Dave Fleet

MAY 16, 2011

Forrester recently published a report entitled “ The Purchase Path of Online Buyers.&# Normally I’m a fan of Forrester’s reports, but this one left me scratching my head. The report looks at transaction data from 15 clients of a marketing agency (let’s ignore that built-in bias, and convenient product placement in the recommendations, for the sake of this post) to draw conclusions about buyer behaviour including: Most buyers do not arrive at a site directly — they c

Social Media 366

Social Media Analysis Tweetdeck Report 366

Webbiquity SMM

MAY 3, 2011

Few phenomena have ever spread as far and grown as rapidly as social media; obviously, this has tapped into something essential to our nature. What is it? The answer may come from the email marketing field. According to a recent study by email service provider Aweber, four simple words virtually guaranteed to get an email opened are: “You are not alone.”.

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Twitter Pharmaceuticals B2B Biotechnology 279

Almost Savvy

MAY 23, 2011

Oy, the internet. Must it be so complicated? Can’t we all just have fun online and not worry so much? While some people do take that approach, but I certainly wouldn’t recommend it. If you’re reading this, chances are you’re active online and chances are you’re making one of these mistakes. OK, maybe you specifically aren’t doing these things, but many of our friends are. 1.

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Reputation Aggregator Google LinkedIn 279

Justin Levy

MAY 30, 2011

When I speak to groups or am interviewed about Facebook, I am often asked to provide examples of companies that are “doing it right.&# With well north of 500 million users who spend over 700 billion minutes per month on Facebook, companies are increasingly interested in how Facebook can be leveraged as part of their marketing campaigns. It’s only natural.

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Facebook Feed Reader Communities Feed 278

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Mindjumpers

MAY 3, 2011

Tweet Facebook has published a Best Practice Guide for how to use their platform for marketing. The guide provides a great overview of the marketing potential in having a presence on Facebook as well as suggestions for some strategic steps to go through when building a presence. In the following are some of the key points from the guide. Depending on what type of business or brand you are, there are several advantages by being present.

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Facebook Crowdsourcing How To Marketing 274

Waxing UnLyrical

MAY 12, 2011

Today’s post has been a few months in the making, and a lot of people contributed to it. Now, you’re probably wondering what a “barfshiner&# is. You won’t find a definition in any dictionary, as far as I can tell, but the word came about thanks to Jill Foster and Erica Holt who, despite never having met each other (to the best of my knowledge), came together via the comment thread on a recent question I asked via Facebook and Twitter: “ Do you secretly want to puke

Social Media 270

Social Media Authentication Flickr Social Networking 270

Jason Yormark

MAY 26, 2011

YouTube just turned 6 today and they released some staggering statistics ( source link ): -3 billion views per day (up 50% in the past 12 months). -48 hours of video are uploaded every single minute (100% increase year over year). -142.7 million unique viewers per month. So the question you have to ask yourself is, are you using YouTube as part of your overall marketing or blogging strategy?

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YouTube Social Media Strategy Microsoft 262

Almost Savvy

MAY 25, 2011

Everybody uses Facebook differently. Just like all of social media, there is no one right way to use it. Still, I’m often asked how I use it. One of the common questions about Facebook concerns friend requests. How to choose which to accept and which to ignore? My own criteria may or may not be a fit for you, but here’s my best attempt in articulating my very unscientific process: I’m kind of picky.

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Facebook Guidelines Social Networking Social Media 268

yMarketingMatters

MAY 20, 2011

Small (and not so small) business owners often ask me: “Yasmin, WHAT do I post on Facebook, can you give me some ideas, where do I start?” I know, it’s so difficult to come up with great, original, rich, interesting, content (whew!) that will encourage your fans and friends to SHARE IT on Facebook, spreading.

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Facebook Tips Small Business Content 259

Mindjumpers

MAY 25, 2011

Tweet The blog called SingleGrain already imagined how the world would look like without Google , but now the time has come to look at Facebook. In this relation they have compiled this infographic that looks into different Facebook stats: how much time do we spend on Facebook, which countries have the most users and so on. It is of course one of the many infographics looking at Facebook, but in my opinion it is always interesting to have the scope of Facebook illustrated visually.

