Harp Interactive

SEPTEMBER 28, 2010

It takes a lot to cut through the clutter and stand out. When it comes to Facebook, your brand is competing with rants, life events, link suggestions, pet photos, Mafia Wars, Farmville & other businesses vying for attention! Whether fans visit your Fan Page or share your link, you need to make it count every time! Below I’ll share with you a few ways to optimize your Page as well as a few tactics on optimizing your website for Facebook sharing!

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Facebook Compete RSS Activities 408

Dave Fleet

SEPTEMBER 2, 2010

Is the term “social media&# hurting strategic communicators in the digital space? Before you tell me I’m crazy, stop and think for a second. Plenty of people have wondered about the term before ( Google “social media term&# and you’ll find a 2007 post from Jeremiah Owyang on the topic) but I’m thinking of this from a slightly different angle.

Social Media 393

Social Media Activities YouTube Conversation 393

SocialFish

SEPTEMBER 27, 2010

I was thinking it was probably time to post something for Twitter beginners, since it’s been a million years since the last time we did , but luckily we have some fab blogger buds who have been busy writing some of this up so I don’t need to! Yay! If you are suddenly in the position of having to get on Twitter and figure it out quickly, look no further than Deirdre Reid ‘s fabulous series: Twitter Basics– Part 1: Benefits.

Twitter 278

Twitter Conference Hotels Upcoming 278

Almost Savvy

SEPTEMBER 15, 2010

Home About Testimonials Events Services Webinars Twitter Getting Started on Twitter Webinar Twitter Webinar: Tools and Tips (Intermediate Level) LinkedIn LinkedIn 1 – Getting Started LinkedIn 2 – Building and Leveraging Your Network Ask Calendar Contact Blogging Branding Business Career Facebook LinkedIn Networking Social Media Tips Twitter Lijit Search How Facebook Hurt My Feelings Posted by Irene Koehler in Facebook , Networking on September 15, 2010 | 23 responses I’m a fair

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Facebook Privacy LinkedIn Social Networking 272

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Social Media

Mindjumpers

SEPTEMBER 23, 2010

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « In Time of Social Media Crisis – How Do You Respond? Why You Need a Blog: Blogs Are The Websites of The Social Media World » How To Post Effectively on Facebook Posted by Tehneyat Waseem Sep 23rd, 2010 Tweet Vitrue released a white paper this month on the effectiveness on when to post links and updates on Facebook according to when users are online, and when these links will generate most feedback, lik

Facebook 267

Facebook How To Disqus Fashion 267

Buzz Marketing for Technology

SEPTEMBER 22, 2010

I have been an avid iPhone user almost since the day it came out. I just had to have one and it killed me that it took a week to get one when it first hit the market. I love everything about the iPhone except the fact that it has been hard to actually use it as a phone! To make matters worse it is almost impossible to use in my home but that is a network issue rather than an iPhone issue.

iPhone 258

iPhone Reputation B2B Social Networking 258

Dave Fleet

SEPTEMBER 7, 2010

Tweet How many times have you read something like this in a digital communications plan? “One in three of our target audience is using Facebook. So, we recommend creating a Facebook page for this program.&#. As social networks become more and more prevalent, we’re at the point now that almost every client brief appears to point, on its surface, to one of a few key networks.

Social Media 391

Social Media Proposal Analysis Policies 391

Adam Cohen

SEPTEMBER 2, 2010

As the convergence of different marketing tactics takes root in agencies, vendors and marketing departments of companies of all sizes, I’ve started to think about what it takes to ultimately be a “ five tool player &# in the digital space. Ed Boches wrote a great post yesterday about labels in creative and digital – and that got me thinking it was time to document these thoughts.

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Tools Posterous SEO StumbleUpon 247

Almost Savvy

SEPTEMBER 22, 2010

To my friends who have received the bossy emails from me lately, I’m sorry. I tried to be nice when I told you to change your password right away and delete all the posts you’d sent to your friends. I know you didn’t like hearing about this. I’m sorry, but I’ve got to say, it’s not me, it’s you. I know you didn’t mean to do it.

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iPad Software Social Networking News 266

Mindjumpers

SEPTEMBER 10, 2010

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « 5 Popular Posts About Social Media 3 Infographics on Why You Should Use Social Networks as Marketing Tools » 4 Ways Social Media Has Changed The Fashion Industry Posted by Sara Hansson Sep 10th, 2010 Tweet Fashion weeks have past by all over the world. High heals have stepped on runways, the new collections have been featured on famous models and the exclusive group of high fashion characters have been catch

Fashion 251

Fashion Industry Social Media Blogger 251

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Social Media

Jason Yormark

SEPTEMBER 7, 2010

jasonyormark.com Home About Me My Videos My Resume Contact Me Browse > Home / Social Media / Why I Choose Whrrl For My Location Based Time | Subcribe via RSS Why I Choose Whrrl For My Location Based Time September 7th, 2010 Posted in Social Media Tweet Share I have to admit, it took me awhile to actually spend any real time with the location based social networks.

