE ).
Waxing UnLyrical
NOVEMBER 30, 2015
This is your last call to invest in a killer professional development opportunity that WILL change your world. A couple of weeks ago, I co-hosted the monthly #PRSSA Twitter chat. That’s the hashtag commonly-used by PRSSA (the Public Relations Student Society of America). These kids don’t mess around. They actually go to class and have a full load of schoolwork.
Firebelly
NOVEMBER 30, 2015
People approach Pinterest ready to shop more than they do on any other social network. How can you take advantage of this to boost holiday sales? 1. Add the Pin It button to your website. The Pin It button allows visitors to your website to easily save products they like to Pinterest—exposing their friends and followers (and potential shoppers) to them too. 2.
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SocMed Sean
NOVEMBER 28, 2015
I find Skype to be one of the most useful tools out there when it comes to connecting with people around the globe. Whether it’s video chat with family or using it to instant message with my development team in India, it has become a staple tool for communicating. One limitation I have found, however, is that Skype doesn’t allow you to easily output, save, or print the communication stream.
Mindjumpers
NOVEMBER 26, 2015
Did You Know: 4.6 billion pieces of content are produced daily. Content marketing costs 62% less than traditional marketing and generates about three times as many leads. 72% of marketers think that branded content is more effective than magazine advertisements. A customer will visit at least 10 digital places to learn about a product or a service. In two years, online video will make up 69% of consumer Internet traffic.
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
Buzz Marketing for Technology
NOVEMBER 13, 2015
This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of From Community to Commerce: Making the ROI Connection. This webinar featured Meagan Fish ( @ iRobot ) Global Social Media Manager, iRobot, Andrew Ashton (@ @AndrewLAshton ) Digital Marketing Specialist, Pizza Hut and Jordan Slabaugh (@ jordanv ) Vice President of Marketing, Wayin.
Waxing UnLyrical
NOVEMBER 25, 2015
I imagine you’re running around like a turkey with your head cut off (sorry, couldn’t resist it!) shopping, unfreezing birds, and vacuuming your guest room / living room / under-the-stairs closet. All the holiday frenzy reminds me of a Thanksgiving we spent in India , many years ago… 10, to be precise. Now, India isn’t on your usual list of T’Day destinations, but for whatever reason (I forget), that was when we (aka Mr.
Firebelly
NOVEMBER 19, 2015
In the spirit of Thanksgiving, here are three simple ways you can show your followers you appreciate them. #1 Respond. Answer their questions and address their complaints. Thank them for their compliments. Nobody likes to feel ignored. No response is a response—it says you don’t care. #2 Retweet. Retweet, regram, repeat! Chances are, your customers share your content.
SocMed Sean
NOVEMBER 24, 2015
Three different people asked me similar questions about Facebook in the last month, which leads me to believe that even though this capability has existing for a while, some folks aren’t aware that you can search your Facebook feed for a post from the past. And it’s not just posts from the last week, it’s posts that go back years. When Facebook introduced their updated search graph a couple years ago, one of the capabilities was the ability to search for posts from a specific p
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A beginner's guide to social media automation tools and getting automation right.
Mindjumpers
NOVEMBER 17, 2015
The Mindju mpers Network is still going strong. It’s our own ever-growing global network of Local Social Media Managers around the world who help us ensure contextually relevant content through social listening, content production or response management. The network is filled with talented people who possess great knowledge of social media in their local context and we would like to share some of their great insights with you.
Webbiquity SMM
NOVEMBER 17, 2015
“So—what exactly do you do?” the delightful Shelly Kramer asked me when I met her recently face-to-face for the first time, at a Minneapolis internet marketing event. A common enough question, but it got me thinking: in more than five years and nearly 500 posts about web presence optimization, SEO, SEM, content marketing, social media, and inbound marketing on this blog, I’ve never actually answered that question here.
yMarketingMatters
NOVEMBER 2, 2015
As the year speeds to a close, social media networks are continuing to release exciting new updates for marketers and general users as they vie for the top spot in our campaigns. Below are some of the most exciting updates that happened in October. Facebook. Facebook Rolls Out Search FYI : Facebook offers a new search function that allows users to search for topics of interest from posts around the world.
Waxing UnLyrical
NOVEMBER 23, 2015
With Thanksgiving almost upon us, I wanted to do something different for this week’s roundup. So I decided to ask my Social PR Posse to weigh in with resources, blog posts, and more that have them saying “thanks” this year. 1. Laura Kaslow. “I’m thankful for our venture into using Sprout as our social media content manager.
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Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.
Firebelly
NOVEMBER 12, 2015
We’re thrilled to announce that Storage Solutions has retained Firebelly services for social advertising. “We want to target engineers and managers of warehouses and distributions centers anyway that we can – and this just extends our approach to get in front of these people. Firebelly came highly recommended and we’re excited to work with the team,” said Michelle Coleman, Director of Marketing Communications. .
Rebekah Radice
NOVEMBER 30, 2015
Visual marketing impacts every aspect of social media. From the posts we read to the tweets we send, visual marketing sends a powerful message. It can share a vision, expand the life of a product, sell a service or boost a campaign. They’re those super compelling, highly shareable graphics that have permeated every inch of our online space. But adding visuals to a marketing mix and using them to brand your business can be a challenge.
