Dave Fleet
FEBRUARY 18, 2013
Tweet. Burger King’s Twitter account was hacked today, with the hacker turning the company’s Twitter page into an offensive mock-up of a McDonalds Twitter channel. An hour and fifteen minutes later , the account was suspended, but not before the news spread across the social media fishbowl at lightning speed. As often happens, a huge amount of basement punditry has already begun.
Sherrilynne Starkie
FEBRUARY 23, 2013
Brands are flocking to Facebook but are overlooking the significant opportunities and value that bloggers bring to digital marketing initiatives, according to the T echnorati 2013 Digital Influence Report. Technorati is not the voice of blogging authority that it once was, but each year the advertising network publishes a report that is required reading for internet marketers.
SocMed Sean
FEBRUARY 17, 2013
Well…it’s happened again. I’ve stumbled across another one of those social media tasks that should be soooo simple, yet isn’t. Similar to my articles on switching between Twitter mobile and desktop and reorganizing your Facebook photos , I expect that there are a lot of people out there searching for the answer to this one too.
Waxing UnLyrical
FEBRUARY 20, 2013
Terri Johnson tipped me off to a fascinating story yesterday. It’s an exposé of China’s “black PR industry.” I had no idea such a thing existed, but here is how Charlie Custer , who summarized it for Tech in Asia , explains it: “Black PR firms provide client companies with both post deletion services to help them escape negative news stories, and some also provide placement for soft ads and hit pieces attacking competitors.
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Buzz Marketing for Technology
FEBRUARY 27, 2013
Posted in Hashtags Twitter. Hashtags have been around for a while. At first it was just a neat way to call out a particular sentiment or be associated with a trending story on Twitter; they’ve now made it into our vernacular and expanded to other platforms including Instagram and Google+. With this evolution, brands are now leveraging the once lowly hashtag as a strategic tool to unify campaigns and connect with customers.
Mindjumpers
FEBRUARY 14, 2013
Today is the day when we cherish the greatest thing known to mankind – love! Happy Valentine’s Day! However, in the world of social media, 14 th of February is not only about candy, chocolate and flowers. It’s also YouTube’s birthday. Officially founded 8 years ago by the brilliant minds of Chad Hurley , Steve Chen and Jawed Karim, our love today goes out to you guys!
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
Sherrilynne Starkie
FEBRUARY 10, 2013
Lately, times haven’t been too good for HMV , the British multinational music retailer. In January the company officially entered administration and some UK stores were closed. Then last week, as 190 people were in the midst of hearing that they were losing their jobs, the company’s Twitter account was hijacked by disgruntled employees who live tweeted events as they unfolded.
SocMed Sean
FEBRUARY 3, 2013
I’ve been meaning to do this braindump for a while now. I get a lot of questions via Facebook , Twitter and my email contact form and many of the items listed below come straight from those questions, my experience in social media strategy, years of researching platforms and best practices and…well…tinkering with social media. Since the whole purpose of this blog is to share my thoughts and experiences, I thought it might be a good exercise to just dump out the items that come
Waxing UnLyrical
FEBRUARY 26, 2013
Have you ever wondered what compels people to share content on their social networks? Two social accounts cross in the night , and a re-tweet or Like is born – why is that? Facebook insists it has the answer: write better content. Be succinct, use photos, on and on down the list of cliched suggestions that have peppered many a blog post. But if I ask my audience a question and hear crickets, why didn’t anyone engage or share my post?
Justin Levy
FEBRUARY 6, 2013
Leading a healthy lifestyle seems intimadating to people whether it’s that they’re not sure what is “right” to eat , how to properly workout or what supplements may support their efforts. While working out regularly can help to reduce your stress, improve your health and help you to lose weight, this is usually one of the hardest things for people to keep up with.
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Direct Marketing Observations
FEBRUARY 21, 2013
Here’s a great infographic surreptitiously attached to an MBA in marketing lead gen site. Be that as it may on the interwebz, this inforgraphic nonetheless, is not bad.