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Foursquare iPhone RSS Social Networking 245

Buzz Marketing for Technology

SEPTEMBER 8, 2010

Last year I wrote about how the balance of content has shifted. Bottom line is there is more content being produced by Users than by Publishers these days. Which means Publishers (or Marketers) are now the “white noise” in comparison to User Generated Content. Our messages are being drowned out by user generated content. This struck me recently at a concert I attended in Madison Square Garden where everyone around me was either texting, taking pictures or video taping (using their smartphone) th

B2B 243

B2B Marketing Airlines StumbleUpon 243

Dave Fleet

SEPTEMBER 24, 2010

Tweet If you’re a regular Twitter user, Scott Stratten can be hard to miss at times (ok, always). The self-proclaimed “Jedi for social media,” with a big online mouth and an even bigger following, Scott provokes strong reactions from people. I’ve known him for a while and, while I always enjoy sparring with him , I consider him a friend so readily agreed to take a look at his new book – UnMarketing: Stop Marketing.

Engagement 387

Engagement Review Marketing Small Business 387

Justin Levy

SEPTEMBER 25, 2010

I try to find inspiration, motivation, drive and ideas in every aspect of life. I look at how other companies operate in different industries and try to apply some of those qualities that I admire to the companies that I’m part of. I think about how hard others work in their jobs and lives whether it is the Chief of Staff to the President, Jay-Z or they are a single mom or dad.

Travel 241

Travel Video YouTube Industry 241

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Social Media

Almost Savvy

SEPTEMBER 13, 2010

Home About Testimonials Events Services Webinars Twitter Getting Started on Twitter Webinar Twitter Webinar: Tools and Tips (Intermediate Level) LinkedIn LinkedIn 1 – Getting Started LinkedIn 2 – Building and Leveraging Your Network Ask Calendar Contact Blogging Branding Business Career Facebook LinkedIn Networking Social Media Tips Twitter Lijit Search BREAKING NEWS: It Takes Work To Get Ahead Posted by Irene Koehler in Branding , Business , Career , Networking , Social Media , Tips

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News LinkedIn Lijit Reputation 262

Mindjumpers

SEPTEMBER 7, 2010

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « What To Include In a Social Media Policy Youtube Makes Interactive Gallery » 5 Tips for Making a Consistent Social Media Effort Posted by Marlene Friis Sep 7th, 2010 Tweet In our time of social media networks, it is rather common that companies establish an identity on Facebook, Twitter, Linkedin etc. to market themselves even more.

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Social Media Tips Marketing Domain Name 247

The Marketing Blog

SEPTEMBER 19, 2010

Remember the Casio digital diaries which were a digi-fashion statement way back in the 90s? A brilliant concept that enabled you to store the details of all your contacts including their names, phone-numbers and what not. However, gradually as time passed by, the concept and the device started fading away. Amongst the many reasons that caused the slow death the key reason was the emergence of a stronger alternative to the consumers in the form of cellphones.

Social Networking 240

Social Networking Web 2.0 iPhone Mobile 240

Jason Yormark

SEPTEMBER 7, 2010

Tweet I have to admit, it took me awhile to actually spend any real time with the location based social networks. I didn’t see the value in it, not to mention, 90% of the time I would never really remember to pull out my phone to check in anywhere. There wasn’t any real value to me to try to do it more. I’ve been wanting to write more about these services, but not until I was able to really give them a good try and for the past few weeks, I’ve immersed myself into really 3 choices, Facebook Pl

Foursquare 240

Foursquare Technorati StumbleUpon Digg 240

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Social Media

Dave Fleet

SEPTEMBER 22, 2010

Tweet Seth Godin says you don’t really care about privacy : “If you cared about privacy you wouldn’t have a credit card, because, after all, they know everything you spend money on. And you wouldn’t use the phone, because somewhere, there’s a computer scanning what you say. What most of us care about is being surprised.

Privacy 374

Privacy Buy Company Google 374

Buzz Marketing for Technology

SEPTEMBER 15, 2010

It’s no secret that the number of publications has declined over the last few years. The impact of that can be felt in B2C as well as B2B Marketing. There are fewer numbers of print publications remaining and every company’s marketing department wants to garner more traditional press. But it’s a zero sum game and we are all fighting over the same shrinking slice of pie!

