October, 2014

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How to handle a shitstorm – before, during and after

Mindjumpers

'With brands increasing their presence on social media regular crisis are to be expected. Lately ‘shitstorm’ has become a term often used, whenever a brand ends up in an online crisis that turns into an online attack, because of the social media’s ability to spread rapidly to unlimited amounts of users. The key to get properly through a shitstorm is to be prepared and to acknowledge the problem.

How To 254
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What Social Media Means For Your Business in 2014/2015

yMarketingMatters

'SOCIAL MEDIA is no longer a novelty , but a strong marketing tool for small and medium business owners. Businesses have definitely realized and experienced the power and importance of social media. Did you know that social networking is now the top Internet activity and people spend more time here daily than any other major Internet activity, including email?

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When the Thing That Goes Bump in the Night is WUL

Waxing UnLyrical

'I know people get really tired of the “we’re going away!” “we’re back!” “we’re going away!” “we’re back!” type of posts… So… We’re back! Did you miss us? And can you see what we’ve been up to? Yes! WUL is now officially part of SBC! How cool is that? Everything else about it remains the same.

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The Best Tools for Keyword Research, Competitive Analysis and Trending Topics

Adam Sherk

'Editorial teams and content creators are always on the lookout for useful tools for keyword research and content planning. To help with that, I’ve put together a list of the best options for keyword research, competitive analysis and monitoring search and social trends. There is a wide universe of tools out there and my intention is not to cover them all.

Analysis 241
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Visualizing Dirty Jobs

Visually SM

Not every person enjoys working in that coveted corner office. In fact, thousands of people are employed in industries that might appear to most of us like a rerun of TV’s “Dirty Jobs”, complete with long hours spent beneath the hot sun hauling garbage, treating wastewater or educating neighborhoods about the need to leave feral cats well enough alone.

Diagrams 241
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Social Media is the Back Channel for Teen Angst

Direct Marketing Observations

'First I want to quote a paragraph from the abstract of a 2011 paper by danah boyd , a renowned expert on teen culture and social media at Microsoft Research. The paper is titled, The Drama! Teen Conflict, Gossip, and Bullying in Networked Publics. Here’s the quote: “Drama is a gendered process that perpetrates conventional gender norms. It also reflects discourses of celebrity, particularly the mundane interpersonal conflict found on soap operas and reality television.

More Trending

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Social Media News & Updates: September

yMarketingMatters

'There are so many changes and updates in the social media world, its hard to keep track of them all if you are busy with the day to day running of your business! I’ve put together the most important updates that took place in September to keep you ahead of the curve in social media marketing for your business: Facebook Adds View Counts to Videos : With this new update people will be able to see how many views a video on Facebook has received: New Tools to Promote Facebook Events: Facebo

News 239
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5 Tips To Book A Baller Vegas Trip Affordably That You Haven’t Heard

Jason Yormark

'Okay, maybe not celebrity baller, but there are ways to experience an upgraded Vegas experience. I love Vegas. I do. It’s not for everyone. But for me, 2 times a year is standard. There’s just something about a city that’s always on. It’s a place I can go and really do whatever the hell I want and not have to worry about it.

Tips 214
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Why Customer Service is the Future of Social Marketing

Techipedia: Tamar Weinberg

'In 2006, social media was building steam in the United States. With the rise of Facebook’s popularity, the launch of Twitter, and the surge of influence from social news sites like Digg, social media looked to be a great breeding ground for marketers to make their mark. And make their marks they did. Digg was an incredibly powerful platform to drive traffic and pageviews to reasonably good content.

Digg 213
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Social Media and Procrastination

Saying It Social

'A look into why social media sites are the go-to destination for millennials procrastinating, and how businesses can take advantage of these habits. The post Social Media and Procrastination appeared first on.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Offline Expectations from Online Engagements are Unrealistic

Direct Marketing Observations

'Picture this: You’re at a stop light. It seems to be taking forever for it to turn green. You become impatient. You start yelling. You’re wondering why it hasn’t changed. Finally it does change and you peel out. You’re angry because it took entirely too long. It’s been an astounding and unfathomable 3 minutes. Here’s another scenario: You’re at your computer, you’re on Google and you’re searching for something…The screen freezes, you s

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Snapchat as a platform for branded content?