Dave Fleet
FEBRUARY 11, 2013
Tweet. One of the most fundamental questions in running a social media program at scale is, “how do I organize it”? There’s some good material out there on this. Jeremiah Owyang , in particular, wrote about this some time back from a functional perspective; this provides a good starting point but didn’t consider the geographic and cultural challenges of a global organization.
Sherrilynne Starkie
FEBRUARY 16, 2013
Your content marketing program is taking off. You’ve spent the time, resources and effort required to develop original, compelling stories, videos, podcasts and photographs and it’s starting to pay off in terms of website traffic, enhanced reputation and sales enquiries. Good for you. Then you notice that someone, a competitor even, is ripping you off!
SocMed Sean
FEBRUARY 6, 2013
This week we welcome guest blogger Amy Stewart, Senior Manager of Social Media Strategy for Intouch Solutions & author of great Kansas City-focused blog at beyondtheplazalights.com. Amy also tweets at @amylynnstewart , so be sure to check out her blog & twitter account. Thanks to Amy for sharing her insights! As a PR and social media professional, a person who blogs about Kansas City and a lover of cupcakes I was particularly caught off guard recently when a local cupcake shop publicly b
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Waxing UnLyrical
FEBRUARY 28, 2013
I’ve discovered that talking to people who have lived through and fought in a war can be a very awkward experience. I simply have no idea how to react to people I work with every day while I’m in Libya as they tell me about the things they’ve seen and done. Experiences which will surely scar them for life. The street where I live in Tripoli looks pretty much the same as it always did, but knowing that at least four men were shot dead outside one morning back in August 2011 as the city was libera
Mindjumpers
FEBRUARY 12, 2013
About our Guest Blogger: When Lucy Wright isn’t writing about Icon ID sign solutions , she’s consulting small business owners. She has worked in marketing and advertising in Chicago for the last 5 years. Lucy has 2 daughters and loves teaching them about the great big world around them. Marketing has long since moved thoroughly into the digital age and become an entire industry unto itself within the context of the internet and worldwide web.
yMarketingMatters
FEBRUARY 25, 2013
Guest Post written by Eric Taylor. Although your business and brand are synonymous with one another in many aspects, you have to realize that they’re two separate entities when you break them down. Your business can be thought of as the working apparatus, whereas your brand is how people perceive you, the product and/or service, your advertising, and other aspects of your business model.
Dave Fleet
FEBRUARY 2, 2013
Tweet. Wow, it’s been a long time since I posted here. In fact, I’ve only posted four times in the last seven months. I got to thinking it might be helpful to explain why. Six months ago, I started to transition into a new role at Edelman. For Edelman’s largest global clients, we have what we call the “ Global Client Relationship Program ” through which we appoint a senior leader – a “GCRM” – to head-up our global teams for those clients.
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Sherrilynne Starkie
FEBRUARY 17, 2013
February 17: this week in social media. View more lists from Sherrilynne Starkie. Related posts: Five Ottawa Facebook pages worth checking out. Ottawa’s Twitter top 20 for 2012. October’s most popular posts. Click here to start to receive my newsletter. PLEASE LIKE MY FACEBOOK PAGE. Related articles. 17 essential social media guidelines to follow.
SocMed Sean
FEBRUARY 21, 2013
This week we welcome guest blogger is Stanna Johnson from Qwaya. Stan is an online writer and a social media enthusiast who loves to write about the latest social media trends. Feel free to leave any questions or feedback about the article in the comments section below and Stan will check back to follow up. Every business operating has one thing in common.
Waxing UnLyrical
FEBRUARY 14, 2013
I know, I know. . You’re tired of posts telling you to use Valentine’s Day that show you “Five Ways to Show Your Clients Some Valentine’s Day Love,” or “How Not to be a Bloody Valentine,” or “A Valentine From My Business to Yours.” You’re not? Oh, ok. Then I might file away some of those headlines for future posts.
