Sherrilynne Starkie
APRIL 26, 2015
Twitter has been around now for nine years; during that short time it’s changed both the PR profession and practitioners alike. It’s been a driving force for my business, career and life. I connect with colleagues and associates from around the world. I’ve built an international following and have had many great opportunities come my way thanks to my Twitter profile.
Rebekah Radice
APRIL 20, 2015
Are you using social media to market your business , but struggling to create momentum? Would you like to make sense of each social network, clearly defining where and how to spend your time online? While there’s no one-size fits all solution, you can succeed with an effective social media business plan in place. Ready to get started? Let’s go!
Saying It Social
APRIL 30, 2015
How to gain followers for your business on social media platforms like Twitter, Facebook, Instagram, Google Plus, and Pinterest, and then continue to keep those followers. The post How to Gain and Sustain Followers on Social Media appeared first on.
Waxing UnLyrical
APRIL 29, 2015
Guest Post by Kari Kiel. Community fundraising goes beyond raising funds for a specific cause. It provides an opportunity to improve an entire community through the efforts of the fundraiser. But does it work? Here’s one example of an organization that’s clearly been successful through their community fundraising efforts. Leading by example, Boys to Men helps the whole San Diego community through its singular cause.
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The Social Media Incubator
APRIL 29, 2015
Microsoft officially announced today at Build 2015 the new Windows 10 browser would be called Microsoft Edge. Microsoft Edge will be a clean, minimalistic browser with little to no icons or menus to slow page speed. It will also incorporate Microsoft’s voice assistant, Cortana. In the last five years, Internet Explorer had come to be one of the more frustrating, slow and outdated browsers available.
Firebelly
APRIL 27, 2015
It’s time for a new social media marketing agency if you get stuck with a inexperienced junior team. Select an experienced senior team to help with your efforts (unless, of course, you don’t value your time, budget and results). If you’re a director, VP or owner, you want a no-nonsense approach that includes methodology and solid experience-based management—allowing you to keep up with your competitors, not have to invest tons of time in keeping up with the changes and research
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
Rebekah Radice
APRIL 6, 2015
As the Internet buzzes with social media activity, knowing where to network can be a challenge. While LinkedIn is still viewed by many as an online resume (huge mistake btw!) – it lives at the top of my list for professional networking. Not spending any time on LinkedIn? Let me tell you why you should. LinkedIn operates the world’s largest professional network on the Internet with more than 347 million members in over 200 countries and territories.
Saying It Social
APRIL 30, 2015
How to gain followers for your business on social media platforms like Twitter, Facebook, Instagram, Google Plus, and Pinterest, and then continue to keep those followers. The post How to Gain and Sustain Followers on Social Media appeared first on.
Waxing UnLyrical
APRIL 27, 2015
Had everything been normal, you would have been reading a whole other post today.But I’ve been stunned by the magnitude of the earthquake that hit Nepal (and many parts of India) this past weekend; as of this morning, the death toll has crossed 3,700 , and I imagine it may rise further. My husband and I honeymooned in Kathmandu (that’s a view from the hotel we stayed at).
Jason Yormark
APRIL 27, 2015
Relationships are not easy. More of them fail than succeed. We’ve all had our fair share of failed relationships, and I certainly fall into that category as well. Most people don’t figure it out until later in life. The irony is that it actually takes a few failed ones to eventually figure out how to make it work. Because the fact is, it takes work to maintain a long lasting relationship.
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A beginner's guide to social media automation tools and getting automation right.
Firebelly
APRIL 27, 2015
It’s time for a new social media marketing agency if you get stuck with a inexperienced junior team. Select an experienced senior team to help with your efforts (unless, of course, you don’t value your time, budget and results). If you’re a director, VP or owner, you want a no-nonsense approach that includes methodology and solid experience-based management—allowing you to keep up with your competitors, not have to invest tons of time in keeping up with the changes and research
Direct Marketing Observations
APRIL 17, 2015
'It’s true, the internet has shortened our attention spans. We’d rather watch a video than have to read 400 words or more. As a digital marketer one of the great challenges is to figure out what your audience wants and then to package that into something that’s measurable and moves the needle. It’s getting harder. You’d think that with the advent of all the new data tools and analytics packages on the market, that we would know exactly what the customer wants.
Rebekah Radice
APRIL 27, 2015
Facebook mistakes. Your small business has made them. Whether it’s an unintentional post or an inappropriate comment, mistakes will happen. Especially in an environment where content is being shared at lightning speed. However, some of the worst Facebook mistakes are the ones that often go unnoticed. They’re the missed opportunities. The chance for increased engagement, interaction and shares.
Saying It Social
APRIL 24, 2015
5 easy steps to ensure that your website is mobile-friendly and will be ranked higher in Google's mobile SERP following the April 21st algorithm change, also known as Mobilegeddon 2015. The post Did your site survive Mobilegeddon 2015? appeared first on.
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Waxing UnLyrical
APRIL 24, 2015
You know how much I love to talk about social PR , right? At the heart of social PR lies community. So that’s what we focused on for the April #measurePR Twitter chat; how to measure community, how to tell when community-building initiatives are working (and when they’re not), and how community-focused metrics might change over time. Experts in measuring community.
Techipedia: Tamar Weinberg
APRIL 15, 2015
'I absolutely love people data. In today’s day and age, knowing everything about your business–including the people interacting within and beyond it–is of critical importance to your success as a company. Therefore, I am always running after tools that help me learn more about the people I am working with or conversing with online.