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Facebook Course Advertising Google 272

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Buzz Marketing for Technology

MAY 18, 2011

Few marketers today have the luxury of being about to combine all forms of media under one umbrella. It takes a certain size company to be able to take one individual and let them control all forms of media. If your company is too big then you get owners of each media and the silos they create – minimizing your chance to optimize across them all. If your firm is too small then the paid media budget is meaningless and you’re really just maximizing your earned and owned media mostly.

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Focus Group Buy Price Advertising 254

Dave Fleet

MAY 2, 2011

A quick confession for you: about six months ago I snagged a pre-release copy of the book “ The Now Revolution ,&# by my friends Amber Naslund and Jay Baer. I quickly read it, absorbed it and loved it. Then I got busy… really busy… and failed to find time to write a review of the book. Over time, my memory of the specific highlights faded and it became more and more futile to try to write the review without re-reading the book.

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Review Strategy 333

Waxing UnLyrical

MAY 20, 2011

There have been so many great resources coming my way lately, I just had to share. ‘Cos you know, that is what Iizallabout! So let’s get to them. 1. The daily PR & Marketing calendar of event hashtags. Time was there was a “season&# for conferences. Now, it seems there’s a conference pretty much every day of the week, sometimes more than one.

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Resources eBook CSR Social Media 251

Firebelly

MAY 5, 2011

It’s about the interaction of people, food, restaurants, conversation and small community organizations. It’s so easy to go out for a meal and overspend. I started thinking it would be fun to meet up with friends, have a fixed price meal and donate $20 to an organization. The idea evolved over almost 2 years into Twenty4Change. Here’s the gist of my rationale: • People go out to eat all the time.

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Price Organization Groups Groups 244

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yMarketingMatters

MAY 13, 2011

UPDATE TO THIS POST SEPTEMBER 16, 2011: HOT NEWS – You can get a Facebook Page Custom URL WITHOUT 25 Likes! Just follow the steps I outline below! Continue reading… I know this may seem basic, but it surprises me how many people who own a small business and are on Facebook don’t know.

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URL Facebook Small Business News 245

Mindjumpers

MAY 20, 2011

Tweet About a year ago location based services (LBS) such as Foursquare , Gowalla was announced as the new big thing in digital and social media. Facebook has of course been good at picking up on media trends as they launch their own LBS service in Facebook Places in August 2010. Now approaching a year after the launch of Places, we have found this infographic, which is taking a reality check on the state of location based services focusing on Foursquare and Facebook Places.

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Foursquare Smart Phone Badge Conference 261

Buzz Marketing for Technology

MAY 25, 2011

I really don’t get it. I recently saw an article from MarketingSherpa that said 62% of CMO’s believe that social media marketing will pay off … eventually! That’s 6 out of every 10 CMOs. All I can say is what are you reading and where are you hiding yourself? In my mind this is the reason why the CMO tenure is a tender 22 months because they aren’t able to find a way to deliver meaningful results.

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ROI Social Media Conference System 238

Dave Fleet

MAY 18, 2011

I can’t take it any more. For years I’ve suffered in (relative) silence, while we’ve continued to use a tool that doesn’t seem to reflect any form of reality, yet no-one seems to say anything about it. I need to ask: Why do people still use Compete.com? Case in point. Let’s take a look at my site – davefleet.com. I’m not going to lie — I’ve neglected this poor thing recently, so traffic numbers have dropped… but Compete makes it look as

Compete 314

Compete Analytics Sites Google 314

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Waxing UnLyrical

MAY 13, 2011

I remember the foul quite clearly. It was a Saturday morning and your Grinnell Tigers 8 th Grade Boys “B&# team was playing its hated rival, the South Tama Trojans. It was early in the 3rd quarter and the hero of this tale, yours truly, had just been called for a foul, and was protesting under his breath (because I didn’t want a technical.

Privacy 237

Privacy Flickr Google Policies 237

Firebelly

MAY 11, 2011

It can get pretty noisy on Facebook. Between comments, birthdays, likes, friend requests, Foursquare check-ins, events and Farmville requests (seriously, can we be all done with Farmville?) it can seem like there’s a notification for everything. Timmy logged on: alert! Timmy is now friends with Johnny: alert! Timmy adjusted the height of his chair: ALERT!