Mindjumpers
FEBRUARY 6, 2013
Super Bowl XLVII has finished. The lights of the New Orleans Superdome have been turned off and it is time to go through the many analyses of both game plans and advertising money spent. A loss for the 49’ers, but a great win for social media – with an emphasis on Twitter. Last year, Facebook and Twitter shared a social media first place in terms of brand usage during the Super Bowl.
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Firebelly
FEBRUARY 13, 2013
If you are a woman business owner, you’re going to love to hear this news! The Web.com and National Association of Women Business Owners (NAWBO) of national survey of women business owners (WBOs) found a pervasive sense of economic optimism including a prediction by most WBO’s (85 percent) that more women will become entrepreneurs in 2013 than in past years.
Dave Fleet
FEBRUARY 11, 2013
Tweet. As social media continues to establish itself as a bona fide communications function and as companies continue to increase the scale of their social media programs, they’re running into a new set of problems. These problems go beyond the 101 “which channel is right for us” decisions, and onto more advanced dilemmas. How do you translate a high-engagement approach to community management when you’re dealing with millions of fans?
Sherrilynne Starkie
FEBRUARY 2, 2013
What were Lance Armstrong ’s PR advisers trying to achieve with his recent confession to Oprah, given the maelstrom of negative media coverage that resulted. Granted, he certainly wasn’t the first-ever celebrity to turn to Oprah for absolution, but such appearances offer no guarantees. Tom Cruise jumped on Oprah’s sofa, Whitney Houston confessed drug use and Rhianna admitted her undying love for her brute former boyfriend Chris Brown.
Josh S Peters
FEBRUARY 10, 2013
This week we have an in depth look at Facebook Groups, a massive list of content marketing resources, a huge list of Facebook lists, some great newsjacks of the Super Bowl power outage, a framework for search and social, and several more great articles. How to Drive More YouTube Views With Pinterest. Do you want more people to watch your videos? Have you thought of integrating your YouTube channel with your Pinterest account?
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Waxing UnLyrical
FEBRUARY 27, 2013
How highly do you rate the ability to take direction as part of the client covenant? After all, as communication strategists, often we’re not the ones following but giving direction. To our clients, to our teams, to the people we supervise (sometimes they are cross-functional teams within the same organization, sometimes they span organizations). The whole thing about being a team player, and “there is no I in team”… yea, well, that’s a phrase we all pay lip service to, but I think most of us wo
Techipedia: Tamar Weinberg
FEBRUARY 12, 2013
This is a guest post by Ben Plomion of Chango. When Facebook launched Facebook Exchange (FBX) last September, it was an important day in the history of online advertising. Facebook accounts for some 25 percent of U.S. display inventory on the web. Now that inventory can be purchased with real-time bidding (RTB), and marketers can target their most valuable customers with a display ad on Facebook.
yMarketingMatters
FEBRUARY 19, 2013
Measuring social media effectiveness can seem daunting. It is less clear-cut and more complex than other more traditional marketing channels. But measuring your social media efforts is possible, and it’s crucial to your overall marketing strategy. A better understanding of your social media efforts will help you discover which mediums and strategies work best and make adjustments accordingly.
Adam Sherk
FEBRUARY 27, 2013
Now that Instagram web profiles have been around for a few months I thought I’d check in on the participation and activity of major news brands. I keep coming across things like the Simply Measured study showing that 59% of top brands are now active on Instagram and the news that Instagram has surpassed 100 million active users. So it seems like a good time for media organizations to take stock of their efforts on the photo sharing site.
Sherrilynne Starkie
FEBRUARY 24, 2013
February 24: this week in social media. View more lists from Sherrilynne Starkie. Related posts: Study shows social media drives sales. Pinterest leads Facebook in retail sales acquisition. Facebook advertising facts. Click here to start to receive my newsletter. PLEASE LIKE MY FACEBOOK PAGE. Related articles. Social media demographics. Pinterest for Business.
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