Firebelly
APRIL 27, 2015
It’s time for a new social media marketing agency if you get stuck with a inexperienced junior team. Select an experienced senior team to help with your efforts (unless, of course, you don’t value your time, budget and results). If you’re a director, VP or owner, you want a no-nonsense approach that includes methodology and solid experience-based management—allowing you to keep up with your competitors, not have to invest tons of time in keeping up with the changes and research
The Social Media Incubator
APRIL 13, 2015
'Monday, April 6, Twitter revamped its retweet feature. It is now easier for users to retweet others and add their comments along with the retweet. Before, it had been a strenuous process to add commentary, stay within characters, etc. Now, after hitting the retweet button, you are prompted to enter in your comments. After entering comments and retweeting, your tweet shows up with the retweeted message in an embedded box below your comment.
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Rebekah Radice
APRIL 13, 2015
As a business owner or entrepreneur, using social media to connect and appeal to consumers isn’t always as easy as it seems. Simply posting or tweeting a random thought without a strategy behind it is a recipe for disaster. Not to mention — a complete waste of time. In order to make an impact, you must be willing to commit to a long-term strategy.
Saying It Social
APRIL 24, 2015
5 easy steps to ensure that your website is mobile-friendly and will be ranked higher in Google's mobile SERP following the April 21st algorithm change, also known as Mobilegeddon 2015. The post Did your site survive Mobilegeddon 2015? appeared first on.
Waxing UnLyrical
APRIL 22, 2015
'Guest Post by Dan Stelter. Does your business blog have the livelihood of a funeral? When you look around at your blog and analytics, what do you see? No comments. No new traffic. No social media shares. No e-mail subscribers. And no phone calls! You have absolutely no evidence whatsoever that anyone even cares remotely about your blog. What’s going wrong with your business blog?!
SocMed Sean
APRIL 12, 2015
'Author’s Note: I’ve been noodling on this post for quite a while now. I guess I’m just a sucker for technological irony. Before we get started, I’m going to be up-front with the fact that this is a bit of a long post. Hang in there…it’s worth it, and you’ll get a comic strip and some great “tweetables” at the end.
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Firebelly
APRIL 20, 2015
Should your brand enlist the help of a social media marketing agency to help it achieve its social media marketing goals? I may be slightly biased, but here are three good reasons why you should. 1) Focus. Social media marketing is all we do. It’s not an afterthought or an add-on or an ancillary offering. It’s what we eat, sleep and breathe. It’s how we make our living.
Mindjumpers
APRIL 9, 2015
'As a result of globalization and the extent of the Internet, social media have blossomed and made a huge impact in our daily lives. With Facebook, Twitter, Instagram and the like we are more connected than ever. The social media market place offers a big opportunity for brands to market themselves, and today most companies are present on at least one social media platform.
The Social Media Incubator
APRIL 8, 2015
'Once banned by Apple back in September 2014, a popular app has made its return to the App Store. Launcher was banned by Apple last year for a violation of their design guidelines, due to the ability of the app to create a widget that leads to other applications and functions on the iPhone. Launcher adds shortcuts to your notification center to make it easier and faster to call a contact, open an app, get to social media and more.
Saying It Social
APRIL 9, 2015
Http and Https. You see it daily in front of the www address of a site, but what does it mean and what is its significance? In this blog we will explore the benefits of switching to Https protocols and why you should do it sooner rather than later. The post Why HTTPS? An SEO Ranking Factor…That’s Why appeared first on.
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Waxing UnLyrical
APRIL 20, 2015
'You know how you live on your smartphone? Google does too. And it’s changing up its search algorithm again (here’s the official statement ), beginning tomorrow. So. If your site isn’t mobile-friendly, your SEO probably won’t be as high… or may even drop. And you know you don’t want to drop in The Goog! They tell you exactly what you need to do in the guide that we pointed to earlier.
Buzz Marketing for Technology
APRIL 5, 2015
This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Social Customer Service is the New Heart of Marketing. This webinar was sponsored by Lithium and featured Dave Evans ( @evansdave ), the VP of Social Strategy at Lithium, Erna Alfred Liousas ( @ErnaLiousas ), an analyst serving B2C Marketing Professionals at Forrester Research, and Brien Hall ( @BrienHall ), Social Media Manager for Guest Services at AMC Theatres.
Firebelly
APRIL 20, 2015
Should your brand enlist the help of a social media marketing agency to help it achieve its social media marketing goals? I may be slightly biased, but here are three good reasons why you should. 1) Focus. Social media marketing is all we do. It’s not an afterthought or an add-on or an ancillary offering. It’s what we eat, sleep and breathe. It’s how we make our living.
Jon Loomer
APRIL 28, 2015
If you were to peruse the most popular blog posts these days related to Facebook marketing, you will repeatedly see a common theme. Post upon post is either about how Facebook organic reach is dead or how you can beat the algorithm and improve your organic reach. This post isn’t about that. Instead, it’s about how the obsession with organic reach is helping to kill it.
Idaconcpts
APRIL 30, 2015
If you have been following my blog for a while you know that during 2008 and 2009 I worked for a startup here in Honolulu, Hawaii. My time at this startup was amazing. Not only was I able to turn my MBA internship into a full-time position, but also I learned a lot about the startup world. Here are my 3 top lessons from those years. 1. Pricing and Negotiating “Eyeballs” One of those most important skills that I learned during this time is how to negotiate prices, hourly salaries, and
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