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Notification Foursquare Eventful Organization 231

Techipedia: Tamar Weinberg

MAY 19, 2011

With social media now a mainstream activity — after all, nearly 700 million users are on Facebook , 300 million users are on Twitter , 61.4% of global internet users are managing online profiles , and millions of other users are engaging online across thousands of social platforms — it’s imperative that a business have a functional social media plan.

Engagement 221

Engagement Telecommunications Domain Name Issues 221

Mindjumpers

MAY 4, 2011

Tweet Written by Tehneyat who works with social media for the advertising agency Wunderman in London, United Kingdom. You can follow Tehneyat on Twitter @tehneyat. Incorrect Assumption: Social Media is Cheap. Social media is not cheap. It costs, because you have hired good people who do good work that takes time, and it costs. It is an ignorant, but growing, assumption that social media is cheap.

Social Media 258

Social Media Cost Resources Advertising 258

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Adam Cohen

MAY 2, 2011

The business side of social media is evolving on a daily basis. People in roles all across businesses are scrambling to keep up with what customers are doing and how their behaviors and attitudes are evolving. In any industry, those who build experience as practitioners early on have a great opportunity to distinguish themselves among industry peers.

Social Media 218

Social Media Communities Collaboration Industry 218

Jason Yormark

MAY 2, 2011

A few weeks ago I stumbled across a very interesting tool called Triberr. Simply. put, Triberr is a way for you to retweet other bloggers posts that you know and trust, and have them potentially do the same for you as well. You join and/or create “tribes” of those in your network that you feel comfortable associating with, and through those established connections, build a network of individuals that mutually share each other’s content.

FAQ 218

FAQ Authentication System Blogger 218

Waxing UnLyrical

MAY 24, 2011

Guest post by Richard Bagnall. Back in 2009, PR measurement professionals were cautious, to say the least. Fifty-four percent of AMEC (The International Association of Measurement and Evaluation of Communications) members were worried about the health of the industry, predicting worsening market conditions. So it’s great news that this week the same membership has reported a 14% growth in revenues during the previous 12 months.

Social Media 227

Social Media Metrics Flickr Industry 227

Firebelly

MAY 25, 2011

We’ve all heard that sitting is going to kill us, yes? No? Oh, well let me terrify enlighten you. I’d tell you to sit down for this news, but well…you’ll see. Click to embiggen. Scared yet? *looks down at the chair I’ve been sitting in for…oh god I’m going to die*. I’m a fidgeter to begin with, but I’m also a reader and I have an unhealthy love for my dvr, so combined with work I can sit a lot during any given day.

Delicious 219

Delicious News Company 219

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Direct Marketing Observations

MAY 25, 2011

Just saying that out loud sounds crazy but check this out. So let’s get this straight. If a brand hooks it’s customers up with coupons, and a customer takes them, because that’s what they are demanding, does that mean they are telling you or us that you can have their business? I think so. It means so long as you keep rewarding the customer- they will be your customer for life.

Loyalty 207

Loyalty Brands Products Facebook 207

Mindjumpers

MAY 2, 2011

Tweet Within the world of social media, we talk a lot about which tools that might be good to use when monitoring an online presence, since it can be tough to keep up with the stream of new tools. However, I think this infographic does a good job in providing an overview of different social media monitoring tools and the questions related that can be relevant for your business.

Social Media 247

Social Media Tools Survey Overview 247

Akamai Marketing

MAY 10, 2011

Once upon a time if you wanted to start a company you have two choices. Hit up your Dad for the cash or shlep down to the bank where you.

Banking 213

Banking Social Media Company Case Study 213

Jason Yormark

MAY 20, 2011

One of the biggest challenges in my new role at Strategies 360 is going from developing social media strategies for B2B & B2C to less product/service focused clients. Most of our clients fall under non-profit, education, energy, & cause based organizations. Most of these firms are not selling a product or service, they are selling an idea or wanting to build awareness and support for their directives or initiatives.

Social Media 214

Social Media Startup Review Energy 214

Waxing UnLyrical

MAY 16, 2011

I’m really looking forward to next week. I know, it’s still seven days away, but the thing is that I will be heading up to New York City after three years (!) to attend my first-ever BlogWorld. First. Evah! And I have absolutely no idea what to expect. I’m told it’s huge, so I suspect my head will be spinning after just a few hours of getting there.

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Case Study Meeting Conference Social Media 206