Mindjumpers

'With the growing number of social platforms, businesses have numerous ways to communicate with their customers.? Today we are taking a look at the mobile app ‘Snapchat’, that allows for its users to send images that automatically delete themselves a few seconds after being viewed. It seems like Snapchat has gotten a lot of attention in the tech world lately.

Platform 229
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Join Me at the Y in Bergen County!

yMarketingMatters

'Come & join me for coffee and breakfast at this FREE power session on: “Social Media for Small & Medium Business Owners” . It’s happening at: WEN: Women’s Empowerment Network. YWCA, 112 Oak Street, Ridgewood, New Jersey, 07450. on. Wednesday October 29 at 8:30-10:00 a.m. Click Here to Register. This power session is perfect for you if you want to dive into the (sometimes) complex and overwhelming world of social media, but don’t know where to start.

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5 Fast Hacks To Increase Your Twitter Click Through Rate

Webbiquity SMM

'Guest post by Logan Strain. There are few things more satisfying to an online marketer than witnessing your brand’s Twitter account reach critical mass. All the work you put into building a large social platform is paying off, and now your account, which was once only followed by your coworkers, is now a social media powerhouse. But after that success, how do you make the most of Twitter as a traffic driver to your blog posts, landing pages, and other valuable content?

Twitter 189
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Firebelly Begins Working With V&V Supremo

Firebelly

'We’re excited to announce that we have started working with V&V Supremo. Founded in 1964 by Mr. Gilberto Villaseñor and Mr. Ignacio Villaseñor, both natives of Michoacan, Mexico, V&V Supremo is a Chicago-based company that has been producing high quality, authentic Mexican cheeses, creams and chorizos for 50 years. Fundada 1964 por el Sr.

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Is Your Business Using the Correct Facebook Profile?

The Social Media Incubator

'In our work with many different industries, including education marketing with schools and school districts, we’ve come across many different types of Facebook set ups. There are three types Facebook offers: Profiles, Groups, and Pages. It can be confusing to sort out exactly what each one should be used for and what it should look like. What is a Facebook Profile?

Facebook 183
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What Does it Take to be a Senior Social Media Manager? [Infographic]

Direct Marketing Observations

'Think just because you play on Twitter and Instagram, have a Tumblr page and have a Facebook account that you could “do” social media for a large company? You might want to rethink that.

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How to secure your Facebook Page from being hacked

Mindjumpers

'The hackers are upon us. Over the past few weeks hundreds of Dropbox passwords seem to have been leaked, and almost 100.000 Snapchat photos were hacked and published online. Yesterday the hacking threat felt even more real and physically close, since we in Denmark experienced Facebook brand pages being hacked. We therefore needed to take the necessary security measures, and will advice you to do the same.

How To 204
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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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Win 1 of 20 Gift Cards for a FREE ONE Year of the iDcard

Idaconcpts

'a Rafflecopter giveaway. TERMS AND CONDITIONS: A total of 20 gift cards for a free year of the iDcard are available. Only one gift card per person. You must provide me your mailing address via private message on Twitter ( @idaconcpts ) or Facebook ( [link] so I can mail the gift card to you. Each gift card holds no value and does not entitle the owner to any discounts.

Discount 194
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Whither WUL?

Waxing UnLyrical

'Zomigawd! Where did WUL go?! I’m really, really sorry. I truly didn’t mean to simply blank on you and disappear. The thing is, we’re working on a new look and feel for WUL, as well as incorporating it into my business site (yes, I decided I needed to drink my own coconut water). So we’ve been working on that, and it’s going so well (really, we keep making it better and better), that it’s taking a little more time than we thought it would.

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Firebelly CEO Presenting “Social Media For Lead Generation” At Midwest Multifamily Conference

Firebelly

'Our own Duncan Alney will be presenting two sessions at the Midwest Multifamily Conference at the Indiana Convention Center on October 15th. In “Social Media For Lead Generation & Customer Retention,” Duncan will discuss the use of ‘listening’ and “engagement” to identify prospective residents, the creation of useful content, landing pages and tracking conversion, as.