Mindjumpers
NOVEMBER 11, 2015
Our Business Director from our London office, Elana Kenton shares some of her thoughts on her first 6 months as a Mindjumper and what really matters when driving valuable conversations across various markets and local target audiences. 6 months ago I packed up my freelancer life and joined a team of 3 to build Mindjumpers’ new London office. The decision had a lot to do with their unique approach to ensuring social content has maximum relevance for global brand audiences across the world.
Webbiquity SMM
NOVEMBER 3, 2015
Guest post by Austin Duck. Social selling is an awesome way to get things done. But, like the early days of anything on social, it’s difficult, messy, and imprecise. A big reason for this is a lack of organizational tools. Remember trying to manage your brand’s presence on social media pre Hootsuite? It was the stuff of nightmares. You were constantly switching between tabs, hoping that you weren’t missing a valuable comment or brand mention, and every day was broken into hour-long pieces, each
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SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.
yMarketingMatters
NOVEMBER 2, 2015
As the year speeds to a close, social media networks are continuing to release exciting new updates for marketers and general users as they vie for the top spot in our campaigns. Below are some of the most exciting updates that happened in October. Facebook. Facebook Rolls Out Search FYI : Facebook offers a new search function that allows users to search for topics of interest from posts around the world.
Waxing UnLyrical
NOVEMBER 20, 2015
The November #measurePR chat took place on November 3rd. Keeping with the theme of the month, we decided to tackle multimedia from measurement to best practices with special guest Martin Waxman of Martin Waxman Communications. Here’s some of what we talked about: On PR measurement in 2016 and beyond: A2. Hopefully 2016 will be the year AVEs become extinct #measurepr.
Firebelly
NOVEMBER 10, 2015
Short form content development is super difficult. It’s one thing to develop a 300 word blog post or a 1,500 word piece, but short form content has to be very carefully developed – observing a story arc, weaving in boosts, call to actions and a lot more. In an effort to refresh some of you on the process, here are three little tips that cannot be emphasized enough.
Jon Loomer
NOVEMBER 23, 2015
Facebook has made several sudden changes to ad bidding that will impact how advertisers optimize their ad sets. Let’s take a closer look at what the change is, what it means and what the options now are for each objective. Facebook has updated ad bidding and optimization options. Here’s what you need to know… Click To Tweet. What Changed with Bidding and Optimization?
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Learn the 10 worst social media marketing mistakes and how to avoid them.
Rebekah Radice
NOVEMBER 16, 2015
Are you a small business owner looking to expand your online presence? Would you like to know how to use social media to connect with your target market? While the effective use of social media continues to elude many small business owners, there are proven benefits to establishing a solid online presence. Sure you know that social media can create relationships, establish trust and earn a client for life.
Lucy Hall
NOVEMBER 5, 2015
Which social network is best for me and my business? This is a question that many people ask. And there are now heaps of channels and social media platforms a business can get set up on for free, some are more popular than others. Each social network has it’s advantages and of course some have disadvantages. It has to be said that you don’t necessarily have to be active on all of the networks otherwise you may find you will be spreading yourself too thin.
Hootsuite
NOVEMBER 25, 2015
If you’re looking at the most common topics discussed by social media managers today, it’s probably a toss-up between two things: social media advertising and emojis. One if a collection of yellow faces, random symbols and tacos (finally!), while the other will probably greatly impact your marketing budget in 2016 and beyond. Not that we don’t appreciate a good emoji, but this post is going to tackle the other topic.
Waxing UnLyrical
NOVEMBER 16, 2015
Drum roll, people! My VERY OWN online course is here! Yes, I’m excited… that’s putting it mildly. After just an incredible three-day live online mini-training this past weekend, I unveiled … … my brand new, 4-week online master course: The Social PR Virtuoso. I have been wanting to do this for YEARS, and finally, finally have made the leap of faith.
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Firebelly
NOVEMBER 2, 2015
Duncan Alney, Firebelly CEO & Strategist. As the newest member of the Firebelly team and a rookie blogger, I was a bit nervous to interview my boss for my first blog post. So, here goes nothing! For an inside look into the social media savvy mind of Duncan Alney, read on. What’s on your mind these days? I seem to be preoccupied with the implementation of social media strategies that produce actual outcomes.
Jon Loomer
NOVEMBER 12, 2015
[This is a guest post by Ravi Shukle.]. Why should I use Facebook video? Does video on Facebook add any value to my business? The answer is a big YES! And here’s why… According to a study by Social Bakers , Facebook videos are shared 157% as often as YouTube videos. This presents a huge opportunity for your business to boost its engagement and grab the attention of your fans.
Rebekah Radice
NOVEMBER 9, 2015
When you think of visual marketing , what comes to mind? More than likely, it’s the vibrant, eye-catching images that filter through your social feeds. They’re the ones that capture attention and drive action. But what about the flip side? Those dark and blurry images devoid of any real meaning. You know the ones. They clutter up your feed and leave you shaking your head.
Lucy Hall
NOVEMBER 18, 2015
How to be Awesome at Twitter (Infographic) – 4 tips for being awesome on Twitter. Read the full article – Do’s and don’t of Twitter for Business. . The post How to be Awesome on Twitter (Infographic) appeared first on Lucy Hall - Social Media.
Small Business Mavericks
NOVEMBER 30, 2015
In a sense, all marketing is generating leads. Your goal is to brand your company, make it a recognizable name synonymous with quality, and attract new customers. Of course, there are a variety of media–online and off line–you can use to accomplish those goals. Nevertheless, the goal is the same no matter the medium. Here are 5 ways to generate new leads for your business online: Social media – Social media marketing is a broad concept.
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