Conversation 232

Conversation Newsvine Ping.fm Plaxo 232

Almost Savvy

SEPTEMBER 7, 2010

Home About Testimonials Events Services Webinars Twitter Getting Started on Twitter Webinar Twitter Webinar: Tools and Tips (Intermediate Level) LinkedIn LinkedIn 1 – Getting Started LinkedIn 2 – Building and Leveraging Your Network Ask Calendar Contact Blogging Branding Business Career Facebook LinkedIn Networking Social Media Tips Twitter Lijit Search Facebook Tip: How To Choose Who Can See Your Friends Posted by Irene Koehler in Facebook , Tips on September 7, 2010 | 8 responses I

Tips 257

Tips Facebook How To LinkedIn 257

Mindjumpers

SEPTEMBER 20, 2010

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Strategy Before Policy Charity & Technology in the Online Universe » Storytelling – A Powerful Tool When Branding Your Organization In Social Media Posted by Marlene Friis Sep 20th, 2010 Tweet When we talk about social media, it’s the same as talking about connecting and making conversation.

Organization 245

Organization Tools Brands CSR 245

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Social Media

SocialFish

SEPTEMBER 18, 2010

Many of you have a family member, a friend, a colleague, someone you know well – or not so well – who has been (or still is) in the military, who signed up to protect your country (whichever country that might be). I would consider myself totally removed from that sphere, but I still, when I think about it, had close friends in high school who went to the Naval Academy.

Engineering 232

Engineering Video 232

Atom Thought

SEPTEMBER 3, 2010

GAP- Google certified advertising professional has been a buzz word in India for about 5 years now. I am also asked by many people about whether they should take a GAP exam and that how it could help them in their careers. Hence thought of writing down my experience and understanding here, hope it helps! As a person who has worked in Google, cleared GAP certification, and who heads a business unit now outside of Google, I have a specific take on it’s importance for a Marketing Manager in a

Advertising 221

Advertising Google Adwords Engineering 221

Dave Fleet

SEPTEMBER 9, 2010

Tweet Aaron Goldman is the author of Everything I Know about Marketing I Learned From Google (affiliate link). Before declaring free agency earlier this week, Aaron was the founder and principal at Connectual , where he put lessons learned from Google to good use in digital marketing consulting and matchmaking. As part of a blog tour celebrating the book launch, I took the opportunity to put a few questions to Aaron about his views on Google’s approach to marketing, and how its own social

Google 361

Google Marketing Apple Analytics 361

Buzz Marketing for Technology

SEPTEMBER 29, 2010

At a recent BlogWell event I got a chance to hear Robert Raines from Chevron present his Social Media program and how he reports their activity into the Boardroom. It all starts with the Pulse Report that Chevron had produced by Edelman (their PR firm) using their Alterian’s SM2 social media monitoring tool. They identified around 60 Million conversations (per year) across blogs, microblogs such as Twitter, discussion forums and social networks like Facebook and other enabling technologies such

Social Media 230

Social Media SM2 Energy Microblogging 230

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Social Media

The Marketing Blog

SEPTEMBER 17, 2010

Like any typical evening, we’re busy working on our office desks. Suddenly @santoshpanda sparked of a bright initiative that led to exchange of some interesting thoughts. The channel was ‘Twitter’ and to participate you had to answer the reasons for working in a startup. The hashtag was rightly so #whyworkforstartup. Here are ’10′ tweets captured from the minihashtag stream about this topic.

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Startup Web 2.0 Hashtag Conversation 220

Mindjumpers

SEPTEMBER 14, 2010

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Glympse: Location Service As a Utility The (R)evolution of Social Media Bloggers » How Users Engage With Advertising on Facebook Posted by Anne Herngaard Sep 14th, 2010 Tweet A recent study shows that advertising on the Facebook platform works. People read the page updates and are likely to notice the targeted ads as well.

Advertising 238

Advertising Engagement Facebook Study 238

Adam Cohen

SEPTEMBER 22, 2010

This morning I caught wind of a Steve Spielberg produced, J. J. Abrams directed movie scheduled to come out next year. I’m sure I’m very late to the game but was inspired by what I found. The movie is called Super 8 , which is unfortunate due to an association with a motel chain I had a very bad experience with once. (That’s a story for another time, or, never.

Wiki 219

Wiki Campaign Film Posterous 219

Techipedia: Tamar Weinberg

SEPTEMBER 15, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Opinion , Social Media > What You Can Learn About Social Media Marketing from TLC What You Can Learn About Social Media Marketing from TLC by Tamar Weinberg on September 15, 2010 Share Because a Flickr photo and tweet I posted eventually was responded to, I debated posting this altogether.

Social Media 217

Social Media Foursquare Marketing Flickr 217

Dave Fleet

SEPTEMBER 13, 2010

Tweet They like you, but do they really like you? I just returned from Podcamp Montreal , where I attended several thought-provoking sessions which I’ll write about over the next little while. One of those touched on an interesting question: If someone “likes&# your company on Facebook but hasn’t tried your product, what is that worth?

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Facebook Buy Report Products 321