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Why Marketplace Model Is #Fail For Ecommerce?

Atom Thought

'Internet was conceived with a promise and hope that it will cut the intermediaries. Internet also promised democratization, i.e. whether you are a small time blogger or a big publication, whether you are a small ecom portal or an MNC ecom portal- you will have an equal and fair chance of doing business. I think.

Blogger 164
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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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Facebook Stickers- Bad Idea Good execution…

Direct Marketing Observations

'Did Facebook just jump the shark? Or does it just seem like it? Back in April of 2013, Facebook launched stickers but only in private messages. Now they’re is rolling out the “stickers” feature to everyone’s timeline posts, enabling users to voice their opinions with a cat, a smiley, or anything else that’s in the Facebook’s Sticker Store (social commerce?

Facebook 170
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Blind Luck: What To Do With Weird, Unpredictable, and Unavoidable Customer Horror Stories

Navolutions

'What do you do when a customer means to order one product, but somehow manages to order another? If it’s a T-shirt or a DVD, you’d probably just exchange it, but what if it’s a really big ticket item that has high shipping costs? Or a customized item that can’t just go back into the warehouse? In the not too distant past, a customer we’ll just call “Gilbert” ordered a full property’s worth of window blinds from Blinds.com.

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How to Write Better Content for Social Media

Convince & Convert

'What do you want from social media today? I’ll answer this question for you: When you post something on Twitter, Facebook, or Google+ you want tons of people to click and read it. Right? Oh yes, you’ve spent hours on writing your masterpiece, finding a perfect image for it. And social media is a great way to promote your work and attract people to it.

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TopSEOs.com Banned In Google

Bill Hartzer

'TopSEOs.com, a site that listed the “top SEO firms” in a list (for a fee) has been banned in Google. TopSEOs is a paid rating system website, that, in my opinion, has used deceptive practices over the years to list what were supposedly the “Top SEOs” However, that’s just not the case: the companies on the list pay for their spot.

Google 165
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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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Facebook Messenger Is #1 Messaging App In The U.S.

Firebelly

'Despite their outcries about privacy and security concerns, Americans can’t seem to get enough of Facebook Messenger. A recent report by Parks Associates shows that 53% of Americans using messaging apps are on Messenger—putting it in the #1 spot ahead of Skype, Snapchat and iMessage. Is there any stopping Facebook in its battle for the backchannel?

Facebook 178
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LXRSEO Review – Getting an Edge on Competitors in Search

Kikolani

'You know it when you’ve seen it. It’s that competitor appearing on the first page of Google who changes you. You are so affected that you can’t help but take measures to rank higher than him. We’ve all experienced situations like this. But do we know a way around it? That’s the question. Because achieving a good search engine rank is what it’s all about when it comes to online success.

Review 159
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How to Use Foursquare for Small Business

Idaconcpts

'There have never been so many people willing to talk about exactly where they are and what they’re doing in exchange for incentives. The location-based service Foursquare offers individual users the chance to share where they are and get recommendations on where to go next. At the same time, businesses can attract new visitors and build customer loyalty.

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Why Did a Russian Weed Company Just Buy Ebola.com for $200,000?

Navolutions

'If you haven’t heard the news, businessman Jon Schultz just sold Ebola.com for a whopping $200,000, and that’s just the tip of the iceberg. Jacob Davidson from Time.com put it best: A newly renamed, Russian weed-related company bought Ebola.com using shares of a medical marijuana business run by a former Libertarian Party presidential candidate who thinks that pot should be used to treat Ebola.

Buy 140
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Do Social Signals Drive SEO?

Convince & Convert

'You just hit hit publish on that great new blog post. What a great feeling! Being the savvy content marketer you are, you now set out to to bring an audience to that post. You immediately go to all your social media profiles and share about it with a link. You get many of your friends, some followers, and even an influencer or two to share it too. A day later you notice the post has been indexed by Google, and it’s at #4 on the second page one of your main keywords.

SEO 167